Sr. Product Analyst

Designation: business analyst

Company name - promilo.com (sawara solutions pvt ltd)

Experience – 2 - 8 yrs.

Location: Bangalore

Mode – full time / work from office

About us:

Promilo is India’s 1st innovative platform which “pay to browse”

It is a b2b SaaS start-up that enables to accelerate  the business appointment funnel of the

Companies. We’re an SaaS based advertising platform that connects both users & advertisers. Users will be able to book an online appointment based on their interests with the advertiser, without compromising their data privacy and get rewarded for sharing their data and time. We’re registered and recognized by start-up India, start-up Karnataka & MSME companies. Also, the top 100 Google AppScale academy start-up

Job description:

We are looking for an experienced business analyst to join our team. The ideal candidate will have 2-8 years of experience in web & mobile user & client data analyst for start-ups, with a strong passion to help start-ups and a proven track record to bring the strong business insight to improve the sales, marketing, user, client, ui, ux of the organisation.

Responsibilities

• Requirement gathering and analyzing
• Conduct gap analysis, assess scope & suggest solutions
• Responsible for technical proposal writing and time and cost analysis for web and mobile application development
• Preparing rfp/rfq
• Would be involved in presales activities
• Work as liaison between client and technical team
• Create wireframe | prototype | feature list | srs | brd & flow diagrams as per the client's requirement
• High it literacy proven use of web and associated technologies (excel, power point, google apps).
• Previous experience with data visualization tools (tableau, power bi, etc.), is strongly preferred.
• Cleanse and curate sourced data into standardized reporting templates
• Create, document, validate and ensure delivery of ad hoc, daily weekly, and monthly reports to internal stakeholders
• Create, validate and deliver tracking links for the marketing department
• Assist in the creation, qa, validation and reporting of a/b and multivariate tests
• Proactively monitor the marketing kpis and ua data on a daily basis
• Analyze marketing ua performance and conduct deep dive analysis to answer hypotheses and questions posed by the team
• Gather, transform, and analyze digital marketing data, including paid media, search, social, website, and conversion funnel analytics
• Analyze marketing data searching for top of funnel growth opportunities
• Analyze product data searching for insights to increase app engagement, conversion, and retention
• Analyze ltv/cac drivers to support overall business growth
• Partner with marketing, product, and growth teams
• Present findings to stakeholders and make recommendations for spend targets and campaign strategies
• Pov on ios 14 and upcoming android privacy changes and we can navigate tracking in light of these changes
• Pov on transition to skan 4.0
• Working knowledge of statistical techniques (regression, k-means clustering, pca)
• Experience with lift studies and marketing mix modeling working experience with python, r, & dbt
• Experience at a small company
• Experience with a subscription business
• Analyze website and mobile app data on traffic sources and patterns. Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance.

Qualification

• Master's or bachelor degree in computer science
• Well-versed with its technologies
• 2+ years of business analysis or project analysis experience
• Tech-savvy with proficiency in Microsoft office, google apps, and other web and mobile applications
• Excellent written and verbal communication skills
• Self-motivated, flexible, and comfortable with a fast-paced startup environment
• Advanced experience with Excel, google sheets including an understanding of visualizations, pivot tables, vlookup, and other key functions
• Experience with adobe analytics, google analytics, tableau, SQL, and data grid is a plus.
• Strong analytical and problem-solving skills, with clear attention to detail
• Ability to prioritize and work under tight deadlines
• Fast learner, able to master new concepts, theories, ideas, and processes with ease
• Experience creating user acquisition reports and dashboards
• Deep understanding of mobile attribution, cohort analysis, customer segmentation, and ltv modeling
• Experience pulling data and creating databases using an API of at least one of these ad platforms; Facebook, Snapchat, TikTok, google ads, applovin
• Experience with the architecture and deployment of mobile tracking solutions, including SDK integration, ad platforms APIs, server-postbacks, and mmp providers such as Appsflyer, adjust, kochava

If you are data driven individual with a passion for start-ups and have experience in business analytics, we encourage you to apply for this position. We offer a competitive salary package, flexible working hours, and a supportive work environment that fosters growth and development.

