
Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization
Criteria:
- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.
- Preferred Industry Exposure: Gaming / OTT / E-commerce
- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation
- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage
- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data
- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization
- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)
- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization
- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression
- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.
Description
We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.
This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.
Key Responsibilities:
1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.
2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.
3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.
4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.
5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.
Key Expected Outcomes:
1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.
2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.
3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.
4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.
5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.
Requirements:
● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).
● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage
● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.
● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization
● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA
● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.
● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.
● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.
● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.
● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.
What will be the success metric for this role?
● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.
● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.
● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.
● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.
● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Similar jobs
Description
Company is a fast-growing company founded by former Google Cloud leaders, architects, and engineers. We are seeking candidates with significant experience in Google Cloud to join our team. Our engagements aim to eliminate obstacles, reduce risk, and accelerate timelines for customers transitioning to Google and seeking assistance with data and application modernization. We embed within customer teams to provide strategic guidance, facilitate technology decisions, and execute projects in a collaborative, co-development style.
As a member of our Cloud Engineering team, you will be working with fast-paced innovative companies, leveraging Cloud as the key driver of their transformation. Our clients will look to you as their trusted advisor, someone they can rely on and who will be there to help them along their Google Cloud journey. You will be expected to work a large spectrum of technology and tools including public cloud platforms, AI and LLMs, Kubernetes, data processing systems, databases, and more.
What you will do...
- Working with our clients to understand their requirements and technical challenges. Using this input you will develop a technical design for a solution and communicate the value of your solution to the client team.
- You will work to develop delivery estimates and an estimated project plan.
- You will act as the lead technical member of the implementation project team. You are responsible for making the key technical and keeping delivery on track. You should be able to unblock when things are stuck.
- Utilize a broad range of technologies such as Kubernetes, AI, and Large Language Models (LLMs), to develop scalable and efficient cloud applications.
- Stay abreast of industry trends and new technologies to drive continuous improvement in cloud solutions and practices.
- Work closely with cross-functional teams to deliver end-to-end cloud solutions, from conceptualization to deployment and maintenance.
- Engage in problem-solving and troubleshooting to address complex technical challenges in a cloud environment.
What we need...
- 5+ years of experience working in a Software Engineering capacity
- Excellent knowledge and experience with Python, and preferably additional languages such as Go
- Strong critical thinking skills, and a bias towards problem solving
- Familiarity with implementing microservice architectures
- Fundamental skills with Kubernetes. You should be familiar with packaging and deploying your applications to k8s
- Experience building applications that work with data, databases, and other parts of the data ecosystem is preferred
- Familiarity with Generative AI workflows, frameworks like Langchain, and experience with Streamlit are all highly desirable, but at a minimum you should have a willingness to learn
- Experience deploying production workloads on the public cloud - either GCP or AWS
- Experience using CI/CD tools such as GitHub Actions, GitLab, etc
- Able to work with new tools and technologies where you may not have prior experience
- Comfortable with being on video in meetings internally and with clients
- Strong English communications skills
We are a fully remote company and offer competitive compensation and benefits.
About us
We believe in a world full of digital products; UX is the differentiator. Our mission is to help businesses leverage the power of design to succeed and deliver a great user experience. Our name is a result of our service philosophy - create meaningful digital Products for the users by following a user-centric Process while servicing our clients with a Professional team and mindset. ProCreator is an award-winning design agency comprised of multi-disciplinary design experts delivering user experience, interface design, branding & product development solutions across digital touch-points. We are creators on a mission to make the digital world a beautiful place to see, use, feel and experience. By translating our ideas into engaging, innovative, and user-centered experiences, we empower our clients to leverage the power of design to deliver compelling user experiences to their customers exceeding their experience & expectations.
Job Description
- Planning concepts by studying relevant information and materials.
- Illustrating concepts by designing examples of art arrangement, size, type size and style and submitting them for approval.
- Preparing finished art by operating necessary equipment and software.
- Contributing to team efforts by accomplishing tasks as needed.
- Communicating with clients about layout and design.
- Creating a wide range of graphics and layouts for product illustrations, company logos, and websites with software such as Illustrator, Photoshop.
- Reviewing final layouts and suggesting improvements when necessary.
Requirements
- Have a Bachelor's Degree or equivalent.
- Have less/no experience at all? Don’t worry. A kick-ass portfolio will work as well.
- Ability to conceptualize, ideate, sketch and digitize the artwork.
- Should be sensitive to visual design details like colours, character design, composition and fine attention to details.
- Possession of creative flair, versatility, conceptual/visual ability and originality.
- Critical thinking and creative idea generation skills.
- Ability to interact, communicate and present ideas.
- Experience using Photoshop, Illustrator and other relevant design tools is a must.
- Someone who is keen and eager to learn by practice put forth ideas and loves the design as much as we do.
