
Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy
Criteria:
- Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
- Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
- Understanding of lifecycle communication, retention strategies, and user segmentation.
- Strong understanding of user behavior, adoption funnels, and product-led growth.
- Hands-on experience in CRM and in-app communication campaigns.
- Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
- Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
- Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
- Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.
Description
Key Responsibilities
1. Drive Feature & Product Adoption
- Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.
2. Convert User Insights into Messaging
- Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.
3. Plan & Execute Cross-Channel Campaigns
- Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.
4. Measure & Optimize Performance
- Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.
5. Collaborate with Cross-Functional Teams
- Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.
Key Expected Outcomes
- Demonstrable growth in feature and overall product adoption across the platform.
- Smooth and timely GTM execution for new feature launches.
- Clear, consistent product communication across all channels and user segments.
- Data-backed continuous improvement informed by user feedback and performance insights.
- Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.
Must-Have Requirements
- 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
- Strong understanding of user behavior, adoption funnels, and product usage patterns.
- Hands-on experience executing CRM and in-app communication campaigns.
- Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
- Excellent communication and stakeholder management skills.
- Strong written and verbal communication, with clarity in user-facing messaging.
- Ownership mindset with end-to-end accountability for campaign planning and execution.
- Understanding of digital platforms and OTT ecosystems.
Should-Have Requirements
- Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
- Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
- Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
- Exposure to A/B testing and experimentation frameworks.
- Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
- Understanding of lifecycle communication and retention-focused strategies.
- Ability to review or create campaign creatives with strong narrative alignment.
- Curiosity and storytelling capability to translate product features into user benefits.
Good-to-Have Requirements
- Prior experience in driving feature adoption or contributing to product-led growth initiatives.
- Experience working in high-growth, data-driven startup environments.
- Familiarity with marketing automation and experimentation tools.
- A creative eye for content, communication, and user experience design.
Success Metrics
- Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
- Feature Retention Rate: Repeat usage of adopted features.
- Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
- Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
- User Awareness: Improvement in survey scores or reduction in support queries.
- Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
- Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

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About Us:
We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.
Job Role -Senior Graphic Designer - Branding
Experience Level - 3+ years
Location - Bangalore
Job Description :
This is a full-time on-site role for a Senior Graphic Designer in Bengaluru. The Senior Graphic Designer will be responsible for creating graphics, designing logos, developing branding, and typography. They will be expected to interpret design briefs, collaborate with internal and external stakeholders, and deliver high-quality designs.
Qualifications :
● Expertise in Graphics, Graphic Design, Logo Design, and Branding
● Advanced skills in Typography
● Hands-on experience with design software like Adobe Creative Suite or Sketch
● Strong understanding of visual communication principles
● Ability to interpret client needs and design briefs into actionable design solutions
● Experience in managing multiple projects and meeting deadlines
● Excellent interpersonal and communication skills to collaborate with other team members and stakeholders
● Experience in advertising or creative agencies is a plus
● 3 + creative design experience
Please attach your portfolio/Behance link to the resume while applying
As a Customer Support Executive, you will be responsible for managing inbound calls through a dedicated support line and assisting with system-related queries. Your role involves documenting queries accurately, providing first-level support, and coordinating with the internal team for resolutions. This is a customer-facing role that requires strong communication skills, basic computer knowledge, and a service-oriented approach.
Key Responsibilities
Call Handling & Query Management
• Answer inbound calls on the dedicated support line with professionalism.
• Log and document customer/system queries accurately.
• Maintain structured records for tracking and reporting.
Basic System Support
• Provide timely and accurate first-level responses to customer queries, ensuring issues are resolved effectively.
• Guide the users through basic troubleshooting steps.
• Escalate unresolved or technical issues to the internal team.
Collaboration & Escalation
• Work closely with the internal support team to ensure timely resolutions.
• Communicate escalated issues with complete details for faster problem-solving.
• Follow up to ensure query closure and customer satisfaction.
Documentation & Reporting
• Maintain logs of queries and call outcomes for reference.
• Prepare simple reports on recurring issues and support trends.
• Share daily, weekly and monthly updates with the internal team.
Professional Communication
• Ensure clear, polite, and professional communication with customers. • Handle customer queries with patience and empathy.
• Represent SmartWinnr’s brand values in every interaction.
