About Alien Brains
We, at Alien Brains started with the belief that the human brain has no bound to what it can learn, limited only by the ifs and buts created by the other human brains around them. In fact, such is the influence on most of them, that their own brain at times becomes alien to them and thus making them forget who they really are and who they can really be few years down the line. The entire team at Alien Brains is dedicated towards helping the innovations of the mind become the reality of tomorrow.
While building our proprietary softwares, we also organize workshops, seminars and training programs for both school and college students. Aimed at giving the participants a kick-start in the technical arena, we aspire to unleash the potential of the students of today to make them the innovators of tomorrow.
We see and like to call ourselves as a cradle of innovation where we research and try to develop products that matter and also nurture the young talent buds along with us in our research work and product development, thereby giving them firsthand experience.
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About this role
We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀
You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.
You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.
You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:
- Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
- Develop a deep understanding of the user, their stage of the journey and intent
- Frequently conducting keyword research and incorporating best SEO practices in the content you produce
- Hustle your way to find channels to promote the different forms of content that you will create
- Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
- Ensure all-around consistency with regard to the style, fonts, images and tone
- Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
- Publish high-quality compelling content within established timelines to achieve outcomes
- Work towards minimizing the time for research by curating high-quality sources for research
📎 Key qualifications
- Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.
Roles and responsibilities:
- Managing organizational sales by developing a business plan that covers sales, revenue, and expense controls.
- Meeting planned sales goals.
- Setting individual sales targets with the sales team.
- Tracking sales goals and reporting results as necessary.
- Overseeing the activities and performance of the sales team.
- Coordinating with marketing on lead generation.
- The ongoing training of your salespeople.
- Develop your sales team through motivation, counseling, and product knowledge education.
- Develop a partner Go-to-Market strategy that complements the individual practice plans. Create new promotions, events, and programs to increase positive awareness and ultimately, increase sales for Frugal Testing.
- To build solutions, demos, and POCs, which can be taken to market.
- Identifying potential leads, developing and executing strategic alliances to generate revenue.
- Manage end-to-end partner relations including pitching and negotiation.
- Brainstorm and ideate creative marketing ideas to increase product adoption & awareness.
- Promoting the organization and products.
- Understand our ideal customers and how they relate to our services.
- Overseeing promotions and campaigns
- Planning and directing the hiring and training of new Sales Representatives.
Requirements:
- Bachelor’s degree in business or related field.
- Experience in planning and implementing sales strategies.
- Experience in customer relationship management.
- Experience managing and directing a sales team.
- Excellent written and verbal communication skills.
- Dedication to providing great customer service.
- Ability to lead a sales team.
- Experience in digital marketing – Google Ads, LinkedIn Ads, FB Ads, Email Campaigns, SEO, etc.
- Experience of handling an event is desirable but not mandatory.
- Experience working on any Marketing Automation tool.
- Experience working with cross-functional teams.
Wolken Software provides a suite of AI-enabled, SaaS 2.0 cloud-native applications for Customer Service and Enterprise Solutions namely Wolken Service Desk, Wolken's IT Service Management, and Wolken's HR Case Management. We have replaced incumbents like Salesforce, ServiceNow Zendesk, etc. at various Fortune 500 and Fortune 1000 companies.
Product Marketing Manager - Job Brief
We are looking for a Product Marketing Manager to lead our inbound & outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you should be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email and ad campaigns. Your goal will be to develop and implement the most profitable plans to position and promote our products.
Responsibilities:
Study company products and understand them thoroughly.
Translate technical details into benefits for the user. Concise knowledge of the benefit of our products to the prospects.
Follow and analyze market trends and intelligence to position products
Develop product marketing strategies (Communication, advertising, product launch etc)
Craft compelling messaging across marketing channels (landing pages, ad campaigns)
Work with various teams (design, content, product, sales) to implement strategies
Test marketing product features, releases and ad copy
Understand the competitive landscape—be an expert on our competition and how they are positioned.
Create copy/content, run measurable and effective email campaigns and ads on various platforms
Participate in industry events. Organize company events such as breakfast meets and webinars end to end
Help in building and recognition of Brand Wolken.
