Product Marketing Manager

at ConviPay Inc.

Posted by Aroon Khatter

Understand & develop the meaning of Growth Hacking

acadnion.com is an online interactive platform for students, teachers, and parents to communicate, discuss and engage in activities together to make learning effective and easy. Our mission is to ensure that students learn and teachers teach in a way that is effective and engaging so that learning is convenient and easy. At acadnion, we seek to ensure that students, teachers, and parents communicate comfortably with each other so that there are no barriers in learning. An ideal candidate needs to be passionate about the product and must possess the ability to convey the message properly. Core marketing skills are also a must. Should be able to communicate well and must be capable of leading a team. Key responsibilities include: • Technical content creation • Develop marketing programs to drive product adoption, revenue and value for customer segments. • Should be able to create and implement a thorough plan for product marketing • Should be capable of leading a team • Storytelling skills and customer interaction is a must Qualifications: •1-3 years’ experience in product marketing and digital marketing. •Ability to work independently in changing enviornments. •Strong communication and cross-group collaboration skills; must thrive working across organizational and cultural boundaries.

We are looking for a strong product marketer who understands SaaS and driving tech adoption with a product led approach. You will contribute towards building the vision and story for our Email Marketing brand - Constant Contact and will be leading efforts in managing product roll-outs, re-branding, pricing/promotions and customer engagement/retention. This profile requires coordination across various functions (Marketing, Product, Sales & Support) and the candidate should be able to convey complex constructs and ideas in simple words to stakeholders.

About Fabrikaa Fabrikaa is an e-commerce company in the B2B space. We deal in clothing, fabrics and other supplies related to the fashion industry. The office we operate out of is in a beautiful location in Pashan, Pune with a lot of air and sunlight and open spaces. So you can expect a casual working environment. Our team is all comprised of 20 something boys and girls who believe in working hard and partying even harder. We believe in hiring great people and not coming in their way. So if you are a self motivated individual looking for a place to work that lets you be yourself, Fabrikaa is the perfect place for you. About the job Your job title shall be that of Content Writer and Product Manager. Your roles and responsibilities shall include- writing content for the portal, writing content for e-mailers, writing content for collaterals and handling the Company Social Media accounts. Skills Required -Excellent overall writing skills in a number of different styles/tones -Impeccable spelling and grammar -A deep understanding of consumers and what motivates them online -Great research, organizational and learning skills -High comprehension of software like Microsoft Word and Google Docs -An understanding of formatting articles on the web -Writing great content for multiple media formats The Future Fabrikaa offers you great opportunities to learn, grow and build a fulfilling and enriching career. At Fabrikaa you are encouraged to grab every chance to improve your skills and add value to yourself and the organisation. Being a part of rapidly growing organisation shall open many doors for you within the company and outside it also. If you find the JD as something you would want to be an integral part of, hit the apply button. Dont forget to add your resume and some samples of your writings for us to evaluate your strengths.

The digital content writer will be responsible for conceptualising and developing content pieces for our clients’ social media presence along with other communication platforms, online and offline. This might include blogging, creating social media profiles, managing regular posts and responding to followers. The digital content writer must stay at the leading edge of industry trends, so as to create content that engages the intended audience, generate inbound leads, gains followers and creates a positive image for the company and client. You will also be responsible for regularly evaluating the success of the content efforts and tweaking your content approach as needed.