About the Role
We are looking for a highly skilled and experienced Senior React Native Developer to join our team and take the lead on developing our cross-platform mobile application. You’ll play a critical role in building, launching, and scaling a high-performance mobile app that runs seamlessly on both iOS and Android platforms from a single codebase.
If you’re passionate about mobile technologies, have a strong command of React Native, and are excited about creating a high-quality product from the ground up, we’d love to hear from you.
Responsibilities
- Lead the end-to-end development of a cross-platform mobile application using React Native.
- Collaborate with product managers, designers, and backend engineers to deliver high-quality user experiences.
- Build reusable components and front-end libraries for future use.
- Optimize app performance for speed and scalability across devices and OS versions.
- Ensure the app complies with design standards and platform-specific guidelines (Apple App Store & Google Play).
- Set up CI/CD pipelines for automated builds, testing, and deployment (e.g., using Fastlane, EAS, or similar).
- Integrate RESTful APIs and third-party services.
- Handle app store submissions and updates.
- Mentor junior developers and enforce best practices in mobile development.
Requirements
Must-Have:
- 5+ years of experience in mobile application development.
- 3+ years of hands-on experience with React Native.
- Strong understanding of JavaScript (ES6+), TypeScript, and React architecture.
- Deep knowledge of iOS and Android mobile app development lifecycle.
- Experience with mobile UI/UX best practices and performance optimization.
- Familiarity with native build tools (Xcode, Android Studio).
- Experience integrating REST APIs and handling network latency issues.
- Proficient with Git, GitHub/GitLab, and agile development practices.
- Experience with push notifications, in-app purchases, deep linking, and analytics SDKs.
Preferred:
- Experience with Expo or EAS for managed workflows.
- Familiarity with mobile CI/CD pipelines (Fastlane, Bitrise, etc.).
- Experience with native modules (Objective-C/Swift and Java/Kotlin) as needed.
- Knowledge of automated testing frameworks (Jest, Detox).
- Published apps in both the App Store and Google Play.
- Prior experience in startups or high-growth environments.
What We Offer
- Opportunity to lead and build a product from the ground up.
- Work with a dynamic and talented team in a fast-paced environment.
- Flexible working hours and remote-first culture.
- Competitive salary and equity options (if applicable).
- Learning and development budget.
Familiarity with Agile development methodologies.
• Areas of expertise: Go, Electron, NodeJs.
• Developer in Linux and Windows environments
• Proficient in software development tools such as IDEs, debuggers, profilers, source control systems.
• Strong in coding languages (e.g. C, C++, Go, Java) and frameworks (e.g. NodeJs, Electron, Git)
Preferred Qualifications
The ideal candidate will possess the following experience:
• Good subject matter expertise with Kubernetes, Docker and other container orchestration tool.
• Practical experience developing, testing and operating a service in a hybrid cloud.
• Outstanding coding/scripting skills, preferably in Go.
• Experience with Linux/Unix
• Experience in Jenkins and CI/CD environment
• Strong oral and written communication skills
JD for Sales Executive
About SynergyLabs
Synergy Labs is a Gurgaon-based specialized artificial intelligence solution provider focusing on smart policing solutions using computer vision. Synergy Labs has delivered custom-made machine learning solutions tailored to business needs and requirements in various industries, systematically designed by applying MIT's approach to design thinking in order to deliver a scalable product that exceeds customer expectations. Our team of 20+ AI researchers and developers use the latest technologies, frameworks & hi-tech methodologies to offer impeccable and quality services globally.
We help our clients worldwide to deliver their vision to their numerous customers effortlessly. Our services & solutions are designed for large-scale businesses as well as start-ups.
Job brief
We are looking for an enthusiastic marketing executive to join our marketing/Sales department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies.
As a marketing executive, you will collaborate with our marketing and advertising team in all stages of marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels.
It will help you acquire marketing skills and provide you with knowledge of various marketing strategies. Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast-paced work environment.
Responsibilities
● Collect quantitative and qualitative data from marketing research
● Perform market analysis and research on the competition
● Call the client and check the requirements
● Services existing accounts, obtains orders, and establishes new accounts by planning and organizing a daily work schedule to call on existing or potential sales outlets and other trade factors.
