
Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy
Criteria:
- Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
- Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
- Understanding of lifecycle communication, retention strategies, and user segmentation.
- Strong understanding of user behavior, adoption funnels, and product-led growth.
- Hands-on experience in CRM and in-app communication campaigns.
- Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
- Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
- Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
- Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.
Description
Key Responsibilities
1. Drive Feature & Product Adoption
- Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.
2. Convert User Insights into Messaging
- Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.
3. Plan & Execute Cross-Channel Campaigns
- Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.
4. Measure & Optimize Performance
- Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.
5. Collaborate with Cross-Functional Teams
- Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.
Key Expected Outcomes
- Demonstrable growth in feature and overall product adoption across the platform.
- Smooth and timely GTM execution for new feature launches.
- Clear, consistent product communication across all channels and user segments.
- Data-backed continuous improvement informed by user feedback and performance insights.
- Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.
Must-Have Requirements
- 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
- Strong understanding of user behavior, adoption funnels, and product usage patterns.
- Hands-on experience executing CRM and in-app communication campaigns.
- Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
- Excellent communication and stakeholder management skills.
- Strong written and verbal communication, with clarity in user-facing messaging.
- Ownership mindset with end-to-end accountability for campaign planning and execution.
- Understanding of digital platforms and OTT ecosystems.
Should-Have Requirements
- Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
- Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
- Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
- Exposure to A/B testing and experimentation frameworks.
- Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
- Understanding of lifecycle communication and retention-focused strategies.
- Ability to review or create campaign creatives with strong narrative alignment.
- Curiosity and storytelling capability to translate product features into user benefits.
Good-to-Have Requirements
- Prior experience in driving feature adoption or contributing to product-led growth initiatives.
- Experience working in high-growth, data-driven startup environments.
- Familiarity with marketing automation and experimentation tools.
- A creative eye for content, communication, and user experience design.
Success Metrics
- Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
- Feature Retention Rate: Repeat usage of adopted features.
- Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
- Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
- User Awareness: Improvement in survey scores or reduction in support queries.
- Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
- Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

Similar jobs
Job Summary
We are looking for a passionate and motivated Full Stack Developer with 1–3 years of experience in developing modern web and mobile applications. The ideal candidate should have hands-on experience with React.js, Next.js, Node.js, and React Native, along with a solid understanding of REST APIs, databases, and modern development practices. You will work closely with cross-functional teams to build scalable, high-performance applications.
Key Responsibilities
- Develop responsive web applications using React.js, Next.js, HTML, CSS, Tailwind CSS, and TypeScript/JavaScript.
- Build and maintain backend services using Node.js, Express.js, or NestJS.
- Develop cross-platform mobile applications using React Native and Expo.
- Design, develop, and integrate REST APIs and GraphQL APIs.
- Work with relational and NoSQL databases such as PostgreSQL, MySQL, and MongoDB.
- Implement caching and search solutions using Redis and Meilisearch.
- Collaborate with UI/UX designers, product managers, and QA teams to deliver high-quality software.
- Write clean, reusable, and maintainable code following coding standards and best practices.
- Participate in code reviews, debugging, testing, and performance optimization.
- Use Git/GitHub for version control and collaborate effectively within Agile teams.
- Containerize applications using Docker for consistent development and deployment.
Required Skills
- 1–3 years of experience in Full Stack Development.
- Strong knowledge of JavaScript and TypeScript.
- Hands-on experience with React.js and Next.js.
- Experience in backend development using Node.js, Express.js, or NestJS.
- Knowledge of React Native and Expo for mobile application development.
- Experience working with REST APIs and GraphQL.
- Good understanding of PostgreSQL, MySQL, and MongoDB.
- Familiarity with Redis and Meilisearch is an added advantage.
- Experience with Git, GitHub, and Docker.
- Good understanding of responsive design principles and web performance optimization.
- Familiarity with Linux (Ubuntu) environments is preferred.
- Strong analytical, debugging, and problem-solving skills.
- Excellent communication and teamwork abilities.
Location: Pune (WFH)
Shifts: Night (6:30 PM – 3:30 AM) / Early Morning (4 AM – 1 PM)
About StarApps Studio
StarApps Studio is a product-driven SaaS company building Shopify apps that power thousands of online stores. We’ve developed 6 highly-rated Shopify apps (averaging 4.9★) used by 30,000+ Shopify merchants worldwide, including over 1,000 Shopify Plus stores. In just a few years, our bootstrapped team grew from $5.5M to $10M in Annual Recurring Revenue (ARR) by obsessing over quality and merchant success. We’re a tight-knit, 20-person team based in Baner, Pune, on a mission to help e-commerce brands create world-class shopping experiences.
