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Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization
Criteria:
- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.
- Preferred Industry Exposure: Gaming / OTT / E-commerce
- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation
- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage
- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data
- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization
- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)
- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization
- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression
- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.
Description
We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.
This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.
Key Responsibilities:
1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.
2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.
3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.
4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.
5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.
Key Expected Outcomes:
1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.
2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.
3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.
4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.
5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.
Requirements:
● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).
● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage
● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.
● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization
● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA
● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.
● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.
● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.
● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.
● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.
What will be the success metric for this role?
● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.
● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.
● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.
● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.
● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.
Business Analyst (EDI Domain)
Role Summary:
Acts as the bridge between business users and the technical team, gathering requirements and ensuring alignment with migration goals.
Key Responsibilities:
- Document functional requirements for EDI migration.
- Analyze customer-specific configurations and needs.
- Facilitate workshops with SMEs and stakeholders.
- Validate technical solutions against business expectations.
- Support change management and training.
Skills Required:
- Experience in logistics and transportation EDI systems.
- Strong understanding of customer-specific EDI needs.
- Requirements gathering and documentation skills.
- Excellent stakeholder communication and facilitation skills.
Familiarity with process mapping tools.
About Us
Classplus is India's largest B2B ed-tech start-up, enabling 1 Lac+ educators and content creators to create their digital identity with their own branded apps. Starting in 2018, we have grown more than 10x in the last year, into India's fastest-growing video learning platform.
Over the years, marquee investors like Tiger Global, Surge, GSV Ventures, Blume, Falcon, Capital, RTP Global, and Chimera Ventures have supported our vision. Thanks to our awesome and dedicated team, we achieved a major milestone in March this year when we secured a “Series-D” funding.
Now as we go global, we are super excited to have new folks on board who can take the rocketship higher🚀. Do you think you have what it takes to help us achieve this? Find Out Below!
What you will do
Need a process and a detail-oriented candidate for our Account payable department in the Finance function
- Establish and maintain financial controls, internal financial controls, and procedures for the company. Eg P2P, R2R, etc.
- Ensure that payments are processed as per the internal controls with all the proper support.
- Account the expenses properly in the corresponding GLs.
- Implement timely payment to the vendors as well as timely booking and processing of the payment.
- Work with the business team and close all escalations.
- Prepare monthly MIS with schedules of all the expenses and balance sheet items as well as Month-end closure (M+1) and provision of the expense.
- Investigate reasons of creditors outstanding > 60 days, advance standing > 30 days & provision > 30 days.
- Ensure that there are no debit balances in sundry creditors and advances > 30 days.
- Spearhead the validating, booking, and processing of the salary, F&Fs & business reimbursements.
- Forecast the working capital requirement.
- Supervise accounting and validation of Fixed assets and maintaining FAR.
- Close the internal audit, statutory audit, and due diligence as well as daily BRS.
- Accurately calculate and pay the monthly TDS and monthly GST
- Assist the consultant with filing the TDS return and GST return
- Ensure the payroll compliance is done as per the relevant act.
You should apply if you
- Bring your Financial A-game: Should be well versed with Accounting Standard and IndAS, TDS, GST, Foreign Payments, and Payroll compliance (PF, ESIC, Gratuity, PT, LWF)
- Are good with the ‘toys’: Proficient in Excel & Powerpoint. Working knowledge of Zoho & SAP.
- Are a seasoned veteran: CA with 5-6 years of experience and should have worked with a startup
- Can cut a good deal: Always eager to cut short the operating expenses.
Early joiners preferred.
Being a Part of the Clan!
At Classplus, you’re not an “employee” but a part of our “Clan”. So, you can forget about being bound by the clock as long as you’re crushing it workwise😎. Add to that some passionate people working with and around you, and what you get is the perfect work vibe you’ve been looking for!
It doesn’t matter how long your journey has been or your position in the hierarchy (we don’t do Sirs and Ma’ams); you’ll be heard, appreciated, and rewarded. One can say, we have a special place in our hearts for the Doers! ✊🏼❤️
Are you a go-getter with the chops to nail what you do? Then this is the place for you.
Job Description We are looking for an Android developer responsible for the development and maintenance of applications aimed at a vast number of diverse Android devices. Your primary focus will be the development of Android applications and their integration with back-end services. You will be working along-side other engineers and developers working on different layers of the infrastructure. Therefore, commitment to collaborative problem solving, sophisticated design, and creating quality products is essential. Responsibilities Translate designs and wireframes into high quality code Design, build, and maintain high performance, reusable, and reliable Java code Ensure the best possible performance, quality, and responsiveness of the application Identify and correct bottlenecks and fix bugs Help maintain code quality, organization, and automatization Skills Strong knowledge of Android SDK, different versions of Android, and how to deal with different screen sizes Familiarity with RESTful APIs to connect Android applications to back-end services Strong knowledge of Android UI design principles, patterns, and best practices Experience with offline storage, threading, and performance tuning Ability to design applications around natural user interfaces, such as “touch” Familiarity with the use of additional sensors, such as gyroscopes and accelerometers Knowledge of the open-source Android ecosystem and the libraries available for common tasks Ability to understand business requirements and translate them into technical requirements Familiarity with cloud message APIs and push notifications A knack for benchmarking and optimization Understanding of Google’s Android design principles and interface guidelines Proficient understanding of code versioning tools, such as Git Familiarity with continuous integration
About Us:
Three Wheels United works in the exciting fintech domain by developing novel solutions to improve financial inclusion and reduce pollution. Our solutions are backed by cutting edge technology which helps streamline complex financial instruments and improve operational efficiency between various partners. Three Wheels United has won several awards for its efforts in driving sustainable use of resources and promoting clean technology and not surprisingly is backed by multiple international and national venture funds.
