
Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization
Criteria:
- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.
- Preferred Industry Exposure: Gaming / OTT / E-commerce
- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation
- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage
- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data
- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization
- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)
- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization
- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression
- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.
Description
We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.
This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.
Key Responsibilities:
1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.
2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.
3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.
4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.
5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.
Key Expected Outcomes:
1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.
2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.
3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.
4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.
5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.
Requirements:
● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).
● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage
● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.
● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization
● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA
● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.
● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.
● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.
● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.
● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.
What will be the success metric for this role?
● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.
● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.
● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.
● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.
● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

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Roles and Responsibilities:
- Build scalable and loosely coupled services to extend our platform
- Build bulletproof API integrations with third-party APIs for various use cases
- Evolve our Infrastructure and add a few more nines to our overall availability
- Have full autonomy and own your code, and decide on the technologies and tools to deliver as well operate large-scale applications on AWS
- Give back to the open-source community through contributions on code and blog posts
- This is a startup so everything can change as we experiment with more product improvements
Some specific Requirements:
- Atleast 2+ years of Development Experience
- You have prior experience developing and working on consumer-facing web/app products
- Hands-on experience in JavaScript. Exceptions can be made if you’re really good at any other language with experience in building web/app-based tech products
- Expertise in Node.JS and Experience in at least one of the following frameworks - Express.js, Koa.js, Socket.io (http://socket.io/)
- Good knowledge of async programming using Callbacks, Promises, and Async/Await
- Hands-on experience with Frontend codebases using HTML, CSS, and AJAX
- Working knowledge of MongoDB, Redis, MySQL
- Good understanding of Data Structures, Algorithms, and Operating Systems
- You've worked with AWS services in the past and have experience with EC2, ELB, AutoScaling, CloudFront, S3
- Experience with Frontend Stack would be added advantage (HTML, CSS)
- You might not have experience with all the tools that we use but you can learn those given the guidance and resources
- Experience in Vue.js would be plus
Full Stack Engineer (RUBY ON RAILS + REACT)
About Us
DirectShifts has set out to modernize healthcare recruiting. We're a team of physicians, entrepreneurs, and problem solvers who have come together to solve major pain points facing medical professionals today.
We've built a healthcare staffing technology platform that connects healthcare professionals directly with employers by using advanced technologies and digitizing the recruitment and staffing processes. Using an AI-based platform, DirectShifts matches the right clinicians to the right jobs at healthcare employers.
DirectShifts is headquartered in New York, NY and our team is spread across the US and India. Join us!
About What You’ll Be Doing
DirectShifts is growing rapidly and we are looking for a full-stack engineer to join our technical team, working out of India. We need incredibly tenacious engineers who are not only great engineers but who can bring unique value to our rapidly growing team.
If you are passionate about coding – and do it on a day-to-day basis, then this is the place for you.
We are big fans of focusing mainly on two things: 1) talking to users and 2) build products.
You will be responsible for implementing ideas and mocks for our app (web and mobile) which is used daily by healthcare professionals, internal users, and healthcare employers - you will own the frontend development as well as the building blocks and the APIs that power the web app (and the mobile apps). You need to be comfortable dabbling with some basic infrastructure management on AWS.
About You
Ideal Qualifications
- Recent Hands-on experience with Ruby on Rails and React.js
- 4+ years of work experience, primarily as a full-stack developer
- A strong foundation of Ruby on Rails
- Strong React, HTML, Javascript & CSS skills
- High ownership at all stages of product development - from conception to maintenance
- Adaptability - learn new technologies as and when needed
- Good communication skills to get your point across
- Bachelor in Computer Science
- Ability to work remotely
Bonus Skills
- Redux experience
- Experience with REST APIs
- Experience with cloud services (preferably AWS)
Specifically, You Will:
Work closely with the founders and senior management across various functions. You will have the opportunity to influence the trajectory of the products and of the company. This is a great opportunity to help healthcare systems & professionals become more efficient which directly helps them provide better care, improve outcomes and save more lives!
You will excel if you have
An ability to thrive in a fast-paced environment and the ability to iterate quickly by understanding what users want.
