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Product Marketing Manager
Media and Entertainment Industry
Product Marketing Manager
Media and Entertainment Industry's logo

Product Marketing Manager

at Media and Entertainment Industry

Agency job
6 - 8 yrs
₹10L - ₹20L / yr
Noida
Skills
skill iconGoogle Analytics
Product Marketing
Customer Relationship Management (CRM)
Stakeholder management
Mixpanel
CleverTap
A/B Testing
Go-to-market strategy
Product Lifecycle Management (PLM)
Appsflyer
Looker
PowerBI

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

 

Criteria:

  • Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
  • Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
  • Understanding of lifecycle communication, retention strategies, and user segmentation.
  • Strong understanding of user behavior, adoption funnels, and product-led growth.
  • Hands-on experience in CRM and in-app communication campaigns.
  • Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
  • Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
  • Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
  • Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

 

Description

Key Responsibilities

1. Drive Feature & Product Adoption

  • Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

  • Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

  • Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

  • Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

  • Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

 

Key Expected Outcomes

  • Demonstrable growth in feature and overall product adoption across the platform.
  • Smooth and timely GTM execution for new feature launches.
  • Clear, consistent product communication across all channels and user segments.
  • Data-backed continuous improvement informed by user feedback and performance insights.
  • Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

 

Must-Have Requirements

  • 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
  • Strong understanding of user behavior, adoption funnels, and product usage patterns.
  • Hands-on experience executing CRM and in-app communication campaigns.
  • Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
  • Excellent communication and stakeholder management skills.
  • Strong written and verbal communication, with clarity in user-facing messaging.
  • Ownership mindset with end-to-end accountability for campaign planning and execution.
  • Understanding of digital platforms and OTT ecosystems.

 

Should-Have Requirements

  • Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
  • Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
  • Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
  • Exposure to A/B testing and experimentation frameworks.
  • Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
  • Understanding of lifecycle communication and retention-focused strategies.
  • Ability to review or create campaign creatives with strong narrative alignment.
  • Curiosity and storytelling capability to translate product features into user benefits.

 

Good-to-Have Requirements

  • Prior experience in driving feature adoption or contributing to product-led growth initiatives.
  • Experience working in high-growth, data-driven startup environments.
  • Familiarity with marketing automation and experimentation tools.
  • A creative eye for content, communication, and user experience design.

 

Success Metrics

  • Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
  • Feature Retention Rate: Repeat usage of adopted features.
  • Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
  • Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
  • User Awareness: Improvement in survey scores or reduction in support queries.
  • Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
  • Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

 

 

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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