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Exciting Opportunity at Eloelo: Join the Future of Social Media with India’s largest Live Streaming & Social Gaming Platform

Are you ready to be a part of the dynamic world of live streaming and social gaming? Look no further! Eloelo, an innovative Indian platform founded in February 2020 by ex-Flipkart veteran Saurabh Pandey, is on the lookout for passionate individuals to join our growing team in Bangalore.

About Us:

Eloelo stands at the forefront of the creator economy, live streaming & gaming - offering a unique blend of interactive experiences, including chatrooms, audio rooms, and captivating live games. Our platform has successfully attracted audiences from all corners of India, providing a space for self expression, communities to thrive.

Recent Milestone:

In pursuit of excellence, Eloelo has secured a significant milestone by raising a Pre-Series B round of $22Mn in October 2023 from a diverse group of investors, including Kalaari, Griffin Gaming, Courtside Ventures, Lumikai & Waterbridge Ventures with a cumulative capital raise of over $37 Mn.

Why Eloelo?

• Be a part of a team that thrives on creativity and innovation in the live streaming and social gaming space.
• Build a new-age social network, almost like a digital third place that is safe, trusted & encourages interactivity
• Create at the intersection of RTC, AI, Games, Audio/ Video, ML & Chat which empowers creators to grow and monetize their presence
• Working with a world class team, high performance team that constantly pushes boundaries and limits , redefines what is possible 
• Fun and work at the same place with amazing work culture , flexible timings and vibrant atmosphere

What You Will Do

• Develop an in-depth comprehension of customer segments and their distinctive behaviors through data science and analytical insights.
• Take charge of the entire customer journey, from inception to completion, while maintaining accountability for its effectiveness.
• Utilise global product knowledge and customer insights to identify user needs, generating actionable data-driven recommendations for product enhancement.
• Collaborate across departments, including product, design, business, and brand marketing, to devise and execute growth strategies rooted in data analysis.
• Employ continuous experimentation to enhance value propositions and streamline execution processes.
• Drive monthly customer key performance indicators (KPIs) such as acquisition, churn reduction, activation, and revenue growth.
• Proactively identify and rectify marketing funnel issues to mitigate and minimize customer churn.
• Foster cross-functional collaboration with teams spanning design, engineering, marketing, and data analytics to ensure seamless product initiative delivery.

Core Competencies, Knowledge and Experience:

• 2-3 years relevant experience in leading and driving customer funnel initiatives
• Proven track record of successful growth campaigns
•  Expertise with CRM tools such as CleverTap, Zendesk, MoEngage, Hubspot etc
• Expertise with analytical tools for marketers such as Google Analytics, Mixpanel, Appsflyer, Adjust etc
• Being comfortable with working in a dynamic and diverse work environment
•  Highly analytical thinking and ability to analyze and interpret wide variety of data
• Ownership and self-driven mindset

If you're ready to be a part of a groundbreaking journey and contribute to the success of Eloelo, apply now! Let's redefine the future of live streaming and social gaming together.

Eloelo is an equal-opportunity employer. We encourage applicants from all backgrounds to apply.

Job Description

Function: Product → Product Analytics

Responsibilities:

• Assist product managers in the formulation of the company's product strategy using structured data and insights derived from the same
• Conduct research, create business cases and translate them into meaningful problems to solve
• Measure impact of experiments related to function, analysing and helping in course correction.
• Recommending product improvements based on analytical findings. Defining new metrics, techniques, and strategies to improve performance.
• Constantly monitor and analyse metrics identified, publish insights/any anomalies along with hypothesis
• Translating business requirements and user requests into effective report and dashboard designs in challenging deadlines.
• Assist with performance tuning of dashboards, background data queries as needed

Key Skills Required:

• Bachelor’s degree along with 2+ years experience in product analytics building data sets, reports, and dashboards
• Strong analytics skills and experience in Metabase, Google Analytics, Power BI, or other analytics software
• Proficiency with SQL
• Agile ability to anticipate need, be responsive and adapt to change
• Strong interpersonal and relationship skills, ability to influence decisions and gain consensus
• Excellent time and project management skills, ability to prioritise the most important projects to create business impact

Perks at Oneistox:

• Challenging work, High Product Ownership, and Steep Learning Curve are guaranteed!
• You get to be part of a highly young and energetic team.
• Envisage the growth of a company from 5X to 500X.
• Industry standard compensation and ESOPS.

