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CRM Marketing Analytics - BFSI
CRM Marketing Analytics - BFSI
Hansa Cequity's logo

CRM Marketing Analytics - BFSI

SAHIL GAMRE's profile picture
Posted by SAHIL GAMRE
4 - 7 yrs
₹9L - ₹11L / yr
Mumbai
Skills
BFSI
Mutual funds
Customer Relationship Management (CRM)
Salesforce
CleverTap
Netcore
Product Strategy
Campaign

Position Overview: The ideal candidate will assist in supporting and driving MarTech, CRM, and Loyalty initiatives, with a focus on the BFSI business segment. This role will involve collaborating with cross-functional teams, including Data Analytics, Data Science, Campaign, Digital, and Customer Experience Center, while learning to contribute to the execution of key projects and strategies. Strong teamwork and communication skills are essential for effectively supporting these initiatives and driving results.


Key Responsibilities:

  • Oversee the BFSI business segment in developing and executing strategies to drive growth and profitability.
  • Manage the MarTech, CRM, and client retention programs to enhance customer lifetime value (CLV).
  • Collaborate with cross-functional teams including Campaign, Data Analytics, Data Science, Digital, and Customer Experience, to foster teamwork and innovation.
  • Help implement customer lifecycle management (CLM) strategies to optimize the customer journey and improve experience.
  • Track and analyze key metrics to assess campaign success and drive continuous improvement.
  • Stay current with industry trends in MarTech, CRM, and BFSI to identify growth opportunities.
  • Apply knowledge of BFSI, Mutual Funds, Insurance and client servicing to enhance customer engagement.
  • Support campaign management activities, ensuring timely execution and optimal results.
  • Use basic MS Excel proficiency for analysis and deriving actionable insights from data.


Qualifications:

  • Experience in MarTech, CRM, and campaign management in the BFSI sector.
  • Knowledge of BFSI, Mutual Funds, Insurance, client servicing, and campaign management strategies.
  • Ability to collaborate effectively with cross-functional teams and contribute to shared goals.
  • Understanding of customer retention and lifecycle management principles.
  • Familiarity with data analytics and using insights to improve marketing and customer experience.
  • Strong communication skills and the ability to work well with internal teams and external stakeholders.
  • Proactive, results-oriented mindset and ability to thrive in a fast-paced environment.
  • Basic proficiency in MS Excel for data analysis.


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Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Hansa Cequity

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Hansa Cequity helps enterprises and growth-stage brands drive business transformation through strategy, data, AI, and experience design. Discover our approach.
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Shubham Vishwakarma

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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