- Channel/ Account Management- Taking care of tasks related to specific channels, coordinating with category managers/ account managers of various channels and brand websites
- Forecasting volume by channel, plan demand, manage goal to actual performance.
- Managing Product selection, product mix, product placement/ display, pricing and promotions management
- Coordinating with internal team for the cataloguing process and making sure that all listings go live on all channels and brand websites
- Participating in marketing and promotional campaigns to increase visibility
- Uploading prices and opting in on discounts
- Managing Reconciliation of marketplaces
What you need to have:
- 3 to 5 years of experience with an e-commerce company or a brand (Preferably Apparel Category)
- Knowledge of cataloguing on Flipkart, Amazon, Myntra and Snapdeal
- Hands-on knowledge of portals of various marketplaces and different functionalities
- Basic knowledge of excel to do analysis- vlookup, pivot table
- Ability to make sense from the data
- Excellent communication skills (Spoken as well as Written)
About Innovative Brand Marketing Agency | Noida
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Why should you join us?
Experience the thrill of working in a high-growth startup!
What we are looking for:
1. Fluent spoken and written English communication
2. Good with Google Sheets/Excel
3. Strong Attention to Detail skills
4. Strong analytical skills and an ability to make solid decisions and evaluate campaign performance based on data
5. A bachelor's degree in Engineering would be preferred
6. Strong googling skills
7. Willingness to work from our office in Bavdhan, Pune
Your day-to-day responsibilities will include:
1. Identify relevant influencers on all social media
2. Dealing with everything about influencer marketing from A to Z: Briefing, negotiation, and managing influencer relations
3. Day-to-day account management, including the review of influencer trackers, reports, recaps, maintaining database invoices, budget management, revenue and engagement through attribution platform, etc
4. Managing ongoing influencer/brand ambassador programs
5. Uncover, experiment, and leverage new emerging channels and opportunities to accelerate growth
6. Engaging with top micro-influencers operating across different countries and platforms
Compensation: ₹5 - ₹10 L per year
Office Location: 2nd Floor, Malhar Building, Rohit Nagar, near Chandani Chowk, Bavdhan, Pune
● Take ownership of all social media (Facebook, Twitter, LinkedIn, Instagram, Youtube) channels of Wealthy.
● Grow audience and engagement by delivering quality content across all social media channels.
● Independently generate new content ideas, plan and execute monthly social calendars, working together with various internal departments.
● Own Community Management across channels, including responding to questions & engaging in conversation.
● Collaborating with other teams, like marketing, sales, and customer service to ensure brand consistency
● Communicating with followers, responding to queries in a timely manner, and monitoring customer reviews
● Overseeing social media accounts’ design (e.g. Facebook timeline cover, profile pictures, etc)
● Establish KPIs for measuring content performance and report on a weekly and monthly basis.
● Own all social media KPIs across all channels and work towards improving them every day.
Requirements:
You should be a data-driven graduate with 1-3 years of experience who has hands-on experience in -
1) Minimum 2 years of managing different social media accounts.
2) Worked with social media management tools.
3) Strong analytical skills, Extremely KPI-focused, result-oriented mindset.
4) Ability to prioritize and multi-task in a fast-paced startup environment.
5) Strong understanding of social media best practices & trends.
6) Strong working knowledge of MS Excel.
7) Can work in a Team and Individually.
8) Excellent verbal and written communication skills (English and Hindi)
9) Knowledge of Personal finance will be a big plus
- PL ownership: Drive and ensure 100% achievement of the targeted sales numbers of the category.
- Ensure Profitability by negotiating the best category margins, securing marketing support from brands, and focusing on delivering the budgeted top-line and bottom-line.
- Assortment planning: Ensure we have a competitive catalog compared to other players across brands and sub-categories.
- Customer Experience: Anticipate and create solutions for customer pain points. Should be able to resolve customer escalation and deliver on the expected NPS for the category.
- Category marketing: Create weekly, monthly, and quarterly calendars Have joint marketing plans signed off with partner brands, execute the plan in coordination with the internal team
- Operational efficiency: Work with cross-functional teams like CS, Finance, Sales to ensure a smooth functioning system and to be able to deliver on the required set of parameters measured across each function
- Working with customers and merchandisers and finding new ways of expanding product categories.