About ANAROCK and myHQ

Founded in 2017 by industry veterans, ANAROCK is India's fastest-growing prop-tech company.

ANAROCK is now launching India's largest aggregation platform for Indian real estate brokers and developers to transform how real-estate transactions happen. By providing real-time inventory and accurate information for thousands of properties, - the platforms aim to assist real-estate brokers in the entire transaction journey and helping them increase productivity.

myHQ (by ANAROCK) is India’s largest flexible workspace platform – present across 20 cities. myHQ is changing the way commercial real-estate works by providing on demand / remote workspace solutions to individuals and enterprises.

About the role

We are looking for experienced, enthusiastic product manager to join our product team. You will be leading development of new prop-tech platforms within the ANAROCK Group – Broker Platform and myHQ. Here at ANAROCK, you’ll take on responsibility of building new products ground up as part of new initiatives charter

If you join us, you’ll be an early team member in helping shape:

• Our company culture & product practices
• People that we hire
• The direction & focus of our products

This is an exciting opportunity if you are looking to grow your career and working at a growth stage product company. You will be given complete autonomy and the right team to hit your metrics.

Key Responsibilities

• Identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
• Translate product strategy into product goals, its road-map and delivers goals in line with product strategy
• Creating elaborate mock-ups and wireframes with industry standard prototyping tools
• Defining success metrics and analysing product performance
• Managing the entire product life cycle from strategic planning to day-to-day operations in the product life-cycle.
• Working closely with the Engineering team to deliver on the agreed timelines and removing internal/external hurdles
• Groom and manage a team of product managers and analysts

Desired Skills/ Experience

• 4+ years of experience in product management
• First principle thinking and a strong execution mentality
• Data driven with strong analytical and quantitative skills - ability to use data and metrics to back up assumptions, recommendations.
• Familiarity with iterative development principles and practices - breaking complex problems into small, achievable slices for early and frequent delivery.
• Experience with usability studies and user research.
• Strong collaboration & effective communication skills.
• Comfortable with analytics tools like Firebase, MixPanel, CleverTap, etc. and knowledge of SQL

Nice to have

• Any previous experience with software development
• Built products from scratch or previous experience at working at a start-up

People & Culture

• Freedom to execute, an open culture with passionate and smart co-workers
• Performance oriented team driven by ownership and open to experimentation

Anarock in the news

• https://inc42.com/buzz/real-estate-consultant-anarock-buys-75-stake-in-flexible-workspace-platform-myhq/">Anarock acquires 75% stake in flexible workspace platform myHQ
• https://www.thehindu.com/business/anarock-acquires-tech-platform-apnacomplex/article33612285.ece">Anarock acquires tech platform ApnaComplex
• https://www.livemint.com/companies/news/anarock-to-launch-ai-led-proptech-tool-to-boost-housing-sales-11626763491487.html">Anarock to launch AI-led proptech tool

Key Team Members

• https://in.linkedin.com/in/sunil-mishra-74610915">Sunil Mishra – CSO, Anarock Group
• https://www.linkedin.com/in/utkarshkawatra/">Utkarsh Kawatra – CEO, myHQ
• https://www.linkedin.com/in/vinayak-agrawal-b2003958/">Vinayak Agarawal – CTO, myHQ

Other Perks / Benefits

• Comprehensive term and health insurance for you and your dependents
• Paid maternity / paternity leave to let you spend valuable time with your loved ones

Responsibilities:

• Conceptualize and define product vision, create the roadmap and drive its execution
• Define, track and improve the key product metrics
• Think analytically about workflows and the impact of product features on conversion
• Collaborate with cross-functional teams like product managers, developers, designers, marketing and SEO to drive the product execution
• Develop and provide thought leadership in the user experience across devices.
• Leverage available insights like market analysis, customer feedback, site metrics, and usability findings
• Prioritize the features based on user requirements and cost benefit analysis
• A keen, flexible and aggressive intellect with superb conceptual thinking, analytical and problem-solving skills
• Ability to work with diverse teams across the organization
• Be the brand custodian and ensure design guidelines are followed for digital communications
• Design sprints and conduct daily scrums with the team

