
Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy
Criteria:
- Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
- Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
- Understanding of lifecycle communication, retention strategies, and user segmentation.
- Strong understanding of user behavior, adoption funnels, and product-led growth.
- Hands-on experience in CRM and in-app communication campaigns.
- Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
- Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
- Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
- Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.
Description
Key Responsibilities
1. Drive Feature & Product Adoption
- Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.
2. Convert User Insights into Messaging
- Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.
3. Plan & Execute Cross-Channel Campaigns
- Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.
4. Measure & Optimize Performance
- Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.
5. Collaborate with Cross-Functional Teams
- Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.
Key Expected Outcomes
- Demonstrable growth in feature and overall product adoption across the platform.
- Smooth and timely GTM execution for new feature launches.
- Clear, consistent product communication across all channels and user segments.
- Data-backed continuous improvement informed by user feedback and performance insights.
- Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.
Must-Have Requirements
- 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
- Strong understanding of user behavior, adoption funnels, and product usage patterns.
- Hands-on experience executing CRM and in-app communication campaigns.
- Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
- Excellent communication and stakeholder management skills.
- Strong written and verbal communication, with clarity in user-facing messaging.
- Ownership mindset with end-to-end accountability for campaign planning and execution.
- Understanding of digital platforms and OTT ecosystems.
Should-Have Requirements
- Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
- Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
- Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
- Exposure to A/B testing and experimentation frameworks.
- Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
- Understanding of lifecycle communication and retention-focused strategies.
- Ability to review or create campaign creatives with strong narrative alignment.
- Curiosity and storytelling capability to translate product features into user benefits.
Good-to-Have Requirements
- Prior experience in driving feature adoption or contributing to product-led growth initiatives.
- Experience working in high-growth, data-driven startup environments.
- Familiarity with marketing automation and experimentation tools.
- A creative eye for content, communication, and user experience design.
Success Metrics
- Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
- Feature Retention Rate: Repeat usage of adopted features.
- Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
- Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
- User Awareness: Improvement in survey scores or reduction in support queries.
- Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
- Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

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Candidate must have 2 to 5-years of experience in various phase of development of a python-based application or API development.
Requirements:
Must Have: Strong expertise in PYTHON and its built-in data structures, developing API using flask or fastapi, data wrangling using standard python frameworks like pandas, NumPy etc., integration of various applications (third party or inhouse) with python.
Good to Have: Deployment using Nginx, GUnicorn, IIS, docker and Kubernetes etc. Good understanding of optimization solutions like differential evolution. Hands on experience with python packages like Scipy. Tkinter to make python-based applications.
Roles and Responsibilities:
- Understanding/gathering the requirements from stakeholder, formulating the problem, and leveraging AI/ML to solve the business problems.
- Integration of third party or in house application with python solution.
- Working on Deployment and optimization of various engineering problems using Numerical/Constraint optimization frameworks such as Differential Evolution and deploy a web-based API using Flask and Nginx/IIS.
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🚀 We’re Hiring: Software Development Engineer (Backend) | Onsite in Pune
We’re currently hiring for our client – a high-growth fintech company backed by top global investors with $14M+ raised.
Our client is on a mission to simplify the CFO stack for fast-growing businesses. From smart corporate cards to automated vendor payments and streamlined procurement, they empower companies across industries to transform financial chaos into clarity.
Now, they are looking for a passionate Backend Engineer to join their Engineering team in Pune (onsite).
🔹 What You’ll Do
- Design, build, and maintain scalable backend systems using Kotlin, Micronaut & Spring Cloud
- Collaborate with engineers to ensure reliability, security & performance
- Write clean, test-driven code with unit tests & TDD
- Contribute to new features, integrations & backend architecture
- Work on microservices, event-driven systems, and clean architectures
🔹 What We’re Looking For
- 3+ years of experience in backend development with Kotlin, Micronaut, Spring Cloud (or similar)
- Strong grasp of unit testing & TDD
- Exposure to DDD, CQRS, Clean/Hexagonal Architecture, Microservices, Multi-tenancy, Event Sourcing is a big plus
- Problem-solving mindset with strong analytical skills
- Excellent team player with clear communication
🔹 Bonus Points
- Experience in fintech or B2B spend management
- Familiarity with Azure, Docker, Kubernetes
📍 Location: Pune, Maharashtra (Onsite)
If you’re excited about solving complex engineering challenges in fintech and want to build products that make an impact, we’d love to connect!
We are a stealth startup (founded by IIT-IIM alums) building a niche gamified parental community and market place for parents of children aged 0-12 years. We are looking for a CTO/Co-founder who has significant consumer facing app build experience (4+ years app building, 6-7 years overall experience) with comfort around React Native, Java, Node JS, Mango DB etc. Tech leaders from Hyderabad would be given preference (not necessary).
achelor of Engineering or Technology; or any degree on par;
· 12-15 years of Experience in security and similar areas solution/product development, design, etc
· Minimum 7-8 years of experience in an Enterprise or Cyber Security practice dedicated role
· Experience in Enterprise deployment of security with in depth knowledge of security, implementing security solutions and working closely with global customer accounts.
· Proficient with concepts like SOC, OWASP Top 10 etc
· Understanding of Enterprise Cyber security models like Mitre ATTACK and roadmap modelling.
· Excellent analytical and problem-solving skills to drive product development
· Excellent communicator, whether writing, speaking or presenting
· Experience gathering and analysing data to create useful metrics that support positive change
Responsibility
· Designing and building the website front-end.
· Creating the website architecture.
· Designing and managing the website back-end including database and server integration.
· Generating WordPress themes and plugins.
· Conducting website performance tests.
· Troubleshooting content issues.
· Conducting WordPress training with the client.
· Monitoring the performance of the live website.
