Manager- Digital Marketing

We are looking for a Marketing Head for a leading beauty care brand based in Hyderabad.  

 

Job Description: 

• Must be a self-starter with a strong orientation to build a high growth brand. 

• Managing brand marketing strategy by strategically and effectively using various marketing media. 
• Control and optimally utilize large marketing budgets. 
• Build and lead a strong next level team of product managers, marketing executives etc. 
• Effectively deal with media agencies, creative agencies and brand research organizations. 
• Build brand position and frameworks for communication across products/ range  

• Creating and executing an effective digital & social media marketing strategy 
• Develop the product portfolio for long term and immediate term.  
• Work with R&D to develop products to fill portfolio gaps.  
• Developing he right marketing mix for both current and new products- product, packaging, pricing, promotion  
• Develop strategies to increase off-takes for products and execute them in conjunction with sales team.  

• Monitor brand health parameters like awareness, trial, and satisfaction through tracks / research.  
• Respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. 

 

Requirement: 

• Minimum 10 years of experience in marketing of a personal care / non food / FMCG brand 

• Proven experience of leading marketing team of a high growth brand. 
• The candidate needs to have orientation to work in a fast-growing company with quick thinking and decision-making capabilities. 
• Good Interpersonal & Communication Skills. 
• Strong problem solving, influence and negotiation skills 

We are looking for marketing executive fresher who have good communication any two language (Gujarati, Hindi, English).

SENIOR MARKETING MANAGER

 

Tesseract Esports is seeking an analytical, creative and highly motivated senior marketing professional to join our team. As a successful hire for this high impact role, you should be a self-starter with a passion for independent thinking, creative problem solving, have proven data analysis skills, show strong ownership and commitment, have proven leadership experience and bring relevant insights into growth marketing.

 

As a Senior Marketing Manager, you will lead the development and execution (end to end) of all marketing, social media, PR and brand activities across all owned channels and projects. You will lead a team of marketing professionals and will be responsible for achieving organization marketing objectives and project-wise KPIs. You will drive our marketing campaigns, content production, PR, Branding, events and community building efforts across all our internal and external projects. You accept the unknown and you’re able to come up with ground breaking initiatives that will drive us forward and make us stand out as an industry leader.

 

 

About Tesseract Esports

Tesseract Esports was founded in 2015 with an intent to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. We played a pioneering role by being the first to launch and introduce mobile esports in the region. We were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country.

 

We have since gone to partner with game publishers, developers, brands and media platforms to produce large scale esports events and engagements and become one of the leading esports production houses in the Asia-Pacific. We have worked with Qualcomm, MPL, Tencent Games, Razer, Garena, Acer and several other partners on many successful live and online esports activations. We are a growing team of highly skilled and passionate individuals focused on delivering the best competitive experiences. We are headquartered at our state of the art production studio in Hyderabad, India which also happens to be the largest esports facility in South Asia.

Responsibilities & Duties

• Define, develop and oversee the implementation of marketing strategy and brand strategy across different verticals.
• Lead the management, content creation and growth for all owned social media channels and accounts including those of our co-owned/shared/white-label projects/affiliate platforms and IPs in terms of followers, engagement and reach.
• Manage internal and external marketing budgets. Track, analyze and improve performance of marketing campaigns while being goal oriented (ROI & KPIs).
• Conduct market research and build strategy plans in order to grow all owned/co-owned/shared/white-label projects and channels and to better support management decision making.
• Identify and assess existing trends, opportunities, formats, audiences, storytelling platforms and determine when and how we will use them.
• Build partnerships and syndications with influencers, brands, partners across owned/co-owned/shared/white-label projects/affiliate platforms and IPs.
• Lead, manage and mentor a team of marketing professionals to drive and execute all marketing and related functions.
• Guide and work with internal creative resources and lead timely delivery of all creative requirements for all platforms.
• Develop accurate project priorities, schedules and execution of marketing campaigns for all owned channels and projects.
• Contribute to overall business and marketing strategy in order to help the organization achieve short and long term goals

Qualifications (Required)