- Responsible for demand and supply planning both sides of the business and planning marketing and sales strategies for the category growth.
- Joint Planning with Product / Sales and Marketplace team: Work closely with the marketplace team to ensure sufficient visibility to our products and jointly participate in the marketing events conducted on the platform.
Following skills are mandatory:
- 2-7 years of experience in global category roles, preferably digital categories.
- Hands-on in Sales, Operations, and Category Management.
- Strong analytical aptitude in problem-solving, multi-tasker, critical thinker, and a tactical executioner with a proven track record of finding solutions to business problems.
- Good communication skills / Good analytical skills along with sales/marketing knowledge.
- MBA from reputed colleges would be preferred
- Team management experience will be a plus, its cross functional role.
- A strategic thinker along with a growth mindset will be a right fit
What can you look for?
A wholesome opportunity in a fast-paced environment will enable you to juggle between concepts yet maintain the quality of content, interact, share your ideas, and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at Plum (a vertical in Company
We are
A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, San Francisco, and Dublin. We have three products in our portfolio: Plum, Empuls, and Compass. Plum works with over 1000 global clients. We help our clients engage and motivate their employees, sales teams, channel partners, or consumers for better business results.
Way forward
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. However, we assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.
Our client is a unique SaaS-based platform, that helps business travelers get personalized travel itineraries. This gives companies and their employees access to enjoy cost-effective, convenient and rewarding travel options. While most of the other companies provide offline solutions, our client uses state-of-art technology and AI-based solutions to offer cheaper booking options, and other offers that cover end-to-end corporate travel and hotel bookings.
Based out of Bangalore, with a young and raring team of marketing and engineering experts, spread across various cities, this 2-year old startup aims at becoming an integrated travel management company that works as a smart travel assistant. Their platform addresses travel issues for a gamut of customers ranging from large corporate with thousands of employees to other startups.
- Driving the go-to-market strategy for company's ever-evolving product. You would be the in setting the GTM strategy for different markets and ensuring their flawless execution
- Understanding new markets, customer personas, geographies, products and competition and delivering actionable intelligence to the product, sales and other departments to maintain our competitive edge
- Engaging with partners, sales team and influencers to drive awareness and product demand. This will include collateral development, marketing events, and digital marketing activities.
- Collaborating with the marketing team to deliver high quality, high performing campaigns, assets, and activities that generates sales, and builds market share
- Owning Customer Marketing activities to continually educate our users about the product and company to increase user engagement, product adoption and retention
- Measuring the results/ metrics of marketing activities to enable data driven decisions on future marketing campaigns
- At-least 5 years of dedicated b2b SaaS product marketing experience with 2 years as a manager.
- Prior experience marketing to executives, directors and managers in enterprise domain (Prior experience Marketing to CFO will be a bonus)
- A growth mindset and passionate about building things from the ground up, strong sense of ownership and a ‘lets-get-it-done’ attitude
- Ability to interact with senior leadership, Engineering, Product Management teams
- Good understanding of tools of the trade, i.e. SEO, SEM, sponsored content, account-based marketing, excellent communication skills, marketing analytics
- Strong attention to detail and ability to handle multiple activities simultaneously
- Having experience of US region is an added advantage
What you will do:
- Creating and updating the listing on all the platforms
- Coordinating with Marketplace teams to set up and manage promotions (deals and price offs) for Amazon, Flipkart, Nykaa, Myntra, etc
- Setting up deals, opting in to relevant deals (on FK)
- Following up on confirmation of promotions
- Checking execution and performance of promotion
- Checking Debit Notes received against promotions
- Working with Stock Manager to ensure healthy inventory metrics on B2C Marketplaces
- Working with team members to ensure timely delivery of shipments to B2B Marketplace warehouses
- Working with team members to ensure timely payment from B2B Marketplaces
- Reviewing of Influencer program
- Working with the content team to develop and update content for product listings
- Maintaining properties such as Brand Pages
