Product Marketing Manager

Media and Entertainment Industry

Product Marketing Manager

Peak Hire Solutions

Company

Home

Product Marketing Manager

at Media and Entertainment Industry

Agency job

via Peak Hire Solutions

6 - 8 yrs

₹10L - ₹20L / yr

Noida

Skills

Google Analytics

Product Marketing

Customer Relationship Management (CRM)

Stakeholder management

Mixpanel

CleverTap

A/B Testing

Go-to-market strategy

Product Lifecycle Management (PLM)

Appsflyer

Looker

PowerBI

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
Understanding of lifecycle communication, retention strategies, and user segmentation.
Strong understanding of user behavior, adoption funnels, and product-led growth.
Hands-on experience in CRM and in-app communication campaigns.
Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

Demonstrable growth in feature and overall product adoption across the platform.
Smooth and timely GTM execution for new feature launches.
Clear, consistent product communication across all channels and user segments.
Data-backed continuous improvement informed by user feedback and performance insights.
Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
Strong understanding of user behavior, adoption funnels, and product usage patterns.
Hands-on experience executing CRM and in-app communication campaigns.
Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
Excellent communication and stakeholder management skills.
Strong written and verbal communication, with clarity in user-facing messaging.
Ownership mindset with end-to-end accountability for campaign planning and execution.
Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
Exposure to A/B testing and experimentation frameworks.
Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
Understanding of lifecycle communication and retention-focused strategies.
Ability to review or create campaign creatives with strong narrative alignment.
Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

Prior experience in driving feature adoption or contributing to product-led growth initiatives.
Experience working in high-growth, data-driven startup environments.
Familiarity with marketing automation and experimentation tools.
A creative eye for content, communication, and user experience design.

Success Metrics

Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
Feature Retention Rate: Repeat usage of adopted features.
Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
User Awareness: Improvement in survey scores or reduction in support queries.
Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
Understanding of lifecycle communication, retention strategies, and user segmentation.
Strong understanding of user behavior, adoption funnels, and product-led growth.
Hands-on experience in CRM and in-app communication campaigns.
Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

Demonstrable growth in feature and overall product adoption across the platform.
Smooth and timely GTM execution for new feature launches.
Clear, consistent product communication across all channels and user segments.
Data-backed continuous improvement informed by user feedback and performance insights.
Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
Strong understanding of user behavior, adoption funnels, and product usage patterns.
Hands-on experience executing CRM and in-app communication campaigns.
Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
Excellent communication and stakeholder management skills.
Strong written and verbal communication, with clarity in user-facing messaging.
Ownership mindset with end-to-end accountability for campaign planning and execution.
Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
Exposure to A/B testing and experimentation frameworks.
Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
Understanding of lifecycle communication and retention-focused strategies.
Ability to review or create campaign creatives with strong narrative alignment.
Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

Prior experience in driving feature adoption or contributing to product-led growth initiatives.
Experience working in high-growth, data-driven startup environments.
Familiarity with marketing automation and experimentation tools.
A creative eye for content, communication, and user experience design.

Success Metrics

Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
Feature Retention Rate: Repeat usage of adopted features.
Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
User Awareness: Improvement in survey scores or reduction in support queries.
Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

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HTML/CSS

Javascript

Responsibilities Develop and release new features and products using latest web technologies like Angular JS/Angular 6 Provide estimate from high level requirement and do an independent estimate from detailed functional specification Meticulously code and review the design, test cases and code Provide technical design and implement complex requirements Understand Agile practices (daily scrum, iteration planning, retrospective, test driven, model storming) and follow the same Coding, Unit Testing and Integration Testing Developing intelligent and scalable SaaS applications from scratch Translating designs and wireframes into high quality code. Take complete ownership for successful delivery of the solutions Optimize application for maximum speed and scalability Determine appropriate architecture, and other technical solutions, and make relevant recommendations and adjustments regarding the use of new and emerging Web technologies Requirements Minimum 3+ years relevant experience A strong visual and technical portfolio (link should be provided) Experience with popular Angular js workflows (such as Flux or Redux) Proficiency with coding and design aspects of Angular 4/5/6 Thorough understanding of Angular JS and its core principles Familiarity with RESTful APIs Familiarity with Web API's Expert in Angular, JQuery, Javascript, HTML & CSS. Knowledge of other front-end frameworks such as REACT, Backbone, webpack and bootstrap would be a plus. Good experience with NoSQL and SQL databases. Experience and knowledge of CSS pre-processors like SASS and LESS will be a plus. Should be able to perform front end development independently. Must be able to work on tight timeline in start-up culture So what can you expect after you apply? You will: Take a brief survey. Be sure to check your email after you apply. Have a phone conversation with someone on our Recruiting team. This is a high-level conversation about you, but also a good opportunity for you to learn more about us. Meet with our Engineering team. This will be an opportunity for us to get an idea of how you got to where you are, and if where you want to go lines up with where we are going. Provide us with some references. Speak with a member of our senior leadership team. If you have made it this far, just be yourself, and everything will be fine. Our Core Values We lead with empathy: We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users. We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations. We rise above the status quo: The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else are doing. On an individual level, we strive to improve ourselves and always be learning. We match grit with wit: We're creative and resourceful. We find solutions to every problem ...and to further support you, we offer: Excellent health, vision and dental benefits talented, young and motivated team 2x year all-company in-person retreats (fully paid for by us of course) work with a fun team on a product that customers love Share in our organization-wise personal development benefits and leave entitlements Monthly perks reimbursement for Netflix/Amazon Prime Monthly wellness reimbursement Flexible work schedule with work-from-home options A comprehensive tech setup.

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