CleverTap Jobs

Explore top CleverTap Job opportunities from Top Companies & Startups. All jobs are added by verified employees who can be contacted directly below.
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at Sunstone

3 recruiters
DP
Posted by kunjan saini
Gurugram
3 - 6 yrs
₹4L - ₹6L / yr
Marketing Automation
CleverTap
Product Marketing
Customer Relationship Management (CRM)
Marketing & Communication
+5 more

Roles and Responsibilities:


  • Responsible for marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
  • Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
  • Understand and evaluate campaign metrics and optimize campaign performance to align with organization’s goals..
  • Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
  • Support essential marketing operations initiatives  such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
  • Ideate and solve for driving key metrics of student communication with the end-objective of ensuring 100% student awareness on all sessions and events, as well as driving attendance for sessions (delivery marketing)
  • Track communication CTRs and constantly optimize communication strategy to drive shared delivery outcomes
  • Analyze and optimize the frequency, quantum and mode of communication disseminated to the student



Requirements:


  • Graduation degree in any field; Post-graduate in Management is required if you have not worked with a start-up prior to this
  • 3-5 years of experience in marketing communications / product marketing with focus on driving new initiatives, setting up processes and team management
  • Working knowledge of and experience in using marketing communication tools (MoEngage, Clevertap, WebEngage, Netcore, Gamooga, etc.)
  • Right balance of analytical and creative bent of mind
  • Understanding of data structures, key metrics and ability to structure data to draw key insights
  • Hands-on experience in creating dashboards, power-point presentations, project plans in sheets/excel
  • Experience of working in cross-functional teams and managing senior stakeholders
Read more
DP
Posted by Neha Verma
Hyderabad, Gurugram
2 - 5 yrs
₹8L - ₹17L / yr
Flutter
DART
CleverTap
Mobile App Development
iOS App Development
+5 more

We are looking for a Flutter developer who is dedicated to his craft, writes code that is proud of, and can hit the ground running. We need you to write beautiful code to a high standard, in a timely and scalable way that improves the code base of our products in meaningful ways. You will be a part of a creative team that is responsible for all aspects of the ongoing software development from the initial specification, to developing, testing, and launching. You need to make sure the company's technology strategy serves its business strategy. In short, we are looking for someone who would take the company to the next level.


What will you do?


  • Architect, design, build, deploy and maintain scalable, reusable software 

  • Help us build an awesome backend for our mobile apps

  • Work on feature development, designing solutions and deployments, etc


What you must have:


  • Have built two or more iOS/Android apps in Flutter

  • Knowledge of Dart

  • Experience with third-party analytics and marketing SDKs like Firebase, and Clevertap.

  • Experience with integration of Admob or Facebook Audience network experience with Git, Jenkins, or other version control tools

  • Ability to write readable code, create extensive documentation for existing code, and refactor the previously written code into a readable state.

  • Experience in developing Location-Based Services 

  • Experience working with remote data via REST and JSON 

  • Experience with third-party libraries and APIs 

  • Working knowledge of the general mobile landscape, architectures, trends, and emerging technologies 

  • Should be aware of platform-independent mobile application development trends/tools 

Some things which excite us:

 

  • Come up with your own goals and don’t need heavy direction or daily check-ins

  • Having a great GitHub profile

Read more
DP
Posted by Neelu Singh
Gurugram
2 - 5 yrs
₹4L - ₹9L / yr
Data Analytics
Data Visualization
PowerBI
Tableau
Qlikview
+9 more

Job Description

Function: Product → Product Analytics

 

Responsibilities:

 

  • Assist product managers in the formulation of the company's product strategy using structured data and insights derived from the same
  • Conduct research, create business cases and translate them into meaningful problems to solve
  • Measure impact of experiments related to function, analysing and helping in course correction.
  • Recommending product improvements based on analytical findings. Defining new metrics, techniques, and strategies to improve performance.
  • Constantly monitor and analyse metrics identified, publish insights/any anomalies along with hypothesis
  • Translating business requirements and user requests into effective report and dashboard designs in challenging deadlines.
  • Assist with performance tuning of dashboards, background data queries as needed

 

Key Skills Required:

 

  • Bachelor’s degree along with 2+ years experience in product analytics building data sets, reports, and dashboards
  • Strong analytics skills and experience in Metabase, Google Analytics, Power BI, or other analytics software
  • Proficiency with SQL
  • Agile ability to anticipate need, be responsive and adapt to change
  • Strong interpersonal and relationship skills, ability to influence decisions and gain consensus
  • Excellent time and project management skills, ability to prioritise the most important projects to create business impact

Perks at Oneistox:

 

  • Challenging work, High Product Ownership, and Steep Learning Curve are guaranteed!
  • You get to be part of a highly young and energetic team.
  • Envisage the growth of a company from 5X to 500X.
  • Industry standard compensation and ESOPS.
Read more

Nykaa- Mumbai

Agency job
via Qrata by Blessy Fernandes
Mumbai
2 - 9 yrs
₹5L - ₹30L / yr
Customer Retention
Marketing
Retention Marketing
CleverTap
Retargeting
+1 more
Responsibilities

• Oversee lifecycle marketing strategies which identify valuable consumers and opportunities and ensure error free continuous implementation
• Pilot new campaigns that drive increased engagement and revenue
• Create and continually refine email strategy to increase acquisition, retention (CLV) and subscription rates
• Manage external agency and multiple vendor relationships related to CRM, personalised consumer marketing and database management
• Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans
• Manage the distribution and presentation of CRM reporting and status to executive stakeholders

Digital Activation / DMP
• Develop audience segments by applying CRM learnings
• Create test and learn approach to optimize performance and develop insights on best practices
• Provide support in measurement and analysis of precision media campaigns

Qualifications
• 2-8 years CRM and/or Direct Marketing experience, preferably in a Retail, CPG or ecommerce industry
• Knowledge of database marketing strategies including the use of 1st, 2nd, 3rd party data
• Creative thinking and exceptional analytical skills; experience conducting CRM campaign analytics and consumer research to inform marketing decisions
Read more

Nykaa- Mumbai

Agency job
via Qrata by Blessy Fernandes
Mumbai
2 - 10 yrs
₹6L - ₹35L / yr
Google Adwords
Facebook Marketing
Search Engine Marketing (SEM)
CleverTap
campaign
Designation: Performance App Marketing for Nykaa 

Location: Mumbai
Qualification: MBA/Postgraduate from premium institute
Experience: 2-8+ years of relevant experience.

