Marketing Head (CMO)

Marketing Specialist (Demand Generation + SDR)

Role Overview

We are looking for a highly driven Marketing Specialist who will operate at the intersection of demand generation and outbound sales development. This is a hands-on, execution-heavy role designed for someone who is comfortable owning both marketing and SDR responsibilities.

You will work closely with the Marketing Manager to support pipeline generation efforts, execute campaigns, and directly contribute to top-of-funnel growth.

This role is ideal for someone who enjoys writing, outreach, experimentation, and direct impact on revenue, and is looking to grow into a full-stack B2B marketer.

Key Responsibilities

1. Outbound & SDR Execution

• Execute outbound campaigns across email, LinkedIn, and cold calling
• Build and manage target account lists and prospecting workflows
• Book qualified meetings for the sales team
• Continuously optimize messaging, sequences, and targeting
• Track and improve response rates, meeting conversions, and pipeline contribution

2. Campaign Execution (Demand Generation)

• Support execution of integrated marketing campaigns across outbound, inbound, and lifecycle channels
• Assist in running 1:1 and 1:few campaigns for target segments
• Work closely with the Marketing Manager on campaign planning and execution

3. Content & Copywriting

• Write cold emails, LinkedIn messages, and outreach sequences
• Develop campaign messaging and value propositions
• Support content creation for landing pages, ads, and marketing assets
• Continuously test and improve copy based on performance

4. Webinar & Podcast Execution

• Assist in planning and executing webinars and podcast initiatives
• Coordinate with internal teams and external speakers
• Drive pre-event outreach and post-event follow-ups
• Repurpose content into campaigns and outbound messaging

5. Lead Management & Lifecycle Support

• Support lead nurturing and follow-up workflows
• Ensure timely engagement with inbound and outbound leads
• Maintain hygiene of CRM and outreach tools

6. Channel & Audience Research

• Identify potential prospects using LinkedIn, communities, and databases
• Build and segment lists based on ICP criteria
• Explore new channels and opportunities for pipeline generation

7. Reporting & Optimization

• Track key metrics such as emails sent, responses, meetings booked, and conversions
• Share regular updates on campaign performance and learnings
• Continuously improve based on data and feedback

Key Metrics of Success

• Number of qualified meetings booked
• Response and conversion rates across outbound campaigns
• Contribution to pipeline generation
• Campaign execution velocity and quality

Required Skills & Experience

• 2–5 years of experience in B2B SaaS / AdTech / MarTech / Inside Sales / SDR roles
• Hands-on experience with cold email, LinkedIn outreach, and/or calling
• Strong copywriting and communication skills
• Ability to execute campaigns independently with minimal supervision
• High ownership and willingness to experiment

Preferred Qualifications

• Experience in AdTech / publisher ecosystem
• Exposure to webinars, podcasts, or event marketing
• Familiarity with tools like CRM, email automation, and prospecting tools
• Prior experience in outbound or SDR roles

Soft Skills

• Strong execution mindset (bias for action)
• Attention to detail and consistency
• Curiosity and willingness to learn
• Ability to work in a fast-paced startup environment

Why This Role Matters

This role is critical to building a consistent bottom-of-funnel engine by combining marketing execution with outbound sales development. You will directly contribute to pipeline growth and gain exposure to full-funnel marketing.

Compensation

• Competitive salary aligned with early to mid-level SaaS roles
• Performance incentives linked to meetings and pipeline contribution

Location & Flexibility

• Hybrid
• Willingness to work closely with global teams and adapt to campaign timelines

Job Summary

We are seeking an experienced React Native Developer with hands-on expertise in developing and optimizing tvOS applications. The ideal candidate will have strong technical skills in React Native, a deep understanding of mobile app architecture, and prior experience with tvOS and focus navigation on Apple TV.

Key Responsibilities

• Develop and maintain React Native applications for iOS and Android platforms.
• Leverage native APIs for deep integrations across both platforms.
• Diagnose and fix bugs and performance bottlenecks for a native-like experience.
• Engage with the open-source community to encourage and contribute to key software fixes and improvements.
• Write and maintain clean, well-documented, and testable code.
• Create and execute automated tests to ensure product quality.
• Transition existing React web applications to React Native.
• Implement pixel-perfect UI designs and smooth animations for enhanced user experience.
• Integrate third-party APIs and SDKs.
• Ensure consistent UX across Android, iOS, and tvOS platforms.
• Release and manage applications on the Apple App Store and Google Play Store.
• Write performant applications optimized for low-end devices.
• Utilize debugging and development tools such as React DevTools and Charles Proxy.

