Google Analytics- Understand, engage and lead marketing activities to reach overall short, medium and long-term organizational targets.
- Plan and execute digital promotions and analyse performance indices of digital ads to provide actionable insights and improve efficiency
- Plan and execute outbound communications and analyse performance indices of touchpoints such as promotional mailers, push notifications, SMSes etc. to provide actionable insights and improve the impact
- Measure, analyse, monitor and optimize the efficiency of all marketing touchpoints across various channels
- Strategize, execute, monitor and optimize promotions to improve brand marketing health metrics such as retention, purchase frequency, cart value etc.
- Plan and execute new marketing initiatives to increase traffic, engagement and sales on existing marketing channels and partner platforms
- Research, identify and explore new marketing avenues relevant to the brand’s overall marketing directives to diversify the marketing portfolio and improve efficiency
- Analyse data and trends to accurately forecast supply and demand across various properties in segments relevant to the brand
- Manage marketing projects end-to-end from inception to completion and reporting to achieve sales targets and other mandates associated with respective projects
- Co-ordinate with all internal stakeholders and external agencies to achieve the above
- At least 4 years of marketing experience with exposure to digital marketing, PPC campaigns, database communication, social media and influencer marketing, ATL, BTL etc.
- At least 3 years of experience in leading end-to-end marketing across key accounts with an annual media budget of no less than 1CR
- Proficient in the use of analytical tools such as Google Analytics, Clevertap, Hotjar etc.
- Proficient in the use of native ad dashboards such as Facebook, Google Adwords etc.
- Has a thorough understanding of common social media algorithms and content delivery
- Has a thorough understanding of BI and research tools commonly used for marketing purposes
- Excellent with numbers, formulas
Subodh Popalwar
Software Engineer, Memorres
About Paytm
About Us:
Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Netbanking, Paytm FASTag and Paytm Postpaid - Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.
Why join us:
- Because you get an opportunity to make a difference, and have a great time doing that.
- You are challenged and encouraged here to do stuff that is meaningful for you and for those we serve.
- You should work with us if you think seriously about what technology can do for people.
- We are successful, and our successes are rooted in our people's collective energy and unwavering focus on the customer, and that's how it will always be.
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Google AnalyticsRole Overview:
Are you passionate about reshaping the digital landscape and optimizing conversion journeys? If so, your journey begins with us at Astra! We're on the lookout for a Conversion Rate Optimization (CRO) Specialist who thrives on data-driven strategies and relentless optimization.
Join our team, armed with cutting-edge tools and technologies, as we embark on a mission to redefine success.
About us:
Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.
Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities.
We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.
Your mission:
- Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.
- Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
- Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
- Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
- Bring design/layout changes to life with the designer and developer, optimizing user flows.
- Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
- Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.
Requirements for the role:
- 1-4 years of CRO experience in B2B SaaS marketing.
- Strong communication & interpersonal skills.
- A/B testing and optimization proficiency.
- Understanding of user experience and content flow.
- Readiness for remote work.
- Project management skills, mastering multitasking and meeting deadlines.
- Strong analytical & presentation skills.
- Critical thinking & problem-solving abilities.
- A relevant marketing degree or CXL certification in CRO is a plus.
Benefits of joining the Astra Squad:
- Embrace the cosy remote work lifestyle.
- Feel the startup adrenaline pumping through your veins.
- Your brilliance showcased to thousands of eager readers and users.
- Revel in our open, growth-centric ambiance; it's like a digital playground.
- Dive deep into the captivating world of cybersecurity.
- And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett.
Company : Barcadly Services (www.barcadlyservices.com)
Job Title: Ads manager(SEM Executive)
Overview:
As an Ads Manager, you will be responsible for planning, executing, and optimizing advertising campaigns across various channels to increase brand awareness, drive traffic, and generate leads and sales. You will work closely with the relevant departments to ensure that all advertising initiatives are aligned with the overall marketing strategy and goals.
Key Responsibilities:
• Develop and execute advertising campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.
• Conduct research to identify target audiences and develop audience personas for ad targeting.
• Create and manage ad campaigns, including ad copy, ad creatives, and targeting options.
• Monitor and optimize ad performance to ensure maximum return on investment.
• Conduct A/B testing and other experiments to improve ad performance.
• Collaborate with the content team to develop ad creatives and landing pages that align with the overall marketing strategy.
• Provide regular reporting and analysis of ad performance to stakeholders.
• Stay up-to-date with industry trends and best practices to ensure that our ad strategies remain effective.
Requirements:
• Bachelor's degree in marketing, business, or a related field.
• Relevant experience in ad management.
• Strong understanding of various advertising channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.
• Experience with ad targeting options, such as audience segmentation and retargeting.
• Familiarity with ad tracking and reporting tools, such as Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Ability to work independently and manage multiple projects simultaneously.
• Strong analytical skills and attention to detail
Why join Us?
-Exciting projects
-collaborative work environment.
-oppournities for Career growth.
Our client is an all-in-one Creative Agency that takes care of all the creative needs under one umbrella. They believe in the use of words, concepts and ideology to structure a company's brand identity and provide them with a holistic approach toward their goal of establishing a digital footprint catering to all sections of the industry.