Job Description:
• Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database,
social media, and display advertising campaigns
• Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels
as per plan
• Measure and report performance of all digital marketing campaigns, and assess against goals
(ROI and KPIs)
• Optimise install campaigns to improve cost per install, installation rates, post install
performance.
• Manage all the programmatic campaigns – from ideation to media planning and optimization.
• Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.
• Drive app acquisition and engagement efficiencies through campaigns using targeting
techniques, innovation, and creative excellence.
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where
appropriate
• Managing budgets and financial for digital marketing initiatives for the organisation.
Skills Required:
• Experience in Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate
channels and google SEM.
• Hands-on experience in designing and launching digital media campaigns in at least one of the
digital platforms such as Facebook, Google, RevX, Criteo, etc. for the ecommerce industry
• Hands on experience of using analytics tools like Clevertap, Appsfyler and Adobe Analytics
• Strong orientation towards data gathering, problem solving, experimenting, and iterating with
the results, to arrive at the right solution.
• Customer centric and problem-solving mindset.
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Experience in setting up and optimizing Google Adwords campaigns
Read more

at Anarock Technology

1 video
3 recruiters
DP
Posted by Arpita Saha
Bengaluru (Bangalore)
4 - 7 yrs
Best in industry
Product Management
Analytical Skills
SQL
Product Lifecycle Management (PLM)
CleverTap
+2 more

About ANAROCK and myHQ

Founded in 2017 by industry veterans, ANAROCK is India's fastest-growing prop-tech company.

 

ANAROCK is now launching India's largest aggregation platform for Indian real estate brokers and developers to transform how real-estate transactions happen. By providing real-time inventory and accurate information for thousands of properties, - the platforms aim to assist real-estate brokers in the entire transaction journey and helping them increase productivity.

 

myHQ (by ANAROCK) is India’s largest flexible workspace platform – present across 20 cities. myHQ is changing the way commercial real-estate works by providing on demand / remote workspace solutions to individuals and enterprises.

 

About the role

We are looking for experienced, enthusiastic product manager to join our product team. You will be leading development of new prop-tech platforms within the ANAROCK Group – Broker Platform and myHQ. Here at ANAROCK, you’ll take on responsibility of building new products ground up as part of new initiatives charter

 

If you join us, you’ll be an early team member in helping shape:

  • Our company culture & product practices
  • People that we hire
  • The direction & focus of our products

 

This is an exciting opportunity if you are looking to grow your career and working at a growth stage product company. You will be given complete autonomy and the right team to hit your metrics.

 

 

Key Responsibilities

  • Identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
  • Translate product strategy into product goals, its road-map and delivers goals in line with product strategy
  • Creating elaborate mock-ups and wireframes with industry standard prototyping tools
  • Defining success metrics and analysing product performance
  • Managing the entire product life cycle from strategic planning to day-to-day operations in the product life-cycle.
  • Working closely with the Engineering team to deliver on the agreed timelines and removing internal/external hurdles
  • Groom and manage a team of product managers and analysts

 

Desired Skills/ Experience

  • 4+ years of experience in product management
  • First principle thinking and a strong execution mentality
  • Data driven with strong analytical and quantitative skills - ability to use data and metrics to back up assumptions, recommendations.
  • Familiarity with iterative development principles and practices - breaking complex problems into small, achievable slices for early and frequent delivery.
  • Experience with usability studies and user research.
  • Strong collaboration & effective communication skills.
  • Comfortable with analytics tools like Firebase, MixPanel, CleverTap, etc. and knowledge of SQL

 

Nice to have

  • Any previous experience with software development
  • Built products from scratch or previous experience at working at a start-up

People & Culture

  • Freedom to execute, an open culture with passionate and smart co-workers
  • Performance oriented team driven by ownership and open to experimentation

Anarock in the news

  • Anarock acquires 75% stake in flexible workspace platform myHQ
  • Anarock acquires tech platform ApnaComplex
  • Anarock to launch AI-led proptech tool

 

Key Team Members

  • Sunil Mishra – CSO, Anarock Group
  • Utkarsh Kawatra – CEO , myHQ
  • Vinayak Agarawal – CTO , myHQ

 

Other Perks / Benefits

  • Comprehensive term and health insurance for you and your dependents
  • Paid maternity / paternity leave to let you spend valuable time with your loved ones
Read more
DP
Posted by Neha Verma
Hyderabad, Gurugram
1 - 2 yrs
₹8L - ₹10L / yr
Flutter
DART
CleverTap
Mobile App Development

We are looking for a Flutter developer who is dedicated to his craft, writes code that is proud of, and can hit the ground running. We need you to write beautiful code to a high standard, in a timely and scalable way that improves the code base of our products in meaningful ways. You will be a part of a creative team that is responsible for all aspects of the ongoing software development from the initial specification, to developing, testing, and launching. You need to make sure the company's technology strategy serves its business strategy. In short, we are looking for someone who would take the company to the next level.


What will you do?


  • Architect, design, build, deploy and maintain scalable, reusable software 

  • Help us build an awesome backend for our mobile apps

  • Work on feature development, designing solutions and deployments, etc


What you must have:


  • Have built two or more iOS/Android apps in Flutter

  • Knowledge of Dart

  • Experience with third-party analytics and marketing SDKs like Firebase, and Clevertap.

  • Experience with integration of Admob or Facebook Audience network experience with Git, Jenkins, or other version control tools

  • Ability to write readable code, create extensive documentation for existing code, and refactor the previously written code into a readable state.