- Coordinating with the Content team and Marketplace teams to develop creatives for promotions
- Investigating and resolving of content related issues
Desired Candidate Profile
What you need to have:- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
• Researching organizations and individuals online (through LinkedIn) to identify new
leads and potential new markets
• Researching the needs of other companies and learning who makes decisions about
purchasing
• Strategize to build and acquire clients across multiple industries for research and
consulting services
• Shall be responsible for account handling and their requirement handling for all the
content
• Attend periodic sales training where applicable
• Maximize revenues from the same accounts by delivering the most expected
content, and cross-selling and upselling
• Shall help in developing proposals/business case/presentations to the clients,
pitching in for the expected research content by the clients, based on your
experience
• Customizing content in terms of market research report/titles aptly suiting the needs
of the clients
• Consolidating and overlooking the requirement of the clients
• Account Farming and development
• Must understand and carry out instructions/tasks handed over effectively
• Must be flexible with a variety of work handed over and complete with justice. Must
be a full - time dedicated team member
1. With Good communication Skills
2. Only Female Candidates are required
3. Minimum of 1yr of Tellecalling experience
4. Experience from Educational Industry is an added advantage
- 6-8 years’ Digital analytics implementation experience with Google Analytics experience
- Expertise in Google Analytics Tag implementation using Tealium and Google Tag Manager or similar tools like Ensighten, Adobe Launch. Ability to Implement, Manage different tools/extensions in Tag Management System
- experience any other debugging tool - Omnibug, ObservePoint, or any other debugging tool
- Understanding of TMS architecture & functioning
- Intermediate to advanced JavaScript skills
- Experience with HTML and CSS selectors (preferably JQuery)
- Understanding of TMS architecture & functioning
Your day-to-day tasks would involve:
- Building marketing programs to support specific marketing objectives across different channels and segments in support of the overall strategic marketing plan.
- Working with marketing agency partners to plan and execute digital app acquisition campaigns on channels like Google, Facebook and other digital platforms.
- Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
- Leading the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes and team players.
- Making analytics and data-driven decisions to optimize acquisition & retention strategy (funnel improvement, In-app engagement, ROAS, LTV etc.).
- Providing complete performance reporting and analysis on all mobile marketing campaigns and taking relevant action on insights gained.
- Taking KRAs and brand objective ownership and commitment to meets goals and targets on a regular basis.
- Collaborating with the BD/ Sales teams to plan and execute various marketing initiatives such as events, SMS campaigns, sales training, partner collaboration etc.
- Working with cross-functional team (Product, Support, Sales) to establish growth strategies to support app growth and user acquisition targets.
What are we looking for in a Candidate?
- Experience in App Marketing in B2B domain is preferred.
- Minimum 4-7 years of professional experience in similar/relevant roles.
- Prior experience in performance marketing / digital marketing / growth role is a plus.
- Masters/MBA is preferred but not required.
- Familiarity with - Google Playstore/Console, Firebase/Branch/MixPanel, Appsflyer/TUNE etc.
- Proven track record of delivering user acquisition growth, retention, and optimization across key mobile metrics is a plus.
- Strong analytical skills: bias toward decision making based on data, and good proficiency with Excel and using it to configure, analyze, and present data.
- Ability to think and react in a high-energy, fast-paced environment.
- Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
We’re on the lookout for a data-savvy Growth Marketing Manager to develop and execute marketing strategies to increase awareness and adoption of the product.
Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies in online media and/or SaaS companies.
- The key performance metric for the role will be growth in pages views & Inc42 plus subscriptions
- It is essential the person understands funnel based marketing centred around content & engagement
- It is of utmost importance to have an experience of marketing automation at scale
- Devise B2B, B2C integrated marketing campaigns with the aim of acquiring and retaining customers
- Find and target audiences & accordingly onboard/execute paid social media marketing, content aggregations and influencer marketing plans
- To sustain India’s largest tech media platform it takes qualitative content marketing & automation at scale along with data-backed decisions, heavy testing, the feedback loop to drive product and editorial.
Give your career a lunar slingshot, we are an equal opportunity employer.