Being a start-up, Three Wheels United offers a challenging fast-paced environment to learn and grow by providing you opportunities to step out of comfort zone and tinker with your creative and innovative side and host various responsibilities.
Technology Description:
In collaboration with Microsoft Research, we are developing a data-driven lending platform catered towards the needs of “emerging markets” users. The complete platform has various components, all working in tandem to provide a “comfortable” loan journey for our borrowers by working on increasing their ability to earn more as well as improving their willingness to repay. As someone joining the technology team, you’ll have the chance to experience and lead efforts into scaling the existing systems to thousands of users across India and outside. You’ll also get a chance to learn the various nuances of working in the domain of finance and sustainable technology development.
We are looking for outstanding engineers to assist building up the core components as well as designing new components. Knowledge of existing technologies is preferred, but ultimately, we are looking for individuals with a growth mindset, willing to learn and contribute to their growth and the growth of their peers.
Funding and Partnerships:
Our lending model has been identified as one of the most innovative in global south by the Climate Finance Lab and we have raised seed funds from global Angel investors to scale our operations. We work closely with Microsoft Research India and Mahindra Electric as our technology partners. The technology team is being incubated at Microsoft Research’s Center of AI and Societal Impact and will work closely with Researchers to iron out the platform. https://hashedin.com/blog/acm-sigchis-1st-bangalore-chapter-user-research-in-action/">HashedIn and Diode cover in brief our partnership with Microsoft Research’s TEM group and the work around financial inclusion and sustainable technology development.
Responsibilities:
- Develop, modify, and maintain code base of various applications.
- Coordinating with a remote team and applying appropriate branching, labelling using GIT.
- Adding features to the existing web dashboard for monitoring and supporting field operations.
- Implementing application testability and diagnostics and fixing bug with REDUX architecture.
Good to Have:
- 2+ years’ experience with development of Restful APIs.
- Knowledge of MVC architecture.
- Strong Knowledge of Database management and OOP.
- Any prior experience of using CD/CI pipelines and experience with azure web services.
Great to Have:
- Contributions to Opensource projects.
- Contributions to developer community through Stack Overflow, TopCoder, CodeChef, Google Developer Groups etc.
- Relevant personal or public technical blogs
- Developing a comprehensive and sustainable employee engagement strategy using data by dividing members into different cohorts.
- Defining engagement and growth strategies for every member quarterly.
- Becoming an expert in our Engagement and Recognition tools
- Improving the Employee Engagement Index across teams by conceptualizing and implementing various employee development and engagement initiatives.
- Using tools to keep records of engagements, initiatives, processes, solutions, etc. thus building a playbook of success stories.
- Gathering, analyzing and presenting key employee engagement metrics to help support the delivery of key initiatives and preparing reports for key stakeholders in a timely fashion.
- Developing and delivering the organization's internal communication strategy, planning and making a calendar of activity to continually drive positive employee experiences.
- Initiating and implementing innovative team-building and collaborative initiatives that help improve the Organizational Development Index.
- Building feedback mechanisms into employee engagement activities and internal communications to enable employees to have an opportunity for dialogue.
- Synthesizing engagement data and developing clear stories for stakeholders
What you need to have:
- Engineer plus MBA/PGDM from Tier 1 B - School
- Experience of working in hyper-growth start-up
- 4-7 years of experience in engagement/ talent development role, out of which at least 2 years in leading specific projects.
- Engagement expert with strong domain knowledge.
- Ability to maintain a high level of confidentiality and work with sensitive data and information.
- Prior background in building unique engagement experiences.
- Good command over documentation and process flowcharting using tools.
- Excellent organizational skills and an ability to multi-task across concurrent projects with strong attention to detail.
- Proven ability to drive assignments on metrics using technology.
- Strong analytical skills/ comfort in data analysis, including MS Excel modelling & data manipulation skills and ability to manage reports & dashboards
- Passion for creating seamless and engaging user experiences.
- Curious about metrics, execution processes, people trends.
- Excellent communicator having the ability to influence and persuade others.
- Commitment to demonstrably improving team metrics.
- Positive, flexible, and proactive, hands-on with a can-do approach.
- Good command over documentation and process flowcharting using tools.