  • Experience in developing Location-Based Services 

  • Experience working with remote data via REST and JSON 

  • Experience with third-party libraries and APIs 

  • Working knowledge of the general mobile landscape, architectures, trends, and emerging technologies 

  • Should be aware of platform-independent mobile application development trends/tools 

Some things which excite us:

 

  • Come up with your own goals and don’t need heavy direction or daily check-ins

  • Having a great GitHub profile

Read more

at Paytm

41 recruiters
DP
Posted by Shubha Chakraborty
Remote only
3 - 5 yrs
₹12L - ₹16L / yr
CleverTap
PPC
Above The Line Marketing (ATL)
Below The Line Marketing (BTL)
Google Analytics
+2 more
    • Understand, engage and lead marketing activities to reach overall short, medium and long-term organizational targets.
    • Plan and execute digital promotions and analyse performance indices of digital ads to provide actionable insights and improve efficiency
    • Plan and execute outbound communications and analyse performance indices of touchpoints such as promotional mailers, push notifications, SMSes etc.  to provide actionable insights and improve the impact
    • Measure, analyse, monitor and optimize the efficiency of all marketing touchpoints across various channels
    • Strategize, execute, monitor and optimize promotions to improve brand marketing health metrics such as retention, purchase frequency, cart value etc.
    • Plan and execute new marketing initiatives to increase traffic, engagement and sales on existing marketing channels and partner platforms
    • Research, identify and explore new marketing avenues relevant to the brand’s overall marketing directives to diversify the marketing portfolio and improve efficiency
    • Analyse data and trends to accurately forecast supply and demand across various properties in segments relevant to the brand
    • Manage marketing projects end-to-end from inception to completion and reporting to achieve sales targets and other mandates associated with respective projects
    • Co-ordinate with all internal stakeholders and external agencies to achieve the above

 

    • At least 4 years of marketing experience with exposure to digital marketing, PPC campaigns, database communication, social media and influencer marketing, ATL, BTL etc.
    • At least 3 years of experience in leading end-to-end marketing across key accounts with an annual media budget of no less than 1CR
    • Proficient in the use of analytical tools such as Google Analytics, Clevertap, Hotjar etc.
    • Proficient in the use of native ad dashboards such as Facebook, Google Adwords etc.
    • Has a thorough understanding of common social media algorithms and content delivery
    • Has a thorough understanding of BI and research tools commonly used for marketing purposes
    • Excellent with numbers, formulas
Read more

Lohono Technologies

Agency job
via TekLects Technologies by Prachi Naware
Mumbai
6 - 12 yrs
₹0L - ₹15L / yr
Product Management
Google Analytics
SQL
Adobe XD
Mixpanel
+1 more

Responsibilities:

  • Conceptualize and define product vision, create the roadmap and drive its execution
  • Define, track and improve the key product metrics
  • Think analytically about workflows and the impact of product features on conversion
  • Collaborate with cross-functional teams like product managers, developers, designers, marketing and SEO to drive the product execution
  • Develop and provide thought leadership in the user experience across devices.
  • Leverage available insights like market analysis, customer feedback, site metrics, and usability findings
  • Prioritize the features based on user requirements and cost benefit analysis
  • A keen, flexible and aggressive intellect with superb conceptual thinking, analytical and problem-solving skills
  • Ability to work with diverse teams across the organization
  • Be the brand custodian and ensure design guidelines are followed for digital communications
  • Design sprints and conduct daily scrums with the team

 

Requirements:

  • Excellent understanding of product development life cycle
  • Deep understanding of how your products work, know every step of the funnel.
  • You'll be expected to delve deep into datasets, build dashboards and design and accurately measure experiments
  • Excellent experience in creating product roadmap, optimization chart & prioritization sheet
  • Good knowledge of tech, design, SEO & marketing
  • Strong hand on analytical tools like Google Analytics, Mixpanel, Clevertap, Redash etc
  • Strong interpersonal skills with the ability to communicate upwardly to top management and downward to a wide range of audiences, especially tech teams
  • Must be self-directed and motivated and able to multitask in a fast paced environment
  • Excellent skills in prototyping tools such as Balsamiq, Adobe XD, Just In Mind, etc
  • SQL knowledge is a must
  • Ability to rapidly visualize/prototype concepts
  • Ability to AB test prototypes and conduct experiments
  • Ability to provide deliverables within specified deadline with a quality bar
  • Excellent team orientation and communication skills
  • Experience in hospitality domain is a plus Experience
  • 4+ years of product management experience
  • 6+ years of overall experience
  • Programming knowledge is a plus
  • Bachelors' degree in Engineering
  • MBA is a plus
  • Salary range is flexible based on interview performance and relevant experience
Read more

at Klubworks

4 recruiters
DP
Posted by Anupam Arya
Bengaluru (Bangalore)
1 - 3 yrs
Best in industry
MySQL
CleverTap
Mixpanel
As a part of the Product team at Klub, you will be leading analytics for Klub's product team and responsible for building dashboards and reports and analyzing the impact of the features. We are looking for a Product Analyst who is passionate about solving high-impact problems in a fast-paced start-up environment with a high degree of autonomy.
This is inherently a cross-functional role where you will work closely with our Product, business, engineering teams to bring an analytical perspective to all the teams. 

