Product Marketing Manager

As a Growth Marketing Manager, you’ll own the growth of one or more products within the Brainstorm Force ecosystem.

Your responsibility isn’t simply to manage marketing channels.

Your responsibility is to identify growth opportunities, prioritize the highest-impact initiatives, run experiments, and improve key business metrics like traffic, conversions, customer acquisition, activation, retention, and revenue.

This role combines strategy with execution.

One day you may be analyzing funnel data and identifying a growth bottleneck.

The next day you may be launching a campaign, improving a landing page, reviewing onboarding emails, or working with Product and Design to improve activation.

You’ll have the freedom to identify opportunities, test ideas, measure results, and scale what works.

Why You’ll Love Working With Us:

• Remote work
• Competitive pay
• Flexible working hours
• Paid time off
• Parental leave
• Allowances for setting up workspace
• Excellent work-life balance
• Career growth opportunities

What You’ll Own:

Growth Strategy

• Own the growth of one or more products.
• Identify growth opportunities across the entire customer journey.
• Build quarterly growth plans aligned with business goals.
• Prioritize initiatives based on expected business impact rather than effort alone.
• Balance short-term wins with long-term growth initiatives.

Customer Acquisition

• Develop and optimize acquisition strategies across:
• Organic Search (SEO)
• Paid Advertising
• Content Marketing
• Email Marketing
• Affiliate Marketing
• Creator & Influencer Partnerships
• Referral Programs
• Community Marketing
• You’ll decide where to invest-not because it’s your favorite channel, but because it creates the biggest business impact.

Funnel Optimization:

• Own and improve the complete customer journey. Including:
• Visitor → Signup
• Signup → Activation
• Free → Paid
• Cart Recovery
• Upsells & Cross-sells
• Retention
• Expansion
• Identify bottlenecks.
• Build hypotheses.
• Run experiments.
• Measure results.
• Repeat.

Experimentation:

• You’ll continuously improve product growth by running structured experiments.Examples include:
• Landing pages
• Pricing pages
• Checkout flows
• Email sequences
• Product onboarding
• In-app messaging
• CTAs
• Feature positioning
• Promotional campaigns
• Success isn’t measured by the number of experiments you launch.It’s measured by the business impact they create.

Analytics & Decision Making:

• Use data to identify opportunities and guide decisions.You’ll regularly work with:
• GA4
• Looker Studio
• Microsoft Clarity / Hotjar
• Search Console
• Ahrefs / Semrush
• CRM & Email Platforms
• Product Analytics
• You’ll be expected to connect marketing data with business outcomes-not simply report metrics.

Product Marketing:

• Work closely with Product, Design and Engineering teams to:
• Launch new features
• Improve messaging
• Increase feature adoption
• Improve onboarding
• Improve activation
• Increase customer retention

Partnerships & Community:

• Collaborate with:
• Affiliates
• Creators
• Agencies
• Hosting companies
• Strategic partners
• Build campaigns that create long-term growth-not just one-off promotions.

Leadership:

• Mentor junior marketers.
• Write clear briefs.
• Prioritize work.
• Coordinate cross-functional execution.
• Maintain high execution standards.

What We’re Looking For:

• 4-7 years of experience in Growth Marketing, Product Marketing, or Digital Marketing within SaaS, software, subscription, or product-led businesses.
• Experience owning business metrics-not just marketing activities.
• Strong understanding of growth funnels and customer journeys.
• Comfortable making decisions using data.
• Strong prioritization and problem-solving skills.
• Experience planning and executing experiments.
• Experience working across multiple acquisition channels.
• Excellent communication and copywriting skills.
• Comfortable working cross-functionally with Product, Design, Engineering, Support, and Sales.
• Strong understanding of:

-CAC

-LTV

-ROAS

-Conversion Rates

-Attribution

-Activation

-Retention

-Funnel Analysis

Good-to-Have Qualities:

• WordPress ecosystem experience.
• SaaS product marketing experience.
• Product-led growth (PLG) experience.
• Affiliate or Creator marketing experience.
• AI workflow automation experience.
• Community-building experience.

You’ll Thrive Here If…

• You naturally ask questions like:
• Why aren’t users upgrading?
• Where is revenue leaking?
• What’s preventing activation?
• Should we improve acquisition or conversion first?
• Which experiment gives us the highest ROI?
• What is the biggest bottleneck in this funnel?
• You enjoy solving business problems-not simply managing marketing channels.