Requirements:

• Excellent understanding of product development life cycle
• Deep understanding of how your products work, know every step of the funnel.
• You'll be expected to delve deep into datasets, build dashboards and design and accurately measure experiments
• Excellent experience in creating product roadmap, optimization chart & prioritization sheet
• Good knowledge of tech, design, SEO & marketing
• Strong hand on analytical tools like Google Analytics, Mixpanel, Clevertap, Redash etc
• Strong interpersonal skills with the ability to communicate upwardly to top management and downward to a wide range of audiences, especially tech teams
• Must be self-directed and motivated and able to multitask in a fast paced environment
• Excellent skills in prototyping tools such as Balsamiq, Adobe XD, Just In Mind, etc
• SQL knowledge is a must
• Ability to rapidly visualize/prototype concepts
• Ability to AB test prototypes and conduct experiments
• Ability to provide deliverables within specified deadline with a quality bar
• Excellent team orientation and communication skills
• Experience in hospitality domain is a plus Experience
• 4+ years of product management experience
• 6+ years of overall experience
• Programming knowledge is a plus
• Bachelors' degree in Engineering
• MBA is a plus
• Salary range is flexible based on interview performance and relevant experience

• Plan & execute user acquisition campaigns through affiliate marketing channels-mailer, partnerships
• Plan and manage retargeting campaigns through SMS/WhatsApp
• Managing budgets and campaigns to drive strong return on investment and efficient CAC
• Negotiate deals and manage relationships with our partners to deliver the targets
• Work efficiently with our Creative and Content teams to build content strategies
• Align with Product team and sales team for funnel improvement and tech related issues.  
• Manage campaign reports with good presentation skill
• Potential user research, identification and testing new ideas/channels.

• Set the vision, roadmap, and direction for the Customer Data Platform
• Collaborate with stakeholders and different teams from the organization to collect data, identify gaps, and create functional requirements.
• Champion customer data platform workshops and user adoption.
• Planning & execution ofonline campaigns on Marketing Automation tools (like Webengage,Clevertap) which includes email, SMS, Push Notifications, inApp notification, Onsite Promotions, Users Journeys etc.
• Responsible for Post-Install Conversion rates, User Engagements across primary Lines of Businesses & Other Health Metrics
• Use Segmentation, Personalization & Dynamic Content to drive the Multi-Channel & Multi-Device Communication strategy via Marketing Automation Tool to enable scale
• Implementation of the Marketing Automation Tools(Webengage/clevertap) - A Single Cross Channel Unified Platform to handle Data Aggregation (Search, Transaction & Analytics driven)
• Reactivation of inactive user base through various online marketing channels
• Work closely with Tech, Product, & Revenue Team to execute Engagement/ Retention Activities
• Using marketing automation on Webengage/clevertap to build hyper personalized dynamic content campaigns basis real time user triggers

Key Responsibilities:

• Creating and implementing efficient solutions to optimize the customer journey and experience
• Solid experience with customer journey mapping, process optimization, and process improvement
• Owning product implementation and contributing recommendations on product roadmap
• Defines the product vision, strategy, and roadmap.
• Monitor all projects and ensure achievement of all revenue objectives
• Achieve all business objectives and determine an effective strategy
• Coordinate internal resources and third parties/vendors for the flawless execution of projects
• Manage changes to the project scope, project schedule and project costs using appropriate verification techniques
• Measure project performance using appropriate tools and techniques
• Report and escalate to management as needed
• Track project performance, specifically to analyze the successful completion of short and long-term goals
• Campaign Management

Educational Requirements:

• 3+ years’ experience in the FinTech, product / project management
• Education: B Tech (Bachelor of Technology)

Skills:

• Strategy and Planning: Proficient in developing & implementing need-based plans
• Campaign Management
•  
• Excellent organizational and data analysis skills; ability to derive actionable conclusions from
• large data sets and statistical studies
• Maximizing profitability, Client Engagement, Revenue
• Products/promotions / discounts/ Cashback offers for B2C
• Customer Life Cycle Management
• Understanding the product Life cycle and sympathy towards customer pain points
• Works closely with stakeholders to ensure business case and customer satisfaction goals are met
• Measure project performance using appropriate tools and techniques
• Excellent communication and writing skills
• Team player