Be in charge of all the digital channels and use them to drive brand awareness and generate leads.
Overseeing and developing the overall content strategy for the company, as well as the monitoring and analysis of all marketing campaigns across channels.
Work with the in-house and/or external Writers and other content creators to create the desired content.
Develop and maintain relationships with external vendors whose products or services will be needed for the product.
As a Product Marketing Manager, you should know marketing principles and techniques to create a marketing communication sequence that leads to sales.
Requirements and skills:
6 -8 years of proven experience as a Product Marketing Manager
At least 5 years of relevant experience in B2B, SaaS product marketing
Experience in market analysis
Familiar with product marketing tactics (e.g. integrated marketing campaigns)
Working knowledge of web analytics tools (Google Analytics, WebTrends)
Excellent communication skills
Excellent knowledge of MS office suite
A keen eye for detail
Creativity
Analytical mind and strong quantitative skills
BSc/BA/MBA in Marketing, Communications or a similar field
Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
- A/B testing various ideas.
- Analyzing the data and users’ feedback.
- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
- Driving traffic to website, landing pages, social media pages
- Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.
- Working on a lean startup process.
- Working with the AARRR Sales Metrics (Acquisition – Activation – Retention – Referral - Revenue)
- Prioritizing growth channels.
- Optimizing channels in order to always improve the performance of the business.
- Scaling and Automating the growth processes.
Requirements
- Experience in SaaS marketing would be prefered
- Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics.
- Being social and understanding users’ behavior. Having great customer relations skills and being focus on customer experience
- Willing to learn.
- Having a startup mindset
- Grow business month on month - Identify and map prospective clients, forecasting revenue monthly/quarterly and negotiating the terms of agreement.
- Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.
- Primary responsibility will be to understand client requirements & on-board quality Affiliates / Publishers / Ad networks to deliver required quality & numbers through research, referrals, networking, cold calling, data feeds and emails.
- Media buying (both mobile and PC web traffic of CPA, CPC, CPL, CPI, CPS, CPT, CPR, CPV, CPA traffic.
- Close coordination with BD & Client Servicing Team.
- Negotiate and manage commission structures for affiliates
- Thorough knowledge of attribution platforms Appsflyer, Branch, Singular, Adjust, Kochava etc.
- Troubleshooting tracking issues at publisher end. Ensure timely resolution of publisher queries through proper escalation.
- Develop business strategies to improve affiliate program.
- Maintain open communication with all affiliates on the day-to-day issues. Communicate with new and existing affiliates regarding upcoming promotions and optimization opportunities.
- Allocate targets to affiliates and ensure that targets for the respective campaigns are met within specified timelines.
- Stay current with trends in affiliate marketing and identify new opportunities.
- Interacting with advertisers along with the demand team to understand campaign performance & to further optimize campaigns.
Qualifications and Skills:
- 3-6 years professional experience in Affiliate Marketing.
- Working knowledge of HasOffers, Affise, Trackier, and other Tracking Platforms.
- Bachelors or above from an accredited university or college
- Candidates should have very good connection with Affiliates / Publishers / Ad networks.
- Core Affiliate Industry/Performance Marketing Experience.
- Strong data analytical skills.
- Team management skills as well as ability to work independently.
- Thorough understanding of the types of fraud in Web or Mobile.
- Must have existing relationship with wide array of Affiliates / Publishers / Ad Networks.
- Strong understanding of attribution mechanisms, cookies, pixels, tracking platforms & MMPs
Other Benefits:
- Insurance - Medical Insurance Coverage of 3,00,000 for individual, spouse and kids. *Option of including parents and higher coverage amount of 5,00,000
- Professional Development - Reimbursement towards relevant courses that can help you grow your career and build your knowledge level.
- Food - Lunch, Tea and Snacks. All you can eat!
- Work Culture- Flexible Result Oriented Work Environment
- Dress - We aren’t buttoned down. Wear anything you’re comfortable in. Wear any comfortable dress you like to the office – and be as comfortable at work
- Foosball - Whether you want to pick up the game or master your skills, you’ll find plenty of people to play with
- TGIF - We’ll find something to do at the end of each week.
- Work hard, party harder!
2. Convince 2 msme units to collaborate with us.
3. Connect with newly growing retailer and convince them to be our retailer in their respective cities.
- 4. Try to bring delivery associates local persons or the needy.
We want the person to understand the business problem and can translate the same into marketing automation language. We also expect the professional to create best-in-class strategies, come up with breakthrough campaign ideas and implement emerging automation practices to solve the problem. Having innovative ideas on top of this will be an added advantage.
This individual will work closely to manage, create, and strategize campaigns with the best of the Marketing Automation tools like HubSpot, Marketo, Salesforce, Pardot, etc.
He/ She will collaborate with Account Managers, Delivery Team, Creative Teams and Customers to plan, execute, and measure effective inbound strategies to deliver astounding results
Responsibilities:
Work directly with the customer to understand their business requirements in terms of Sales & Marketing funnel fluency and translate the same for the internal marketing & delivery team to plan, build and execute marketing automation campaigns.
Understand the customer’s buyer persona, pain points, available resources, and marketing communication channels, to plan the holistic inbound strategy and deliver results.
Understand the gap between the current marketing process and required sales and marketing automation goals. Define the overall automation strategy and plan execution in phases.
Showcase excellent project management skills to ensure smoother and timely delivery to the customer.
Ideate and execute end-to-end inbound marketing campaigns and collaborate with all the involved stakeholders for smoother execution.
Create effective detailed content strategy and calendar, content promotion campaigns and measuring the effectiveness of the content in terms of the expected KPIs.
Manage overall marketing budgets and spend to ensure maximum ROI for the customers.
Create, manage, and present standard and custom analytics reports on MQL’s acquisition programs, nurture campaigns, sales conversion rates and media buys to track campaign ROI, attribution, and sales effectiveness, to customers and internal stakeholders
Requirements:
Proficiency in working on email marketing campaigns, marketing automation funnel, drip/nurturing campaigns, and Google Analytics.
Prior experience in working with HubSpot, Marketo, Pardot or any other globally recognized automation tool is strongly preferred.
Experience in inbound marketing and managing automation campaigns with large data sets.
Preliminary knowledge of relevant marketing areas including content writing, copywriting, social media, email campaigns, Google Analytics, Tag Manager, etc.
Excellent verbal and written communication skills.
Project management and collaboration skills.
Fundamental knowledge of HTML/CSS is a huge plus as it can help while working on email templates and landing pages.
An entrepreneurial conference research and production company looking for an ambitious, dedicated and experienced Conference Manager to help grow both the conferences and the company.
We are looking for someone creative, organised and passionate about project management and events,who can plan an event from start to finish that exceed our expectations.
Key tasks and responsibilities:
- Development, production and delivery of projects from proposal to execution, on time, within budget, that exceed our expectations
- Coordinate all operations, from sourcing and negotiating with vendors and suppliers to venue searches and bookings
- Setting, communicating and maintaining timelines and priorities on every project
- Develop and maintain event databases, such as filtering and segmentation, with meticulous attention to detail
- Coordinate event logistics and collateral material design, production and distribution and maintain production schedules for event materials/collateral
- Communicating, maintaining and developing client and supplier relationships
- Perform general duties to support event planners, project managers and the Global Event team
- Analyse events portfolio and key performance areas and prepare event follow-up reports, identify areas to improve on for future events
- Montoring calendars and booking in meetings and calls for the management team
- Competitor research, analysis and reporting
·
Candidate requirements:
- Minimum 2-3 years minimum operational or project management experience from a B2B events/conference production company
- Graduated to degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
- Fluent in written and spoken English
- Ability to work under pressure and meet demanding deadlines
- Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
- Ability to multitask, prioritise and be flexible is essential
- Works well as part of fast-paced team, prioritising effectively and managing workload
- Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook)
- Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
- Excellent organisational, analytical and administrative skills, meticulous attention to detail
- Flexible in approach and able to amend hours as required to suit business needs
- Adept at general administrative tasks like budgeting, data entry, and word processing