What Success Looks Like:

• Within your first 90 days, we’d expect you to:
• Understand one or more products and their customer journeys.
• Identify the biggest growth opportunities.
• Launch meaningful experiments.
• Improve one or more key growth metrics.
• Contribute measurable business impact.

KPI’s:

• Success in this role is measured by business outcomes, including:
• Product Revenue Growth
• Qualified Traffic Growth
• Signup Growth
• Trial-to-Paid Conversion
• Funnel Conversion Rates
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Activation Rate
• Customer Retention
• Affiliate & Partnership Revenue
• Experiment Success Rate
• Marketing-attributed Revenue

As a Growth Marketing Manager, you’ll own the growth of one or more products within the Brainstorm Force ecosystem.

Your responsibility isn’t simply to manage marketing channels.

Your responsibility is to identify growth opportunities, prioritize the highest-impact initiatives, run experiments, and improve key business metrics like traffic, conversions, customer acquisition, activation, retention, and revenue.

This role combines strategy with execution.

One day you may be analyzing funnel data and identifying a growth bottleneck.

The next day you may be launching a campaign, improving a landing page, reviewing onboarding emails, or working with Product and Design to improve activation.

You’ll have the freedom to identify opportunities, test ideas, measure results, and scale what works.

Why You’ll Love Working With Us:

• Remote work
• Competitive pay
• Flexible working hours
• Paid time off
• Parental leave
• Allowances for setting up workspace
• Excellent work-life balance
• Career growth opportunities

What You’ll Own:

Growth Strategy

• Own the growth of one or more products.
• Identify growth opportunities across the entire customer journey.
• Build quarterly growth plans aligned with business goals.
• Prioritize initiatives based on expected business impact rather than effort alone.
• Balance short-term wins with long-term growth initiatives.

Customer Acquisition

• Develop and optimize acquisition strategies across:
• Organic Search (SEO)
• Paid Advertising
• Content Marketing
• Email Marketing
• Affiliate Marketing
• Creator & Influencer Partnerships
• Referral Programs
• Community Marketing
• You’ll decide where to invest-not because it’s your favorite channel, but because it creates the biggest business impact.

Funnel Optimization:

• Own and improve the complete customer journey. Including:
• Visitor → Signup
• Signup → Activation
• Free → Paid
• Cart Recovery
• Upsells & Cross-sells
• Retention
• Expansion
• Identify bottlenecks.
• Build hypotheses.
• Run experiments.
• Measure results.
• Repeat.

Experimentation:

• You’ll continuously improve product growth by running structured experiments.Examples include:
• Landing pages
• Pricing pages
• Checkout flows
• Email sequences
• Product onboarding
• In-app messaging
• CTAs
• Feature positioning
• Promotional campaigns
• Success isn’t measured by the number of experiments you launch.It’s measured by the business impact they create.

Analytics & Decision Making:

• Use data to identify opportunities and guide decisions.You’ll regularly work with:
• GA4
• Looker Studio
• Microsoft Clarity / Hotjar
• Search Console
• Ahrefs / Semrush
• CRM & Email Platforms
• Product Analytics
• You’ll be expected to connect marketing data with business outcomes-not simply report metrics.

Product Marketing:

• Work closely with Product, Design and Engineering teams to:
• Launch new features
• Improve messaging
• Increase feature adoption
• Improve onboarding
• Improve activation
• Increase customer retention

Partnerships & Community:

• Collaborate with:
• Affiliates
• Creators
• Agencies
• Hosting companies
• Strategic partners
• Build campaigns that create long-term growth-not just one-off promotions.

Leadership:

• Mentor junior marketers.
• Write clear briefs.
• Prioritize work.
• Coordinate cross-functional execution.
• Maintain high execution standards.

What We’re Looking For:

• 4-7 years of experience in Growth Marketing, Product Marketing, or Digital Marketing within SaaS, software, subscription, or product-led businesses.
• Experience owning business metrics-not just marketing activities.
• Strong understanding of growth funnels and customer journeys.
• Comfortable making decisions using data.
• Strong prioritization and problem-solving skills.
• Experience planning and executing experiments.
• Experience working across multiple acquisition channels.
• Excellent communication and copywriting skills.
• Comfortable working cross-functionally with Product, Design, Engineering, Support, and Sales.
• Strong understanding of:

-CAC

-LTV

-ROAS

-Conversion Rates

-Attribution

-Activation

-Retention

-Funnel Analysis

Good-to-Have Qualities:

• WordPress ecosystem experience.
• SaaS product marketing experience.
• Product-led growth (PLG) experience.
• Affiliate or Creator marketing experience.
• AI workflow automation experience.
• Community-building experience.