- 3D knowledge is not mandatory but can earn you brownie points.
We’re looking for an experienced SEO Specialist to fuel growth at Quoality- Hospitality Guest Experince Platform helping businesses improve the guest experience and generate additional revenue.
Founded in 2021, Quoality is a Hospitality Tech company backed by a US-based Newchip Accelerator. Our mission is to equip businesses with the tools they need to grow.
By providing tools, insights, and education with minimal effort on the business's part, the barrier to making actionable business decisions is lowered dramatically. Everything we do is driven by this mission. Everything we do needs to positively answer the question, "Does this help businesses grow?"
Product Demo: https://www.youtube.com/watch?v=gKklkRYKkC4&t" target="_blank">https://www.youtube.com/watch?v=gKklkRYKkC4
Quoality Blogosphere: https://medium.com/quoality" target="_blank">https://medium.com/quoality
🙋 The role & what we are looking for: Oh, this is our favorite part. We’ve seen companies that write 'templatized' BS for this section; stuff that’s never followed in reality.
Not us. Here are some of our core values to give you a sense of who we are as a team:
- First and foremost, we’re super transparent. We all know what everyone’s working on, how’s the company doing, and the whole shebang.
- We’re all super chill.
- Work time ain’t playtime. We take our work very seriously. We’re a small bunch on a mission to change the guest experience in the hospitality industry, once and for all.
- Deadlines are a thing for us. We are very punctual.
- We know what we are working on and aren’t clueless.
- We’re more friends than colleagues.
- Monthly 1:1s with the founders where you can directly share & receive feedback.
Not convinced yet? Okay, here’s the fun stuff:
- Flexible leave policy. Yeah, it’s truly flexible. We trust you.
- We’re fully remote in India. Work from the beautiful beaches of Goa or the stunning mountains of Manali, we’re all good.
- Annual workstations at exotic destinations. Subject to change and hitting milestones.
- Allowances to choose your coworking space (if you want), courses & anything that you think is beneficial to succeed in this role.
📄 The role & what we are looking for:
💻 Responsibilities:
- Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
✅ Must Haves:
- 1.5 years+ of sales experience/strong drive to make a career in SEO
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics)
- Experience with A/B and multivariate experiments
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus
- Self-motivated and driven
- You are open to learning new stuff and avoid internal politics.(super important).
- You are humble, kind, and are open to feedback.(super duper important).
❕Bonus:
- Entrepreneurial spirit, Product Thinker, and ‘Can-Do' attitude.
- Passionate about leveraging technology for supporting product delivery in the Hospitality space.
- Operating style suited to working in a startup environment, where teamwork and resourcefulness are highly valued.
- Excellent leadership skills, including the ability to manage multiple assignments at a time.
🤙 What's the interview process like?
Yes, we do have a process, and it’s simple.
Step 1: You apply for the job.
Step 2: Quick intro call with one of the founders.
Step 3: A round where we evaluate your assignment along with you.
Step 4: One round of interviews to gauge if you are a good culture fit. Step
5: Job Offer (contingent on the above steps).
Step 6: Welcome to the Quoality! 🙂
So, think we’re a good fit? Then let’s roll.🤘
Job Description
Delivery Manager -
-
Manage a delivery team to ensure timely and accurate customer deliveries.
-
Oversee daily activities of the delivery team and provide direction and guidance as needed.
-
Perform resource allocations and workload assignments according to delivery requirements.
-
Ensure that team maintains a high level of competence and operational excellence.
-
Evaluate the performance of team members and determine training needs.
Roles & Responsibilities
Delivery Management and Escalations
-
Owns the end to end delivery of the Projects, focusing on regular and timely delivery of value
-
Define project scope and schedule, define and track the Release/Project plan, milestones as per SOW/Release Plan and work closely with PO/SM for the same
-
Manage risks and issues, Understand and flag risks/mitigations and dependencies along with SMs/POs appropriately and timely manner
-
Prepare and provide progress reports and updates
-
Manage deviations from plans and work closely with SM/PO in apprising client in case of any scope/plan changes and work towards negotiation/SOW edits/approvals or take corrective measures
-
Be an escalation point for every SM and PO and Client on project-related issues and provide resolution or resolve the same in a timely manner
-
Manage engagement/relationship with the client and work towards the inputs/feedback from the CSAT review
People and Team Management
-
Work closely with SM in removing roadblocks to their work
-
Understand and solves learning, development, and training needs of Projects and team members
-
Set-up goals/Roles & Responsibilities for the group/team members
-
Work closely with SM for defining the career path, performance improvement plan(PIP) for group/team-members
-
Takes all Hiring decisions
-
Do resource Management- allocation, projections and take all Staffing decisions in consultation with PO and SM
-
Work with Agile Coach to find and execute training needs and places for improvement
-
Skip-level meetings with people to see their motivation, any personal issues, inter-team conflict, etc.
