Assistant Manager - Marketing & Analytics

Marketing Head Job Description

Responsibilities Include But Are Not Limited To The Following:

 Lead the development and execution of a comprehensive marketing strategy, focusing on brand enhancement, packaging innovation, and performance marketing.

 Design and oversee the implementation of a loyalty program to foster long-term customer relationships.

 Monitor and optimize performance marketing campaigns, ensuring a consistent return on investment.

 Collaborate closely with design and product teams to ensure brand alignment and innovative packaging concepts.

 Manage and mentor the marketing team, fostering an environment of continuous growth and learning.

 Ensure seamless interdepartmental coordination for holistic marketing initiatives and campaign delivery.

 Possess a deep understanding of market trends and consumer behaviour to drive branding efforts.

 Act as the primary marketing contact, liaising with other department heads and stakeholders.

 Work closely with IT, Operations, and the web teams to deliver growth and creative product enhancements and solutions.

 Conduct and present internal reporting, analysis and insights around activations, redemptions and category performance

 Conduct competitive and category research and educate internal stakeholders in relevant trends that affect gift card sales and redemption.

 Manage and champion the implementation of Little Italy’s Loyalty program and product enhancements

 Evaluate the gift card program regularly by interpreting data, identifying trends, and making recommendations for continual improvements

 Manage vendor relationships

 Build and Analyze brand strategy and consumer insights

 Manage a team of marketing people working on brand initiatives

 Lead and motivate the target audience to “take action”

 Measure and report performance of all marketing campaigns, and assess ROI and KPIs

 Monitor market trends, research consumer markets and competitors’ activities

 Devise innovative growth strategies  Manage Vendor Relationships  Drive Online and App Sales

 Manages district operations by directing and coordinating activities consistent with goals, objectives and policies

 Identify, develop, and execute partnership campaigns with existing and new vendor partners.

 Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

 Design, build and maintain our social media presence  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 Identify trends and insights, and optimize spend and performance based on the insights

 Brainstorm new and creative growth strategies

 Plan, execute, and measure experiments and conversion tests

 Collaborate with internal teams to create landing pages and optimize user experience

 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 Instrument conversion points and optimize user funnels

 Collaborate with agencies and other vendor partners  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 Handling publications and updation of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc.

 Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products (E-commerce platforms like Amazon, Big Basket, Natures Basket etc.).

 Candidate must have strong analytical, organizational and multi-tasking skills.

 Lead SEO/SEM and digital campaign efforts.

Requirements

 Bachelor's Degree in Marketing, Advertising/PR, Communications or related business discipline

 6+ years’ experience in marketing, database marketing or campaign management

 A proven track record of developing and executing high-impact, data-driven marketing campaigns and experience managing multiple projects at various stages

 Ability to handle a highly dynamic and fast-paced office setting, demonstrating the ability to pivot and adjust to changing needs and demands

 Knowledge and experience with cross channel marketing programs including email, SMS, display, direct mail, social, search etc.

 Solid understanding of marketing fundamentals, including list selection criteria, file scoring and segmentation and the ability to contribute to strategies that align with product road map

 Experience with partnering with a creative agency for content and creative develop and strategy

 Able to relate results, insights and recommendations in a meaningful way to business partners

 Ability to mobilize, lead and influence a diverse team of internal and external stakeholders

 Proven working experience in digital marketing.

 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

 Highly creative with experience in identifying target audiences and devising digital.  Campaigns that engage, inform and motivate.

 Experience in optimizing landing pages and user funnels.

 Experience with A/B and multivariate experiments.

 Solid knowledge of website analytics tools.

 Experience in setting up and optimizing Google AdWords campaigns.

We are looking for HR Executive to support our Human Resources department. You will act as the first point of contact for HR-related queries from employees and external partners. (Exp. 2-3 years, Male candidate only)

Duties include maintaining personnel records, managing HR documents (e.g. employment records and onboarding guides) and updating internal databases.

Ultimately, you should be able to ensure our HR department supports our employees while conforming to labor laws.

Responsibilities:

- Recruiting candidates as per the requirement and in provided deadline.

- Experience in handling Payroll & preparation of all challans (ESI, PF, PT, LWF) & reports.

Organize and maintain personnel records.

- Update internal databases (e.g. record sick or maternity leave) & keep track of relevant employee information (e.g. leaves of absence, sick days and work schedules).

- Prepare HR documents, like employment contracts and new hire guides.

- Revise company policies.

- Create regular reports and presentations on HR metrics (e.g. turnover rates).

- Answer employees queries about HR-related issues, process day to day expense.

- Conduct Employee engagement activity & participate in HR projects.

- Develop and carry out an efficient documentation and filing system.