Responsibilities-
  • Provide product analytics support to the Product and business teams
  • Lead data-led problem solving to find actionable insights across product verticals
  • Build reports & dashboards that enable a more data-aware organization and reflect the health of different initiatives
  • Work with product & business teams to identify high-level requirements/problems and build analytical frameworks
  • Comfortable with writing complex SQL queries
  • Solid experience with analytical tools like Mixpanel, Redash/Metabase, GA, Clevertap, etc
  • Experience with Reporting/BI tools

Requirements-
  • 1-4 years of experience in the Business Intelligence/Data Analytics team working for a fintech startup
  • Graduate from Tier 1 Institute or prior experience in early or growth-stage startups is preferred
  • Good communication skills (both written and verbal). You will have to inspire a lot as people will look up to you for product vision.
  • Ability to understand the needs of the users, translate them into features, and work with the engineering team to understand the implementation details
Read more

at Angel One

4 recruiters
DP
Posted by Shriya Tak
Remote only
2 - 5 yrs
₹4L - ₹10L / yr
CleverTap
Campaigns
Performance Marketing
Digital Marketing
Social Media Marketing (SMM)
  • Plan & execute user acquisition campaigns through affiliate marketing channels-mailer, partnerships
  • Plan and manage retargeting campaigns through SMS/WhatsApp
  • Managing budgets and campaigns to drive strong return on investment and efficient CAC
  • Negotiate deals and manage relationships with our partners to deliver the targets
  • Work efficiently with our Creative and Content teams to build content strategies
  • Align with Product team and sales team for funnel improvement and tech related issues.  
  • Manage campaign reports with good presentation skill
  • Potential user research, identification and testing new ideas/channels.
Read more
DP
Posted by Neha Verma
Gurugram
2 - 4 yrs
₹8L - ₹15L / yr
Product Management
Product Strategy
Product Lifecycle Management (PLM)
Google Analytics
Firebase
+2 more

Job Description

As a Product Manager at Appyhigh, you will own the product vision and define the product roadmap. You will be working closely with tech, design, content, and business teams to build and launch the product, engage users, retain and delight them & win a significant market share.

 

What responsibilities will you get when working with us?

  • Take onus for the product’s success.
  • Plan new features and changes to the product based on requirements gathered across consumer needs, market research, industry trends, partner/ advertiser feedback, management team, and business strategy.
  • Lead efforts across Research, UI, UX, & Product Architecture. Manage the development life cycle using agile scrum.
  • Manage and coordinate with the Design, Marketing, and Tech team to achieve the best implementation method and set achievable yet ambitious short- and long-term goals. 
  • Work closely with management on prioritization of tasks & projects for every monthly build.
  • Ensuring proper documentation and updating product trackers for clear visibility to the whole team
  • Organize daily scrums, internal discussions, and brainstorming sessions to evolve the product with new ideas.
  • Help the quality team in building & refining test cases for UAT with the right tools
  • Set up a Growth Strategy & User engagement campaigns based on user journey. 
  • Optimize the design & develop functionalities to increase adoption based on user research 
  • Ensuring product decisions are based on strong logic and in-depth analysis, and value of data over opinions. 
  • Analyze the competition, new market trends,  and technological landscape and its implications for the product. 
  • Continuously improve the product for a better user experience.
  • Engage in product partnership deals to ensure the maximum monetization of the product inventories. 
  • Define, track, and improve key product metrics and monitor those metrics. Collate and analyze key daily/weekly/monthly data on various features' performance and report key findings. 


Skills and qualifications for this role :

  • Bachelor's degree required with specialization in engineering from IIT(s), NIT(s) or any other premier Institute. 
  • Minimum 2+ years of product experience in consumer (B2C) mobile apps.
  • Possess strong decision-making and prioritization skills.
  • Outstanding written communication and people skills. 
  • Should create prototypes and flow charts/user flow diagrams using tools like Balsamiq and InVision.
  • Experience in Analytical/MIS Tools/Product Marketing Tools (Firebase, Google Analytics, Clevertap, etc.)
  • Able to fit in well within an informal startup environment and provide hands-on management.
  • The high energy level and untiring commitment to drive oneself & the team towards goals.


Location:
 Gurgaon

Job Type:   Full Time

Read more

at Angel One

4 recruiters
DP
Posted by Shriya Tak
Remote only
5 - 8 yrs
₹15L - ₹20L / yr
Market Automation Tools
CleverTap
Email Marketing
Analytics
User Engagement
+7 more
  • Set the vision, roadmap, and direction for the Customer Data Platform
  • Collaborate with stakeholders and different teams from the organization to collect data, identify gaps, and create functional requirements.
  • Champion customer data platform workshops and user adoption.
  • Planning & execution ofonline campaigns on Marketing Automation tools (like Webengage,Clevertap) which includes email, SMS, Push Notifications, inApp notification, Onsite Promotions, Users Journeys etc.
  • Responsible for Post-Install Conversion rates, User Engagements across primary Lines of Businesses & Other Health Metrics
  • Use Segmentation, Personalization & Dynamic Content to drive the Multi-Channel & Multi-Device Communication strategy via Marketing Automation Tool to enable scale
  • Implementation of the Marketing Automation Tools(Webengage/clevertap) - A Single Cross Channel Unified Platform to handle Data Aggregation (Search, Transaction & Analytics driven)
  • Reactivation of inactive user base through various online marketing channels
  • Work closely with Tech, Product, & Revenue Team to execute Engagement/ Retention Activities
  • Using marketing automation on Webengage/clevertap to build hyper personalized dynamic content campaigns basis real time user triggers
Read more
Remote only
3 - 6 yrs
₹10L - ₹12L / yr
Product Management
Product Strategy
Project Management
SQL
Data Analytics
+8 more

Key Responsibilities:

  • Creating and implementing efficient solutions to optimize the customer journey and experience
  • Solid experience with customer journey mapping, process optimization, and process improvement
  • Owning product implementation and contributing recommendations on product roadmap
  • Defines the product vision, strategy, and roadmap.
  • Monitor all projects and ensure achievement of all revenue objectives
  • Achieve all business objectives and determine an effective strategy
  • Coordinate internal resources and third parties/vendors for the flawless execution of projects
  • Manage changes to the project scope, project schedule and project costs using appropriate verification techniques
  • Measure project performance using appropriate tools and techniques
  • Report and escalate to management as needed
  • Track project performance, specifically to analyze the successful completion of short and long-term goals
  • Campaign Management

Educational Requirements:

  • 3+ years’ experience in the FinTech, product / project management
  • Education: B Tech (Bachelor of Technology)

Skills:

