
Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy
Criteria:
- Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
- Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
- Understanding of lifecycle communication, retention strategies, and user segmentation.
- Strong understanding of user behavior, adoption funnels, and product-led growth.
- Hands-on experience in CRM and in-app communication campaigns.
- Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
- Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
- Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
- Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.
Description
Key Responsibilities
1. Drive Feature & Product Adoption
- Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.
2. Convert User Insights into Messaging
- Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.
3. Plan & Execute Cross-Channel Campaigns
- Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.
4. Measure & Optimize Performance
- Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.
5. Collaborate with Cross-Functional Teams
- Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.
Key Expected Outcomes
- Demonstrable growth in feature and overall product adoption across the platform.
- Smooth and timely GTM execution for new feature launches.
- Clear, consistent product communication across all channels and user segments.
- Data-backed continuous improvement informed by user feedback and performance insights.
- Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.
Must-Have Requirements
- 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
- Strong understanding of user behavior, adoption funnels, and product usage patterns.
- Hands-on experience executing CRM and in-app communication campaigns.
- Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
- Excellent communication and stakeholder management skills.
- Strong written and verbal communication, with clarity in user-facing messaging.
- Ownership mindset with end-to-end accountability for campaign planning and execution.
- Understanding of digital platforms and OTT ecosystems.
Should-Have Requirements
- Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
- Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
- Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
- Exposure to A/B testing and experimentation frameworks.
- Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
- Understanding of lifecycle communication and retention-focused strategies.
- Ability to review or create campaign creatives with strong narrative alignment.
- Curiosity and storytelling capability to translate product features into user benefits.
Good-to-Have Requirements
- Prior experience in driving feature adoption or contributing to product-led growth initiatives.
- Experience working in high-growth, data-driven startup environments.
- Familiarity with marketing automation and experimentation tools.
- A creative eye for content, communication, and user experience design.
Success Metrics
- Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
- Feature Retention Rate: Repeat usage of adopted features.
- Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
- Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
- User Awareness: Improvement in survey scores or reduction in support queries.
- Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
- Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

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Required Skills & Qualifications
- Proven experience as an ERP Developer / ERP Technical Consultant
- Strong knowledge of ERP platforms (e.g., Odoo, SAP, Oracle NetSuite, Microsoft Dynamics, Tally ERP, or custom ERP)
- Proficiency in backend languages (Node.js, Python, Java, or PHP depending on ERP platform)
- Solid understanding of databases (MySQL, PostgreSQL, MongoDB, or SQL Server)
- Experience with API development and integration (REST, SOAP, GraphQL)
- Familiarity with front-end frameworks (React, Angular, or Vue.js)
- Strong knowledge of business processes (finance, HR, payroll, sales, inventory, supply chain)
- Hands-on experience in custom module development and ERP reporting
- Proficient in Git/version control and CI/CD practices
- Excellent problem-solving, analytical, and debugging skills
Preferred Qualifications
- Experience in Odoo, Oracle, or Microsoft Dynamics 365 ERP
- Knowledge of cloud platforms (AWS, Azure, GCP) for ERP deployment
- Familiarity with DevOps tools and automation
- Prior experience in manufacturing, construction, or service industry ERPs
- Strong documentation and communication skills
We are seeking a highly skilled Backend Developer to join our team and contribute to the development and improvement of both our customer-centric SaaS platform and internal systems. As a Backend Developer, you will be responsible for designing, implementing, and maintaining the server-side logic of our application, ensuring high performance, scalability, and security.
As a Backend Developer with expertise in Java, and PostgreSQL, you will play a critical role in developing and maintaining the backend infrastructure of our SaaS and internal platforms, ensuring its reliability, scalability, and performance. Join our team and be a part of building cutting-edge software solutions that empower our customers and drive business growth.
Responsibilities:
- Collaborate with cross-functional teams, including front-end developers, product managers, and designers, to understand project requirements and translate them into technical specifications.
- Design and develop server-side logic, APIs, and database schema to support the functionality and performance requirements of our SaaS platform.
- Write clean, modular, and well-documented code using any relevant programming language preferably Java with SpringBoot.
- Optimize the backend systems for maximum speed and scalability, ensuring high performance and responsiveness of the application.
- Implement data storage solutions using PostgreSQL or other relational databases, ensuring data integrity and security.
- Conduct thorough testing and debugging to identify and resolve any issues or bugs in the backend code.
- Stay up-to-date with emerging technologies, industry trends, and best practices in backend development and contribute to the continuous improvement of our development processes.
