Google AnalyticsRequired Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy
Criteria:
- Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
- Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
- Understanding of lifecycle communication, retention strategies, and user segmentation.
- Strong understanding of user behavior, adoption funnels, and product-led growth.
- Hands-on experience in CRM and in-app communication campaigns.
- Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
- Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
- Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
- Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.
Description
Key Responsibilities
1. Drive Feature & Product Adoption
- Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.
2. Convert User Insights into Messaging
- Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.
3. Plan & Execute Cross-Channel Campaigns
- Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.
4. Measure & Optimize Performance
- Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.
5. Collaborate with Cross-Functional Teams
- Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.
Key Expected Outcomes
- Demonstrable growth in feature and overall product adoption across the platform.
- Smooth and timely GTM execution for new feature launches.
- Clear, consistent product communication across all channels and user segments.
- Data-backed continuous improvement informed by user feedback and performance insights.
- Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.
Must-Have Requirements
- 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
- Strong understanding of user behavior, adoption funnels, and product usage patterns.
- Hands-on experience executing CRM and in-app communication campaigns.
- Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
- Excellent communication and stakeholder management skills.
- Strong written and verbal communication, with clarity in user-facing messaging.
- Ownership mindset with end-to-end accountability for campaign planning and execution.
- Understanding of digital platforms and OTT ecosystems.
Should-Have Requirements
- Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
- Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
- Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
- Exposure to A/B testing and experimentation frameworks.
- Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
- Understanding of lifecycle communication and retention-focused strategies.
- Ability to review or create campaign creatives with strong narrative alignment.
- Curiosity and storytelling capability to translate product features into user benefits.
Good-to-Have Requirements
- Prior experience in driving feature adoption or contributing to product-led growth initiatives.
- Experience working in high-growth, data-driven startup environments.
- Familiarity with marketing automation and experimentation tools.
- A creative eye for content, communication, and user experience design.
Success Metrics
- Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
- Feature Retention Rate: Repeat usage of adopted features.
- Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
- Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
- User Awareness: Improvement in survey scores or reduction in support queries.
- Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
- Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.
Shubham Vishwakarma
Full Stack Developer - Averlon
Similar jobs
Hello Everyone,
We are hiring for the position of SEO Fresher / Trainee.
Requirements:
- Excellent communication skills
- Educational Qualification: B.Tech / MBA
- Completed 3-month internship in SEO or a related field (preferred)
.
React.js
HTML/CSSLogiNext is looking for a technically savvy and experienced Software Engineer to take up front-end development efforts. You will design and develop elegant interfaces that exceed client expectations in terms of value and benefit. You will collaborate on scalability issues involving visualizing massive amounts of data and information. You will identify, define and communicate best practices for front end.
You are passionate about building secure, high-performing and scalable front-end applications. Your design intuition inclines towards usability, elegance and simplicity. You are biased towards open-source tools and existing frameworks. You have demonstrated strong inter-personal and communication skills.
Responsibilities
Translate wireframes into functional requirements, write well-abstracted, reusable, high-performance code for UI components Work closely with design, product management and development teams to create elegant, usable, responsive and interactive interfaces Contribute to continual improvement by suggesting improvements to user interface, software architecture or new technologies Optimize web applications to maximize speed and scale. Support diverse clients from high-powered desktop computers to low-end mobile devices Understand and coach/teach others, show a high level of ethics and team-work
Requirements
Bachelor/Master’s degree in Computer Science, Information Technology or a related field 0 to 1 years of experience in developing responsive, elegant, efficient and cross-browser front-end applications using Javascript, HTML5, CSS3 Hands on experience on various MVC frameworks, UI libraries such as ReactJS, D3.js Hands on experience on Map API’s like Google Maps, Openstreetmap and other powerful information-rich maps Familiar with UX processes and design Proven ability to drive large scale projects with deep understanding of Agile SDLC, high collaboration and leadership Excellent written and oral communication skills, judgment and decision making skills
Content Writer
(6 months - 1 yrs of experience)
• Proven work experience as content writer, copywriter or similar role.
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.
• An impeccable grasp of english language, including idioms, and current trends in slang and expression.
• Ability to work independently with daily or no little supervision.
• Strict adherence to the style guides of each company and their policies for publication.
Key Responsible Area
• Create content marketing campaigns to drive lead and subscribe.
• Use best SEO practices to generate traffic on the website.
• Regularly produce various content types, including emails, social media posts, blogs and guides.