Required Skills & Qualifications

• 5+ years of experience developing React Native applications.
• Strong proficiency in JavaScript, TypeScript, or ClojureScript (ES6+ syntax).
• Solid understanding of object-oriented programming principles.
• Ability to write clean, maintainable, and well-documented code.
• Expertise in managing third-party dependencies and resolving dependency conflicts.
• Experience with native build tools such as Xcode and Gradle.
• Good understanding of REST APIs, document request models, and offline storage mechanisms.
• Familiarity with automated testing suites and CI/CD pipelines.
• Strong skills in architecting and building React Native applications with clean architecture.
• Experience maintaining UX consistency across multiple platforms.

Preferred / Nice-to-Have Skills

• Experience with react-native-tvos and focus-navigation for Apple TV / tvOS.
• Knowledge of AVPlayer (iOS) and ExoPlayer (Android).

About Estontec

Estontec Group Managing FOUR rapidly growing brands in India. All Brands are founded & executed with a vision to create a better tomorrow for everyone. Creating Jobs & means of livelihood for over 500 people globally. Management Team brings in over 100-man years of experience in Technology, Innovation, Marketing & Building Businesses.

Our Brands

Haloocom

Fastest growing brand in the Enterprise Communications Platform. Now present in 6 countries & spread across all the major cities in India, constantly innovating & upgrading its applications based on the ANI (Artificial Narrow Intelligence) tools like NLP Voice BOTS & Chat BOTS.

BrandonWheelz

India's Most Trusted Transit Media Advertising Brand. Operational in 82+ cities with over 100 impactful campaigns. BrandOnWheelz uses Technology & Transparent processes to give Real-time Status of campaigns for the Customers.

Kottanz

Popularly Known as the: GIFTS OF INDIA. Creating, Changing & Uplifting the Lives of over thousands of underprivileged Families in India. Kottanz today has become a livelihood for more than many women in need. All our products are 100% natural & handmade

ADZ

AdZ is on a mission to fuel innovation in the in-app advertising industry and it is part of more than 100 popular apps so far, and the rapid growth has made AdZ the fastest-growing advertising platform of its kind. AdZ believes in turning your dream marketing campaigns into a plan and executing the same with measurable tools to scale your business's outcomes.

The role

We are seeking a dynamic and results-driven Sales Executive to join our team. The Sales Executive will play a pivotal role in driving our company's growth by identifying new business opportunities, building relationships with potential clients, and closing deals. The ideal candidate should possess excellent communication skills, a strong understanding of sales techniques, and a proven track record of achieving and exceeding sales targets.

Key responsibilities

• Develop and execute sales strategies to achieve sales targets and revenue goals.
• Identify and target potential clients in the assigned territory through market research, networking, and prospecting.
• Build and maintain strong relationships with existing clients, providing exceptional customer service and addressing their advertising needs.
• Conduct presentations and sales pitches to potential clients, effectively communicating the benefits and features of our transit media advertising solutions.
• Prepare and present sales proposals and contracts, negotiating terms and pricing to secure new business.
• Collaborate with the creative team to develop customized advertising solutions that meet the specific requirements of clients.
• Monitor market trends, competitor activities, and industry developments to identify new business opportunities.
• Meet or exceed sales targets and contribute to the overall growth and success of the company.
• Prepare regular sales reports, providing updates on sales activities, revenue forecasts, and client feedback.
• Stay up-to-date with industry trends and developments in transit media advertising, continuously enhancing product knowledge and sales techniques.

Key skills and experience required

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 1 years of successful sales experience in the advertising industry, preferably in transit media advertising, Digital Media Sales or related fields.
• Proven track record of meeting or exceeding sales targets.
• Strong communication and presentation skills, with the ability to articulate the value proposition of transit media advertising to clients.
• Excellent negotiation and closing skills, with the ability to create win-win solutions.
• Self-motivated and target-driven, with a proactive approach to sales.
• Ability to build and maintain strong relationships with clients and internal stakeholders.
• Proficient in using CRM software and sales analytics tools.
• Familiarity with the local advertising market and a strong network of potential clients is highly desirable.

Perks

• Health Insurance of 1 lakh sum insured, Covers self + children + spouse.
• 30 Annual Paid Leave (18 Casual + 12 personal time off).
• Rewards and Recognitions program
• Annual Company outing to celebrate Success together

Immediate Joiners Preferred. Notice period - Immediate to 30 days

Overview

adesso India specialises in optimization of core business processes for organizations. Our focus is on providing state-of-the-art solutions that streamline operations and elevate productivity to new heights.

Comprised of a team of industry experts and experienced technology professionals, we ensure that our software development and implementations are reliable, robust, and seamlessly integrated with the latest technologies. By leveraging our extensive knowledge and skills, we empower businesses to achieve their objectives efficiently and effectively.

