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CRM Manager at FirstPrinciple AppsForBharat Pvt Ltd · Bengaluru (Bangalore) · 5 - 9 years · ₹25L - ₹32L / yr · Raised funding · Posted 4 May 2026

FirstPrinciple AppsForBharat Pvt Ltd's logo

CRM Manager

Talent Team's profile picture
Posted by Talent Team
5 - 9 yrs
₹25L - ₹32L / yr
Bengaluru (Bangalore)
Skills
Customer Relationship Management (CRM)
Revenue management
Revenue growth
Customer Retention
User Engagement
CleverTap

About the job

CRM Manager

Location: Bangalore (Office – HSR Layout)

Department: Retention / Growth


About AppsForBharat

AppsForBharat is one of India’s fastest-growing devotional tech startups, building digital-first products that help millions of users practice their faith seamlessly in everyday life. Backed by leading investors like Peak XV, Elevation, and Mirae, we operate at the intersection of technology, culture, and habit formation serving a $44B devotion market.

Our mission is to build meaningful, habit-forming products that deeply resonate with Bharat users across Tier 2/3+ cities.


About the Role

We are looking for a data-driven and strategic CRM Manager to lead the end-to-end customer lifecycle strategy across key verticals such as Puja, Chadhawa, and Astro.

This role sits at the intersection of CRM, Product, and Data, and is responsible for driving user activation, engagement, retention, and repeat usage through scalable lifecycle initiatives. You will combine strategic thinking with hands-on execution while building systems that scale month-on-month.


What We’re Looking For

  • 5–9 years of experience in CRM, lifecycle, or retention marketing (consumer apps preferred)
  • Strong understanding of Indian users, especially Tier 2/3+ audiences
  • Hands-on experience with CRM tools such as WebEngage, MoEngage, Clevertap, or Braze
  • Strong analytical mindset, comfortable with cohorts, funnels, A/B testing, and performance metrics
  • Ability to craft emotionally resonant communication that drives action
  • Experience managing or mentoring a small team
  • Bias for action and comfort working in high-ownership, fast-paced environments


What You’ll Do

  • Design and execute end-to-end CRM journeys from onboarding to reactivation
  • Drive activation, engagement, retention, and repeat usage across Push, SMS, WhatsApp, and Email
  • Align CRM campaigns with product features, user behavior, and festival/astrology calendars
  • Analyze user cohorts and channel performance to optimize lifecycle programs
  • Build dashboards, automate reporting, and create scalable experimentation frameworks
  • Mentor and manage CRM executives or specialists


Do your most meaningful work alongside us. Be a part of something big


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About FirstPrinciple AppsForBharat Pvt Ltd

Founded :
2020
Type :
Product
Size :
100-500
Stage :
Raised funding

About

We are on a mission to assist a billion Indians in their spiritual journey and help them feel happier, peaceful & more content.


Our flagship product, Sri Mandir is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Through our app, users can seamlessly participate in online pujas, make chadhava (offerings), and connect with various temples across the country, bringing divine blessings to their lives.

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Please send:

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Content, Creative, and Brand

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Team Leadership, Process, and Reporting

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  • Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
  • Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

What Success Looks Like

  • Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
  • Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
  • Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
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  • Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
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  • Highly organized, accountable, and comfortable working in a remote, fast-moving environment.


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Job Description

Marketing Executive / Marketing Manager

Department: Marketing

Location: Bangalore

About the Role

We are seeking a dynamic and results-driven Marketing Executive / Marketing Manager to lead channel marketing initiatives that drive partner engagement, enhance brand visibility, and support business growth. The role is responsible for planning and executing marketing campaigns aligned with the sales calendar, enabling the sales team with effective marketing collateral, and ensuring consistent communication with channel partners.

The ideal candidate will collaborate closely with Sales, Product, Design, and Leadership teams to build impactful marketing programs that improve partner participation, generate demand, and strengthen product adoption.

Key Responsibilities

Channel Partner Marketing

  • Develop and execute marketing initiatives focused on engaging channel partners.
  • Manage partner communication through WhatsApp, email campaigns, push notifications, newsletters, and other digital channels.
  • Build and maintain a consistent communication calendar to improve partner awareness and engagement.

Campaign Planning & Execution

  • Plan and execute marketing campaigns aligned with the sales and product calendar.
  • Drive product launch campaigns, incentive and payout campaigns, seasonal promotions, and business initiatives.
  • Monitor campaign performance and optimize campaigns based on engagement metrics and business outcomes.