About the Role
As a Customer Success Specialist, you’ll be the voice and support behind our mission to simplify e-commerce success. Your role is pivotal in building relationships, ensuring customer satisfaction, and driving engagement. This is primarily a chat process role.
Key Responsibilities
- Engage with Clients: Provide exceptional support over chat and email with clear, positive, and trustworthy communication. Occasionally handle calls if required.
- Build Relationships: Create meaningful connections, ensuring every merchant interaction is memorable.
- Master Products: Develop expertise in our products to offer confident and effective guidance.
- Drive Value: Identify opportunities to enhance customer experiences and boost sales.
- Solve Problems: Proactively resolve issues, building trust and satisfaction.
- Advocate for Feedback: Share customer insights with internal teams to fuel continuous improvement.
What We’re Looking For
- Technical Troubleshooter: A logical mindset with strong debugging skills and hands-on HTML/CSS experience. (Mandatory)
- Charismatic Communicator: A confident, engaging personality with excellent verbal and written communication skills.
- Customer-Focused Experience: Proven success in customer-facing roles, preferably in B2B SaaS or e-commerce.
- Strategic Thinker: Ability to anticipate customer needs and create value-driven interactions.
- Quick Learner: A strong desire to learn about our products and the e-commerce landscape.
Why Join Us
- Competitive Pay: Reflective of your contributions and impact.
- Supportive Leadership: Work with innovative leaders who encourage growth.
- Career Development: Opportunities for learning and professional advancement.
- Recognition: A culture that celebrates hard work and creativity.
- Inspiring Environment: Be part of a team driving innovation in e-commerce.
What to Expect in the Hiring Process
- Written Assignment: Showcase your support and technical skills, and your approach to customer success.
- Call with CS Head: Gain insights into our vision and discuss how you can contribute.
- Final Culture Fit & Salary Negotiation Round with the Founder.
Store Manager (Apparel Industry)
Experience- 3yrs- 5 yrs
CTC- 5.4 LPA Max
Location- Hyderabad
Notice Period- 15 Days Max
Responsibilities
- Oversee daily store operations and ensure smooth functioning.
- Manage and motivate store staff to meet and exceed sales goals.
- Ensure high standards of visual merchandising and store presentation.
- Monitor inventory levels and coordinate with suppliers.
- Handle customer inquiries, complaints, and provide satisfactory resolutions.
- Analyze sales metrics and prepare performance reports.
- Implement store policies and procedures.
Qualifications
- Bachelor's degree in Retail Management, Business Administration, or related field.
- Proven experience as a store manager or in a similar retail management role.
- Strong leadership and team management skills.
- Excellent communication and interpersonal abilities.
- Familiarity with retail management software and POS systems.
- Customer-focused mindset with problem-solving capabilities.
Skills
- Leadership
- Sales
- Customer Service
- Inventory Management
- Visual Merchandising
- Retail Management Software
- POS Systems
- Communication
-
Experience with popular React.js workflows (such as Flux or Redux)
-
Experience with data structure libraries (e.g., Immutable.js)
-
Experience with standard front-end development tools such as Babel, Webpack, NPM, etc.
-
Thorough understanding of React.js and its core principles
-
Familiarity with RESTful APIs and backend services
-
Familiarity with code versioning tools such as Git, SVN, and Mercurial
-
Familiarity with modern front-end build pipelines and tools
-
Knowledge of isomorphic React is a plus
-
Knowledge of modern authorization mechanisms, such as JSON Web Token
-
Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model
*Job Title:** Data Analyst
**Location:** Permanent Work from Home
**Job Type:** Full-Time
**Job Description:**
We are seeking a highly motivated and skilled Data Analyst to join our team. The ideal candidate will have a strong background in data analysis, incident management, and real-time data reporting. The role demands exceptional communication skills, both written and spoken, as well as the ability to work flexible shifts to support our global operations.
**Key Responsibilities:**
- Perform data analysis to identify trends, anomalies, and insights.
- Manage and resolve incidents effectively using tools like Jira and Slack.
- Conduct real-time data analysis and reporting to support business decisions.
- Generate comprehensive reports and dashboards to visualize data findings.
- Collaborate with cross-functional teams to ensure data integrity and accuracy.
- Communicate findings and recommendations clearly and concisely to stakeholders.
- Flexibility to work in different time zones as required.
**Required Qualifications:**
- Bachelor’s degree in Computer Science or a related field.
- Proven experience in data analysis and incident management.
- Proficiency in using Jira and Slack for communication and incident tracking.
- Strong skills in real-time data analysis and reporting.
- Exceptional communication skills in English, both written and spoken.
- Ability to work flexible shifts to accommodate global operations.
**Preferred Qualifications:**
- Experience with Python and automation tools is a plus.
**Work Environment Requirements:**
- Must have a reliable laptop/computer and home-based infrastructure, including high-speed WiFi and power backup.