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At FusionCharts, we build industry leading data visualization components. Aimed at developers who need to add delightful charts to their Web and Enterprise applications, it is currently being used by over 26,000 organizations and 850,000 users in 118 countries - including 80% of Fortune 500 companies. Roles & responsibilities: Understand audience clusters, segment them by relevant attributes, and define an outreach program for each segment, with clear goals Use past + experimental data to choose the right channels, allocate budgets, and deliver pertinent messaging across mediums, with clear hypothesis and measurements Define funnels for different clusters of campaigns, and then tie them to MQL goal, with clear metrics (CAC, LTV, etc.) for each cluster Create engagement programs for existing customers and users Own all digital assets like web, collaterals, emails, social, etc., and ensure they are optimized to help us achieve our goals, by digging into analytics and doing relevant VoC experiments Work with cross functional teams (sales, support and engineering) to define product pitch, differentiators, etc. Skills required: Should have built and marketed web-based software products, to a global audience Should have strong understanding of the developer/programmer mindset Should be able to lead a team based on well-defined metrics and goals What's it like to work at FusionCharts: At FusionCharts, we work hard. Constantly making products that push the extremities of the web is no mean task. However, at the same time, we are a young, fun and dynamic company. So, while at work, you can be around some of the friendliest and funniest people you will ever meet, and have a laugh riot. We believe in people who are constantly willing to learn and beat their best. We don't care about where you studied or what your certification is; just how good you are at what you do is sufficient for us. So, if you think you have it in you to be a part of our family, we welcome you. You will be working independently, learning on the job. Training only lasts a couple of weeks, not entire months, and you go live right after that A brand that is already known and trusted the world over (we sell in 118 countries), and is an inspiration for Indian software product companies An environment where creative ideas are always welcome, no matter what your role and designation is Less meetings, structures, and policies. More work For anything you do, the buck stops with you Everyone loves making customers happy A young and dynamic environment with the average age of employees below 30 Lots of parties, pizzas, movies, and more Your photo and bio for the world to see @ http://www.fusioncharts.com/company/team/

At FusionCharts, we build industry leading data visualization components. Aimed at developers who need to add delightful charts to their Web and Enterprise applications, it is currently being used by over 26,000 organizations and 850,000 users in 118 countries - including 80% of Fortune 500 companies. We are looking for technical evangelists who can help us drive further adoption of FusionCharts products across the world, and make it the most pervasive data visualization component. The work involves building and showcasing interesting apps using FusionCharts Suite, helping our users make better visualizations using FusionCharts Suite, writing technical blog posts and guest articles, taking part in tradeshows to evangelize our products and providing inputs to product management. You will be donning multiple hats - Developer, Sales Engineer, Community Manager and sometimes Customer Support too! Roles & responsibilities: Be a customer advocate to represent the demands of today’s developer, and work with engineering team to carve out a path for this Build interesting integrations of FusionCharts with popular JavaScript libraries and frameworks, popular web applications and PaaS platforms Represent FusionCharts in conferences and tradeshows, both domestic and international, either as a speaker or as part of our booths Engage existing customers and prospects through webinars on topics related to web technologies or data visualization Interact with customers on various platforms and communities to understand their requirements and solve their problems Create technical “how to” content in the form of blogs, videos, and articles to support the marketing and sales teams Work with the Sales Teams to answer pre-sales and post-sales technical questions Look for opportunities to promote FusionCharts products, both online and offline Skills required: 3+ years of experience in design and development of interesting web applications Very good knowledge of JavaScript (including popular frameworks) and CSS Good experience in working with databases Ability to communicate to a technical audience through blogs, guest articles, forums posting, or other online community support Ability to present to a live audience Empathetic to customer requirements, and ability to translate their needs into solutions Excellent written and verbal communication skills What's it like to work at FusionCharts: At FusionCharts, we work hard. Constantly making products that push the extremities of the web is no mean task. However, at the same time, we are a young, fun and dynamic company. So, while at work, you can be around some of the friendliest and funniest people you will ever meet, and have a laugh riot. We believe in people who are constantly willing to learn and beat their best. We don't care about where you studied or what your certification is; just how good you are at what you do is sufficient for us. So, if you think you have it in you to be a part of our family, we welcome you. You will be working independently, learning on the job. Training only lasts a couple of weeks, not entire months, and you go live right after that A brand that is already known and trusted the world over (we sell in 118 countries), and is an inspiration for Indian software product companies An environment where creative ideas are always welcome, no matter what your role and designation is Less meetings, structures, and policies. More work For anything you do, the buck stops with you Everyone loves making customers happy A young and dynamic environment with the average age of employees below 30 Lots of parties, pizzas, movies, and more Your photo and bio for the world to see @ http://www.fusioncharts.com/company/team/