Sales Enablement

  • Create and maintain high-quality marketing collateral, including:
  • Product brochures
  • Sales presentations and pitch decks
  • One-pagers
  • Banners and promotional creatives
  • Product FAQs
  • Campaign communication materials
  • Ensure the sales team has access to updated marketing assets that support customer acquisition and partner engagement.

Regional Marketing Support

  • Partner with regional sales teams to execute localized marketing initiatives.
  • Support field marketing activities, partner events, webinars, roadshows, and activation campaigns.
  • Customize campaigns and collateral based on regional business requirements.

Cross-Functional Collaboration

  • Work closely with Sales, Product, Design, Operations, and Leadership teams to ensure timely campaign execution.
  • Gather feedback from sales teams and channel partners to continuously improve marketing effectiveness.

Reporting & Analytics

  • Track campaign performance using predefined KPIs.
  • Prepare regular reports on campaign engagement, partner participation, lead generation, and overall marketing effectiveness.
  • Recommend improvements based on campaign analytics and business feedback.

Key Performance Indicators (KPIs)

  • Campaign engagement and reach
  • Partner participation and activation
  • Lead generation support for the sales team
  • Product campaign adoption
  • Sales enablement effectiveness
  • Timely delivery of marketing campaigns
  • Quality and effectiveness of marketing collateral
  • Regional campaign execution success
  • Feedback and satisfaction from channel sales teams





Qualifications

Education

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
  • MBA in Marketing is preferred.

Experience

Marketing Executive

  • 1–4 years of experience in marketing, preferably in B2B, FinTech, Financial Services, or Channel Marketing.

Marketing Manager

  • 5–8 years of experience managing marketing campaigns, partner engagement, and sales enablement initiatives.

Required Skills & Competencies

  • Strong campaign planning and execution capabilities.
  • Excellent written and verbal communication skills.
  • Experience managing email marketing, WhatsApp campaigns, and digital communication channels.
  • Ability to create compelling marketing collateral and presentations.
  • Strong stakeholder management and cross-functional collaboration skills.
  • Analytical mindset with the ability to interpret campaign performance and recommend improvements.
  • Excellent project management and organizational skills.
  • Proficiency in Microsoft Office and Google Workspace.
  • Experience with CRM and marketing automation platforms is preferred.
  • Familiarity with Canva, Adobe Creative Suite, or similar design tools is an advantage.

Preferred Industry Experience

  • FinTech
  • Financial Services
  • Wealth Management
  • Investment Platforms
  • Banking & NBFC

Success in This Role

A successful candidate will:

  • Drive consistent engagement with channel partners through structured marketing initiatives.
  • Execute high-impact campaigns aligned with business and sales objectives.
  • Improve product awareness and partner participation.
  • Enable the sales team with timely and effective marketing collateral.
  • Support lead generation and revenue growth through strategic marketing programs.
  • Build a scalable partner marketing engine that strengthens brand recall and business performance.


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Gurugram
1 - 2 yrs
₹8L - ₹10L / yr
CPL
CPA

Manage campaigns from onboarding and setup through execution, optimisation, and final delivery.

Understand client requirements, campaign objectives, target audience, budgets, and KPIs.

Coordinate with clients, affiliate partners, publishers, and internal teams for smooth campaign execution.

Monitor campaign performance, including clicks, leads, conversions, CPL, CPA, revenue, and ROI.

Ensure campaigns achieve agreed delivery targets within the specified timelines and budgets.

Maintain tracking links, pixels, postbacks, UTM parameters, and campaign dashboards.

Conduct regular lead-quality checks and identify duplicate, invalid, or fraudulent leads.

Analyse daily and weekly campaign data and implement corrective actions wherever required.

Prepare and share campaign performance, delivery, and reconciliation reports.

Allocate campaigns among affiliate partners based on performance and delivery capacity.

Troubleshoot campaign tracking, integration, lead-flow, and delivery-related issues.

Coordinate with CRM, ad operations, sales, finance, and technical teams.

Maintain accurate campaign records, partner payouts, invoices, and reconciliation data.

Identify opportunities to improve campaign performance, scalability, and profitability.

Manage multiple campaigns simultaneously while ensuring quality and timely delivery.

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Bengaluru (Bangalore)
1 - 3 yrs
₹2.2L - ₹3L / yr
Communication Skills
Lead Prospecting
Pipeline management
Customer Relationship Management (CRM)
Negotiation

Job Summary:

The role will be responsible for maintaining and enhancing long-term relationships with property owners, tenants, and corporate clients. The role involves ensuring customer satisfaction, handling service requests efficiently, coordinating with internal departments, and driving retention and referral growth for the Property Management business.

