Manager- Digital Marketing

Fintech Pioneer

Manager- Digital Marketing

Unnati

Company

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Manager- Digital Marketing

at Fintech Pioneer

Agency job

via Unnati

2 - 4 yrs

₹6L - ₹10L / yr

Delhi, Gurugram, Noida

Skills

Digital Marketing

Marketing

Marketing Strategy

Growth Hacking

Pricing Strategy

Salesforce Management

Join a leading MCommerce company, set your career on a flight towards success and growth.

Our client is one of the oldest fintech companies that is taking banking and financial services to all the customers through their online platform. Having served over 50 million customers in the last 15 years, it is enabling over 7mn banking transactions each month, with a network of nearly 2 lac merchants. Using its vast network of merchant outlets, the platform is reaching the lower and mid-income groups who deal in cash, for them to be able to remit money across the country digitally. It now plans to take its unique digital financial solutions to developing markets across the globe. As pioneers of mobile-based payment services in India, they empower Retailers, Individuals and Businesses to have an online presence and earn or save a little extra through the transactions.

As a Manager- Digital Marketing, you will be responsible for generating leads in cost-effective manner using various digital marketing techniques.

What you will do:

Executing digital marketing strategies across channels including email, social media and display advertising campaigns
Driving achievement of growth objectives like app installs, display, search, affiliates among others
Improving the design, UX, traffic and content of the website
Designing, building and maintaining organization’s social media presence
Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs)
Creating paid campaigns on social media platforms
Identifying trends and insights, optimizing spend and performance of campaigns based on the insight
Growing the lead volume at a sustainable cost
Collaborating with internal teams to create landing pages and optimizing user experience
Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Managing agencies and affiliates
Driving maximum ROI from campaigns

Candidate Profile:

What you need to have:

MBA/ PGDM from Tier-1/2 B-School and/ or B. Tech. from a Tier I college
Analytical skills: Keen interest in evaluating product/market situations, analyzing raw data, and transforming it into actionable marketing strategies
Demonstrate a positive, ‘can-do’ attitude
Willingness to roll up your sleeves and get things done
Strong business acumen and detail orientation
Outstanding presentation skills
Excellent problem-solving skills
Knowledge in OKR, Agile
Knowledge in Jira, CRM, Power BI
Exceptional verbal and written communication skills
2-4 years of experience in Digital Marketing
Prior experience in handling campaigns development in terms of digital along with ATL/ BTL channels
Experience in handling Campaign Management on Google, Facebook, LinkedIn, Twitter etc.
Experience in performance marketing and affiliate marketing
Understanding of digital marketing platforms and passion for technology
Ability to optimize CPC and CPL in an effective manner
Ability to manage multiple projects with varying priority at one time to deliver results on time and under budget
High level of integrity and dependability with a strong sense of urgency and results orientation
Thorough knowledge of web analytics (e.g. Google Analytics, Web Trends etc.) and Google AdWords

Join a leading MCommerce company, set your career on a flight towards success and growth.

As a Manager- Digital Marketing, you will be responsible for generating leads in cost-effective manner using various digital marketing techniques.

What you will do:

Executing digital marketing strategies across channels including email, social media and display advertising campaigns
Driving achievement of growth objectives like app installs, display, search, affiliates among others
Improving the design, UX, traffic and content of the website
Designing, building and maintaining organization’s social media presence
Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs)
Creating paid campaigns on social media platforms
Identifying trends and insights, optimizing spend and performance of campaigns based on the insight
Growing the lead volume at a sustainable cost
Collaborating with internal teams to create landing pages and optimizing user experience
Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Managing agencies and affiliates
Driving maximum ROI from campaigns

Candidate Profile:

What you need to have:

MBA/ PGDM from Tier-1/2 B-School and/ or B. Tech. from a Tier I college
Analytical skills: Keen interest in evaluating product/market situations, analyzing raw data, and transforming it into actionable marketing strategies
Demonstrate a positive, ‘can-do’ attitude
Willingness to roll up your sleeves and get things done
Strong business acumen and detail orientation
Outstanding presentation skills
Excellent problem-solving skills
Knowledge in OKR, Agile
Knowledge in Jira, CRM, Power BI
Exceptional verbal and written communication skills
2-4 years of experience in Digital Marketing
Prior experience in handling campaigns development in terms of digital along with ATL/ BTL channels
Experience in handling Campaign Management on Google, Facebook, LinkedIn, Twitter etc.
Experience in performance marketing and affiliate marketing
Understanding of digital marketing platforms and passion for technology
Ability to optimize CPC and CPL in an effective manner
Ability to manage multiple projects with varying priority at one time to deliver results on time and under budget
High level of integrity and dependability with a strong sense of urgency and results orientation
Thorough knowledge of web analytics (e.g. Google Analytics, Web Trends etc.) and Google AdWords

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