TECHNICAL SKILLS

• Computer Languages: Data Structure, Algorithms, DBMS (Conceptual), SQL DBA
• Software Packages: CleverTap (Mobile App Analytics Tool), MS office - Excel, PPT, Visio

Platform - Clevertap, Netcore

Job description: 

• Create & optimize paid ads strategy to meet business goals & objectivesMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI, ROAS and KPIs)- Run Instals, In-App Action & Remarketing campaigns from ideation to media planning and optimization of spend across website and app 
• TOF, MOF, BOF- Create and manage SEM Campaigns to drive traffic through branded, competitor, industry and relevant keywords- Drive website/app acquisition and engagement efficiencies through campaigns using targeting techniques. Identify trends and insights, and optimize spend and performance based on the insights. Conceptualize creatives for the Ad Campaigns and brief the creative team 
• Managing budgets and financial for digital marketing initiatives for the organization 

Skills Required :- 

Experience in Google Adwords, Facebook & Instagram Ads, SEM & YouTube video campaigns- Hands-on experience with using Analytics tools

Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution- Customer centric and problem-solving mindset 

Successful applicant: 

• 7-10 years of performance/digital marketing experience, including expertise in Google, Facebook, Instagram and YouTube Marketing. Experience in Affiliate and Programmatic platforms is a plus. 
• Bachelor's or Master's degree in Engineering or Business Administration with a consistent track record in quantitative fields 
• Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies 
• A start-up mentality and ability to flex in a fast-paced and dynamic environment 
• Solid knowledge of app/website attribution, retention and analytics tools (e.g.: Appsflyer/Branch, Google Analytics, Clevertap/MoEngage) 
• Strong analytical skills and data-driven thinking What’s on offer: 
• Lead the performance marketing for a D2C brand in a never-before-done category 
• To be at the center of action in scaling the brand across the country successfully

• Should act as a technical resource for the Data Science team and be involved in creating and implementing current and future Analytics projects like data lake design, data warehouse design, etc.
• Analysis and design of ETL solutions to store/fetch data from multiple systems like Google Analytics, CleverTap, CRM systems etc.
• Developing and maintaining data pipelines for real time analytics as well as batch analytics use cases.
• Collaborate with data scientists and actively work in the feature engineering and data preparation phase of model building
• Collaborate with product development and dev ops teams in implementing the data collection and aggregation solutions
• Ensure quality and consistency of the data in Data warehouse and follow best data governance practices
• Analyse large amounts of information to discover trends and patterns
• Mine and analyse data from company databases to drive optimization and improvement of product development, marketing techniques and business strategies.\

• Bachelor’s or Masters in a highly numerate discipline such as Engineering, Science and Economics
• 2-6 years of proven experience working as a Data Engineer preferably in ecommerce/web based or consumer technologies company
• Hands on experience of working with different big data tools like Hadoop, Spark , Flink, Kafka and so on
• Good understanding of AWS ecosystem for big data analytics
• Hands on experience in creating data pipelines either using tools or by independently writing scripts
• Hands on experience in scripting languages like Python, Scala, Unix Shell scripting and so on
• Strong problem solving skills with an emphasis on product development.
• Experience using business intelligence tools e.g. Tableau, Power BI would be an added advantage (not mandatory)

Farmers Fresh Zone aims at unlocking access to safe-to-eat, pesticide-free fruits & vegetables directly sourced from our farmers. We are an omnichannel platform having both an offline and online presence. Backed by the Indian Angel Network, We are one of the first Indian agri-tech firms to introduce unit-level traceability for all our products which means consumers can track the origin of a product including details of the farms and farmers.

We are all in the quest to create a positive movement, a movement aimed at reducing the gap between a consumer & a farmer, a movement that gives consumers access to safe & non-toxic farmers' produce, a movement that is uplifting the farmer community. Today we are proud to say that we are connecting 1500+ farmers to urban consumers. We envisage our brand to go global soon, post creating a cemented presence in India.