You’ll Thrive Here If…

• You naturally ask questions like:
• Why aren’t users upgrading?
• Where is revenue leaking?
• What’s preventing activation?
• Should we improve acquisition or conversion first?
• Which experiment gives us the highest ROI?
• What is the biggest bottleneck in this funnel?
• You enjoy solving business problems-not simply managing marketing channels.

What Success Looks Like:

• Within your first 90 days, we’d expect you to:
• Understand one or more products and their customer journeys.
• Identify the biggest growth opportunities.
• Launch meaningful experiments.
• Improve one or more key growth metrics.
• Contribute measurable business impact.

KPI’s:

• Success in this role is measured by business outcomes, including:
• Product Revenue Growth
• Qualified Traffic Growth
• Signup Growth
• Trial-to-Paid Conversion
• Funnel Conversion Rates
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Activation Rate
• Customer Retention
• Affiliate & Partnership Revenue
• Experiment Success Rate
• Marketing-attributed Revenue

We believe that experience is everything. Experience.com has built the most impactful Experience Management Platform (XMP) available anywhere, with features to drive operational and behavioral change, in real-time, during the moments that matter. XMP delivers impactful business outcomes including increased customer satisfaction, brand loyalty, online reputation and visibility, as well as improved employee engagement, and compliance - making every experience matter more.

Founded in 2015 and originally founded as SocialSurvey, Experience.com is headquartered in San Ramon, Calif. and backed by SavantGrowth (fka Kennet Partners), Silicon Valley Data Capital, Tri-Valley Ventures, and Wilson Sonsini Goodrich & Rosati.

Indian Registered name: Buyers Road India Private Limited

URL: www.experience.com

Job Role: App Growth and Marketing Manager (ASO Specialist)

Location: Delhi

Experience: 2-6 Years in App growth and Performance Marketing and ASO

Compensation: upto 12 LPA (Based on experience)

Employment Type: Full-time

Key Responsibilities

• Develop and execute app marketing and user acquisition strategies to drive quality installs and conversions.
• Plan, launch, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
• Optimize campaigns based on key performance metrics such as CPI, CAC, CPA, ROAS, LTV, and conversion rates.
• Manage and improve App Store Optimization (ASO) across Google Play Store and Apple App Store.
• Conduct keyword research and optimize app titles, descriptions, screenshots, creatives, and other store assets.
• Plan and execute A/B tests for campaigns, creatives, audiences, landing pages, and app store listings.
• Analyse the complete app funnel from acquisition and registration to KYC, conversion, investment, and retention.
• Track and analyse user behaviour, campaign performance, retention, and conversion using tools such as Firebase, GA4, AppsFlyer/Adjust, Google Play Console, and App Store Connect.
• Identify opportunities to improve user activation, engagement, retention, and repeat transactions.
• Work with the creative and content teams to develop high-performing ad creatives, videos, messaging, and campaigns.
• Collaborate with product and technology teams to identify and improve app onboarding and conversion funnels.
• Explore new acquisition channels, growth opportunities, and marketing experiments.
• Monitor competitors and stay updated on app marketing, performance marketing, ASO, and fintech marketing trends.
• Prepare regular reports on app growth and marketing performance and provide actionable insights.

Required Skills & Qualifications

• 2- 5 years of experience in App Marketing, Performance Marketing, Growth Marketing, User Acquisition, or a similar role.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of App Store Optimization (ASO).
• Experience with app analytics and attribution tools such as Firebase, GA4, AppsFlyer, Adjust, or similar platforms.
• Strong understanding of CPI, CAC, CPA, ROAS, LTV, retention, conversion rates, and funnel metrics.
• Experience with A/B testing, campaign optimization, audience segmentation, and performance analysis.
• Strong analytical and problem-solving skills.
• Ability to work with data and translate insights into actionable growth strategies.
• Good understanding of the mobile app user journey and acquisition funnel.
• Strong communication and cross-functional collaboration skills.

Candidates with experience in fintech or financial services app marketing are especially encouraged to apply

POSITION: Product Marketing Manager

Job Mode : Remote 

Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)

We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product

marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.