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
As a Inhouse lawyer, you will be legal representative of the company and will be providing legal advice and guidance on all kinds of legal matters
- Preparing legal agreements, contracts and any such legal documents
- Ensuring compliance of laws and regulations across all the operations in the organization
- Legally advise the management on all litigation matters and also will be managing litigation to achieve the best possible outcomes
- Handling and guiding the legal team
- Handling all the activities related to Contract Management which includes advising the management on all existing & New laws
- Providing necessary advice to various business teams regarding legal and safety laws
- Drafting and vetting of the terms and conditions as well as the agreements related to, but not limited to, the company’s website, advertising, promotional activities, technology service etc.
- Searching, tracking and sending notice to brands infringing the company’s trademark (Domestic and Overseas)
Desired Candidate Profile
What you need to have:
- Minimum 10 years of corporate / contract / litigation experience.
- Should be well experienced in advising the management in all legal matters
- Must be a people person
- Good Analytical and Research skills
- Excellent verbal and written communication skills

Top MNC Company with 100 years of expertise into technological innovations
Detailed Job Description:
|
Requisition No. |
Position Name |
Primary Skill |
Exp |
Location |
|
35481 |
Java Technical Lead |
Java, Spring Boot, Spring, Any ORM, Working experience in TCS Bancs or Integration Working Experience in ISO20022, SWIFT, Remittance (Mandatory) |
6- 8 yrs |
Noida |
Mandatory:
- 6-8 years of total IT experience delivering enterprise-scale applications or product implementations
- 1-3 years of experience working as a technical lead.
- Working Experience in ISO20022, SWIFT, Remittance ( Mandatory)
- Language & Frameworks: Java, Spring Boot, Spring, Any ORM ( Mandatory)
Preferred:
- Working experience in TCS Bancs or Integration with TCS Bancs
- Database: SQL Server
- Working experience in managing projects in Java Stack.
- Good Knowledge of Microsoft stack, Static Code analyzers, Overall SDLC Lifecycle, Design & Architecture
Type – Permanent
Candidate should be ok for On shore travel (Singapore Travel) coming in next 3 months (for at least 1 month as when required)
Exp: 3 - 6yrs
Notice period : Immediate - Max 60 days
Job Location : Gurgaon
Experience with client side Web technologies/frameworks such as Angular.js 1.x, React.js, Backbone, KnockoutJS, Bootstrap Experience with AngularJS 2+ is a strong plus.
Strong understanding of Web markup with HTML(5) and CSS(3) is a strong plus.
Ability to write high-performance, reusable code for UI components Build and support scalable, re-usable software Ability to work independently and within a team environment
Good written and verbal communication skills Solid understanding of cross-browser/platform consistency and compatibility Experience with frameworks such as jQuery Mobile, ReactNative, Appcelerator, Mootools, Kendo UI, Sencha Touch and ActionScript is a plus
Experience with Node.js, Bower, Yeoman, Gulp etc. is a plus Basic understanding of server-side CSS pre-processing platforms, such as LESS and SASS is a plus Proficient understanding of code versioning tools, such as SVN and Git is mandatory.
- Work as part of a small team to build React Native iOS / Android applications for FullStack's clients.
- Architect, build and maintain excellent React Native applications with clean code.
- Implement pixel perfect UI's that match designs.
- Implement clean, modern, smooth animations and transitions that provide an excellent user experience.
- Integrate third-party API's.
- Write unit and integration tests.
- Release applications to the Apple and Google Play stores.
- Work with native modules when required.
- Work as part of a small team, which will include other React Native developers, a project manager, QA professional, and a designer.
- Complete two-week sprints, and participate in sprint retrospectives and daily standups.
- Assist with building estimates.
- Interface with clients via Slack, Zoom, and email.
- Track your time throughout the day using Toggl.
- Work with modern tools including Jira, Slack, GitHub, Google Docs, etc.
- Be part of a community of React Native developers who share knowledge and help each other as problems arise.
- Follow FullStack's detailed development process
Hiring for UK Education Campaign -
Interview process Remote.
Key Points for Job Seekers (Why should you join CogentHub)
Lead Generation;
No Sales;
Fixed Salary Date;
Home Drop facility (Pickup as per COVID Situation).
Paid Training Sessions;
Fixed shift timings / No stretch;
Fixed 6 days working
Daily & Monthly Incentives;
Best Pay package in the Industry.
Required:
Excellent English Communication Skills
Basic Computer Knowledge
Full Time Job in Voice Process
Preferred Experience 6 months to 1 Year in any International BPO domain
Job Descriptions:
- You have to deal with UK B2C customers for Lead Generation process.
Facilities:
Fixed Office Timings - (3:00pm- 12.00 am midnight)
Attractive Salary Packages (Fixed Salary)
Salary on Time
Free Home Drop Facility (as per the Transport Boundary)
Huge Daily & Monthly Incentives.
6 Days Working
Our Address:
Cogent Hub Private Limited
Udyog Vihar, Gurugram - 122016

