Marketing Head (CMO)

Digital Marketing Expert - B2B ABM & Performance

About ProductNova:

ProductNova is a fast-growing product development startup. We are a team of Product and Business Growth Experts enabling organizations in building new Product Portfolios, Transform into Product organizations, Identify business opportunities, Innovate and Scale Businesses.

For early-stage organizations and startups, we shape ideas into products, identify the right customer base and product market fit, define the product, provide marketing and sales enablement, plan the GTM, launch, iterate and scale.

For established organizations, we Transform them into product organizations, identify business & product areas to scale and help revamp the products across new regions and customer segments. We enable innovation, build new product portfolios and help grow the businesses Exponentially.

We are also building our own B2B SaaS Products

The Role:

As a Digital Marketing Expert at ProductNova, you will play a pivotal role in shaping and executing comprehensive digital marketing strategies to drive product and business growth. You will be responsible for driving marketing campaigns across channels and growing our business.

Key Responsibilities:

B2B SaaS Marketing Expertise: Lead generation, SEO, PPC, CRM tools, ABM, and data-driven campaigns. Excellence in aligning sales strategies, customer journey mapping, and delivering measurable growth through innovative marketing.

ABM And Performance Marketing: Identify, source and nurture high-value accounts, crafting personalized campaigns, optimizing paid channels, and measuring ROI across digital touchpoints. Align marketing with sales to accelerate pipeline and deliver scalable, impactful campaigns that balance brand visibility with revenue-focused outcomes.

Lead Generation: Build and optimize B2B and B2C Lead gen pipeline for ProductNova and its clients for their respective products and services across channels.

Digital Marketing Strategy: Formulate and execute robust digital marketing strategies aligned with ProductNova, our partner objectives and overall business goals. Tweak and optimize existing strategies to grow revenue 2X.

Campaign Management: Oversee the end-to-end management of digital marketing campaigns, ensuring seamless execution and optimization for maximum ROI. Utilize data-driven insights to continuously refine and enhance campaign performance.

Channel Expertise: Demonstrate expertise across various digital marketing channels, including but not limited to Meta, Google, SEO, SEM, social media, Email marketing, and Content marketing. Identify new and emerging channels to explore and incorporate into the overall marketing mix.

Analytics and Reporting: Implement robust analytics frameworks to measure and analyze the performance of digital marketing campaigns.

Qualifications:

• Any professional degree/MBA in Digital marketing.
• Min 2 yrs+ experience in B2B Digital marketing with a focus on product and business growth.
• Strong leadership skills with the ability to motivate a high-performing team.
• In-depth knowledge of digital marketing channels, tools, and analytics platforms.
• Exceptional analytical and problem-solving abilities.
• Excellent communication and interpersonal skills.

If you are a results-driven digital marketing professional with a passion for driving business growth, we invite you to join our dynamic team at ProductNova.

Job Type: Full-time

Responsibilities:

.Create exclusive distributors, exclusive super stockiest and business associates for the company towards business growth.

.Guide, coordinate and make strategic marketing plans for the sales team working under his jurisdiction.

.Finding and developing new markets and improving sales.

.Keep observing stock reports, inventory, product orders, re-order etc.

Requirements:

.Bachelor's degree in business, marketing or a related field.

.Experience in sales, marketing or related field.

.Strong communication skills.

.Proficient in Word, Excel, Outlook, and power point.

Skill Sets:

·         Familiarity with commercial ad serving platforms such as OpenX, DFP, DFA etc.

·         Excellent presentation and storytelling skills with PowerPoint.

·         Experience with Excel/Pivot tables.

·         Excellent diagnostic skills.

·         Technical acumen to understand how to design campaigns that optimize the use of our tech platform.

·         Superior time management and multi-tasking skills.

·         Willingness to do whatever it takes to get the job done.

Job Location - Verse Innovation, Helios Business Park, 11th Floor, Wing E, Outer Ring Rd, Kadubeesanahalli, Bengaluru, Karnataka 560103

Automation Tester ( Selenium, API, SQL )

Experience - 8+

• 4-5 years of overall experience and 2+ years of experience as full stack developer with skills on Python, Javascript and databases.
• Excellent programming skills and hands-on experience in Python, Java Script, HTML, and CSS.
• Experience of working in Data Science domain is an advantage, but not mandatory.
• Ability to positively contribute to a team and willingness to quickly complete large volumes of work with high quality.
• Excellent analytical and critical thinking skills.
• Excellent verbal and written communication skills.
• BE/BTech or MCA Degree or any graduate with desired skills.

We are looking for a competitive and trustworthy Sales Executive to help us build up our business activities.

Sales Executive responsibilities include discovering and pursuing new sales prospects, negotiating deals and maintaining customer satisfaction. If you have excellent communication skills and feel comfortable reaching out to potential customers to demonstrate our services and products through email and phone, we’d like to meet you.

Ultimately, you’ll help us meet and surpass business expectations and contribute to our company’s rapid and sustainable growth.

• Actively seek out new sales opportunities through cold calling, networking and social media
• Set up meetings with potential clients and listen to their wishes and concerns
• Prepare and deliver appropriate presentations on products and services
• Ensure the availability of stock for sales and demonstrations
• Participate on behalf of the company in exhibitions or conferences
• Collaborate with team members to achieve better results
• Gather feedback from customers or prospects and share with internal teams

• Proficiency in English
• Excellent knowledge of MS Office
• Fast learner and passion for sales
• Self-motivated with a results-driven approach
• Aptitude in delivering attractive presentations
• High school degree