- Ability to work effectively in a remote environment with minimal supervision.
**Benefits:**
- Permanent work-from-home opportunity.
- Flexible working hours.
- Opportunity to work with a dynamic and diverse team.
If you meet the above qualifications and are eager to contribute to a fast-paced and innovative team, we encourage you to apply.
Working for us:
Our culture is purposed around our people, and we pride ourselves on supporting our employees to be the best they can be. Working for us will mean being part of a supportive and fun sales environment.
We are looking for person with keen interest and strong domain knowledge of Web and Mobile Application development technologies and a strong interest in selling services and solutions for the same. This is a quota bearing role that requires end-to-end sales management of multiple opportunities from identifying the lead all the way to its closure.
Responsibilities:
* Manage the prospecting plan development and execution
* Responsible for the development, execution and delivery of quality solution focused, client presentations at a “C” level
* Implement strategic sales plan that expands the company's customer base and ensures its strong presence in key markets.
* Accelerate the sale process: generate leads, pricing and managing the quote process.
Skills and Requirements:
* 2-4 years of Sales experience with strong domain knowledge of strong domain knowledge of Web and Mobile Application development technologies and market is a must
* Proven talent for making effective cold calls to target companies.
* Excellent EQ and relationship building skills, both internally and with clients.
* Results driven: Heavily focused on output, activity and individual performance.
* Resilience – knows how to stay focused and keep spirits high
* Excellent verbal, written and presentation skills required
What We Offer:
* Full time employment contract
* Supportive and friendly environment in an international team with a global outreach
* Long term career development opportunities
* Work-life balance
* Competitive compensation package
Role – Dynamics 365
Experience – 3 years & above
Location – Remote, Jaipur , Pune , Ajmer, Gurgaon, Noida
Job Description:
- Gather requirements from the client
- Proactively builds and manages relationship with client management
- Developing business cases, project plans and project documentation.
- Deliver projects/work on-time, on-budget, and in a way that accomplishes client goals
- Reviews and ensures high quality of work is delivered
- Meets deadlines and manages competing priorities under pressure
- Apply creative thinking to identify possible reporting solution alternatives
- Travel to client locations as per the project and/or client needs
Must Have:
- 5+ years of project experience and Min 2+ years’ experience in Power Platform development and customizations.
- Deep understanding of D365 capabilities, architecture, and deployment of online solutions.
- Excellent understanding and knowledge of core Microsoft Dynamics CRM/365 modules like Sales, Service, Marketing and Field Service.
- Skills Driving Dynamics CRM implementations through all project phases including discovery, definition, build, test and deploy.
- Experience in leveraging Microsoft Power Platform capabilities for MS Dynamics CRM using PowerApps, Power Automate and Power BI.
- Proficiency in use of C# - CRM SDK, Web APIs, Batch Jobs, Azure functions, JavaScript, SQL, SSRS, SSIS, Plugins, 3rd party APIs, and Custom Workflows with Dynamics CRM.
- Good experience in Portals and USD development with CRM.
- Experience in assisting with integration of CRM with other business systems and applications.
- Assists the functional resources/business analysts with requirements gathering and provides design guidance for mid to large sized Dynamics 365 CRM projects.
- Proficiency in OOB Customizations like Business Rules, Workflows, Actions, Security roles configurations.
- Good knowledge in code and project management using Azure DevOps.
- Experience in the Power Apps component framework
Good To Have:
- Microsoft Dynamics CRM and Power Platform certifications.
Desired Candidate Skills:
- Excellent interpersonal and leadership skills.
- Superior understanding of current applications and trends in IT.
- Good knowledge of all phases of IT including network administration, computer support, help desk, software development or specialization in one area.
- Experience in client communication
- Proficient in communication.
- Mentoring skills of junior resources.
- Excellent foundational consulting skills including critical thinking and analysis, verbal and written communications, executive presence, facilitation and presentation skills, business analysis
- Ability to conduct business user workshops, design reviews, executive presentations, and
- lead other senior stakeholder/sponsor meetings
- Experience in delivering end to end reports
- Must be able to travel to client locations if needed
- Is detail oriented and deliverables focused
Key Skills: Dynamics 365 & Power Platform, Azure DevOps
Greetings from colan infotech!!!
Sale company products to customers over phone, email etc
Qualififcation - any graduate
PHP Developer SKILLS & Responsibilities:
Extensive experience in PHP and Laravel.
Database Management tools such as MySQL.
The candidate has worked on the web application or REST API for apps, Laravel, Node Js.
Has experience or can work in a team as well as a single person.
Experience building or maintaining a CMS.
Technologies Frameworks:
PHP, Laravel, MySQL, CI.











