Specialist Performance Marketing

• Building an environment for the creative team to work in and overseeing their ideas and projects

• taking responsibility for the creative philosophy and the standard of output across the agency or department

• developing ideas for advertising or promotional campaigns

• pitching concepts to clients if you work at an agency, or presenting to directors if you work in-house

• overseeing several projects from start to finish, keeping to deadlines, and signing off on these projects before they are presented

• liaising with clients to keep them informed and to highlight any issues

• understanding the commercial aspects of the agency or marketing department

• hiring and managing the creative team.

 

What you need to have:

 

 

What you need to have:

 

The company specializes in business and digital transformation projects, helping ventures take their journey to the next level by assisting them with their business and financial planning, product strategy and roadmap, UI/UX and product development, and achieving their marketing and business goals.

It also helps startups to plan, build, and market their products (and also raise money in the process). Our team comprises people who co-founded a Venture Studio that worked on 5 startups in parallel across the business lifecycle from strategic planning to identifying and hiring co-founders, fundraising, product conceptualization and development, product marketing, milestone tracking, and investor reporting.

We work with most ventures in three specific areas:

- Business and Investment Planning involving strategic and team plans, financial projections, investment preparation (identification, introduction, decks and prep) Product Conceptualization, Design and delivery involving product strategy and roadmaps, information and tech architecture, wireframing and design

- Go-to-market planning and execution involving creation of marketing plans, design of brand and sales collateral, digital marketing and content marketing.

- The obvious benefit is access to virtual CXOs on day-zero without spending time on recruitment resulting in faster product development cycles and go-to-market plans.

Responsibilities:

- Thorough understanding of digital marketing fundamentals and hands-on experience with Google Adwords, Facebook, LinkedIn, and other popular platforms.

- Good knowledge and experience with online marketing tools and best practices for lead generation and performance marketing

- Excellent written communication and keyword research capabilities

- Should be able to prepare and manage a digital marketing plan and budget

- Oversee social media accounts and have hands-on experience with online reputation management tools

- Hands-on experience with Google Analytics and other analytical tools and have an understanding of webpage fundamentals and performance metrics

1. Conduct deep online research. 2. Close Online Sale. 3. Write Marketing copy. 4. Engage in conversations. 5. Knowledge of advanced functions in database management. Good To have:- 1. Social Media Marketing skills. 2. E-Mail Marketing skills. 3. A/B Testing techniques. 4. Familiarity with tools like Buffer. 5. Knowledge of Google Analytics. 6. Understanding of Behavioural Psychology.

We want you to love working at MUrgency. If you are smart, expect to work with a passionate team while you make your mark as an individual, and are ready to take a step up in your career, this company is for you! This role will be pivotal in taking our Online Marketing strategy to the next level. We are looking for a strategic, results oriented individual who will help us position the product and company for growth and tell the, "Why MUrgency"- story of transforming the way Medical Emergency works worldwide. Key to success in this role will be an ability to manage multiple agendas from the Leadership Team, while using well developed influencing skills to deliver the required outcomes of Marketing. Specific accountabilities will include : - Bring new users into the MUrgency ecosystem (month on month growth) - Plan multi-channel marketing (word of mouth, digital, social, influencer, content, partnerships, growth hacking) - Build, execute and optimize an integrated marketing plan for innovative programs that cover awareness, demand generation campaigns, digital marketing, online media, SEO/SEM, web, social, etc - Work closely with Customer Support Team to ensure consistent Marketing that drives real value to prospects and existing customers - Analyze results and identify insights, optimizing for increased marketing qualified leads - Track funnel analytics, working to improve conversion rates - Be a champion for next generation marketing and operations best practices Other required skills and experience include : - 4+ years in marketing, developing, executing and managing multi-faceted campaigns and programs in Customer Centric or Service Based Industry - Preference will be given to candidates from a Tier 1 Engineering/ Business Schools like IIT's/ IIM's/ ISB. - Proven capability of driving large scale customer acquisition through digital marketing in an online commerce environment. - Established track record in operations and analytics with the ability to deliver comprehensive metrics that clearly measure performance - Profound knowledge of user onboarding, influencer marketing, content marketing and social media. - Should be hands on across across gamut of marketing activities (SEO/ SEM/ PPC/ Google Adwords/ Display/ Social Media marketing/ Viral marketing etc. - Profound expertise in optimizing the marketing funnel, AB testing, usability tests, email & social media marketing, - Exceptional communication & presentation skills. Verbally articulate and skilled at telling a visual story - A hands-on, can do attitude, and a drive for outcome focused performance - You are practical, dedicated, independent, entrepreneurial in your work, and a convincing team player. - Hunger and ambition to get the job done, to be the best, to win. - You don't like being thrown in at the deep end. You like to jump yourself! - You must be able to thrive in chaos while being organized and detail oriented to be productive. Must be able to roll up the sleeves and do things. ABOUT MUrgency : MUrgency - One Global Emergency Response Network, is rolling out one seamless global emergency response network on mobile phone around the world vide a Mobile App. MUrgency is a cloud platform and mobile application, which physically connects people facing a medical emergency to the closest first responder that includes, Doctor, Nurses, Hospitals & Ambulances. The initial pilot is currently on in Punjab, Delhi and Mumbai. The network is being created in the top 12 cities and it is expected to launch by Jan 2018. Founder & CEO Shaffi Mather, Serial Entrepreneur Lawye & Public Policy Analyst. Shaffi previously founded the pioneering Emergency Ambulance Service in India (Dial 1298 for Ambulance / Ziqitza Healthcare Limited - www.zhl.in) which has grown to be the largest 'for profit' Ambulance Company in the Developing World and Lifesupporters Institute of Health Sciences which has grown to be Asia's largest Pre-hospital Care Training Organization. Investors in ZHL include Acumen Fund, Envision Healthcare (World's Largest Emergency Care & Ambulance Company) and India's leading three financial institutions - HDFC, IDFC & IVFA. Shaffi is a Young Global Leader (WEF), World Young Leader (BMW Foundation), Asia Young Leader (Asia Society), Ted Fellow (TED), Aspen ILI Fellow (Aspen Institute), Kenneth Galbraith Scholar (Harvard University) & British Chevening Senior Gurukul Scholar. Director : Sweta Mangal - Ms. Sweta Mangal, is a Director at MUrgency Inc. She along with Shaffi co-founded Ziqitza Healthcare Limited (ZHL), India's first private Emergency Medical Response Service. - Keeping alive the dream of quality, accessible education for the children in her native town in Rajasthan, India, she founded the CBSE-accredited K-12 Mangal Newton School that currently has over 1100 students. Ms. Mangal completed her MBA from Rochester Institute of Technology, USA and is a British Chevening Gurukul - Senior Scholar from the London School of Economics. She has been recognized with several honors including CEO India Award - Start up Category, 2014; - Woman of Substance-, FICCI FLO, 2013; Times of India Social Impact Award 2013; Spirit of Humanity Award from Americare Foundation; Special Recognition in Public Interest from BCI and Deloitte, 2011; Excellence in Social Enterprise from ZEE TV, 2011; Tata TiE Stree Shakti Award, 2009; Godfrey Philips Bravery Award for Social Act of Courage, 2007; Dean's List, Rochester Institute of Technology, Rochester, NY, USA, 2000 Investors : Mr. Ratan Tata, and Axilor Ventures (by Infosys Founders Kris Gopalakrishnan & S.D. Shibulal) and Rishad Premiji have invested in our vision to transform emergency response across the world.

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