Job Description: We are looking for an amazing, data-driven Product Marketing Head to own the majority of the marketing funnel for our company. You will be in charge of Setting up a team of 10; you’ll have ownership over the marketing plan and work closely with the senior management team. Using ‘online’ channels to nurture new clients through the sales pipeline, you’ll be able to implement successful lead generation programs supported by some classic brand building activities to drive ‘sign ups’. Your role will involve: • Strategic Marketing; create a robust marketing plan, working closely with key stakeholders to get buy-in and help implement it • GTM Planning; segment the market and develop a plan to acquire new clients using innovative online channels • Online Marketing; work with specialist agencies across display advertising, SEO, PPC, affiliates and social media • Direct Marketing; develop & execute an e-CRM content strategy to nurture leads into the sales funnel • Brand Marketing; plan and execute relevant events, complimented by a webinar series • Analysis; tight measurement of the ROI & pipeline analysis • Budget Management • Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). • Optimize our marketing automation and lead nurturing processes through email, content, and social channels. • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. • Grow our email list organically, not through bought or rented lists. • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends. • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.). • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers. • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends. • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email. Skills & experience must have: • An up & coming marketer, ideally from the technology sector, you’ll have demonstrable experience of operating in a start-up environment. With the ability, commercial acumen and gravitas to manage a big team, you’ll have a strong ‘online’ focused marketing background with an obsession on ROI. • MBA or PGDBM degree or equivalent work experience. • Past experience in digital marketing, product marketing, SAAS Marketing and/or product management, classic B2B marketing experience from a new technology sector. SaaS experience would be an advantage • A heavy emphasis on using online channels to drive ‘sign ups’ and awareness, with strong nurturing experience and an obsession for ROI • Strategic and commercial ability to own the marketing plan with a hands on approach • Excellent communicator and creative thinker, with an ability to use data to inform all decisions. • Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers. • Entrepreneurial, hungry, flexible, comfortable in a fast growing business • Fluency in English – both verbally & in writing

Hello Candidate, If you have ever dreamt of marketing to global audiences, then this is the perfect opportunity you had been waiting for. Outdoor recreation is a Trillion Dollar industry and our platform Livingit aims to target this and build a globally recognised brand in this space. Here are the Roles and Responsibilities of the position: - Developing a distinct social media presence by attracting high numbers of followers in Facebook, Twitter, and Instagram - Help plan and execute content marketing strategy - Executing email campaigns for engagement and re-engagement - Use growth hacking techniques to find new ways to acquire users. - Create and execute paid campaigns on Facebook - Research users, market and competitor data. - Review new tools and technologies and keep the company at the forefront of developments in Social Media Marketing. - Create Insight reports and present to management Candidate Requirements: - MBA, BBA, Digital Marketing certifications/Diplomas - Experience in managing Social Media Pages, Posting, Driving engagement etc. - Fluent in spoken and excellent in written communication - Experience in executing Email campaigns - Content Marketing on websites and engage in forums and blogs to ensure visibility About the company: Livsutra Online Solutions Pvt. Ltd. is a startup founded by professionals with extensive experience in the mobile and digital space and it. The first product is Livingit, which is a platform for passions. Outdoor recreation is a Trillion Dollar global industry and Livingit aims target this by building a global platform where users can find information, community and products in this exciting space. The Livingit platform is a content website, a blogging platform and a social networking App. On www.iamlivingit.com you can find articles, blogs, interviews around the following passions – Running, Cycling, Trekking/Hiking, Motorcycling, Angling/Fishing and Photography. We will be adding more passions as we grow. The social networking app will help our users connect with people in their passions around their location, create a passion profile, log their experiences and also view the content from the portal.