Eligibility
· Bachelor’s degree in computer science or a similar field.
· Proven work experience as a WordPress developer.
· Knowledge of front-end technologies including CSS3, JavaScript, HTML5, and jQuery.
· Knowledge of code versioning tools including Git, Mercurial, and SVN.
· Experience working with debugging tools such as Chrome Inspector and Firebug.
· Good understanding of website architecture and aesthetics.
· Ability to manage projects.
· Good communication skills.
YOUR ‘OKR’ SUMMARY
OKR means Objective and Key Results.
As a Software Engineer at Coredge, you will help develop our next-generation cloud native core solution along with the product and the open-source community to build the Coredge.io vision.
What you will do?
- System engineering and implementation in Python and Golang.
- Working on performance issues using creative experiments and internally developed product features.
- Research, propose, and integrate relevant open-source projects based on product objectives.
- Write organized, efficient, and well documented Python/Golang code as an example for junior engineers.
- Participation in all levels of product definition, design, implementation, testing, and deployment.
- Must include the ability to discuss abstract system architectures from ideas through implementation and
- creatively apply domain experience to solve technical challenges.
- Mentoring software engineers, fostering an environment of trust and accountability.
What you will need?
- A strong sense of ownership, urgency, and drive. As an integral part of the development team, you will need the
- following skills to succeed.
- Strong Python skills to develop framework(s).
- Hands-on to design & develop re-usable framework components.
- Hands-On experience on developing framework, designing re-usable framework components.
- Experience in engineering practices such as code refactoring, design patterns, design driven
- development, Continuous Integration, building highly scalable applications, application security and functional programming.
Additional Skills:
- Knowledge of Cloud native would be an advantage.
- Understanding of Kubernetes from Architecture side and also understand the Standard API.
- Code contributed to CNCF or similar community will be plus.
- Performance benchmarking of K8’s or any cloud will be added advantage.
Additional Advantage:
- Deep understanding of technology and passionate about what you do.
- Background in designing high performant scalable software systems with strong focus to optimize
- hardware cost.
- Solid collaborative and interpersonal skills, specifically a proven ability to effectively guide and influence within a dynamic environment.
- Strong commitment to get the most performance out of a system being worked on.
- Prior development of a large software project using service-oriented architecture operating with real time constraints.
What's In It for You?
- You will get a chance to work on cloud-native and hyper-scale products
- You will be working with industry leaders in cloud.
- You can expect a steep learning curve.
- You will get the experience of solving real time problems, eventually you become a problem solver.
Benefits & Perks:
- Competitive Salary
- Health Insurance
- Open Learning - 100% Reimbursement for online technical courses.
- Fast Growth - opportunities to grow quickly and surely
- Creative Freedom + Flat hierarchy
- Sponsorship to all those employees who represent company in events and meet ups.
- Flexible working hours
- 5 days week
- Hybrid Working model (Office and WFH)
Our Hiring Process:
- Candidates for this position can expect the hiring process as follows (subject to successful clearing of every round)
- Initial Resume screening call with our Recruiting team
- Next, candidates will be invited to solve coding exercises.
- Next, candidates will be invited for first technical interview
- Next, candidates will be invited for final technical interview
- Finally, candidates will be invited for Culture Plus interview with HR
- Candidates may be asked to interview with the Leadership team
- Successful candidates will subsequently be made an offer via email
- As always, the interviews and screening call will be conducted via a mix of telephonic and video call.
So, if you are looking at an opportunity to really make a difference- make it with us…
Coredge.io provides equal employment opportunities to all employees and applicants for employment and prohibits
discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability
status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other
characteristic protected by applicable central, state or local laws.
JOB DUTIES & RESPONSIBILITIES:
- Lead and mentor developers thru coaching and sharing of knowledge
- Architecture design and Develop new functionality and critical business logic of software products
- Enhance existing applications and software products and design new product
SKILLS:
- Strong knowledge on software implementation best practices
- Strong knowledge of SQL Server and/or Oracle database including store procedure, trigger etc.
- Knowledge of security and vulnerability best practices to design secure web application
- Knowledge of web application architecture with horizontal and vertical scalability
- Experience of working with application with large dataset of millions or billions of row in database table
- Ability to adapt quickly to an existing, complex environment
- Ability to complete all phases of software development life cycle including analysis, design, development, testing and support
- Ability to develop large scale web/database applications
- Ability to work on multiple projects with multiple deadlines
- Ability to communicate clearly with business users and project manager
- Ability to innovate and provide functional applications with intuitive interfaces
hands on on .NET MVC is a must.
Basic knowledge on .NET Core is a bonus
Hands on on .NET Core is a bonus
should be able to create APIs.
What will I be doing?
- Design and develop solutions to complex technical problems spanning the development of product features, quality validation, and deployment to customers
- Build highly scalable web applications that are designed for high performance
- Lead design and code reviews
- Work closely with senior management, Product Manager, and our team of developers.
- Contribute visibly to product quality, innovation, and customer-centric design across the engineering organization
- Lead, motivate and direct team members to build high-quality software in a fast-paced agile environment
- Actively hire the engineering & product team, & develop the existing team
- Share experiences and skills to aid team members in enhancing their professional skills and career
What skills do I need?
- 4+ years of experience building large scalable systems
- Strong experience in agile methodologies and test-driven development (TDD)
- Experience in software development using open source technologies
- Knowledge in domain-driven design, design patterns, and enterprise integration patterns
- Must have experience in delivering software via complete Continuous Integration and Continuous Delivery (CI/CD) pipeline
Plus Points:
- A history of working on side/hobby projects or contributing to open source projects is a plus
- You have worked in a startup before
Most importantly: Be excited to learn what you don’t already know!