-
Evaluate the engagement level of the group/team members and take respective actions
-
Experimenting with innovation projects, pet projects, product ideas
-
Drives cultural change working along with Agile Coach
Process
-
Works closely with Delivery Directors to discover challenges and access programs. Ensure review and retrospective recommendations are getting implemented in the projects and work closely with Agile Coach to address the challenges with proposed recommendations.
-
Improving hiring and staffing process, future planning for the group growth
-
Work with the Architects/Chief Architect in supporting him to adopt the recommended engineering practices
-
Get Project/Delivery Audits done for Projects at regular intervals and take respective actions
360 Degree review
-
Create a 360 view of project health metrics as per Srijan standards
-
Represent 360 reviews for Project at a regular cadence and provide project updates in PM forums
-
Get involved in team 360 review(quarterly/project end) and work towards the feedback of team members and facilitate appraisal decisions for group/team-members
Organizational contributions
-
Participate and represent group in Strategy meet with required details
-
Encourage team-members/group to participate in Organisation contributions/forums
-
Be a channel for Srijan to showcase by attending, delivering, networking at meetups, presentations, sessions, workshops etc.
-
Be an evangelist and help HR in hiring/onboarding
Required Skills/Experience
-
Overall Experience of 10+ years in the Industry
-
Good experience in Agile methodology
-
Analytical skills
-
Well-developed interpersonal skills
-
Commercial awareness
-
Effective Communication
-
Team working skills
-
Ability to motivate people
-
Management and leadership skills
- Lead Flutter project for Fintech services.
- Develop new features, bugfixing and continuous improvement of the app.
- Willing to make high performance apps with great and clean UX/UI Required Skills.
- Candidate must have 2+ years of experience in the commercial development for native platforms Android (preferable) or iOS.
- Flutter experience 1+ years • Experience in the teamwork using git is the must.
- Mobile apps architectures knowledge.
- Good understanding of BLoC, RxDart, Clean Architecture and SOLID.
- Experience in using native Android or iOS code in Flutter project.
- Experience with the REST integrations is the must.
- Figma experience is the advantage.
As a Software QA + Support engineer , you will be responsible for the test planning as well as writing and executing functional and non-functional test cases for sprints and releases. You will be a part of an Agile development team and would have full access to the complete development life cycle including opportunity to shape requirements. You will also be responsible to work with customers to help debug issues. We are looking for a relevant experience of about 5 years.
Requirements
- Strong knowledge of QA methodology and tools. Ability to translate use cases and/or technical specifications into test cases.
- Experience working directly with customers and/or clients to debug issues or provide resolutions
- Ensures creation of test data to support test case execution and supports creation and maintenance of libraries of reusable test data sets.
- Reviews requirements specifications for testability and verifying/ensuring traceability of testing to requirements and vice versa
- Possess a detailed understanding of the requirements elicitation, analysis, and specification process including user requirement specifications and functional specifications for larger, complex applications.
- Experience working with project management tools like Azure DevOps or JIRA is preferred.
- Good Verbal and Written communication skills to communicate quality cross-functionally and with customers in formal and informal settings.
OnScreen was started to chart a better path for Enterprises facing countless barriers to adoption and efficiency. Our Founders, Directors, and Investors have extensive experience dealing with these problems and are passionate about building and providing a solution that alleviates these chronic pain points.
To know more about OnScreen, please visit https://www.onscreen.us/
We are looking for lifelong learners who are not afraid to experiment and want to be an integral part of the team. If this sounds like a place where you would want to work, please apply.
Position : Wordpress Developer
Work Location : Chennai
Work Experience : 4 to 7 Years
Job requirement:
- To create, improve, and maintain our custom developed Wordpress applications and Wordpress websites.
- Making highly customized websites with own developed themes and plugins.
- To understand design guidelines and develop accordingly with pixel perfect accuracy, by integrating HTML/CSS responsive designs as a Wordpress theme.
- To improve performance of the website loading time.
- Should have experience in Ecommerce
- Should have experience in developing media site
What you’ll do -
- Design and implementation of the overall web architecture.
- Design and deployment of database.
- Ensuring the entire stack is designed and built for speed and scalability.
- Design and construction of our REST API
- Integrating our front-end UI with the constructed API
- Design and implementation of continuous integration and deployment.
- Work remotely with our global clients and teams across the US
What you should have -
- Should have 5+ years of experience expertise in developing applications using any of the frameworks and programming languages
- 5-8 years’ experience Fluent in CSS (Foundation or Bootstrap), JavaScript and HTML, with an understanding of CSS, React.JS
- Experience working with server technologies Node.js
- Experience in API design and development.
- Understanding of SQL / NoSQL databases MongoDB.
- Strong knowledge of data structures, system design, and algorithms.
- Great organizational and time-management skills.
- Great interpersonal and communication skills.











