
Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy
Criteria:
- Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
- Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
- Understanding of lifecycle communication, retention strategies, and user segmentation.
- Strong understanding of user behavior, adoption funnels, and product-led growth.
- Hands-on experience in CRM and in-app communication campaigns.
- Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
- Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
- Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
- Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.
Description
Key Responsibilities
1. Drive Feature & Product Adoption
- Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.
2. Convert User Insights into Messaging
- Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.
3. Plan & Execute Cross-Channel Campaigns
- Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.
4. Measure & Optimize Performance
- Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.
5. Collaborate with Cross-Functional Teams
- Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.
Key Expected Outcomes
- Demonstrable growth in feature and overall product adoption across the platform.
- Smooth and timely GTM execution for new feature launches.
- Clear, consistent product communication across all channels and user segments.
- Data-backed continuous improvement informed by user feedback and performance insights.
- Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.
Must-Have Requirements
- 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
- Strong understanding of user behavior, adoption funnels, and product usage patterns.
- Hands-on experience executing CRM and in-app communication campaigns.
- Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
- Excellent communication and stakeholder management skills.
- Strong written and verbal communication, with clarity in user-facing messaging.
- Ownership mindset with end-to-end accountability for campaign planning and execution.
- Understanding of digital platforms and OTT ecosystems.
Should-Have Requirements
- Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
- Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
- Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
- Exposure to A/B testing and experimentation frameworks.
- Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
- Understanding of lifecycle communication and retention-focused strategies.
- Ability to review or create campaign creatives with strong narrative alignment.
- Curiosity and storytelling capability to translate product features into user benefits.
Good-to-Have Requirements
- Prior experience in driving feature adoption or contributing to product-led growth initiatives.
- Experience working in high-growth, data-driven startup environments.
- Familiarity with marketing automation and experimentation tools.
- A creative eye for content, communication, and user experience design.
Success Metrics
- Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
- Feature Retention Rate: Repeat usage of adopted features.
- Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
- Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
- User Awareness: Improvement in survey scores or reduction in support queries.
- Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
- Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

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The Assistant Manager – Merchandiser will be responsible for handling customer accounts, coordinating between clients and the production team, ensuring timely order execution, product development, and maintaining high service levels for key buyers. The role demands a proactive, detail-oriented individual with strong communication and negotiation skills, preferably with experience in narrow fabric or elastic tape manufacturing.
Key Responsibilities:
Product Development:
• Collaborate with the design and R&D teams to develop new elastic products and solutions.
• Evaluate and select suitable materials and manufacturing processes for elastic sample/production.
• Analyse the customer’s sample to R &D department for costing & development.
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• Follow up timely for order & sample.
Sample Coordination: Manage the end-to-end sample development process, from initial concept to final product sample. Ensure samples are produced in a timely and cost-effective manner.
Material Sourcing: Co-ordinate with the sourcing team to identify and select appropriate materials for sample production. Consider cost, availability, and quality.
Quality Control: Conduct thorough quality checks on samples to ensure they meet design specifications and quality standards. Address any issues or discrepancies promptly.
Cost Management: Monitor and control sample development costs to stay within budget constraints. Look for cost-saving opportunities without compromising quality.
Timeline Management: Create and manage sample development schedules, ensuring that samples are delivered on time to meet production deadlines.
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Documentation: Maintain accurate records and documentation related to sample development, including specifications, costs, artwork information, technical details etc.
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Job Description for Customer Support (Voice Process)
Job Profile: Voice Process – Customer Support
Location: Work from Home (WFH)
Job Mode: Contract (3 Months)
Salary: CTC ₹23,000 per month; In-hand ₹18,000 per month.
Notice Period: Immediate Joiners Preferred
Job Responsibilities:
- Handle inbound and outbound customer queries.
- Communicate effectively in both English and Hindi.
- Provide high-quality customer service, ensuring timely resolution of customer issues.
- Maintain a professional demeanour and document all customer interactions as required.
- Strive to ensure customer satisfaction and efficient complaint management.
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Eligibility Criteria:
- Graduation is mandatory for freshers. However, experienced candidates may apply even if they have not completed their graduation.
- Minimum 1 year of experience in customer support (voice process).
- Submission of experience letter, relieving letter, and last payslips is mandatory for verification
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- Proficiency in English and Hindi is mandatory.
Technical Arrangements Needed:
- Must have a laptop or desktop with Windows 10, minimum 8GB RAM, and i5 processor.