More about DirectShifts
We have raised more than $45 million from some of the world’s leading investors including Serent Capital, YCombinator, and Soma Capital. We're on a mission to disrupt a massive industry and improve healthcare in the United States by ensuring every patient has easy access to the healthcare they need. At DirectShifts, everyone has a voice to create change and move the needle; no hierarchy, no bureaucracy, no politics, no BS...just real people working on solving real problems.
Mactores is a trusted leader among businesses in providing modern data platform solutions. Since 2008, Mactores have been enabling businesses to accelerate their value through automation by providing End-to-End Data Solutions that are automated, agile, and secure. We collaborate with customers to strategize, navigate, and accelerate an ideal path forward with a digital transformation via assessments, migration, or modernization.
We are looking for a DataOps Engineer with expertise while operating a data lake. Amazon S3, Amazon EMR, and Apache Airflow for workflow management are used to build the data lake.
You have experience of building and running data lake platforms on AWS. You have exposure to operating PySpark-based ETL Jobs in Apache Airflow and Amazon EMR. Expertise in monitoring services like Amazon CloudWatch.
If you love solving problems using yo, professional services background, usual and fun office environment that actively steers clear of rigid "corporate" culture, focuses on productivity and creativity, and allows you to be part of a world-class team while still being yourself.
What you will do?
- Operate the current data lake deployed on AWS with Amazon S3, Amazon EMR, and Apache Airflow
- Debug and fix production issues in PySpark.
- Determine the RCA (Root cause analysis) for production issues.
- Collaborate with product teams for L3/L4 production issues in PySpark.
- Contribute to enhancing the ETL efficiency
- Build CloudWatch dashboards for optimizing the operational efficiencies
- Handle escalation tickets from L1 Monitoring engineers
- Assign the tickets to L1 engineers based on their expertise
What are we looking for?
- AWS data Ops engineer.
- Overall 5+ years of exp in the software industry Exp in developing architecture data applications using python or scala, Airflow, and Kafka on AWS Data platform Experience and expertise.
- Must have set up or led the project to enable Data Ops on AWS or any other cloud data platform.
- Strong data engineering experience on Cloud platform, preferably AWS.
- Experience with data pipelines designed for reuse and use parameterization.
- Experience of pipelines was designed to solve common ETL problems.
- Understanding or experience on various AWS services can be codified for enabling DataOps like Amazon EMR, Apache Airflow.
- Experience in building data pipelines using CI/CD infrastructure.
- Understanding of Infrastructure as code for DataOps ennoblement.
- Ability to work with ambiguity and create quick PoCs.
You will be preferred if
- Expertise in Amazon EMR, Apache Airflow, Terraform, CloudWatch
- Exposure to MLOps using Amazon Sagemaker is a plus.
- AWS Solutions Architect Professional or Associate Level Certificate
- AWS DevOps Professional Certificate
Life at Mactores
We care about creating a culture that makes a real difference in the lives of every Mactorian. Our 10 Core Leadership Principles that honor Decision-making, Leadership, Collaboration, and Curiosity drive how we work.
1. Be one step ahead
2. Deliver the best
3. Be bold
4. Pay attention to the detail
5. Enjoy the challenge
6. Be curious and take action
7. Take leadership
8. Own it
9. Deliver value
10. Be collaborative
We would like you to read more details about the work culture on https://mactores.com/careers
The Path to Joining the Mactores Team
At Mactores, our recruitment process is structured around three distinct stages:
Pre-Employment Assessment:
You will be invited to participate in a series of pre-employment evaluations to assess your technical proficiency and suitability for the role.
Managerial Interview: The hiring manager will engage with you in multiple discussions, lasting anywhere from 30 minutes to an hour, to assess your technical skills, hands-on experience, leadership potential, and communication abilities.
HR Discussion: During this 30-minute session, you'll have the opportunity to discuss the offer and next steps with a member of the HR team.
At Mactores, we are committed to providing equal opportunities in all of our employment practices, and we do not discriminate based on race, religion, gender, national origin, age, disability, marital status, military status, genetic information, or any other category protected by federal, state, and local laws. This policy extends to all aspects of the employment relationship, including recruitment, compensation, promotions, transfers, disciplinary action, layoff, training, and social and recreational programs. All employment decisions will be made in compliance with these principles.