Requirements:
- Proven work experience as a Backend Developer or similar role, with a focus on server-side development.
- Proficiency in working with relational databases, particularly PostgreSQL, and writing efficient SQL queries.
- Familiarity with SaaS concepts and architecture.
- Experience with API design and development, including RESTful APIs.
- Solid understanding of software development principles, including object-oriented programming, design patterns, and data structures.
- Experience with version control systems, such as Git.
- Strong problem-solving and analytical skills, with keen attention to detail.
- Excellent communication and teamwork skills, with the ability to collaborate effectively with cross-functional teams.
- Bachelor's degree in Computer Science, Engineering, or a related field is preferred, but not mandatory.
Gushwork is one of the fastest-growing AI startups globally, backed by Lightspeed, SIG, and B Capital . We’re building a productized services platform that helps SMBs scale using a powerful combination of human + AI-powered GTM execution.
In just over an year months, we’ve grown rapidly , serving SMBs across the US and India. And we’re only just getting started.
What You’ll Own
- Drive end-to-end sales: from outbound prospecting to demo to close
- Sell to SMBs in India and the US — with a clear focus on revenue impact
- Build and manage a robust pipeline across different time zones
- Understand client pain points and position Gushwork’s offerings as the go-to solution
- Collaborate with product and operations to ensure high-quality onboarding and delivery
- Bring feedback from the front lines to shape GTM strategy
What We’re Looking For
- Experience full-cycle sales experience, ideally in SaaS or tech-enabled services
- Proven success in closing SMB accounts — both domestic and/or international
- Strong communication, storytelling, and objection-handling skills
- Self-starter who thrives in fast-paced, high-growth environments
- Comfortable with US working hours (for part of the day)
Why Join Us
- Be part of a company scaling 6x in the next year
- Own your revenue — zero fluff, real deals, full credit
- Work with a lean, ambitious team solving a real market gap
- Build your career in the future of AI x services
Excellent telephonic communication skill
To drive to seek new business
Highly organised team
Basic english known
Provide information of Products / Services / Offers to customers.
Handling inbound calls & outbound calls
Understand customer need
Solve customers query over the phone
Roles & Responsibilities
- Leads more than one projects end-to-end and collaborates across functions. Drives planning, estimation and execution.
- Manages stakeholder expectations and offers scalable, reliable, performant and easy to maintain solutions.
- Consistently takes well thought technical/design decisions.
- Develops expertise in more than one area and shares knowledge with others. Able to mentor/train people in areas which are new to them.
- Drives people to solve engineering challenges.
- Enjoys high respect of Tech and other cross functional teams.
- Demonstrates effective communication with project team, management and internal/external clients as necessary.
- Surfaces both technical and non-technical team challenges and helps resolve them.
- Champion for SDLC best practices and high-quality standards.
- Significantly contributes in hiring high performance candidates.
Ideal Candidate Profile
- Expert in JAVA, Kotlin, Reactive programming, Asynchronous programming and Dependency Injection. Experience with unit-tests and automation frameworks.
- Familiarity with any architectures like MV*(MVP/MVVM/MVI).
- Strong focus on high-quality mobile UI experiences.
- Operates independently with almost no oversight.
- Is able to apply domain expertise to think critically and make wise decisions for the team, taking into account tradeoffs and constraints.
- Communicates tech decisions through design docs and tech talks.
- Has delivered multiple projects with end-to-end engineering ownership.
- Keeps track of new technology/tools and embraces them as necessary
- 12+ years of experience in a product-driven organization.
Technologies we're working with
- MVP, JAVA and Kotlin, Realm, Firebase Real-time Database, RxJava,Kotlin Coroutines, Dagger and Retrofit.
· Experience in object-oriented design/programming and proven experience as a Software Developer
· Experience with software design and development in a test-driven environment.
· Self-starter with high level of commitment and motivation
We’re looking for a talented application developer to spearhead our application development process and support the maintenance of our existing apps.
Desired Skills:
· Proven working experience in iOS app development
· Collaborate with a team to define, design, and ship new features
· Identify and correct bottlenecks and fix bugs
· Help maintain code quality, organization, and automatization Skills
· Proficient with Swift, Swift UI, XML, Core Java, Spring Boot
· Experience with iOS frameworks, offline storage, threading, and performance tuning
Location: Chennai
Experience: 3 to 6 years