We are looking for a Data Analyst that oversees organisational data analytics. This will require you to design and help implement the data analytics platform that will keep the organisation running. The team will be the go-to for all data needs for the app and we are looking for a self-starter who is hands on and yet able to abstract problems and anticipate data requirements.
This person should be very strong technical data analyst who can design and implement data systems on his own. Along with him, he also needs to be proficient in business reporting and should have keen interest in provided data needed for business.

Tools familiarity:  SQL, Python, Mix panel, Metabase, Google Analytics,  Clever Tap, App Analytics

Responsibilities

• Processes and frameworks for metrics, analytics, experimentation and user insights, lead the data analytics team
• Metrics alignment across teams to make them actionable and promote accountability
• Data based frameworks for assessing and strengthening Product Market Fit
• Identify viable growth strategies through data and experimentation
• Experimentation for product optimisation and understanding user behaviour
• Structured approach towards deriving user insights, answer questions using data
• This person needs to closely work with Technical and Business teams to get this implemented.

Skills

• 4 to 6 years at a relevant role in data analytics in a Product Oriented company
• Highly organised, technically sound & good at communication
• Ability to handle & build for cross functional data requirements / interactions with teams
• Great with Python, SQL
• Can build, mentor a team
• Knowledge of key business metrics like cohort, engagement cohort, LTV, ROAS, ROE

Eligibility

BTech or MTech in Computer Science/Engineering from a Tier1, Tier2 colleges

Good knowledge on Data Analytics, Data Visualization tools. A formal certification would be added advantage.

We are more interested in what you CAN DO than your location, education, or experience levels.

Send us your code samples / GitHub profile / published articles if applicable.

We are looking for a passionate and experienced Data Analyst to join our team! As a Data Analyst at Oneistox, you will play an extremely important role as your insights and findings will be crucial for our growth and success.

Job Responsibilities

• Execution of data validation, profiling, auditing and data cleansing activities
• Collaboration with internal and external stakeholders
• Development, production and management of data quality reports
• Development of key metrics, rules and notifications to identify critical gaps
• Identify opportunities for business process improvements
• Develop and maintain KPIs Dashboards
• Support all Marketing and Sales data requests
• Standardization and automation of data collection and processing
  
  

Job Requirements

• BS in Computer Science, Mathematics or a similar field
• 2-3 years of experience as a Data Analyst or a similar role
• Experience with analytics platforms like Google Analytics, Hubspot and Amplitude is a must
• Familiarity with Javascript is preferred
• Advanced excel a must; Pivot Tables, Macros preferred
• Experience with using a range of data analysis tools
• Advanced analytics capability is a preferred skill
• Understanding of multiple regression analyses
• Experience with performing analysis in a database environment is preferred

Job Description

Function: Product → Product Analytics

Responsibilities:

• Assist product managers in the formulation of the company's product strategy using structured data and insights derived from the same
• Conduct research, create business cases and translate them into meaningful problems to solve
• Measure impact of experiments related to function, analysing and helping in course correction.
• Recommending product improvements based on analytical findings. Defining new metrics, techniques, and strategies to improve performance.
• Constantly monitor and analyse metrics identified, publish insights/any anomalies along with hypothesis
• Translating business requirements and user requests into effective report and dashboard designs in challenging deadlines.
• Assist with performance tuning of dashboards, background data queries as needed

Key Skills Required:

• Bachelor’s degree along with 2+ years experience in product analytics building data sets, reports, and dashboards
• Strong analytics skills and experience in Metabase, Google Analytics, Power BI, or other analytics software
• Proficiency with SQL
• Agile ability to anticipate need, be responsive and adapt to change
• Strong interpersonal and relationship skills, ability to influence decisions and gain consensus
• Excellent time and project management skills, ability to prioritise the most important projects to create business impact

Perks at Oneistox:

• Challenging work, High Product Ownership, and Steep Learning Curve are guaranteed!
• You get to be part of a highly young and energetic team.
• Envisage the growth of a company from 5X to 500X.
• Industry standard compensation and ESOPS.