● Adjusts content of sales presentations by studying the type of sales outlet or trade factor.
● Submits orders by referring to price lists and product literature.
● Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses.
● Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, and merchandising techniques.
● Resolves customer complaints by investigating problems, developing solutions, preparing reports, and making recommendations to management.
● Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
● Provides historical records by maintaining records on customer sales.
● Contributes to team effort by accomplishing related results as needed.
● Manage and update company database and customer relationship management systems (CRM)
Requirements
● Strong desire to learn along with professional drive
● Solid understanding of different marketing techniques
● Excellent verbal and written communication skills
● Excellent knowledge of MS Office
● Familiarity with marketing computer software and online applications (e.g. CRM tools, Online analytics)
● Passion for the marketing industry and its best practices
● Current enrollment in a related BS or Masters degree
- B.E in computer science or related fields.
- Hand-on development experience with web & database technologies (MS SQL).
- Excellent programming & communication skills Strong problem solving, judgmental, and decision-making skills.
- Ability to work at the tactical and strategic levels of IT initiatives.
- Impressive hands-on experience in .Net technologies. Impressive hands-on experience and knowledge with C#, SQL, JSON, XML, Win Forms & MVC, Angular, JavaScript, jQuery , HTML/CSS.
- Self-Motivated, flexible & Innovative.
Full-time marketing content writer / editor with post-graduation in mass communication / English literature who will be writing for businesses like Healthcare, Software, Marketing, etc. Able to conduct independent research, write web pages, blogs, PRs, marketing collaterals, whitepapers, proposals, newsletters, etc.
Complete Job Description:
We are looking for a full-time marketing content writer with post-graduation in mass communication / English literature who will be developing unique content for the websites, blogs etc. and have skills to communicate information concisely and persuasively. Additionally, he/she should be able to conduct independent research and interact with different teams for information gathering. Moreover, the candidate will be exposed to writing/editing blogs, press releases, marketing collaterals, whitepapers, infographics, proposals, presentations, newsletters, etc.
Profile
Specifically, the candidate should meet the following criteria:
- Excellent verbal and written communication skills
- Excellent in English grammar with a flair for writing
- Ability to generate content from interaction with other stakeholders
- A keen interest in global business issues and developments
Job Responsibilities:
- Create, develop and manage content for organization’s web properties
- Writing and editing content for our websites and social media handles, and ensuring that the content ranks well on major search engines
- Develop content for marketing collaterals including brochures, case studies, press releases, articles, newsletters and whitepapers
- Copyedit and proofread all web content
- Assuring web content is user-friendly with keywords for SEO benefit
- Stay updated with emerging web technologies and industry trends
- Working with a cross-departmental team, maintaining and developing the master content calendar for all web properties
Required Skills:
- Willingness to manage multiple projects in a fast-paced, deadline-driven environment
- Willingness to build consensus and work effectively within a cross-departmental team
- Basic knowledge of MS Office
Education:
- Post-graduation degree in English, Journalism, mass communication or a related field
Primary/Essential Duties and Key Responsibilities:
- Proactively manage a portfolio of customers once the implementation phase is completed
- Develop and build strong relationships with key customer stakeholders
- Understand customers’ needs and priorities to optimize the use of the platform
- Identify new opportunities: up-sell, cross-sell, additional training
- Effectively communicate application features and product information for new releases and facilitate their adoption
- Be the voice of the customer and provide internal feedback on how we can better serve our customers
- Collaborate closely with various cross-functional teams (Product Management, R&D, Marketing and Sales) to drive better results
- Resolve billing and Support inquiries in a timely and productive manner
- Coordinate small customer projects
Required Qualifications:
- Well-organized and excellent time management abilities
- Proven ability to collaborate and build strong relationships with customers especially at the Executive level
- Exceptional oral and written communication skills and attention to detail
- Minimum 4-5 years experience
Travel Requirements:
- B.Tech/MTech from tier 1 institution
- 8+years of experience in machine learning techniques like logistic regression, random forest, boosting, trees, neural networks, etc.
- Showcased experience with Python, SQL and proficiency in Scikit Learn, Pandas, NumPy, Keras and TensorFlow/pytorch
- Experience of working with Qlik sense or Tableau is a plus