" Skills : Strong experience in Ansible, Cloud, Linux, Python or Shell or Bash scripting
" Experience : 3 - 6 Years
" Location : Bangalore
Good to have cloud skills - Docker / Kubernetes
Scripting skills - Any of Shell / Perl/ bash/Python
Good to have Terraform
Founded by two MDI alumnus, it is a student centric and personalised learning platform that delivers enjoyable learning content as per the state boards. This ed-tech provides a solution which is easy to use, lets students enjoy learning, makes life easy for a teacher and delivers learning in the language that students are most comfortable. The organisation has worked in 14 states across India and awarded Google India under "Impacting Change through Digital".
- Building an in depth understanding of all our offline and online products
- Ensuring our online apps across all platforms are stable.
- Regularly monitoring the crash reports, understanding why crashes are happening, recording them, getting them fixed by coordinating with the tech team, keeping checking so that the same is not repeated.
- Executing test cases (manual or automated) on all offline and online products, analyzing results, recording them, understanding why an error is occurring or a bug is coming, coordinating with tech team to fix them, ensuring the same is not repeating
- Proactively and responsibly driving all communication with tech and product teams to ensure all bugs are rectified in least possible time and taking responsibility for coordinating the same and reporting to the entire group with follow on testing. Giving final approvals of stability on each such bug reported.
- Creating logs to document testing phases and defects
- Reporting bugs and errors to development teams
- Working closely with the development and product management teams to take overall product responsibility
- Sharing proactive ideas on product growth basis testing experience
- Conducting post-release/ post-implementation testing
- Working with cross-functional teams to ensure quality throughout the software development lifecycle
- Creating short testing teams in operations and other departments, and positively engage other people in testing, feedback and then getting the issues/ bugs/ errors collated and reported to the tech team, and then do planning and proactive follow ups to get them rectified and tested again.
- Owning up the finer details of our tech products and create a testing and feedback driven product growth.
What you need to have:
- An undistracted mind, an aspiration for continued learning and holistic growth in life, humility to learn and self confidence to do anything
- Should be result-driven, have good communication skills, and up-to-date knowledge of software testing methodologies, identifying the bugs, getting them fixed and ensuring the best of user experience.
- 1 to 2 years of hands-on experience in Software / Application testing in conducting tests, analyzing the results, reporting observations to the tech team and getting them fixed.
- Experience of taking proactive responsibility of product stability and working closely with the product teams to ensure quick and efficient rectifications and retestings, keeping logs and documenting, reporting, project and process management, and hands on approach to product stability and growth.
- Excellent communication and critical thinking skills.
- Good organizational skills and detail-oriented mindset.
- Good command in excel, word and google sheets/google drive folders to prepare and record all interactions, maintain various data and test cases, logs, queries, resolutions, reports and build a proactive process of keeping the records updated and ensure closures.
- Should be skilled in Testing Mobile apps on both android and iOS.
Remote Work, US shift
General Scope and Summary
The Data and Analytics Team sits in the Digital and Enterprise Capabilities Group and is responsible for driving the strategy, implementation and delivery of Data,
Analytics and Automation capabilities across Enterprise.
This global team will deliver “Next-Gen Value” by establishing core Data and Analytics capabilities needed to effectively manage and exploit Data as an Enterprise Asset. Data Platform Operations will be responsible for implementing and supporting Enterprise Data Operations tools and capabilities which will enable teams
to answer strategic and business questions through data .
Roles and Responsibilities
● Manage overall data operations ensuring adherence to data quality metrics by establishing standard operating procedures and best practices/playbooks.
● Champion the advocacy and adoption of enterprise data assets for analytics and analytics through optimal operating models.
● Provide day-to-day ownership and project management data operations activities including data quality/data management support cases and other ad-hoc requests.
● Create standards, frameworks for CI/CD pipelines and DevOps.
● Collaborative cross-functionally to develop and implement data operations policies balancing centralized control and standardization with decentralized speed and flexibility.
● Identify areas for improvement. Create procedures, teams, and policies to support near real-time clean data, where applicable, or in a batch and close process, where applicable.
