• Oversee lifecycle marketing strategies which identify valuable consumers and opportunities and ensure error free continuous implementation
• Pilot new campaigns that drive increased engagement and revenue
• Create and continually refine email strategy to increase acquisition, retention (CLV) and subscription rates
• Manage external agency and multiple vendor relationships related to CRM, personalised consumer marketing and database management
• Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans
• Manage the distribution and presentation of CRM reporting and status to executive stakeholders
Digital Activation / DMP
• Develop audience segments by applying CRM learnings
• Create test and learn approach to optimize performance and develop insights on best practices
• Provide support in measurement and analysis of precision media campaigns
Qualifications
• 2-8 years CRM and/or Direct Marketing experience, preferably in a Retail, CPG or ecommerce industry
• Knowledge of database marketing strategies including the use of 1st, 2nd, 3rd party data
• Creative thinking and exceptional analytical skills; experience conducting CRM campaign analytics and consumer research to inform marketing decisions
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon