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Nykaa- Mumbai logo
Retention Marketing Manager
Nykaa- Mumbai
Retention Marketing Manager
Nykaa- Mumbai's logo

Retention Marketing Manager

at Nykaa- Mumbai

Agency job
via Qrata
2 - 9 yrs
₹5L - ₹30L / yr
Mumbai
Skills
Customer Retention
Marketing
Retention Marketing
CleverTap
Retargeting
Customer Relationship Management (CRM)
Responsibilities

• Oversee lifecycle marketing strategies which identify valuable consumers and opportunities and ensure error free continuous implementation
• Pilot new campaigns that drive increased engagement and revenue
• Create and continually refine email strategy to increase acquisition, retention (CLV) and subscription rates
• Manage external agency and multiple vendor relationships related to CRM, personalised consumer marketing and database management
• Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans
• Manage the distribution and presentation of CRM reporting and status to executive stakeholders

Digital Activation / DMP
• Develop audience segments by applying CRM learnings
• Create test and learn approach to optimize performance and develop insights on best practices
• Provide support in measurement and analysis of precision media campaigns

Qualifications
• 2-8 years CRM and/or Direct Marketing experience, preferably in a Retail, CPG or ecommerce industry
• Knowledge of database marketing strategies including the use of 1st, 2nd, 3rd party data
• Creative thinking and exceptional analytical skills; experience conducting CRM campaign analytics and consumer research to inform marketing decisions
Read more
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Shubham Vishwakarma

Full Stack Developer - Averlon
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