● Improve processes by tactically focusing on business outcomes. Drive prioritization based on business needs and strategy.
● Lead and control workflow operations by driving critical issues and discussions with partners to identify and implement improvements.
● Responsible for defining, measuring, monitoring, and reporting of key SLA metrics to support its vision.
Experience, Education and Specialized Knowledge and Skills
Must thrive working in a fast-paced, innovative environment while remaining flexible, proactive, resourceful, and efficient. Strong interpersonal skills, ability to understand
stakeholder pain points, ability to analyze complex issues to develop relevant and realistic solutions and recommendations. Demonstrated ability to translate strategy into action; excellent technical skills and an ability to communicate complex issues in a simple way and to orchestrate solutions to resolve issues and mitigate risks.
Job type: Full time
Role type: Technical/Operations.
Location: Mumbai
Functional Area: Web and app development specializing in CRM and Sales Force Automation IT solutions.
About the role:
We are looking for a Business Analyst who will be responsible of complete development cycle of the project and
maintenance. He/ She will be involved in performing detailed requirements analysis, documenting processes,
knowledge transfer, and performing user acceptance testing.
You will be responsible for -
● Good experience in preparing different documents for the SDLC such as FRD, BRD, SRS, Flowchart, UML, Use
Cases, Test Cases, Prepare Presentation etc.
● Good experience in using various project management tools such as Visio, Jira, Mantis, MS Project etc.
● Basic knowledge of the technologies such as SQL, .Net, PHP, iOS and Android platforms.
● Excellent communication skills require.
● Analyze details to understand client requirements
● Plan and execute research to meet specific client objectives.
● Research-oriented with good Analytical skills
● Should think out of the box, always up to date with the current industry updates.
● Advanced skills in Word, PowerPoint, Outlook, and Excel.
● Communicating effectively with external clients and internal teams to deliver product’s functional requirements
● Collecting and analyzing the project’s business requirements and transferring the same knowledge to the
development team and the non-technical users
Qualification & Experience:
● Any Engineering Graduate or Post Graduate.
● BS degree in Information Technology, Computer Science or equivalent
● 3 Years of Professional Experience.
Great to have’s: Must have skills or competencies.
● Strong written and verbal communication skills.
● Being able to work in a fast-paced multidisciplinary environment as in a competitive landscape new data keeps
flowing in rapidly and the world is constantly changing
What we offer you?
● An open minded, collaborative culture of enthusiastic technologists.
● Getting to work with our clients and be part of the next level evolution.
About Andesoft Consulting:
Andesoft is a boutique interactive services shop strategically combining business analytics and design. The primary
domain expertise covers, Web architecture, CMS and CRM technologies
Market and business analytics to achieve better market segmentation and campaign management
Custom off-line and on-line interactive applications
The 3 major business verticals we specialize in are Health Care, Financial Services, and Public and Non-profit
Sectors.
Company Profile: http://www.andesoftconsulting.com
Key Skills:
1. One or more of Python/PHP/Ruby/NodeJS/Java
2. Sound object-oriented skills, including strong design patterns knowledge
2. REST APIs
3. MVC architecture
4. MySQL/PostgreSQL
5. Exp with at least 1 NoSQL databases MongoDB/Memcache/Redis/
6. Exp with search technologies Elasticsearch/Solr
7. Exp building messaging based asynchrounous systems RabbitMQ/Kafka/SQS/Celery will be added advantage
8. Exp with Django/Flask frameworks will be added advantage
9. Knowledge of software best practices like Test-Driven Development (TDD) and Continuous Integration (CI) will be added adnavtage
Requirements:
1. Developing software solutions in conjunction with Relational theory, Rest APIs and NoSQL database technologies
2. Knowledge of cloud based technologies in AWS or Azure will be added advantage
3. Understanding of RDBMS technologies like MySQL, PostgreSQL.
4. Hands-on with Version control systems (GIT, SVN) and Unix/Ubuntu.
5. Experience in requirement analysis, HLD, LLD, unit & integration testing.
6. Good hands on experience in debugging application issues
TL;DR
1) Top performer in the company
2) Has worked with product based startup company
3) Ambitious and hardworking