Key Responsibilities: 

Customer Relationship & Communication

  • Act as the primary point of contact for property owners and tenants.
  • Handle all customer queries, feedback, and complaints with prompt and professional responses.
  • Maintain regular communication with clients to update on property status, maintenance activities, and tenancy details.
  • Build strong relationships through personalized engagement and proactive service.

Service Coordination

  • Liaise with internal teams (maintenance, renting, finance, and legal) to ensure smooth service delivery.
  • Ensure timely resolution of service tickets and customer issues.
  • Coordinate tenant move-ins, move-outs, and periodic property inspections.
  • Follow up on maintenance and repair works and communicate updates to clients.

Data & CRM Management

  • Maintain updated records of customer interactions, service requests, and resolutions in the CRM system.
  • Track customer satisfaction levels and suggest improvements in service delivery.
  • Prepare and share periodic reports on customer engagement, feedback trends, and retention metrics.

Retention & Growth

  • Support initiatives for customer retention, renewals, and referral generation.
  • Contribute to the development of client loyalty programs in paying rent on time from client.

Operational Support

  • Assist in on boarding new property owners and ensuring documentation compliance.
  • Work with the finance team to manage invoicing, payment follow-ups, and related customer communication.

 

 

Telecalling & Customer Support

  • Make outbound sales and follow-up calls.
  • Answer inbound customer inquiries promptly.
  • Resolve customer complaints efficiently.
  • Explain product or service features clearly.
  • Achieve daily and monthly call targets.

 

Key Skills & Competencies:

  • Excellent communication and interpersonal skills
  • Customer-centric mindset with problem-solving attitude
  • Ability to multitask and manage multiple client accounts
  • Proficiency in MS Office & maintaining Google docs.
  • Basic understanding of property management processes
  • Strong coordination and follow-up skills
  • Attention to detail and professionalism


Qualification & Experience:

  • Any Graduate
  • 1–3 years of experience in customer relationship management, preferably in property management, real estate, Hospitality management or facility management sectors. Mandatory experience in Telecalling.


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NPrep Pvt Ltd
Rakshitha G
Posted by Rakshitha G
HSR Layout Bangalore
2 - 4 yrs
₹4L - ₹8L / yr
Social Media Marketing (SMM)
Digital Marketing
SEO management




Job Description : Marketing Operations Manager



About NPrep

NPrep is on a mission to become India’s go-to platform for every nursing student — from 1st-year learners to aspiring Nursing Officers preparing for NORCET and other national-level exams. We are not just an edtech product. 

We are building India’s largest nursing community, a place where students learn, feel inspired, find belonging, and grow together. 

With 1,00,000+ learners already inside our ecosystem, we are now entering a new phase of brand creation, storytelling, and community-led growth. 


Role Overview - NPrep is hiring a Marketing Operations Manager, who will be responsible for driving the planning, execution, and optimization of all marketing initiatives across the organization. This role ensures that campaigns are delivered efficiently, timelines are met, and cross-functional teams remain aligned.

You will act as the central point of coordination between marketing, content, design, product, and sales teams, bringing structure, visibility, and accountability to all marketing efforts. The role requires a strong focus on process, execution, and data-driven decision making to scale marketing impact effectively.

You will work closely with cross-functional teams including content, design, performance marketing, product, and sales to streamline workflows, improve processes, and scale marketing efforts.


Key Responsibilities

  • Own end-to-end planning and execution of marketing campaigns, ensuring timely delivery and alignment with business goals
  • Manage and maintain the marketing calendar, ensuring coordination across all teams
  • Act as the central point of contact across marketing, content, design, product, and sales teams to drive seamless execution
  • Track progress of ongoing initiatives, identify risks or delays, and proactively drive resolutions
  • Build, streamline, and optimize marketing processes, workflows, and SOPs to improve efficiency
  • Ensure clear communication and visibility of project status through regular updates and reporting
  • Handle multiple projects simultaneously while maintaining quality and attention to detail


Key Skills & Qualifications

Experience & Education

  • 4–8 years of experience in marketing operations / program management / project management, preferably in edtech, SaaS, or digital-first companies
  • Strong understanding of marketing funnels, campaign execution, and performance metrics
  • Proven experience managing cross-functional projects and teams
  • Hands-on experience with tools like CRM platforms, marketing automation tools, and project management tools (Asana, Jira, etc.)
  • Strong analytical and problem-solving skills
  • Excellent communication and stakeholder management skills
  • Ability to thrive in a fast-paced, execution-driven environment
  • Experience in education/edtech industry preferred
  • Bachelor’s degree in Marketing, Communications, Media, or a related field






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