• Actively manage and promote our blog, and pitch articles to relevant third-party platform.
• Edit the content produced by the other members of the team.
• Analyze content marketing metrics and makes changes as needed.
• Collaborate with other departments to create innovative content ideas
Angular (2+)
NodeJS (Node.js)
PHP
GitRole Overview:
We are seeking an experienced Full-Stack Tech Lead with a strong background in PHP and Angular development to head a small technical team (~3 ppl). This tech lead job will have a large amount of time spent on coding.
General Requirements:
- An undergraduate or graduate degree in a relevant field
- 5+ years of experience in full-stack development
Key Technical Skills:
- Architecture: Expertise in design and implementation
- Front-End Development: Strong in Angular
- Back-End Development: Extensive experience in Node.js and PHP
- Databases: Strong in MySQL
- Version Control: Strong experience with Git
- Cloud: Strong experience with AWS
Soft Skills:
- Fluent in English
- Strong communication skills, both written and verbal
- Strong team player with the ability to work well in a group
- Comfortable with delegating tasks and ensuring the delivery of high-quality code from the entire team in a timely manner
AngularJS (1.x)Angular (2+)React.jsNodeJS (Node.js)
MongoDB- Working knowledge of NodeJS, and JAVASCRIPT, is a must.
- Working knowledge of AWS cloud concepts is a must.
- Must be familiar with AWS serverless architecture.
- Must be familiar with data structure & algorithm concepts.
- Design, develop, and implement beautiful UI components to support business requirements.
- Follows approved life cycle methodologies, creates design documents, and performs program coding and testing.
- Resolves technical issues through debugging, research, and investigation.
- Own & Develop the REST APIs.
- Stay updated with new technologies and of changes in technologies that affect front-end web development.
.NET
C#AngularJS (1.x)Angular (2+) Required Skills: Angular 11/12, .NET framework, .NET Core, Web APIs, Web Security,
Microservices, Event driven architecture, Clean Code and 12 Factor principles, Azure
PaaS services experience, public facing web application development, web analytics,
Bootstrap v5, Angular Material, jQuery, HTML/CSS, SQL Server, Transact-SQL, Azure
SQL
Experience working with software design, software development life cycle, and
development methodologies and implementation
Experience working with product systems design principles
Experience working with appropriate programming languages, operating systems,
hardware and software
Experience working with company application development policies and procedures
Experience working with company software and hardware products and related
business issues that may impact overall business plans
React.js
JavascriptHTML/CSSBarRaiser is an AI based B2B & B2C SaaS video recorded interview platform helping
companies to reduce their hiring time by getting their candidates interviewed by the top
industry leaders coming from the companies like Amazon, Linkedin, Microsoft, Google etc.
At BarRaiser, we are standardizing the interview process, so companies hire the right talent
and candidates land their dream job. Our expert partners interview the company's potential
hires by leveraging BarRaiser's proprietary platform and sharing a fair, unbiased assessment
of the candidate's skills, aptitude, and knowledge. We've completed 7.5k+ interviews from
the time of inception working with top product companies like Glance, upGrad, Acko and
Cure.fit among others. Our aim is to reach 50k+ interviews per month globally by 2023.
Founded in 2020 by Avinash Saxena (IITD) Ex-founder Roposo & CTO at Zomato, well
known serial entrepreneur and an investor & Prashant Kumar (IITD), experienced Data guy
worked with Fintech startups.
BarRaiser is looking for a Senior Frontend Engineer to join the technology team. A Senior
Frontend Engineer is expected to be an excellent problem solver who has in-depth
understanding of JavaScript and is hands-on with one or more modern frontend stacks like
React, View, Angular, etc. Also, being an early age startup, we welcome people who are
go-getters and take ownership and drive results.
Responsibilities:
● Writing quality code with suitable best practices in place and delivers robust features
● Participating in code reviews with teammates
● getting involved with team mates proactively to manage delivery of features by
planning deployments, development, etc
● Leading by example to document the processes, system details and decision
making
● Engaging yourself in discussions with engineers and product managers to define api
contracts, product behaviours, plan deployment, etc
Requirements:
● An Experienced Engineer - You have at least 3 years of experience building and
shipping challenging and robust frontend products with modern technology stack.