  • Strategy and Planning: Proficient in developing & implementing need-based plans
  • Campaign Management
  •  
  • Excellent organizational and data analysis skills; ability to derive actionable conclusions from
  • large data sets and statistical studies
  • Maximizing profitability, Client Engagement, Revenue
  • Products/promotions / discounts/ Cashback offers for B2C
  • Customer Life Cycle Management
  • Understanding the product Life cycle and sympathy towards customer pain points
  • Works closely with stakeholders to ensure business case and customer satisfaction goals are met
  • Measure project performance using appropriate tools and techniques
  • Excellent communication and writing skills
  • Team player

TECHNICAL SKILLS

  • Computer Languages: Data Structure, Algorithms, DBMS (Conceptual), SQL DBA
  • Software Packages: CleverTap (Mobile App Analytics Tool), MS office - Excel, PPT, Visio

 

Platform - Clevertap, Netcore

Read more

farm-to-table Direct-to-Consumer brand, Agri Tech Firm

Agency job
via Qrata by Prajakta Kulkarni
Bengaluru (Bangalore)
7 - 10 yrs
Best in industry
Google Analytics
Search Engine Marketing (SEM)
Google Adwords
CleverTap

Job description: 

  • Create & optimize paid ads strategy to meet business goals & objectivesMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI, ROAS and KPIs)- Run Instals, In-App Action & Remarketing campaigns from ideation to media planning and optimization of spend across website and app 
  • TOF, MOF, BOF- Create and manage SEM Campaigns to drive traffic through branded, competitor, industry and relevant keywords- Drive website/app acquisition and engagement efficiencies through campaigns using targeting techniques. Identify trends and insights, and optimize spend and performance based on the insights. Conceptualize creatives for the Ad Campaigns and brief the creative team 
  • Managing budgets and financial for digital marketing initiatives for the organization 

 

Skills Required :- 

Experience in Google Adwords, Facebook & Instagram Ads, SEM & YouTube video campaigns- Hands-on experience with using Analytics tools

 

Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution- Customer centric and problem-solving mindset 

 

Successful applicant: 

  • 7-10 years of performance/digital marketing experience, including expertise in Google, Facebook, Instagram and YouTube Marketing. Experience in Affiliate and Programmatic platforms is a plus. 
  • Bachelor's or Master's degree in Engineering or Business Administration with a consistent track record in quantitative fields 
  • Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies 
  • A start-up mentality and ability to flex in a fast-paced and dynamic environment 
  • Solid knowledge of app/website attribution, retention and analytics tools (e.g.: Appsflyer/Branch, Google Analytics, Clevertap/MoEngage) 
  • Strong analytical skills and data-driven thinking What’s on offer: 
  • Lead the performance marketing for a D2C brand in a never-before-done category 
  • To be at the center of action in scaling the brand across the country successfully
Read more

Product based company

Agency job
via Zyvka Global Services by Ridhima Sharma
Bengaluru (Bangalore)
3 - 12 yrs
₹5L - ₹30L / yr
Spark
Hadoop
Big Data
Data engineering
PySpark
+6 more

Responsibilities:

  • Should act as a technical resource for the Data Science team and be involved in creating and implementing current and future Analytics projects like data lake design, data warehouse design, etc.
  • Analysis and design of ETL solutions to store/fetch data from multiple systems like Google Analytics, CleverTap, CRM systems etc.
  • Developing and maintaining data pipelines for real time analytics as well as batch analytics use cases.
  • Collaborate with data scientists and actively work in the feature engineering and data preparation phase of model building
  • Collaborate with product development and dev ops teams in implementing the data collection and aggregation solutions
  • Ensure quality and consistency of the data in Data warehouse and follow best data governance practices
  • Analyse large amounts of information to discover trends and patterns
  • Mine and analyse data from company databases to drive optimization and improvement of product development, marketing techniques and business strategies.\

Requirements

  • Bachelor’s or Masters in a highly numerate discipline such as Engineering, Science and Economics
  • 2-6 years of proven experience working as a Data Engineer preferably in ecommerce/web based or consumer technologies company
  • Hands on experience of working with different big data tools like Hadoop, Spark , Flink, Kafka and so on
  • Good understanding of AWS ecosystem for big data analytics
  • Hands on experience in creating data pipelines either using tools or by independently writing scripts
  • Hands on experience in scripting languages like Python, Scala, Unix Shell scripting and so on
  • Strong problem solving skills with an emphasis on product development.
  • Experience using business intelligence tools e.g. Tableau, Power BI would be an added advantage (not mandatory)
Read more
DP
Posted by Haani Hashim S V P
Remote, Kochi (Cochin)
1 - 4 yrs
₹5L - ₹9L / yr
Customer Retention
Customer Acquisition
Customer Relationship Management (CRM)
moengage
webengage
+1 more

Farmers Fresh Zone aims at unlocking access to safe-to-eat, pesticide-free fruits & vegetables directly sourced from our farmers. We are an omnichannel platform having both an offline and online presence. Backed by the Indian Angel Network, We are one of the first Indian agri-tech firms to introduce unit-level traceability for all our products which means consumers can track the origin of a product including details of the farms and farmers.

 

We are all in the quest to create a positive movement, a movement aimed at reducing the gap between a consumer & a farmer, a movement that gives consumers access to safe & non-toxic farmers' produce, a movement that is uplifting the farmer community. Today we are proud to say that we are connecting 1500+ farmers to urban consumers. We envisage our brand to go global soon, post creating a cemented presence in India.

 

We are not looking for job-seekers, we are looking for impact-creators with a go-getter attitude. We are looking for dynamic individuals who are honestly driven by the cause and are customer-obsessed, be it our end-user, farmer, vendor, or even our internal community.



As a Customer Retention & Market Automation Specialist, you will play a key role in driving & growing our mobile app & website’s engagement and retention metrics. You will run various messaging experiments on multiple channels like notifications, SMS, Email, Whatsapp.


Our ideal candidate will have strong analytical and problem solving skills, led or managed teams, and have understanding of engagement tools like Moengage, Clevertap or Webengage. We love people who are humble and collaborative with hunger for excellence.


