Roles and Responsibilities: Lead and own the analysis of highly complex data sources, identifying trends and patterns in data and provide insights/recommendations based on analysis results Build, maintain, own and communicate detailed reports to assist Marketing, Growth/Learning Experience and Other Business/Executive Teams Own the design, development, and maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions. Analyze data and generate insights in the form of user analysis, user segmentation, performance reports, etc. Facilitate review sessions with management, business users and other team members Design and create visualizations to present actionable insights related to data sets and business questions at hand Develop intelligent models around channel performance, user profiling, and personalization Qualifications: Having 3-5 yrs hands-on experience with Product related analytics and reporting Experience with building dashboards in Tableau or other data visualization tools such as D3 Strong data, statistics, and analytical skills with a good grasp of SQL. Programming experience in Python is must Comfortable managing large data sets Good Excel/data management skills
Zoop.one is Looking for a Talented App Marketer who will create and execute effective acquisition strategies, launch new marketing programs, build relationships with networks and publishers, and optimise activities for return on investment and cost-efficiency. Job Brief : Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of our mobile app. Responsible for managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks Plan, execute and manage the daily content of various channels (local and international), including social media, mobile app and video etc. Creating strategies for generating bold and innovative ideas for growth via paid channels managing advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems). Responsible for tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment. Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained. Identify and manage new & existing content providers, including both individuals and financial corporates. Responsible for new customer acquisition via our mobile app. Required Skills and Experience: Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc Worked on Google Analytics, Appsflyer, Clevertap and other popular tools for mobile attribution, acquisition, re-engagement.. Must have experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing.. Should understand the concepts of Lifetime value of a user (LTV) and its application. Must have experience in delivering customer acquisition growth and optimisation across key metrics. Experience At least 3+ years of experience in App Marketing/ digital marketing/ financial editorial /Content Management . Data-driven mindset with excellent analytical and problem-solving skills. Experience Working within the Fintech ecosystem is a must.
Must have used HubSpot, Hootsuite/Buffer, Clevertap/Mixpanel/Appsflyer. Previous experience in User Analysis, Appstore Optimization, A/B Testing. Must be adept in handling all types of social media including Twitter, Instagram, Facebook, Pinterest, etc. Plus if used Sprout social/woobox before.