What you will do:
- Executing digital marketing strategies across channels including email, social media and display advertising campaigns
- Driving achievement of growth objectives like app installs, display, search, affiliates among others
- Improving the design, UX, traffic and content of the website
- Designing, building and maintaining organization’s social media presence
- Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs)
- Creating paid campaigns on social media platforms
- Identifying trends and insights, optimizing spend and performance of campaigns based on the insight
- Growing the lead volume at a sustainable cost
- Collaborating with internal teams to create landing pages and optimizing user experience
- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Managing agencies and affiliates
- Driving maximum ROI from campaigns
What you need to have:
- MBA/ PGDM from Tier-1/2 B-School and/ or B. Tech. from a Tier I college
- Analytical skills: Keen interest in evaluating product/market situations, analyzing raw data, and transforming it into actionable marketing strategies
- Demonstrate a positive, ‘can-do’ attitude
- Willingness to roll up your sleeves and get things done
- Strong business acumen and detail orientation
- Outstanding presentation skills
- Excellent problem-solving skills
- Knowledge in OKR, Agile
- Knowledge in Jira, CRM, Power BI
- Exceptional verbal and written communication skills
- 2-4 years of experience in Digital Marketing
- Prior experience in handling campaigns development in terms of digital along with ATL/ BTL channels
- Experience in handling Campaign Management on Google, Facebook, LinkedIn, Twitter etc.
- Experience in performance marketing and affiliate marketing
- Understanding of digital marketing platforms and passion for technology
- Ability to optimize CPC and CPL in an effective manner
- Ability to manage multiple projects with varying priority at one time to deliver results on time and under budget
- High level of integrity and dependability with a strong sense of urgency and results orientation
- Thorough knowledge of web analytics (e.g. Google Analytics, Web Trends etc.) and Google AdWords
About Fintech Pioneer
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Job Description:
This is an exciting opportunity to come and lead growth for a fast scaling start-up and create meaningful impact in the education space. It will be a truly global experience in driving growth for company across all major geographies - United States, Latin America, Europe, Middle East & Asia Pacific. And also a chance to work with a very diverse and motivated team at the company.
You will be reporting to the COO and will be assisted in the role with a team of your own and cross functional teams such as sales, learning, product & design.
Your responsibilities will include:
Business insights
You will be the custodian for the generation of all insights be it market research, consumer
Insights or competitive landscape. These will be the power behind everything we do.
Growth
You will be responsible for defining our growth strategy, coordinating and executing growth
plans, and optimising our funnel to meet revenue targets. Our ambitions are big and so will be the scale of this role - from our current 25000+ educators to 60 million globally.
We've listed a few things you'll be responsible for below, but it will also be your call to
determine which of these we should spend resources on and which we should not.
• Identifying target geographies and schools for each business
• Planning marketing initiatives to generate leads, using below
• Content (key medium)
• Events (key medium)
• Partnerships
• Digital/Performance marketing
• Product marketing
• Website and other internal channels
• Email campaigns
• Programs such as referral and affiliate
• SEO
Brand
While the immediate focus will remain to grow the business, eventually you will also help build the company brand and lead key initiatives for it.
Is this someone that looks like you?
- A hands-on marketing leader who absolutely loves their craft
• Experience: 7-15 years experience in driving demand in the B2B SaaS space
• Have used content as a key medium for demand generation
• Have a good handle on product, digital and performance marketing
• Both right and left brained - can think of creative ideas and alongside crunch numbers
• An exceptional communicator and can distill complexity and jargon into simple messaging our customers will resonate with
• We deeply value building the right culture at company, and these are a few things that we look for in each hire - Coach-ability, Curiosity, Ownership, Hustle and Humility
- Develop and execute Performance Marketing campaigns to help acquire and retain customers, as well as upsell its products or services
- Strong understanding of Data, Funnels, Performance Metrics
- Understand the needs, motivation, and behavior of users and define priorities of tests based on impact, confidence, and easiness
- Work with the engineering, design, and product team to implement tests quickly
- Track, measure and analyze performance & continuously optimize them
- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.
- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships
Job Description:
Digital Marketing Manager Responsible:
responsible for the overall digital marketing strategy of the company. Digital Marketing Managers manage social media campaigns, content and event calendars, maintain the company's content, among all the other tasks. They will also measure the effectiveness of various marketing campaigns.
Should have at least 3 to5 years of experience in a similar marketing role. Certifications in Google AdWords and other social media certifications are preferred. Digital marketing managers should be experts in all things that involve the digital presence of a company from social media to e-commerce. They must have the ability to juggle multiple projects and stay on top of all of them. Digital marketing managers should also have photo and video editing skills in order to edit content.
Must have expertise or sound knowledge in –
Influencer marketing
Campaign marketing
Social media handling
Website traffic
Relevant Social groups advertisement
Building media related strategies
Running ad campaigns
About the Role / Core Competencies
- Manage the content that the business posts to social media.
- Develop strategies that drive customers to the website.
- Improve the design, UX, traffic and content of the website.
- Create paid campaigns on social media platforms.
- Maintain consistent brand messaging throughout all platforms.
- Create email blasts campaigns to target key customers.
- Use advanced metrics to measure the success of a marketing campaign.
- Keep up to date on the latest social media trends.
- Proficient in photo and video editing software such as Adobe
- Deep knowledge of web design principles.
- Ability to identify long term trends in Data.
Job Location: Noida (Sector- 63)
Budget: Negotiable
Position: Full Time (WFO)
Roles & Responsibilities
• Devise creative and engaging social media strategies following the design thinking process.
• Build user personas to create understanding and empathy with target audience.
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram and YouTube.
• Craft engaging multimedia content across multiple social media platforms.
• Build key relationships with influencers across social media platforms.
• Manage social media communities by responding to social media posts and developing discussions.
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
• Research and assess the latest trends and techniques to find new and better ways of measuring social media activities.
• Analyze competitor activities.
• Set targets to increase brand awareness and customer engagement.
Key Skills:
Digital Marketing, Social Media Ads Campaign Management, Social Media Marketing (SMM), SEO, Marketing Strategy, Content Strategy, Search Engine Marketing (SEM), Content Marketing, MS Office
- Co-ordinating in all offline marketing activities of the company
- Overall Management of sponsored or self-organized promotional events
- Ensuring Brand awareness and recall among all target groups
- Communicating all marketing related content via calls and emails to existing and prospective clients
- Co-ordinating marketing or branding related partnerships
- Spreading company brand via various print or other offline channels
Location - Goregaon East, Mumbai
Experience required – 3 years + (exp in cable and wires marketing)
- Cable or wire marketing back ground is preferable.
- Communicate with office & production team for status of order and position of sales.
- Prepare monthly, weekly or daily sales analysis.
- Work closely with business Development team.
- Identifying and target new clients from different industries.
- Conducting regular research on prospects for an in-depth analysis of their businesses and associated needs.
- Generating new business from these clients.
- Converting these new businesses into key accounts.
- Developing new business initiatives with the client to increase the share of wallet.
- Understanding clients brief and articulate it into meaningful deliverable.
- Obtaining client feedback and drive increases in client satisfaction and engagement.
- Driving client service excellence and a culture of delighting clients.
- Achieving Top and Bottom line Revenue & Profitability.
- Work with strong ethics and follow company's work-guidelines and procedures.
- Pitching for new business development, building and maintaining strong relationships with key accounts and agencies.
- Responsible for Sales Business targets.
- Follow up continuously with clients.
- Recommend and do approvals, certifications etc.