Responsibilities:


  • Create omni-channel (push notifications, Whatsapp, In-app prompts, SMS, Email etc) marketing campaigns & journeys based on different user segments to drive user acquisition, activation, engagement & retention.

  • Define AARRR KPIs and Optimize them with Moengage multi-channel journeys by continuously performing A/B tests. Drive increased engagement & retention.

  • Be responsible for and own execution, monitoring and measurement of marketing campaigns and their success. Collaborate with designers & Content creators to get graphic/text content.

  • Compile regular reports of campaign performance and results, collaborate with analyst to monitor and review past campaigns and journeys.

  • Improve new campaigns using data and feedback from existing and previous projects.

  • Create detailed and diverse user-segments to identify high, medium & low activity cohorts. 

  • Create communication & content strategies to increase the size of high-activity cohorts.

  • Analyze website & mobile traffic, create user journeys & campaigns to enable cross-channel product experience and marketing.


Qualification & Requirements:


  • Bachelor’s Degree in Computer Science, Engineering or any other related field.

  • 1+ years of experience in creating mobile/web application journeys & campaigns on tools like moengage, clevertap etc.

  • In-depth knowledge & hands on experience of digital analytics software like Zoho Page Sense, Google Analytics, CleverTap, Branch, Firebase, Facebook Analytics.

  • Excellent copy writing skills to produce high quality copies for marketing campaigns and journeys.


Soft Skills:



  • Ability to prioritize and manage multiple milestones and projects efficiently.

  • Team spirit, good time-management skills, strong communication skills to collaborate with various stakeholders.

Detail oriented, advanced problem solving skills with customer-centric approach

Read more

Cross border Fintech Neobank

Agency job
via Unnati by Astha Bharadwaj
Bengaluru (Bangalore)
2 - 5 yrs
₹15L - ₹20L / yr
Marketing Automation
Google Adwords
Metrics management
Facebook Marketing
CleverTap
+4 more
Headquartered in Bangalore, our client is the world's first cross-border neobank that focuses on credit and banking requirements of those migrating from India to the US. This revolutionary startup helps you apply for a bank account and a high-limit credit card with minimal documentation and absolutely no application fee while you are still in your home country.

 

The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.

 

As a Marketing Automation Manager, you will be responsible for Collaborating with internal stakeholders to set communications calendar, creative strategy, and content promotions

 
What you will do:
  • Building customers segments and communication campaigns along customer journeys
  • Setting, tracking, and improving key metrics within SMS, email, in-app message and push notification channels
  • Identifying opportunities to increase retention and lifetime value; planning, directing and executing marketing programs that achieve those goals
  • Planning, implementing and tracking A/B and multivariate tests for transactional, triggered, and marketing mailings Code, testing, and implementing marketing promotions and campaigns
  • Leading efforts for cross-promotion and marketing of new products across applicable audiences
  • Staying current with industry innovations, trends, and best practices across functional areas
  • Ensuring customer data policies and company's privacy policy are enforced

 


Candidate Profile:

What you need to have:

  • 2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background
  • 2+ years experience in maintenance & management of CRM platforms (customer.io/CleverTap experience is required)
  • MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company
  • Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud.
  • Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc.
  • Excellent written and verbal communication skills
  • Prior startup experience is a plus    

 

Read more

Indian multinational consumer goods company providing consu

Agency job
via Qrata by Prajakta Kulkarni
Mumbai
3 - 10 yrs
₹15L - ₹16L / yr
Customer Retention
CleverTap

Company Overview:

It is one of India’s leading consumer products companies in the global beauty and wellness space.

Has a turnover of Rs. 73.3 billion (USD 1.05 billion) through its products sold in India and chosen markets in Asia and Africa.

Its portfolio of brands include Parachute, Parachute Advansed, Saffola, Saffola FITTIFY Gourmet, Coco Soul, True Roots, Hair & Care, Nihar Naturals, Livon, Kaya Youth O2, Set Wet, Set Wet Studio X, Revive and Mediker


Role Description for Customer Retention Manager (DTC):


Role in a brief:

What will you do?

As Customer Retention Manager, you will own end to end planning & execution of various CRM channels (Email, Notification, SMS, etc.) along with the help of team members. You will drive initiatives to engage users of the brands.


  • Responsible for strategizing and executing marketing automation, segmentation, and complex workflow builds to drive growth, engagement, and retention throughout the customer journey.

  • Complete ownership of engagement, retention, and reactivation funnel and marketing activities and focus on improving product metrics (DAU, MAU, Retention, etc)

  • Developing Strategies for Improving Direct Marketing Channels with Impactful Retention Strategies.

  • Develop the CRM strategy for reactivation to drive and maintain a constant retention rate across all categories.

  • Drive all marketing automation activities to develop and execute end-to-end user journeys from onboarding to reactivation.

  • Work closely with product, UX/design engineering to enable Growth and Merchant marketing initiatives to drive bottom-line conversion.

  • Responsible for creating monthly/quarterly plans for critical retention metrics (Repeat Rate, Activation Rate, Resurrection Rate) and ensuring the achievement of the same

  • Help strengthen data-led thinking and lead the development of customer intelligence frameworks (Churn prediction, Most Valuable Customer, etc) across the retention charter

  • Work on customer segmentation strategies to deliver personalized campaigns to reduce churn & reactivate churned users

  • Lead the reporting, monitoring, tracking for all CLM initiatives

What will you bring to the table:

  • Well-versed with one or more CRM and marketing automation tools such as Netcore Cloud, CleverTap, WebEngage, MoEngage, etc.

  • Should have strong analytical skills and a data-driven problem-solving approach.