• Manage large amounts of incoming calls.
• Maintaining a healthy relationship with the existing vendors and generating new leads for vendor onboarding.
• Develop a rapport with customers, demonstrating a friendly and helpful manner to put them at ease.
• Follow up to ensure that appropriate actions were taken on customers' requests.
• Provide troubleshooting assistance for customer orders, account statuses and relevant problems

INTERESTED IN TELE MARKETING / TELE CALLING.

MANAGE DAILY WORK REPORT

CREATE DEALER AND DISTRIBUTION NETWORK

READY TO ACHIEVE YEARLY TARGET

WORK IN TEAM.

Job Title: Lead – Application Engineering

Remote | Chennai | Hyderabad | Bangalore

Tiger Analytics is a global AI and analytics consulting firm. With data and technology at the core of our solutions, our 2800+ tribe is solving problems that eventually impact the lives of millions globally. Our culture is modelled around expertise and respect with a team-first mindset. Headquartered in Silicon Valley, you’ll find our delivery centres across the globe and offices in multiple cities across India, the US, the UK, Canada, and Singapore, including a substantial remote global workforce. 

We’re Great Place to Work-Certified™. Working at Tiger Analytics, you’ll be at the heart of an AI revolution. You’ll work with teams that push the boundaries of what is possible and build solutions that energize and inspire.

Curious about the role? What your typical day would look like?

As an Application Engineer, you will work with our Application Engineering team on designing and developing web applications. 

More specifically, you might:

• Collaborate with the business analysts and technical managers to understand functional, non-functional requirements, and scope.
• Design and develop multi-tier, cloud-native, high performance, and scalable solutions
• Involve in building world class and robust solutions by applying benchmarking software engineering principles and design patterns.
• Lead cross functional agile teams across the software development lifecycle
• Analyse design alternatives using proof-of-concepts, and engage with architects to choose the best optimal solutions
• Obsess about writing high-quality code and performing reviews of the design and code.
• Interact and collaborate with project/program managers to estimate, plan, and reduce technical concerns at the module or project level.
• Ideate with your peers. Being supportive of their work and providing constructive feedback on their solutions

What do we expect? 

• 4+ years of experience
• Experience in building scalable, reliable, and high-performance web applications.
• A desire to write clean yet simple programs using Java / .Net core / Python with Django or Flask
• Keen interest in creating web servers using Node.js / Nginx
• A passion to store, organize, and process information by using database technologies - MySQL / Oracle / PostgreSQL / MongoDB
• Experience in creating and designing test cases using Junit/ Selenium
• Exposure to Cloud environments - AWS / Azure / GCP
• Good understanding of working with API design and development

You are important to us, let’s stay connected!

Every individual comes with a different set of skills and qualities so even if you don’t tick all the boxes for the role today, we urge you to apply as there might be a suitable/unique role for you tomorrow. 

We are an equal opportunity employer. Our diverse and inclusive culture and values guide us to listen, trust, respect, and encourage people to grow the way they desire.

• Work closely with our internal teams to create content that attracts, engages, and educates existing and potential customers.
• Write content around saas marketing.
• Create engaging short- and long-form written content on a regular and recurring basis (2-3 blog posts per week)
• Assist with the production of visual content such as images, infographics, etc to complement and/or convert your written content.
• Brainstorm and execute new topics and themes that are relevant to our target audience.
• Help set up the overall content & engagement strategy of the company, monitor progress, and come up with new ways to meet and exceed engagement goals.

• 2+ years of professional content writing experience, ideally related to marketing/SaaS products
• The candidate must know about SEO and should have a proven ability to write SEO-friendly content.
• Excellent written English with stellar copywriting skills.
• Fantastic storytelling skills - you have an innate ability to engage and captivate audiences with your words
• Fast learner and creative thinker - you grasp new concepts quickly and are able to turn one idea into many content pieces
• Comfortable adapting writing style & approach based on target audience across different interests and demographics
• You stay updated with the latest trends in your field
• Comfortable with WordPress CMS
• Passionate for content writing.
• Bonus Points - a. If you know how to create graphics etc using Canva/Adobe Suite, Figma, etc. b. If you’re comfortable writing on marketing topics (e.g. lead generation, performance marketing, paid ads, outbound marketing, etc)

• Fully remote flexible work environment & we help you set up your remote workstation too.
• Open book policy - we will pay for books you purchase for your professional and career development.
• Continuous learning/training policy - we sponsor you for the conferences and training programs you feel would add to your development in the company.
• Reimbursements - we minimize your remote setup expenses.
• Health insurance

• 2 - 7 years of experience in building applications using C++ programming language.
• Comfortable with core programming concepts and techniques (e.g. concurrency, memory management).
• Enjoys working with algorithms and data structures (e.g. trees, hash maps, queues).
• Strong in Data structure and good in problem solving.
• Strong debugging skills.
• Certifying the application – White box testing, black box testing.