Job Description

For new a project, we are seeking a talented requirement in engineer with testing abilities to join our dynamic team. In this role, you will handle the definition and quality assurance of requirements for various procedures, including bug fixing, maintenance of existing components, functional or technical enhancements (change requests). The project is about to create a global solution for payroll validation processes related to customer payments. It involves data from various systems, leading to complexity. Currently, manual work is time-consuming and error prone. Your responsibilities will include collecting and documenting requirements from, transforming the results to developable epics and user stories and defining test cases for ensuring a correct implementation. 

Responsibilities:

Requirements Engineering:

Define and adjust requirements.

Document requirements.

Manage requirements.

Testing:

Create test concepts.

Develop test cases for system testing and, if necessary, for UAT (User Acceptance Test).

Prepare and create test data for system testing and UAT.

Execute tests and document results.

Report to project management or the customer’s contact person.

Defects Management:

Manage defects in JIRA/XRay.

Independently plan and initiate retest activities based on defect status.

Establish and ensure the centrally defined defect process for the listed procedures.

Perform manual regression tests after the release of a new version on the test system.

Document test execution.

Regularly review and adjust regression test cases (test data, test scripts, expected results).

Test Automation:

Create test cases for test automation.

Develop test data for test automation.

Define machine-executable test scenarios using test frameworks.

Coordinate and plan test strategies.

Plan test resources.

Monitor test execution.

Report to project management.

Create automated test cases using, following internal development guidelines and the internal automation framework.

Integrate created test cases into JIRA/XRay.

Ensure documentation of tests.

Maintain scripts within a project/regular operation.

Ensure robust automated test execution.

Use components for dynamic test data generation.

Maximize modularization and reusability of code/components.

Execute automated test cases after the deployment of a new release as specified by the project.

Document test execution as required by the project.

Communicate test results to the customer’s contact person.

Requirements:

Proficiency in test methodology, ideally ISTQB certified (Advanced).

Proficiency in requirements engineering, ideally IREB certified (Advanced).

Strong analytical skills and good abstraction ability (Advanced).

Result-, goal-, and service-oriented work approach (Advanced).

Independent working style, adherence to deadlines (Advanced).

Fluency in both technical and business languages (Advanced).

Understanding of IT interfaces (technologies, data transfer e.g., Web Service, File) (Basic).

Knowledge of IT security and data protection concerning IT applications and documents (Advanced).

Experience with system and integration tests as well as regression test concepts (Advanced).

Experience in agile processes (Basic).

Expertise in Micro Focus UFT framework (UFT Developer) or Playwright (Advanced).

Skills & Requirements

Test methodology, ISTQB certified, Requirements engineering, IREB certified, Analytical skills, Abstraction ability, Result-oriented, Goal-oriented, Service-oriented, Independent work, Adherence to deadlines, Fluency in technical and business languages, Understanding IT interfaces, Knowledge of IT security, Data protection, System testing, Integration testing, Regression testing, Agile processes, Micro Focus UFT framework (UFT Developer), Playwright.

Designation: Creative Designer

● Location: Bandra West, Mumbai, India

● Position Type: Full-time, Permanent

Company Description

Brown Living (www.brownliving.in) is a platform focused on making Sustainable Living Easy, Accessible, and Affordable. As India's first plastic-free marketplace, we promote a sustainable and earth-friendly lifestyle. Our team curates a wide range of everyday-use products that are

ethically sourced and promote minimal waste. We support artisan groups and sustainable brands dedicated to creating a positive environmental impact. Through our platform, we are building India's largest ecosystem for sustainable living and empowering artisans, women entrepreneurs, and innovators to combat plastic pollution.

Key Responsibilities:

1. Creative Design & Strategy:

a. Conceptualize, strategize, and execute end-to-end design solutions for all marketing campaigns, ensuring alignment with brand objectives.

b. Develop creative assets including 2D, 3D designs, and motion graphics

(gifs, video edits) across various platforms.

c. Design emailers, newsletters, brochures, social media creatives, ad

creatives, and all marketing collaterals ensuring consistency and

alignment with brand guidelines.

d. Collaborate closely with the marketing team to design visually compelling assets that effectively communicate the brand’s message across all digital channels.

2. Website & UI/UX Design:

a. Design and maintain website UI, ensuring an intuitive and seamless user experience.

b. Conduct periodic UX reviews and provide actionable insights for

improvements.

c. Work closely with the tech team to implement UI/UX changes and

enhancements that drive user engagement and conversions.

3. Brand Management:

a. Manage and maintain Brown Living’s brand image and messaging across all platforms globally.

b. Ensure all creative outputs align with the brand’s ethos and guidelines,

maintaining a consistent and cohesive brand presence.

c. Create and maintain a brand asset library, ensuring all teams have access to up-to-date creative assets.