JOB OVERVIEW:

Product Positioning & Messaging

● Develop and refine product positioning, messaging, and value propositions that resonate with target

audiences

● Create compelling product narratives that differentiate SalesIntel in competitive markets

● Conduct market research and competitive analysis to inform positioning strategies

● Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)

Go-to-Market Strategy

● Lead go-to-market planning and execution for new product launches and feature releases

● Collaborate with Product teams to understand roadmap priorities and translate technical capabilities

into market-facing benefits

● Define target customer segments, buyer personas, and ideal customer profiles

● Develop pricing and packaging strategies in partnership with Product and Revenue teams

Sales Enablement & Training

● Create sales enablement materials including battle cards, competitive positioning, objection handling

guides, and demo scripts

● Develop and maintain sales training programs on product positioning, competitive differentiation, and

customer use cases

● Partner with Sales leadership to understand pipeline challenges and create materials to address

conversion bottlenecks

● Conduct regular sales training sessions and product updates

Customer & Market Intelligence

● Gather customer insights through interviews, surveys, and feedback analysis to inform product and

marketing strategies

● Analyze market trends, competitive landscape, and customer behavior to identify opportunities

● Create buyer journey maps and understand decision-making processes

Content & Campaign Strategy

● Develop product-focused content including whitepapers, solution briefs, webinars, and thought

leadership pieces

● Collaborate with Marketing teams to create integrated campaigns that drive product awareness and

adoption

● Create product marketing assets for trade shows, conferences, and industry events

● Support customer marketing initiatives with product-specific messaging and positioning

Cross-functional Collaboration

● Work closely with Product Management to influence roadmap priorities based on market feedback

● Partner with Customer Success to understand customer adoption patterns and expansion

opportunities

● Collaborate with Marketing teams to ensure consistent messaging across all channels

● Support Revenue teams with competitive intelligence and win/loss analysis

Performance Measurement

● Define and track product marketing KPIs including message resonance, sales adoption of materials,

and pipeline influence

● Conduct win/loss analysis to understand competitive positioning effectiveness

● Measure and optimize sales enablement program impact on conversion rates and deal velocity

● Analyze customer feedback and market response to refine messaging and positioning

REQUIRED SKILLS & QUALIFICATIONS:

● 10+ years of product marketing experience, preferably in B2B SaaS

● Experience in product positioning, go-to-market strategy, and competitive analysis

● Proven track record in sales enablement and creating materials that drive revenue impact

● Experience with market research, customer interviews, and competitive intelligence

● Deep understanding of B2B sales processes and buyer journeys

Technical Skills:

● Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms

● Strong analytical skills with experience in performance measurement and KPI tracking

● Familiarity with product management tools and methodologies

Core Competencies:

● Strong written and verbal communication skills with ability to translate technical concepts into

business value

● Analytical mindset with data-driven approach to strategy development

● Excellent project management skills with ability to manage multiple product launches simultaneously

● Experience working in fast-paced, high-growth SaaS environments

● Proven ability to influence cross-functional teams without direct authority

PREFERRED SKILLS & QUALIFICATIONS:

● SaaS experience across SMB, Mid-Market, and Enterprise segments

● Experience with AI-powered sales and marketing tools

● Experience working with remote and globally distributed teams

● Previous experience in customer-facing roles (sales, customer success, consulting)

REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.

EMPLOYMENT TYPE: Full-Time

LOCATION: Remote

About Starbond

Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.

About the Role

The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions.

You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.

Key Responsibilities

DTC Growth and Customer Acquisition

• Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
• Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
• Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
• Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.

LTV, Retention, and Lifecycle Marketing

• Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
• Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
• Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
• Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.

Paid Advertising and Conversion

• Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
• Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
• Review performance at the channel, campaign, audience, creative, product, and cohort levels.
• Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.

Agency and Vendor Management

• Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
• Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
• Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
• Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
• Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.

Content, Creative, and Brand

• Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
• Ensure reliable content-production support is available when external resources are required.
• Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
• Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
• Ensure approved assets are properly named, organized, and stored in company-owned systems.

Team Leadership, Process, and Reporting

• Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
• Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
• Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
• Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
• Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
• Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

What Success Looks Like

• Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
• Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
• Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
• The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.

What We’re Looking For

• Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
• Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
• Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
• Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
• Experience leading and developing marketing team members, setting KPIs, and managing performance.
• Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
• Excellent written and verbal communication, with a proactive and concise reporting style.
• Highly organized, accountable, and comfortable working in a remote, fast-moving environment.

Senior Product Manager – Growth & Consumer Products (FinTech Preferred)

We're looking for a Senior Product Manager with 6+ years of product management experience, including the last 3+ years owning consumer-facing B2C products (app, onboarding, checkout, growth, or conversion funnels).