• Bachelor’s degree in business, marketing, communications, or related field. MBA / PGDM in marketing or equivalent.
• 6 + years experience in marketing with demonstrated history of running successful marketing campaigns and having a 360 vision of marketing plans.
• Experience in building growth stage marketing strategies with a focus on brand visibility, user engagement and viewership across multiple channels.
• Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Hands on experience with digital marketing – Facebook, Instagram, LinkedIn, Twitter, YouTube, Google Ads & AdWords.
• Exceptional storytelling skills with strong aptitude for developing engaging narratives around content and media for different audiences.
• Good knowledge of PR, affiliate marketing, media buying & licensing and experience in content writing and/or management.
• In depth understanding of how to interpret (and improve) advertising metrics (ex. CPM, CPC, CTR, CPV quality score, etc.)
• A strategic thinker with the ability to conceptualize broadly across various solutions, yet enjoys operating at a hands-on level.
• Proven leadership skills with experience in leading and managing a team. Excellent project management skills to ensure effective and transparent collaboration with team members and other departments.
• Strong team player, behaves like an owner and ultimately focused on delivering results with high standards. Set out the overall high performing team culture for the marketing team.
• Excellent communication and presentation skills. Ability to articulate a vision, strategy or idea clearly with a strong capacity of syntax, learning and sharing with senior leadership.
• Strong influencing skills and ability to communicate effectively with different internal departments, teams and clients.

Qualifications (Preferred)

• Strong passion for gaming and esports.
• Regional experience working across different countries/markets across South Asia, Southeast Asia and The Middle-East. Also preferred is market sensitivity, cultural curiosity and understanding differences in localization etc.
• Experience working in the esports or gaming industry.
• B2B/B2C marketing experience in sports, gaming, esports or information technology/ SaaS space.
• Past experience in scaling a service/product in the e-commerce space.

Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Automated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.

What you need to have:

Also will be looking head of marketing position, let's discuss this in detail, help us know u better email your CV to [email protected] Regards, Govind. +919972668335

A brand needs someone who can connect every aspect of their marketing strategy to digital, and add value with new ideas and marketing methods. Market research and a background in digital marketing trends are key in creating a decent digital marketing strategy. It takes innovative and progressive thinking, to combine several teams’ efforts to create a strategy that helps brands grow in the direction they choose. A Kreativ account executive/ Manager must be a trendsetter, capable of adapting in a fast paced environment and confident enough to make and execute ideas. Roles and Responsibilities: An account executive/Manager must, but is not restricted to, • Develop unique strategies and build upon current client strategies within the digital arena to meet/exceed objectives • Develop strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution • Manage client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays • Manage work and professional development of assigned project manager(s), and work with them to ensure the team is aligned to client requirements • Proactively keep abreast of assigned clients' marketing and media plans, and provide technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc. • Manage research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior • Develop a total understanding of online target audience and mindset modes, write communications briefs, ensuring that creative and media are effectively integrated • Write and transmit conference reports to clients and agency teams, review statements and estimates of work prior to client review

Location: Gurgaon/Gurugram Major Responsibilities : - Develop and foster strong relationships with media partners & publishers. - Manage accounts & be one point of contact for all the campaign deliveries. - Manage campaigns including changes, budgeting, execution, reporting, and optimization. - Successfully Plan, Execute and Deliver performance campaigns (CPA/CPI/ CPS/ CPL etc) of Indian & Global clients. - Maintain the high level of communication with affiliates, publishers and recommend new campaigns to publishers. - Optimize campaigns to ensure all the KPI's are met and provide services beyond scope of the campaign to ensure quality and recurring business. - Maintain & analyze performance reports & suggest areas of improvement for better performance. - Research and source new affiliate opportunities and partners in National / International market. - Ensure all ROI and sales targets are met through the affiliate channels and partnerships. Experience : - 3-5 years of experience in managing delivery of performance marketing campaigns. - Thorough understanding of CPI/ CPA / CPL/ CPR/ CPV/ CPS Models. - Strong Negotiation and Selling Skills. - Good Account Management skills. - Strong analytical skills and ability to relate results to client business objectives. - Exceptional organizational and communication skills to work closely with internal teams.

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