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Optimizing copy and landing pages for search engine optimization
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Researching and implementing content
recommendations for organic SEO success
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics,WebTrends etc.)
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We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
- Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyse competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, Net Insight, Omniture, Web Trends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
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Your responsibilities will include:
- Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.
- Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
- Building win-win relationships with new and existing partners
- Manage the marketing budget to drive sustainable bottom-line growth
Key Requirements
- You have a degree in Marketing, Business Administration or related field.
- You have prior experience in a similar role with a solid track record of success.
- You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
- You have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).
- You are highly goal driven and work well in fast paced environments.
- You possess strong analytical skills and are comfortable dealing with numerical data.
- You have excellent communication & interpersonal skills.
- You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.
About Us :
ImpactGuru.com, India's leading healthcare financing platform for patients raises money online for medical expenses via crowdfunding. It aggregates a large number of online payments to allow any individual requiring financial assistance to raise funds for medical expenses - be it cancer, transplant, accident, or any medical emergency.
ImpactGuru.com has already helped mobilize Rs 1,500 cr / US$200mm via crowdfunding along with its partners.
ImpactGuru.com was incubated at Harvard Innovation Lab in the USA in 2014.
ImpactGuru.com recently announced a $2mm Series A round, led by Apollo Hospitals Group, Currae Healthtech Fund, RB Investments (Singapore based VC Fund), Shorooq Investments (Middle East based VC Fund), Venture Catalysts (India's #1 angel investor group) with participation from various other investors from USA, Southeast Asia, and the Middle East.
ImpactGuru.com was recently awarded Best Technology Solution for Social Good by Economic Times Intelligent Health & Tech Awards, selected among top 5 early-stage startups in India by TiE, featured multiple times on CNBC Young Turks.
ImpactGuru.com was ranked among the top 21 Startups Globally to Watch in the space in which it operates by CB Insights. Impact Guru's senior management is led by Harvard, Wharton, Parsons, IIT, and IIM alumni with the founders recently being profiled in Fortune 40 under 40. If you are interested in being a part of a dynamic startup working at the intersection of financial services and healthcare which is making significant positive social impact to society, then Impact Guru is the right place for you.
Website : https://www.impactguru.com/
Team : https://www.impactguru.com/team
Location : Mumbai
Team Size : 300 +
We are scouting Asst Manager / Manager - Digital Marketing Analyst, Mumbai.
Responsibilities:
- Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign, and deliver platform GMV & ROAS
- Managing two verticals of Impact Guru business, one is online donation(E-commerce) & Lead Generation(Seekers).
- Lead a team of performance marketers & Data Analyst
- Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)
- On a day-to-day basis, you will be expected to optimize campaigns based on data breakdowns and insights.
- Understand ways to scale campaigns across platforms in an optimal manner.
- Perform interest research in Facebook using audience insights and ads manager.
- Create a digital media plan based on requirements across multiple platforms
- Understand how content works across different social media platforms
- Create insightful reports based on data from performance marketing campaigns
- Tag with your copy and art partners to achieve a digital-first creative output on campaigns.
- Work on Launching & Optimizing other marketing channels like Taboola, Criteo, Outbrain, Adroll etc.
- Work on retention marketing through Mo engage or internal communication.
- Coordination with SEO Team for Organic ranking updates & suggestions
- Assist Social media team in scaling the organic GMV from social pages, also assist them in increasing the followers on each social media pages
- Work on launching influencer marketing campaigns & influencer network for the brand.
Eligibility
- 1-2 years experience in digital marketing at a high-growth B2C organization.
- Hands on experience of working on Facebook Ads, Google Ads, etc
- Managed monthly paid marketing spends of 50L-1 Crore+
- Bachelors degree in Engineering, Media Communications, Business Administration, Journalism, or related Fields.
- Strong communication skills
- Strong creative and analytical skills
- Working Proficiency in Google Analytics, Google Tag Manager, SQL, Excel, and creating data visualizations on data studio or Tableau
- Be able to take 100% ownership of the process from start to finish
- Strong quantitative mindset & data-driven approach to digital marketing; expert in excel-based data modeling, analytics tools.
- Ability to multitask in a fast-paced work environment.
- Punctual and dedicated to meeting targets & deadlines.
- Able to effectively work independently, and as part of a team.
- An early adopter attitude towards technology
- Min. 1 year experience is required in this role.
We are on the look out for energetic & dedicated professionals, who are willing to take up roles that are both challenging and rewarding.
Role: Performance Marketing Specialist
Work Status :Full Time
Work Location : Delhi Public School,
Nacharam, Hyderabad.
Roles & Responsibilities:
- Strategize, manage and execute customer acquisition (lead generation) activities across all digital channels including search and social media.
- A/B test and optimize paid ad campaigns (text/social media ads) & landing pages.
- End-to-end management and execution of Google Ads & Facebook/Instagram Ads.
- Schedule and run timely website audits for SEO.
- Oversee and execute basic on-page and off-page SEO activities.
- Support content creation team with keyword research data.
- Explore and identify new channels for customer acquisition.
- Monitor and report daily/weekly/monthly data.
- Setup email marketing campaigns for lead nurturing.
Key Requirements
- Minimum of 4 years of experience in performance/growth/digital marketing.
- Proficient in running ad campaigns on Google Ads and Facebook Ads.
- Strong knowledge in Google Analytics, Google Search Console, Microsoft Excel/Google Sheets.
- Broad understanding on SEO that covers search algorithms, structured data and UX.
- Good knowledge in any popular SEO tools like SEMRush, Ahrefs, Moz Pro etc.
- Proven experience in keyword research and creating/editing content for SEO.
- Excellent communication skills especially in written English.
- Detail-oriented and motivated individual who can work with minimal assistance.
Work Location: Hyderabad/Remote
Interested candidates can send their updated resume.
Regards
G . Anitha
HR Manager
Delhi Public School
Nacharam/Mahendra Hills / Nadergul
About WISE
At Wise, we are building the world's best online tutoring platform that companies teaching online can use to manage their online operations from scheduling demos to running classes for your learners. We have designed an extremely user friendly interface for your admins and instructors to set up your online academy within a matter of 5 minutes.
- We are a platform used for online tutoring by over 150,000 teachers to conduct live classes for over 2,500,000 learners
- Our platform has been tested at 500k DAUs and more than 2 billion+ minutes of live sessions have been conducted on the platform
- We have a customised and native Zoom integration (no redirection) for interactive live class experience
- We are building the world's first infrastructure layer for digital classrooms and have open APIs as well as a White-Label options to setup a native experience for your online teaching platform
What we need
A digital marketing expert with 2-3 years of experience running and coordinating digital marketing campaigns. We are execution-focused and work would involve building things quickly & adapting based on market feedback. If you love designing marketing campaigns and want to expand and grow, we would like to talk to you.
What you will do
- Work directly with the founding team and drive key product decisions
- Define and establish marketing strategy with the copy team
- Analyze and take decisions on furthering marketing and creative strategy
Essential skills
- Independent player (We’re a team but, we want you to contradict us on the way)
- Social media and google ads skills
- Spreadsheets, or Airtable (Just give us numbers, or graphs, we love graphs)
- Goal-oriented
- Creative and innovative
Good to have
- Good communication skills
- Team-oriented mindset
Probably not ideal if
- If you have always been right about everything
- Not looking for a full-time engagement
Definitely get in touch if you
- Would have started the exact same company but am willing to build it together with a great team
- Would fight us in a duel to make our product better