Must Have:

- Consumer product ownership (not backend/infrastructure-focused)

- Strong track record of improving conversion, engagement, revenue, or retention through A/B testing and data-driven experimentation

- Experience with analytics, funnels, cohorts, and product metrics

- Active use of AI tools (ChatGPT, Claude, Gemini, Perplexity, etc.) in product work

- Strong stakeholder management across business, engineering, and design teams

- Experience writing PRDs, user stories, and working in Agile environments

- Current or recent experience in a B2C product company (FinTech preferred; otherwise Series B+ startup)

Good to Have:

- Experience with AI/ML products, prompt engineering, LangChain, or RAG.

Strong Senior Product Manager — Vertical Products (Fintech, Growth & Conversion) Profile

2

Mandatory(Experience 1)- Must have 7+ years of product management experience, with the most recent 3 years spent owning a consumer-facing product surface (app, web funnel, onboarding, checkout, or equivalent B2C surface

3

Mandatory(Experience 2)- Must have a metric-backed track record improving numbers — owned numbers, a steady experimentation cadence (A/B tests, rollouts, readouts), and comfort with analytics: funnels, cohorts, drivers, causal reasoning, measurement hygiene

4

Mandatory(Experience 3)- Must be fluent with AI — active, habitual use of AI tools (ChatGPT, Claude, Gemini, Perplexity, or equivalent) in daily product practice

5

Mandatory(Stakeholder Mgmt)- Must be able to act as the primary link between business leaders, tech teams, design teams and external partners — communicating roadmap, priorities, trade-offs, and performance readouts to senior stakeholders

6

Mandatory(Product Writing & Agile Delivery) - Must have strong product writing — problem briefs, PRD-lite/user stories, experiment plans, decision logs — and deep working command of Agile frameworks and tools

7

Mandatory(Company) - Must be from Top B2C product company (FinTech , InsuranceTech is the priority)

8

Mandatory (Age) - Candidate's age should be below 32 years

About the Role

We’re looking for a GTM Manager to help build and scale the growth engine for our D2C wellness brand.

You’ll own the go-to-market strategy across customer acquisition, content, campaigns, conversion, and retention — from identifying the right audience to turning them into paying customers.

What You’ll Do

Define our target audience, segments, and customer personas

Build and execute GTM and growth strategies

Identify and test acquisition channels — organic, paid, influencers, communities, partnerships, etc.

Work closely with the content team on campaigns, social content, and brand messaging

Improve website/product-page conversion and customer journey

Track CAC, conversion rate, repeat purchases, retention, and revenue

Run growth experiments and double down on what works

Understand customer behaviour, feedback, and purchase drivers

Work with founders and the team to build a repeatable D2C growth engine

What We’re Looking For

3+ years in D2C, growth, GTM, e-commerce, consumer marketing, or brand growth

Experience with wellness, beauty, health, nutrition, FMCG, or consumer products is a plus

Strong understanding of customer acquisition and conversion

Hands-on experience with social media, influencers, performance marketing, and/or e-commerce

Comfortable working with data and making decisions based on results

Strong execution mindset and ability to work independently

Someone who builds, tests, learns, and moves fast

What We Want

We’re not looking for someone who just makes marketing plans.

We want someone who can understand the customer, build the GTM strategy, execute it, and drive measurable sales and growth.

Strong Senior Product Manager — Vertical Products (Fintech, Growth & Conversion) Profile

2

Mandatory(Experience 1)- Must have 7+ years of product management experience, with the most recent 3 years spent owning a consumer-facing product surface (app, web funnel, onboarding, checkout, or equivalent B2C surface

3

Mandatory(Experience 2)- Must have a metric-backed track record improving numbers — owned numbers, a steady experimentation cadence (A/B tests, rollouts, readouts), and comfort with analytics: funnels, cohorts, drivers, causal reasoning, measurement hygiene

4

Mandatory(Experience 3)- Must be fluent with AI — active, habitual use of AI tools (ChatGPT, Claude, Gemini, Perplexity, or equivalent) in daily product practice

5

Mandatory(Stakeholder Mgmt)- Must be able to act as the primary link between business leaders, tech teams, design teams and external partners — communicating roadmap, priorities, trade-offs, and performance readouts to senior stakeholders

6

Mandatory(Product Writing & Agile Delivery) - Must have strong product writing — problem briefs, PRD-lite/user stories, experiment plans, decision logs — and deep working command of Agile frameworks and tools

7

Mandatory(Company) - Must be from Top B2C product company (FinTech , InsuranceTech is the priority)