Their umbrella shelters multiple subunits. Each unit plays a pivotal role in transforming its customer's digital journey.
Responsibilities:
- Create proposals based on the market and customer insights, including value proposition, pricing, strategy and target audience.
- Organize various marketing campaigns across different platforms. Design, plan, and execute them and measure their effectiveness.
- Keep an eye on all marketing channels from website to social media and everything else in between.
- Create brand awareness, come up with creative and innovative ideas and help in advertising and promoting.
- Attract, convert and monitor the marketing traffic and achieve the desired goals.
- You'd have your own high-performing marketing team, so ensure effective coordination takes place within as well as with other teams to achieve desired results.
- The marketing budgets are in your hands to acquire effective tools and resources, and the budget for various projects, would be handled by you as well.
- Build and maintain relationships with multiple stakeholders and clients, and excel in different fields of the market.
- You've got the authority to implement and improve any on-going marketing strategy and plan a better one if required.
- Come up with content strategies based on business objectives for our targeted audience across all platforms.
- Always make a note of the competitor's strategies and look out for their next move. Keep yourself updated with the new marketing trends.
Requirements:
- Bachelor's / Master's Degree in Business or any related field
- 3-7 years of work experience
- You know market segmentation, product and service strategy, competitive strategy, and product/service development inside out, establish KPIs and plan resources by those KPIs"
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team
- Your knowledge of various marketing and analytical tools such as Wordpress, Google Analytics, Google Ads, etc. is an advantage
- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts
- You carry leadership qualities and have managed several marketing teams and have the desire to nurture your teammates.
- Your verbal & written communication skills have always been on point.
- Should know tools like Hubspot, Zoho CRM, making marketing pipeline and architectural solutions
- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.
Google AnalyticsDigital marketing executive job duties include:
• Prepare social media marketing strategy and campaign by coming up with content
ideas, planning the budget, and implementing it.
• Utilize various social media channels to promote the company’s products and
services.
• Increase the visibility of the company’s social content by optimizing individual
company pages on social media platforms.
• Utilize the digital marketing aspects of the social media marketing roadmap to
increase website traffic, audience engagement, and revenue.
• To achieve certain goals, you must generate leads, qualify leads, develop
marketing communications, build your brand image, and convert sales leads.
• Taking steps to improve campaigns and other marketing efforts by monitoring
their performance and evaluating their effectiveness.
Requirements for Digital marketing executive
• A graduate degree in marketing or a related field is required.
• 1-3 Years of experience in digital marketing.
• Efforts to lead and manage SEO/SEM, marketing databases, email campaigns,
social media campaigns, and display advertising campaigns.
Google AnalyticsWe're looking for hard-working digital marketers to help us grow faster. As a Digital Marketer at CloudQA, you will:
- Implement marketing strategies to scale lead generation
- Update and optimize the website regularly for conversion
- Work in collaboration with freelance content writers to blog high-quality content
- Help the team with sales collaterals
- Engage potential customers via our social media accounts
- A strong communicator
- Data-driven decision maker
- Meticulous when it comes to details
- Customer obsessed
- Team player
Working on off-page SEO and building external links on high domain websites, getting featured in high Domain Authority publications
Working on email marketing and creating emailers and running automated campaigns
Researching on influencers, bloggers, competitors, etc and reaching out to them using email/LinkedIn
Using various tools like SEMrush, Ahrefs, etc. for tracking
Learning and configuring marketing automation software
Working on paid ads like Facebook, Instagram & PPC.
- An outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
- Planning, implementing and monitoring our digital marketing campaigns across all digital networks
- Optimize content for the social media platforms
- Ensure that the brand message is consistent
- Work with your team to brainstorm new and innovative growth strategies.
- Oversee and manage all contests, giveaways, and other digital projects.
- With Good Communication Skills
- Candidates from Marketing Agency can apply.
- Immediate with 15 days joinees preferred.
- An ideal candidate would be someone who handles end to end digital marketing
Google AnalyticsA talented Digital Marketing Intern is required to work in our Marketing department within a wide range of tasks.
- To follow the guidelines by Digital Marketing Expert and accordingly carry out other activities
- To work cordially with the team for better growth and overall success
- To assist in management of social media channels of the company like Facebook, Instagram, Twitter, LinkedIn etc.
- To create content for SEO and SMM.
- To make sure that the content posted is relevant and in accordance to what is actually required for better campaigning online.
- To do research on upcoming and new trends.
- To maintain blogs by working in coordination with the content management team.
- To analyse online user behaviour, funnel metrics and thereby suggest modifications if needed.
- To make a report accordingly and discuss with digital marketing expert or manager regarding implementation and improvisations.
- To be able to formulate strategies to make a lasting digital connection with the customers.
- To work on client projects by assuring better results
- We are looking for digital marketing interns having basic knowledge of social media, SEO, SEM etc.
- Content writing
- Website management
- Social profile management
- Advertisement (Google and social)
- Analytics
- SEO
- Traffic generations
- Leads generation
- Regular interactions with our audience
- Planning campaign on a monthly basis around current products and services
- Developing relationships with affiliates
- International outreach and SEO
Google Analytics
Follow CutshortSubodh Popalwar
Software Engineer, Memorres