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Assistant Manager - Marketing & Analytics
Assistant Manager - Marketing & Analytics
Paytm's logo

Assistant Manager - Marketing & Analytics

Shubha Chakraborty's profile picture
Posted by Shubha Chakraborty
3 - 5 yrs
₹12L - ₹16L / yr
Remote only
Skills
CleverTap
PPC
Above The Line Marketing (ATL)
Below The Line Marketing (BTL)
skill iconGoogle Analytics
Google Adwords
Hotjar
    • Understand, engage and lead marketing activities to reach overall short, medium and long-term organizational targets.
    • Plan and execute digital promotions and analyse performance indices of digital ads to provide actionable insights and improve efficiency
    • Plan and execute outbound communications and analyse performance indices of touchpoints such as promotional mailers, push notifications, SMSes etc.  to provide actionable insights and improve the impact
    • Measure, analyse, monitor and optimize the efficiency of all marketing touchpoints across various channels
    • Strategize, execute, monitor and optimize promotions to improve brand marketing health metrics such as retention, purchase frequency, cart value etc.
    • Plan and execute new marketing initiatives to increase traffic, engagement and sales on existing marketing channels and partner platforms
    • Research, identify and explore new marketing avenues relevant to the brand’s overall marketing directives to diversify the marketing portfolio and improve efficiency
    • Analyse data and trends to accurately forecast supply and demand across various properties in segments relevant to the brand
    • Manage marketing projects end-to-end from inception to completion and reporting to achieve sales targets and other mandates associated with respective projects
    • Co-ordinate with all internal stakeholders and external agencies to achieve the above

 

    • At least 4 years of marketing experience with exposure to digital marketing, PPC campaigns, database communication, social media and influencer marketing, ATL, BTL etc.
    • At least 3 years of experience in leading end-to-end marketing across key accounts with an annual media budget of no less than 1CR
    • Proficient in the use of analytical tools such as Google Analytics, Clevertap, Hotjar etc.
    • Proficient in the use of native ad dashboards such as Facebook, Google Adwords etc.
    • Has a thorough understanding of common social media algorithms and content delivery
    • Has a thorough understanding of BI and research tools commonly used for marketing purposes
    • Excellent with numbers, formulas
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Paytm

Founded :
1998
Type :
Product
Size :
5000+
Stage :
Raised funding

About

About Us:


Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Netbanking, Paytm FASTag and Paytm Postpaid - Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.


Why join us:

  • Because you get an opportunity to make a difference, and have a great time doing that.
  • You are challenged and encouraged here to do stuff that is meaningful for you and for those we serve.
  • You should work with us if you think seriously about what technology can do for people.
  • We are successful, and our successes are rooted in our people's collective energy and unwavering focus on the customer, and that's how it will always be.


Read more

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Abhinandan Jain
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Shubha Chakraborty
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Shubham Panwar
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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