4. Campaign Planning & Execution:

a. Plan and execute multi-channel marketing campaigns, working in

tandem with internal teams and external agencies.

b. Develop comprehensive communication design strategies for various

digital platforms, ensuring that campaigns are creative, innovative, and

effective.

c. Track and analyze campaign performance, making data-driven

adjustments to strategies and creatives as needed.

d. Lead the creative process from concept to final execution, ensuring

deadlines and quality standards are met.

5. Market Research & Insights:

a. Conduct thorough market research to understand customer needs,

preferences, and trends.

b. Translate customer insights into compelling design strategies that

resonate with the target audience.

c. Stay updated with industry trends and best practices in design and digital marketing to continually refine and improve design strategies.

6. Collaboration & Communication:

a. Work collaboratively with the marketing, product, and tech teams to

ensure seamless execution of campaigns and projects.

b. Provide creative direction and guidance to junior designers, freelancers,

and external agencies, ensuring that all creative work aligns with brand

standards.

c. Communicate design concepts and strategies effectively to stakeholders, providing clear rationale and direction.

7. Continuous Improvement:

a. Regularly review and assess the effectiveness of creative strategies,

making necessary adjustments to improve outcomes.

b. Experiment with new design tools, techniques, and formats to keep

Brown Living’s creative output fresh and engaging.

c. Drive innovation in the design process, constantly seeking ways to

improve efficiency, creativity, and impact.

Key Result Areas (KRA):

1. Design Quality & Consistency:

a. Ensure all creative outputs are of high quality, align with brand guidelines, and are delivered on time.

b. Maintain a consistent brand image across all digital and offline platforms.

2. Campaign Effectiveness:

a. Measure the success of marketing campaigns through KPIs such as

engagement rates, click-through rates, and conversion rates.

b. Adjust design strategies based on performance data to optimize future

campaigns.

3. UI/UX Enhancement:

a. Improve website user engagement and experience through regular UX

reviews and design enhancements.

b. Increase conversion rates and reduce bounce rates by implementing

effective UI/UX strategies.

4. Brand Growth & Awareness:

a. Contribute to the growth of Brown Living’s brand awareness and

reputation through impactful design and communication strategies.

b. Ensure a positive and consistent global brand presence across all

marketing channels.

5. Innovation & Experimentation:

a. Continuously explore and implement new design trends, tools, and

technologies to keep the brand’s creative output innovative and ahead of

the curve.

b. Introduce at least two new creative approaches or tools each quarter to

improve campaign effectiveness.

6. Collaboration & Communication:

a. Foster effective collaboration between the design team and other

departments, ensuring clear communication and smooth workflow.

b. Provide timely and constructive feedback to junior designers and external agencies, ensuring high standards are maintained.

Qualifications:

1. Bachelor’s degree in Graphic Design, Visual Communication, or a related field.

2. 3-5 years of experience in creative design, with a strong portfolio showcasing work across various media including 2D, 3D, video, and digital platforms.

3. Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Figma, Sketch, etc.

4. Strong understanding of UI/UX principles and experience in website design and optimization.

5. Excellent communication and collaboration skills.

6. Ability to work in a fast-paced environment and manage multiple projects simultaneously.

7. A keen eye for detail and a passion for sustainability and mindful living.

Join us at Brown Living and be part of a mission-driven company that’s changing the way the world thinks about sustainable consumption.

How to Apply:

Interested candidates can apply online via the job application form available here - https://docs.google.com/forms/d/e/1FAIpQLSdgb8MMrZX0STJb1Nt63jizdYccAxTQWbAmFAt4YcoAJBJlmg/viewform

Read More:

1. Website - https://brownliving.in/

2. About Brown Living’s Mission & Vision - https://brownliving.in/pages/about-us

3. Meet the Brown Living Team - https://brownliving.in/pages/our-team

4. Work with Us - https://brownliving.in/pages/work-with-us

5. The Brown Lens Curation Method - https://brownliving.in/pages/the-brown-lens

6. Brown Living’s Impact - https://brownliving.in/pages/our-impact-plastic-free-carbon-neutral-shopping

Requirements:

• At least 4+ years of experience as a Node.js developer.
• Must have knowledge of at least one card game with rules.
• Must have experience in multiplayer games with Socket.io
• Must have good communication skills in English.
• Superb interpersonal, communication, and collaboration skills.
• Exceptional analytical and problem-solving aptitude.
• Great organizational and time management skills.
• Knowledge of Game development life cycle.
• Must be willing to do hands-on coding where required and perform regular code reviews etc.
• Knowledge of JavaScript, TypeScript, NPMs, ExpressJS, MongoDB, Socket.io and Redis.
• Familiarity with AWS infrastructure.
• Basic knowledge of front-end technologies.
• Strong understanding of git.