Required Skills • Campaign Strategy for CRM (Digital Marketing) • Customer Relationship Management • Database Management and Analytics • Market Analytics and Product Analytics • Market Research • Business Development and Optimizing of marketing spend • Team Management • Campaign execution end to end and analysis • Marketing campaign reporting for Brand Management • Content Curation for CRM and Brand marketing • Competitive Analysis on brand level and CRM campaign level • Project Management and new product development • Offers creations and pricing strategy Technical Skills • Adobe campaign, Boomtrain, Webengage, CleverTap, Gamooga (Campaign execution platforms) • Google Analytics • Salesforce Tool • Omniture (Adobe Discover) • Push Notifications • App Push • Browser Notifications Role and Responsibilities • CRM management for the digital marketing & team handling. • Complete strategy building for CRM and Product, Execution and analysis. • Decision taking to maintain the brand value of the brand • Strategizing on all the offers and commercial activities for the brand • Complete ownership of the CRM platform (including channels like email, push notifications, app notifications, SMS and more) • Brand and category management • New Initiatives to push new products, optimize the spend to get the maximum ROI and to grow the category holistically. Strategizing based on changing market conditions and competitors for marketing on the SKU basis. • New customer acquisition, retention of current customer, up selling and cross selling Via CRM. • Interacting with brand manager for the brands that could be added to MyGlamm and bringing them onboard. • Provide the marketing team with daily insights on sales (both brand level and sku level), campaigns across all mediums and emerging trends with data mining from Omniture (Adobe Discover). • MIS creation for CRM all channels, and detailed understanding of the data • Implementation & Execution of campaign management platforms to carry out list segmentation and audience selection. • Reporting marketing analytics (weekly/monthly) including daily website visitors reports and surveys • Analysing reports and large volumes of data to curate targeted content for presentations, email campaigns and memos. • Developing collateral and promotional material including success stories, power points, fact sheets and process documents • Defining target audiences by mapping the stages of the buying process and articulating key value propositions vs. competition. • Reduction in cart drop outs by creating a multi-channel conversion program, personalized and strategized to keep it within the cost limit and maximize ROI.
Must have used HubSpot, Hootsuite/Buffer, Clevertap/Mixpanel/Appsflyer. Previous experience in User Analysis, Appstore Optimization, A/B Testing. Must be adept in handling all types of social media including Twitter, Instagram, Facebook, Pinterest, etc. Plus if used Sprout social/woobox before.