You have in depth understanding of fundamentals of Frontend Development
● Technologically Fearless - You embrace technical challenges and go outside your
comfort zone to solve the problems. You can evaluate new frameworks and evaluate
them to be used with current system
● Pragmatic - you value a balance of short term and long term solutions while building
products and not just go by the books
● Customer Obsessed - you believe in delivering products which are customer
delight and not just technically complex
● Enthusiastic Problem Solver - you love challenging and complex problems, but
believe in simple solutions
● Technology Geek - you take keen interest in latest developments in technology and
are keen to use them to solve problems
● Software Engineering Advocate - you believe in software engineering best
practices and like to implement them on a day to day job.
● Data Driven - you like measuring KPIs of the products you deliver and derive next
course of action
● Mentor - you like mentoring relatively junior peers and bring the best out of them
● Excellent Communicator - you believe in clear and concise written as well as
verbal communication, you are intuitive in keeping stakeholders informed.
Our Success Stories:
life cycle activities like HR Benefits
administration, Rewards and
compensation administration,
Workforce administration, , case
management, helpdesk, etc.
System data entry experience
(Oracle HCM, Taleo,
SuccessFactors, etc.)
Experience of maintaining data in
excel, Pivot, V Look up
Good working knowledge of MS
Office
Handle complex problems raised by
client and provide solution
Handle the client communication
and client Reporting
Excellent job organization and time
management skills
Attention to details and very good
analytical skills;
Good communication skills
Interaction with Client daily via
phone, chat and email, work on
resolving HR related issues,
cooperate with other delivery team
members
EXPERIENCE: 2 - 5 years
LOCATION:Bangalore
TIMINGS: Work from office.
NOTICE PERIOD: 1 month.
Roles and Responsibilities
● Review and analyze system specifications
● Collaborate with QA engineer & to develop effective strategies and test plans
● Execute test cases (manual or automated) and analyze results
● Evaluate product code according to specifications
● Create logs to document testing phases and defects
● Report bugs and errors to development teams
● Help troubleshoot issues
● Conduct post-release/ post-implementation testing
● Work with cross-functional teams to ensure quality throughout the software development lifecycle & QA lifecycle.
Candidate must have
● Proven experience as a Quality Assurance Tester(Especially in Manual Testing)
● Strong knowledge of test management software (Selenium & Jira)
Skills
● Proven experience as a Quality Assurance Tester(Especially on Manual Testing)
● Experience in project management and QA & methodology.
● Understanding of functional & system integration test cases, executive & review test cases.
● Familiarity with Agile frameworks and API testing & regression testing.
● Ability to document and troubleshoot errors
● Working knowledge of test management software (Selenium & Jira)
● Experience with Bug life cycle
● Excellent communication skills
● Attention to detail
● Analytical mind and problem-solving aptitude
● Strong organizational skills
● Hands-on experience of 2 to 5 years in testing(Specifically in e-commece)
React NativeJavascript
Android Development
iOS App DevelopmentAbout this Role:
As part of the frontend development team, you will be responsible to build and maintain client side applications for our users collaborating with cross-functional teams comprising Product, Design, BI, and other engineers.
You will define best practices for client side architecture and build for the long term over iterations that bring measurable business value.
You will be involved in recruiting engineers for the team and mentoring them
As a company, we are very data driven and customer focused. As an engineering team, we are driven by metrics and care deeply about agility without compromising on the quality of our output. We are working towards creating an environment where individuals feel empowered to take ownership and initiative.
About You:
● You have a minimum of 7 years of experience building high-performance consumer-facing mobile applications at product companies of a decent scale
● You have a keen eye for mobile architecture and able to assist your team in making the right choices for every project
● You have previous experience building react native applications from scratch
● You have prior experience with recruiting and building a high-performance team
● You have a passion for mentoring and helping people on your team grow and achieve their goals
● You practice test-driven development
● You are familiar with both Android and iOS design patterns, and GraphQL
● You have some exposure to native app development in Swift, Kotlin, or Java
● You have strong knowledge of software development fundamentals, including a relevant background in computer science fundamentals and agile development methodologies.
● You are an excellent collaborator & communicator. You know that startups are a team sport. You listen to others, aren’t afraid to speak your mind and always try to ask the right questions.
● You are excited by the prospect of working in a distributed team and company.
Location: We are primarily looking for candidates in Bangalore but are open to other locations in India for the right candidate. At the moment, however, like most teams, we are fully remote.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon