Product Marketing Manager

at well-funded women-centric healthtech start-up

• Ideate and execute new and innovative Growth Hacks after understanding consumer behaviour and by using global best-practices.
  • Closely monitor and supervise Paid Marketing Campaigns on a day-to-day, weekly and monthly basis.
  • Complete funnel Management – From traffic to leads to conversions to revenue to ROI. You will be working closely with all stakeholders involved in the above journey. For example – working closely with various teams across various functions like Tech & Product, Brand & Communication, SEO, SEM, Social Media, Sales, Finance & Analytics, etc.
  • Keeping a close track of the entire funnel from traffic to conversions to ROI and drive higher conversions and ROI in a timely manner aligned with business goals.
  • Building Growth Plan for monthly, quarterly, yearly growth projections.
  • Working closely with the Chief Business Officer to drive various growth initiatives of the company.

*Requirements: - *

• Ideal candidates should have a good hold on Paid Marketing - Google Adwords, Facebook Ads, and Display Marketing among other Digital Marketing channels and Google Analytics.
  • Should be able to think creatively of new Growth Hacks and should be able to execute them along with other stakeholders in a persuasive manner.
  • Should possess strong Analytical skills. Should have decent understanding of tech & product.
  • Should be a quick learner. Should be able to make business plans.
  • Past experience in a high-growth B2C start-up or healthcare industry is a plus.

Important: You must have native or near-native written and verbal English proficiency as we are targeting the US market.

 

About Job Board Fire
Job Board Fire (www.jobboardfire.com) enables online communities to launch white-label job boards that boost organic reach, increase community engagement, and generate revenue.

 

This is an awesome opportunity to get in on the ground floor of a growing, funded, US-based startup and meaningfully impact the direction of the business.

Your Responsibilities

1. Marketing growth strategy. You'll work with our CEO to set and execute a growth strategy where you invent and execute campaigns to drive increased adoption of Job Board Fire.
2. Analytics and reporting. You'll work cross-functionally to improve and build out our marketing reporting and analytics to ensure that we're measuring progress towards the results that matter.
3. Content marketing. You should be a strong writer that can turn the complex into simple and easy-to-understand content. You'll take your deep understanding of our user's needs to create content optimized for SEO to attract people who don't yet know they need Job Board Fire.

Location
Job Board Fire is based in the US, with a fully remote team. This position has no location requirement.

To Apply

Please submit a resume and cover letter - explaining how your interests and experiences are related to the position. We also ask that you submit any relevant work samples (for example, articles, press releases, social media campaigns, etc.)

 

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