About the job
CRM Manager
Location: Bangalore (Office – HSR Layout)
Department: Retention / Growth
About AppsForBharat
AppsForBharat is one of India’s fastest-growing devotional tech startups, building digital-first products that help millions of users practice their faith seamlessly in everyday life. Backed by leading investors like Peak XV, Elevation, and Mirae, we operate at the intersection of technology, culture, and habit formation serving a $44B devotion market.
Our mission is to build meaningful, habit-forming products that deeply resonate with Bharat users across Tier 2/3+ cities.
About the Role
We are looking for a data-driven and strategic CRM Manager to lead the end-to-end customer lifecycle strategy across key verticals such as Puja, Chadhawa, and Astro.
This role sits at the intersection of CRM, Product, and Data, and is responsible for driving user activation, engagement, retention, and repeat usage through scalable lifecycle initiatives. You will combine strategic thinking with hands-on execution while building systems that scale month-on-month.
What We’re Looking For
- 5–9 years of experience in CRM, lifecycle, or retention marketing (consumer apps preferred)
- Strong understanding of Indian users, especially Tier 2/3+ audiences
- Hands-on experience with CRM tools such as WebEngage, MoEngage, Clevertap, or Braze
- Strong analytical mindset, comfortable with cohorts, funnels, A/B testing, and performance metrics
- Ability to craft emotionally resonant communication that drives action
- Experience managing or mentoring a small team
- Bias for action and comfort working in high-ownership, fast-paced environments
What You’ll Do
- Design and execute end-to-end CRM journeys from onboarding to reactivation
- Drive activation, engagement, retention, and repeat usage across Push, SMS, WhatsApp, and Email
- Align CRM campaigns with product features, user behavior, and festival/astrology calendars
- Analyze user cohorts and channel performance to optimize lifecycle programs
- Build dashboards, automate reporting, and create scalable experimentation frameworks
- Mentor and manage CRM executives or specialists
Do your most meaningful work alongside us. Be a part of something big
Shubham Vishwakarma
Full Stack Developer - Averlon
About FirstPrinciple AppsForBharat Pvt Ltd
About
We are on a mission to assist a billion Indians in their spiritual journey and help them feel happier, peaceful & more content.
Our flagship product, Sri Mandir is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Through our app, users can seamlessly participate in online pujas, make chadhava (offerings), and connect with various temples across the country, bringing divine blessings to their lives.
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