Product Marketing Manager

at ConviPay Inc.

Posted by Aroon Khatter

We are looking for curious heads to help us make India’s most comprehensive and user-friendly employee experience platform to top the leaderboard. At Keka, Marketing is not just about running a few campaigns and all that, it is more of a story telling and brand building. The PMM is directly responsible for the product positioning and right reach of the product offerings to the right audience. As a core member of branding, you understand how important is to produce related content, not just the keywords. You are very crucial for us. Your responsibilities: • Partner with our product teams to set the product marketing strategy from beginning to end • Lead cross-functional teams to create sales tools and collaterals, and drive growth • Define go-to-market strategies, plan and execute feature releases, or improve the way we bring products to market • Drive a team of young, energetic and talented individuals What we are looking for: • N+ Years of product marketing experience. That means You tried, failed and succeeded executing or advocating various marketing strategies earlier • You are Passionate and innovative when it comes to storytelling (marketing). • You are a Blogger • You are an entrepreneur, strategist, marketing visionary, storyteller, and cross-functional team leader. • An eye for design since you are the decision maker of the marketing collateral

esponsibilities The individual will be responsible to: To strategise & assist in the delivery of the content and microcopy for Happay in-product, notifications and product release notes. Frequently A/B test and strategise in-product and messaging content and help reduce drop-offs and churn. Achieve gold standard. Collaborate with product, sales & marketing teams to uncover the stories and insights that lead to meaningful messaging and concepts. Work with the front-end and mobile app teams to ensure the written content of digital channels and platforms is of the highest standard. Own the brand voice and establish messaging direction in every execution. Draft, statements, briefings and written communication for the Happay ensuring high level of consistency, accuracy, content and presentation for a wide variety of audiences. Translate creative direction and creative briefs into engaging and effective messaging and copy concepts. Produce content for marketing-related efforts including promotional material, presentations, and marketing collateral. Create content for case studies, executive summaries, customer proposals & PRs to be used in marketing and business development. Requirements & skills Bachelor's or Master's degree from an accredited university program with an emphasis on communications, advertising or other related field. Minimum 2 yrs of experience in managing in-product content, microcopy & notifications Exceptional writing skills, with the ability to write in a range of voices and styles for diverse channels and audiences and a good grasp of narrative (writing samples will be asked of you during screenings) Good understanding of graphic design and an appreciation of the relationships between textual, visual and functional elements. High impact and influence. Self-critical and self-correcting. Able to handle a high volume of ideas to be executed in agile manner.

Keka is an award winning modern HR platform for growing businesses in India. We are looking for a rockstar marketeer who can connect with the HR professionals across the country and establish Keka brand and presence

As a Marketing and Human Resource Head, you'll be expected to design strategies, such that more students can take our courses, and also work on expanding our tutorial department.

We're Searching for a hard core sales person who is itching to move to marketing function. Preferably alumnus of MICA, SIMC or a having a great communications background. Must have good sense of humour. PS: This is complete EQUITY based role. People looking for salary do not apply. What You Will Be Doing: You are responsible for budgeting, planning and supervising all Marketing and CRM activities Part of your duties will include more than assembling, leading and motivating your staff. Your dedication as their mentor is key. Your well-thought-out strategy ensures an efficient customer experience during onboarding and conversion Responsibility and strategic orientation for all CRM actions, aiming for a lasting increase in customer value What You Bring To The Job: After successfully graduating in Business Administration, Marketing or Business Informatics, resp. obtaining a comparable degree in a relevant field, you have logged at least 3-6 years of management experience in Marketing, preferably in a startup or eCommerce company Online marketing is something you- re quite familiar with, but your focus is in offline-marketing You wield an excellent record in developing marketing communication and advertisement media Through your experience with classic B2B-sales, you know Call Centers/telemarketing like the back of your hand Thanks to your outstanding analytic skills, you- re used to organize the marketing goals by using clearly measurable KPI. Your know-how about web-tracking and managing tags is a big plus for this field You have experience in leading larger teams and come an open personality, a strong sense of responsibility, entrepreneurial thinking and negotiation power Extraordinary conceptional skills, a creative mindset and a hands-on mentality are your strongest suits Your readiness of mind, an independent and structured working method and a great sense of humor complete your profile READ AGAIN: This is complete EQUITY based role. People looking for salary do not apply.

• Experience – 0-2 years • Location : Pune • Number of requirements – 2 • Joining Date – Asap Job Description • Sales wizard who can explain the concept of Servicingo services to the prospective clients. • Market Research to identify possible Channel Partners, Strategic Partners for Servicingo. • Identifying and on-boarding vehicle after sales service providers in the city. • Negotiations and closures for partners • Implementation of partnership proposal • Account handling for various partners • Implementing necessary training to onboard service provider on how to use Servicingo mobile app to their maximum advantage. • Establish effective working relationships with merchants. • Generate and manage service booking reports on a weekly basis for all service providers in the city. • Very closely work with operation team to understand the process and solve supply related issues. • Very closely work with marketing team to increase customer engagement with the brand and product to maximize the lead generation. • Organize & participate in trade shows, industry events, seminars & conferences to build network & awareness for Servicingo. • Experience in Automobile industry is plus Mandatory Skills Excellent Communication Skills, Problem solving skills, well versed with Marathi, Hindi, English languages

We are solving two major problems in India. Out of 34 Million College going students in India, 1. 67% graduates feel they have made the wrong career choice 2. Less than 25% of graduates are employable We are solving this problem in two ways: 1. Online through Interest specific communities with task based learning on our App 2. Offline through our 10 weekend program “Explore Yourself” As a Marketing Executive, you will be responsible for: 1. Finding Collaborations with companies 2. Find Sponsorship for our Explore Yourself Campaign ( Check out our youtube video) 3. Marketing our Marketplace for Students to electronics dealers in Pune( dealers like Vijay Sales and Croma)

Looking for someone who wants to not look at the opportunity as a job but as a business..We understand this business very well and use technology as enabler but need some one who can help us use technology to market ourselves and to become more relevant to clients. Also some one who can challenge us with new and bright ideas.