  • Should be able to strategize and execute campaigns and link them to the organizational goals

  • Familiarity with major digital marketing channels and tools

  • Minimum 3 years of experience in Retention Marketing / Growth roles

  • Prior Startup experience

  • Prior demonstrated excellence in previous roles

Experience bracket – 3+yrs in customer retention marketing & growth marketing

Read more

at Expertrons

1 video
9 recruiters
DP
Posted by Anthony Franko
Mumbai
4 - 10 yrs
₹10L - ₹15L / yr
Growth Hacking
Customer Retention
Growth Hacker
User Engagement
Appsflyer
+3 more
Expertrons is India’s one of the world’s largest AI Videobot assisted platforms, focusing on providing a Career Transformation journey, is led by IITB alumni and second-time Ed-Tech entrepreneurs, Jatin Solanki(previously founded StepApp & EduIsFun) and Vivek Gupta (whose previous venture got acquired by a publicly listed company). Through this platform, we are connecting job-seeking aspirants with Industry leaders aka Experts, helping them gain career insights, to settle their career in their desired domains, from elite experts.

Recently Expertrons raised a funding of $2.3 Mn in the Pre Series A round witnessing investors like Yoga Capital, Venture Catalysts, Auxano Capital, and existing investors LetsVenture, Ivycap Ventures, Iceland Venture Studios, Nikhil Vora (MD, Sixth Sense), and more.

Website: https://www.expertrons.com/
Expertrons Android App: bit.ly/expertrons
Product demo: https://bit.ly/ProductDemo_Expertrons
Watch Explainer Video: https://bit.ly/Explainer_Expertrons

Roles and Responsibilities:
1. Creating a marketing plan to drive growth & increase engagement, retention & revenue from users
2. Driving activations and repeat transactions from users
3. Using Engagement & Analytics platforms for journey building & segmentation of users for targeted campaigns
4. Reducing churn and uninstalls of users from portal and app
5. Re-engaging with users to increase their time spent on the site or app

Requirements:
1. Prior experience working in a consumer or B2C business is a must.(In the education sector will be a plus)
2. Strong understanding of User funnel for acquisition & retention
3. Prior experience using Engagement & Analytics tools (such as Appsflyer, Mixpanel, Clevertap, Moengage, Netcore, Webengage etc)
4. Strong understanding of Remarketing campaigns
5. A strong grasp of web analytics, A/B testing, and metrics-driven marketing
6. Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

You can apply for the position if you:
1. Are available for full-time in-office employment (Office Location - Andheri, Mumbai)
2. Can work from office: MANDATORY
3. Can join immediately
4. Have a personal laptop
5. Have the relevant skills and interests

CTC - Upto 18 lac per annum, Market Competitive (No bar for Rockstar Candidates)

Rewards:
1. Entrepreneurial Exposure
2. Letter of Recommendation
3. Become a part of an elite group of innovators
4. ESOP opportunity based on Interview interaction
5. Grow up to 10X in 3 years

The idea is not to live forever, but to create something that will!

Be a part of our growing team and climb up the ladder of success. So, if you have the expertise, skills, quirks that can help you add value to Expertrons, then apply with us, now!

Let's explore synergies foreseeing 10X+ growth in our converging paths!
Read more

Leading StartUp Focused On Employee Growth

Agency job
via Qrata by Blessy Fernandes
Bengaluru (Bangalore)
4 - 8 yrs
₹25L - ₹45L / yr
Data Analytics
Data Analyst
Tableau
Mixpanel
CleverTap
+2 more
4+ years of experience in data and analytics.
● Knowledge of Excel,SQL and writing code in python.
● Experience with Reporting and Business Intelligence tools like Tableau, Metabase.
● Exposure with distributed analytics processing technologies is desired (e.g. Hive, Spark).
● Experience with Clevertap, Mixpanel, Amplitude, etc.
● Excellent communication skills.
● Background in market research and project management.
● Attention to detail.
● Problem-solving aptitude.
Read more

All India Live Transport Marketplace App. (V1)

Agency job
via Multi Recruit by Fiona RKS
Bengaluru (Bangalore)
5 - 7 yrs
₹15L - ₹20L / yr
Google Analytics
CleverTap
Tableau
Mixpanel
Facebook Analytics
+2 more
  • Create & Manage dashboards on various Mobile & web tools like Clevertap, Branch, Google Analytics, Zoho Page Sense, Firebase, and other data tools that marketing and product teams use on a daily basis.
  • Create richer & holistic (collating multiple data sources/platforms) dashboards and reports on Tableau & Metabase for Product, Marketing & Business teams.
  • Improve dashboards & set up alert systems on Sentry, Firebase, GA for product & technology teams to timely catch fatal crashes, errors.


Deliver data-backed insights & periodic analysis reports

  • Perform deep data analysis to identify issues, trends, opportunities, and improvements possible in Acquisition, Activation, Transactions, Conversion Ratios & other driving product metrics. Present findings to product, marketing, and business stakeholders.
  • Perform analysis to assess the success of ongoing product initiatives, provide insights to product managers & designers to iterate product features and flows.
  • Create & Track product and marketing funnels to identify growth opportunities and problem areas. Collaborate with PMs and Designers to discover underlying reasons for drop points. Analyze Funnel, Cohort, Trends, LTV, DAU, MAU, Retention & user behavior using data & help teams make data-driven decisions.


Define measurement & success criteria for experiments, new features, and A/B tests.

  • Collaborate with Product Manager to design, execute and analyze A/B tests, define target KPIs & control segments.
  • Help Product Managers define success criteria and measurement standards for new features and product offerings.
  • Ensure technical setup is there to MONITOR important KPIs and collect custom events data. Define custom events & properties to be tracked on Clevertap, GA, Zoho Page Sense.

 

Drive increased engagement & retention using Clevertap

  • Define AARRR KPIs and Optimize them with CT multi-channel journeys by continuously performing A/B tests.
  • Create detailed and diverse user segments to identify high, medium & low activity cohorts. Create strategies to increase the size of high-activity cohorts.
  • Analyze website & mobile traffic, create user journeys & campaigns to enable cross-channel product experience and marketing.