We are not looking for job-seekers, we are looking for impact-creators with a go-getter attitude. We are looking for dynamic individuals who are honestly driven by the cause and are customer-obsessed, be it our end-user, farmer, vendor, or even our internal community.

As a Customer Retention & Market Automation Specialist, you will play a key role in driving & growing our mobile app & website’s engagement and retention metrics. You will run various messaging experiments on multiple channels like notifications, SMS, Email, Whatsapp.

Our ideal candidate will have strong analytical and problem solving skills, led or managed teams, and have understanding of engagement tools like Moengage, Clevertap or Webengage. We love people who are humble and collaborative with hunger for excellence.

Responsibilities:

• Create omni-channel (push notifications, Whatsapp, In-app prompts, SMS, Email etc) marketing campaigns & journeys based on different user segments to drive user acquisition, activation, engagement & retention.

• Define AARRR KPIs and Optimize them with Moengage multi-channel journeys by continuously performing A/B tests. Drive increased engagement & retention.

• Be responsible for and own execution, monitoring and measurement of marketing campaigns and their success. Collaborate with designers & Content creators to get graphic/text content.

• Compile regular reports of campaign performance and results, collaborate with analyst to monitor and review past campaigns and journeys.

• Improve new campaigns using data and feedback from existing and previous projects.

• Create detailed and diverse user-segments to identify high, medium & low activity cohorts. 

• Create communication & content strategies to increase the size of high-activity cohorts.

• Analyze website & mobile traffic, create user journeys & campaigns to enable cross-channel product experience and marketing.

Qualification & Requirements:

• Bachelor’s Degree in Computer Science, Engineering or any other related field.

• 1+ years of experience in creating mobile/web application journeys & campaigns on tools like moengage, clevertap etc.

• In-depth knowledge & hands on experience of digital analytics software like Zoho Page Sense, Google Analytics, CleverTap, Branch, Firebase, Facebook Analytics.

• Excellent copy writing skills to produce high quality copies for marketing campaigns and journeys.

Soft Skills:

• Ability to prioritize and manage multiple milestones and projects efficiently.

• Team spirit, good time-management skills, strong communication skills to collaborate with various stakeholders.

Detail oriented, advanced problem solving skills with customer-centric approach

What you need to have:

• 2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background
• 2+ years experience in maintenance & management of CRM platforms (customer.io/CleverTap experience is required)
• MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company
• Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud.
• Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc.
• Excellent written and verbal communication skills
• Prior startup experience is a plus    

• Create & Manage dashboards on various Mobile & web tools like Clevertap, Branch, Google Analytics, Zoho Page Sense, Firebase, and other data tools that marketing and product teams use on a daily basis.
• Create richer & holistic (collating multiple data sources/platforms) dashboards and reports on Tableau & Metabase for Product, Marketing & Business teams.
• Improve dashboards & set up alert systems on Sentry, Firebase, GA for product & technology teams to timely catch fatal crashes, errors.

Deliver data-backed insights & periodic analysis reports

• Perform deep data analysis to identify issues, trends, opportunities, and improvements possible in Acquisition, Activation, Transactions, Conversion Ratios & other driving product metrics. Present findings to product, marketing, and business stakeholders.
• Perform analysis to assess the success of ongoing product initiatives, provide insights to product managers & designers to iterate product features and flows.
• Create & Track product and marketing funnels to identify growth opportunities and problem areas. Collaborate with PMs and Designers to discover underlying reasons for drop points. Analyze Funnel, Cohort, Trends, LTV, DAU, MAU, Retention & user behavior using data & help teams make data-driven decisions.

Define measurement & success criteria for experiments, new features, and A/B tests.

• Collaborate with Product Manager to design, execute and analyze A/B tests, define target KPIs & control segments.
• Help Product Managers define success criteria and measurement standards for new features and product offerings.
• Ensure technical setup is there to MONITOR important KPIs and collect custom events data. Define custom events & properties to be tracked on Clevertap, GA, Zoho Page Sense.

Drive increased engagement & retention using Clevertap

• Define AARRR KPIs and Optimize them with CT multi-channel journeys by continuously performing A/B tests.
• Create detailed and diverse user segments to identify high, medium & low activity cohorts. Create strategies to increase the size of high-activity cohorts.
• Analyze website & mobile traffic, create user journeys & campaigns to enable cross-channel product experience and marketing.