- Stable WiFi connection and USB headset required.
#Guide wire Claim Center
#Contractual
#Remote
Having 5-8 years of overall years of IT experience.
At least 4+ years of experience in working on Guidewire ClaimCenter Configuration & Integration.
Guidewire ClaimCenter v10 configuration as well as integration experience is required.
Must be Guidewire certified in any of the Xcenters, preferably ClaimCenter
Possess good knowledge in FNOL, exposure, incidents, recoveries, payments, check/bulk invoice, assignments, activities.
Possess good knowledge in Message queue, events, Batch, Web services, API. GW Cloud knowledge
Experience in Agile SCRUM or SAFe methodology
P & C Insurance domain knowledge
Convert User Stories to code to configure the application or integrate it with other applications.
Design and execute unit tests and implement the same with a continuous integration tool/environment.
Senior Full Stack Engineer (React Native)
Who is Softway?
Softway is a business-to-employee solutions company.We work with businesses to impact the everyday behaviors, mindsets, and attitudes and help drive valuable changes within.Faster innovation and more inclusion to lead cultural and digital transformations and make human-focused technology to propel businesses. Our solutions include culture & inclusion services and products, technology experiences, and communications. Ultimately, we believe love is a business strategy.
Learn more:
Visit us: https://www.softway.com/
Our Podcast : https://www.softway.com/laabs
Buy our book: https://www.loveasabusinessstrategy.com/
Who are we looking for ?
Softway is on the lookout for a cross-platform mobile Engineer with hands-on experience on React Native. Someone passionate about building products that our customers love. You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll-out products that deliver the company’s vision and strategy.
A true-blue Engineer at heart, who constantly evolves and is on a continuous learning drive. Openness to explore different technologies and focused on solving, keeping the big picture in mind.
Responsibilities
Design and build applications for Android & iOS platform using React native
Build pixel-perfect, buttery smooth UIs across both mobile platforms.
Ensure the performance, quality, and responsiveness of applications
Collaborate with a team to define, design, and ship new features
Identify and correct bottlenecks and fix bugs
Write clean, well-documented, and testable code
Follow best practices for mobile development and maintain high standards of software quality.
Familiar with Agile software development
Analyzing user needs and software requirements to determine the feasibility of design within time and cost constraints.
Participating in code reviews and adhering to styles and standards for code quality
Work closely with other developers and stakeholders to ensure the timely completion of projects.
Coordinate with the cross-functional teams to build apps in stipulated time
Provide mentorship and guidance to junior developers, fostering their professional growth and enhancing team collaboration.
Requirements
Minimum 5 years of experience in building React Native applications.
Basic knowledge in building native android or iOS applications.
In-Depth Knowledge of React, React Native, Javascript, TypeScript, Redux, Middlewares, Hooks, ECMAScript(ES6, ES7 etc.), Node, NPM, yarn and iOS & Android Build systems.
Experience working with Backend Web Services (like REST, GraphQL etc), Fetch API, Axios and knowledge of Databases.
Proficient experience in developing web applications using any React framework.
Familiarity working with third-party dependencies and debugging dependency conflicts.
Familiarity with native build tools, like XCode, Gradle , Android Studio.
Knowledge of type checking, unit testing, and code debugging.
Experience with app store and playstore distribution process
Logical thinking and strong analytical reasoning are a must.
Hands on experience in Object Oriented Programming, Database programming, Algorithms, Data Structures
Experience with database frameworks such as SQLite, Realm DB etc.
Proficient in code versioning tools including Git, and SVN.
Familiarity with cloud message APIs and push notifications
Familiarity with continuous integration
Working knowledge in TDD and Unit Testing
Great to Have
Passion to stay up-to-date with technology and trends
Knowledge in AWS
Why should you work at Softway?
Softway’s cross-functional team structure, varied domains and flat hierarchy offer much exposure and learning from a bird's eye-view. You’d love the interaction with our talented folks. Softway gives you ample learning opportunities, pushing you while having your back. We work hard and party harder !! We encourage you to voice your opinions and yes, we actually listen. We take pride in having an ego-less workforce, it allows us to focus on what we’re good at - bringing solutions to life. In addition to a competitive salary and great work culture, we offer GREAT FLEXIBILITY with Flexible Time Offs.