Manage, Mentor & lead Product Analytics

  • Act as an Analytics Subject Matter Expert in the team. Train, hire, and manage a team of analysts. Setup collaborative processes & management practices to help teams achieve important analytics goals.
  • Assist the Product stakeholders to make data-driven decisions to achieve short and long-term goals relating to product growth.
  • Collaborate & hire analysts to improve the overall product analysis capabilities.
  • Research and be updated with upcoming technologies and trends in digital product analytics.

Experience

  • Bachelor’s Degree in Computer Science, Engineering or any other related field.
  • 4+ years of experience in mobile/web application analytics, business analytics, must have led or managed a team before.


Technical Skills

  • In-depth knowledge & hands-on experience of digital analytics software like Zoho Page Sense, Google Analytics, CleverTap, Branch, Firebase, Facebook Analytics.
  • Expertise in dash-boarding tools like Tableau, Metabase, and Excel.
  • Experience with data warehousing concepts and ETL development and tools
  • Fetching and manipulating large data sets using SQL / Hive.
  • Analyzing and visualizing large data sets: R / python.


Soft Skills

  • Ability to prioritize and manage multiple milestones and projects efficiently.
  • Team spirit, good time-management skills, strong communication skills to collaborate with various stakeholders.
  • Detail-oriented, advanced problem-solving skills with customer-centric approach.

 

Read more

Innovative Startup

Agency job
via Qrata by Blessy Fernandes
Remote only
3 - 6 yrs
₹18L - ₹28L / yr
Business Intelligence (BI)
Tableau
CleverTap
Python
Analytics
Bachelor Degree in a quantitative field (i.e. Mathematics, Statistics, Computer
Science)
Have 2 to 6 years of experience working in a similar role in a startup environment
SQL and Excel have no secrets for you
You love visualizing data with Tableau
Any experience with product analytics tools (Mixpanel, Clevertap) is a plus
You solve math puzzles for fun
A strong analytical mindset with a problem-solving attitude
Comfortable with being critical and speaking your mind
You can easily switch between coding (R or Python) and having a business
discussion
Be a team player who thrives in a fast-paced and constantly changing environment
Read more

at MSMEx

6 recruiters
DP
Posted by Sujata Ranjan
Remote, Mumbai, Pune
4 - 6 yrs
₹5L - ₹12L / yr
Data Analytics
Data Analysis
Data Analyst
SQL
Python
+4 more

We are looking for a Data Analyst that oversees organisational data analytics. This will require you to design and help implement the data analytics platform that will keep the organisation running. The team will be the go-to for all data needs for the app and we are looking for a self-starter who is hands on and yet able to abstract problems and anticipate data requirements.
This person should be very strong technical data analyst who can design and implement data systems on his own. Along with him, he also needs to be proficient in business reporting and should have keen interest in provided data needed for business.

 

Tools familiarity:  SQL, Python, Mix panel, Metabase, Google Analytics,  Clever Tap, App Analytics

Responsibilities

  • Processes and frameworks for metrics, analytics, experimentation and user insights, lead the data analytics team
  • Metrics alignment across teams to make them actionable and promote accountability
  • Data based frameworks for assessing and strengthening Product Market Fit
  • Identify viable growth strategies through data and experimentation
  • Experimentation for product optimisation and understanding user behaviour
  • Structured approach towards deriving user insights, answer questions using data
  • This person needs to closely work with Technical and Business teams to get this implemented.

Skills

  • 4 to 6 years at a relevant role in data analytics in a Product Oriented company
  • Highly organised, technically sound & good at communication
  • Ability to handle & build for cross functional data requirements / interactions with teams
  • Great with Python, SQL
  • Can build, mentor a team
  • Knowledge of key business metrics like cohort, engagement cohort, LTV, ROAS, ROE

 

Eligibility

BTech or MTech in Computer Science/Engineering from a Tier1, Tier2 colleges

 

Good knowledge on Data Analytics, Data Visualization tools. A formal certification would be added advantage.

We are more interested in what you CAN DO than your location, education, or experience levels.

 

Send us your code samples / GitHub profile / published articles if applicable.

Read more

at Zoop.one

6 recruiters
DP
Posted by Gunjan G
Pune
3 - 7 yrs
₹7L - ₹10L / yr
Marketing
Google Adwords
Google Analytics
CleverTap
Web Analytics
+2 more


Zoop.one is Looking for a Talented App Marketer who will create and execute effective acquisition strategies, launch new marketing programs, build relationships with networks and publishers, and optimise activities for return on investment and cost-efficiency.


Job Brief :

 

Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of our mobile app.

Responsible for managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks 

 Plan, execute and manage the daily content of various channels (local and international), including social media, mobile app and video etc.

Creating strategies for generating bold and innovative ideas for growth via paid channels

managing advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems).

Responsible for tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment.

Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.

Identify and manage new & existing content providers, including both individuals and financial corporates.

Responsible for new customer acquisition via our mobile app.

Required Skills and Experience:

Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc

Worked on Google Analytics, Appsflyer, Clevertap and other popular tools for mobile attribution, acquisition, re-engagement..

Must have experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing..

Should understand the concepts of Lifetime value of a user (LTV) and its application.

Must have experience in delivering customer acquisition growth and optimisation across key metrics.

Experience

At least 3+ years of experience in App Marketing/ digital marketing/ financial editorial /Content Management .

Data-driven mindset with excellent analytical and problem-solving skills.

Experience Working within the Fintech ecosystem is a must.

Read more

at O2 IDEA2TECH

1 recruiter
DP
Posted by Bhavana Goparaju
Hyderabad, Warangal
3 - 5 yrs
₹3L - ₹6L / yr
Digital Marketing
CleverTap
Search Engine Optimization (SEO)
Google Adwords
Web Analytics
+3 more
Must have used HubSpot, Hootsuite/Buffer, Clevertap/Mixpanel/Appsflyer. Previous experience in User Analysis, Appstore Optimization, A/B Testing. Must be adept in handling all types of social media including Twitter, Instagram, Facebook, Pinterest, etc. Plus if used Sprout social/woobox before.
Read more
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