Manage, Mentor & lead Product Analytics

• Act as an Analytics Subject Matter Expert in the team. Train, hire, and manage a team of analysts. Setup collaborative processes & management practices to help teams achieve important analytics goals.
• Assist the Product stakeholders to make data-driven decisions to achieve short and long-term goals relating to product growth.
• Collaborate & hire analysts to improve the overall product analysis capabilities.
• Research and be updated with upcoming technologies and trends in digital product analytics.
  
  

Experience

• Bachelor’s Degree in Computer Science, Engineering or any other related field.
• 4+ years of experience in mobile/web application analytics, business analytics, must have led or managed a team before.

Technical Skills

• In-depth knowledge & hands-on experience of digital analytics software like Zoho Page Sense, Google Analytics, CleverTap, Branch, Firebase, Facebook Analytics.
• Expertise in dash-boarding tools like Tableau, Metabase, and Excel.
• Experience with data warehousing concepts and ETL development and tools
• Fetching and manipulating large data sets using SQL / Hive.
• Analyzing and visualizing large data sets: R / python.

Soft Skills

• Ability to prioritize and manage multiple milestones and projects efficiently.
• Team spirit, good time-management skills, strong communication skills to collaborate with various stakeholders.
• Detail-oriented, advanced problem-solving skills with customer-centric approach.

We are looking for a Data Analyst that oversees organisational data analytics. This will require you to design and help implement the data analytics platform that will keep the organisation running. The team will be the go-to for all data needs for the app and we are looking for a self-starter who is hands on and yet able to abstract problems and anticipate data requirements.
This person should be very strong technical data analyst who can design and implement data systems on his own. Along with him, he also needs to be proficient in business reporting and should have keen interest in provided data needed for business.

Tools familiarity:  SQL, Python, Mix panel, Metabase, Google Analytics,  Clever Tap, App Analytics

Responsibilities

• Processes and frameworks for metrics, analytics, experimentation and user insights, lead the data analytics team
• Metrics alignment across teams to make them actionable and promote accountability
• Data based frameworks for assessing and strengthening Product Market Fit
• Identify viable growth strategies through data and experimentation
• Experimentation for product optimisation and understanding user behaviour
• Structured approach towards deriving user insights, answer questions using data
• This person needs to closely work with Technical and Business teams to get this implemented.

Skills

• 4 to 6 years at a relevant role in data analytics in a Product Oriented company
• Highly organised, technically sound & good at communication
• Ability to handle & build for cross functional data requirements / interactions with teams
• Great with Python, SQL
• Can build, mentor a team
• Knowledge of key business metrics like cohort, engagement cohort, LTV, ROAS, ROE

Eligibility

BTech or MTech in Computer Science/Engineering from a Tier1, Tier2 colleges

Good knowledge on Data Analytics, Data Visualization tools. A formal certification would be added advantage.

We are more interested in what you CAN DO than your location, education, or experience levels.

Send us your code samples / GitHub profile / published articles if applicable.

Zoop.one is Looking for a Talented App Marketer who will create and execute effective acquisition strategies, launch new marketing programs, build relationships with networks and publishers, and optimise activities for return on investment and cost-efficiency.

Job Brief :

Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of our mobile app.

Responsible for managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks 

 Plan, execute and manage the daily content of various channels (local and international), including social media, mobile app and video etc.

Creating strategies for generating bold and innovative ideas for growth via paid channels

managing advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems).

Responsible for tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment.

Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.

Identify and manage new & existing content providers, including both individuals and financial corporates.

Responsible for new customer acquisition via our mobile app.

Required Skills and Experience:

Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc

Worked on Google Analytics, Appsflyer, Clevertap and other popular tools for mobile attribution, acquisition, re-engagement..

Must have experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing..

Should understand the concepts of Lifetime value of a user (LTV) and its application.

Must have experience in delivering customer acquisition growth and optimisation across key metrics.

Experience

At least 3+ years of experience in App Marketing/ digital marketing/ financial editorial /Content Management .

Data-driven mindset with excellent analytical and problem-solving skills.

Experience Working within the Fintech ecosystem is a must.