Industry -Media and entertainment
DUTIES & RESPONSIBILITIES:
Intake, Ideation and Planning
Should have the smartness and presence of mind to provide on the spot solutions to the business owners objections and concerns as well as to be able to Pivot from a prepped position basis the conversation
o Establish relationships with new and niche Clients to expand our reach.
o Monitor trends and analytics to make product and pricing suggestions for our clients.
o Maintain strong relationships with our existing partner to understand how we can help them grow while also knowing which product offers and price best fit their model.
Generate new business leads and build relationships.
Significant interaction with clients, both face-to-face, online and over the telephone.
Identify business opportunities through research of specific industry or market.
Understand customer’s business needs and gather product knowledge to meet those needs.
Providing support to customers, offering clear advice and solutions wherever possible.
Ensuring high quality of service by developing a thorough and detailed knowledge of brand specifications.
Meeting sales targets set by management and contributing to team targets.
Able to take responsibility and work on flexible basis.
Maintain all sales activities & dashboard.
Client Servicing-
On time revert to client on briefs/proposals.
Post evaluations for all campaigns.
Objection handling.
Trade Marketing activities to be suggested to enhance revenue optimization.
Build and maintain business relationships with key clients and agencies.
Inter department co-ordination #DhunBadalKeTohDekho.
Work closely with the programming team and BIG solutions for creative ideas for the clients.
Ensure sales entitlements are as per the programming guidelines.
o · Seek assistance from marketing and content planning teams for key client pitches.
Required Qualifications and Skills-
MBA or a Post Graduate – Minimum 4 years work experience is mandatory.
Excellent communication skills, confident, enthusiastic, attention to detail, creative.
Result Oriented and Capacity to operate in a growth environment that is increasingly competitive.
Set the highest ethical and professional standards.
Comfortable with change.
team. We’re looking for versatile developers who will:
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3. Play the role of tech lead of a team
4. Build new tools and processes around development to increase efficiency
5. Drive culture, learning and development of team members and of the larger org
6. Take ownership and get the job done
7. Have extensive experience in building API products
Who are we looking for?
The leadership role is a software development manager role involving end-to-end engineering
ownership of product(s), and a technical team to go along with it.
● Owner — You will be responsible for one or more products to be delivered to the business.
From a broad point of view, you will be responsible for:
○ Transfer of knowledge from product teams to engineering
○ Interfacing with developer relations, sales and other functions
○ Planning, prioritization of various tasks related to the projects
○ Development of the project, including your own contribution
○ Ensuring quality of deliverables
○ Communication with stakeholders throughout the process
○ Ensure adherence to Agile principles and SCRUM processes
● Technical Manager — As a senior technical member, you will make technical decisions
that will shape current and future behaviours and capabilities of products, and be in good
shape to do so. The requirements here are:
○ Good knowledge and experience of working with backend systems, including
production maintenance experience are must-haves
○ Deep knowledge of at least three of Python, JavaScript, Java, Scala, Go, Ruby
and their popular frameworks, libraries and ecosystems. More languages and
frameworks fetch more points
○ Knowledge of ancillary technologies, including logging, monitoring,
dashboarding etc would be necessary
● Enabler — You will introduce various checks and balances in the system, introduce
processes which stop people from failing, introduce tools which make people more
productive, optimize where required, hand-hold where necessary and essentially go
through the entire SDLC, and take the team with you.
● Nurturer — You will cater to your team's interests, help them learn, point them towards
things worth learning, facilitate information cross-pollination within the org, communicate
and cater towards individuals growth-paths, career aspirations and sanity.
Why Setu?
We will spare no efforts to ensure that Setu empowers you to do the most important
Product Analyst (Process Excellence Team, Episource)
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- Prepare monthly, quarterly and six months plan for product roadmap
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-
- Statistical Analysis Tools and techniques
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- Communication Skills
- Has the ability to communicate effectively to all the stakeholders
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- Ability to present information professionally and concisely with supporting data
- Creative Problem Solving and Decision Making
- Needs to be a self-initiator and should be able to work independently on solving complex business problems
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About The Role
As a Front End Engineer, you’ll collaborate with the team of engineers to lead front-end development and work continually to enhance customer-facing features and front-end platforms. This is an opportunity and challenge to make an impact in the real world using exciting and new technologies.
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Please note:
This is a work-from-office opportunity (5 days working)