Responsibilities 

• Identify, analyze, and interpret trends or patterns in complex data sets to develop a thorough understanding of users, and acquisition channels.
• Run exploratory analysis uncover new areas of opportunity, generate hypotheses, and quickly assess the potential upside of a given opportunity.
• Help execute projects to drive insights that lead to growth.
• Work closely with marketing, design, product, support, and engineering to anticipate analytics needs and to quantify the impact of existing features, future product changes, and marketing campaigns.
• Work with data engineering to develop and implement new analytical tools and improve our underlying data infrastructure. Build tracking plans for new and existing products and work with engineering to ensure proper
• Analyze, forecast, and build custom reports to make key performance indicators and insights available to the entire company.
• Monitor, optimize, and report on marketing and growth metrics and split-test results. Make recommendations based on analytics and test findings.
• Drive optimization and data minded culture inside the company.
• Develop frameworks, models, tools, and processes to ensure that analytical insights can be incorporated into all key decision making.
• Effectively present and communicate analysis to the company to drive business decisions.
• Create a management dashboard including all important KPIs to be tracked on a company and department level

• Establish end to end campaign ROI tracking mechanism to attribute sales to specific google and Facebook campaigns

Skills and Experience

• Minimum 1-2 years of proven work experience in a data analyst role.
• Excellent analytical skills and problem-solving ability; the ability to answer unstructured business questions and work independently to drive projects to conclusion.
• Strong analytical skills with the capacity to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
• Experience extracting insights using advanced SQL or similar tool to work efficiently at scale. Advanced expertise with commonly used analytics tools including Google Analytics, studio and Excel.
• Strong knowledge of statistics, this includes experimental design for optimization, statistical significance, confidence intervals and predictive analytics techniques.
• Must be self-directed, organized and detail oriented as well as have the ability to multitask and work effectively in a fast-paced environment.
• Active team player, excellent communication skills, positive attitude and good work ethic.

• Possess strong domain knowledge - Digital Analytics (Google Analytics, App Analytics (Firebase/AppsFlyer/Branch/MixPanel), CRO, Media Analytics 

• Ability to handle Google Analytics clients end-to-end  

• Contribute to building effective process management, mentoring teammates, reducing product & execution inefficiencies 

• Be responsible for day-to-day Google Analytics operations and performance of client accounts, requiring interaction with both internal and external stakeholders.   

• Own, manage and grow digital analytics strategies for clients.   

• Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights, and effectively communicating this to the client.   

• Should act as a technical resource for the Data Science team and be involved in creating and implementing current and future Analytics projects like data lake design, data warehouse design, etc.
• Analysis and design of ETL solutions to store/fetch data from multiple systems like Google Analytics, CleverTap, CRM systems etc.
• Developing and maintaining data pipelines for real time analytics as well as batch analytics use cases.
• Collaborate with data scientists and actively work in the feature engineering and data preparation phase of model building
• Collaborate with product development and dev ops teams in implementing the data collection and aggregation solutions
• Ensure quality and consistency of the data in Data warehouse and follow best data governance practices
• Analyse large amounts of information to discover trends and patterns
• Mine and analyse data from company databases to drive optimization and improvement of product development, marketing techniques and business strategies.\

• Bachelor’s or Masters in a highly numerate discipline such as Engineering, Science and Economics
• 2-6 years of proven experience working as a Data Engineer preferably in ecommerce/web based or consumer technologies company
• Hands on experience of working with different big data tools like Hadoop, Spark , Flink, Kafka and so on
• Good understanding of AWS ecosystem for big data analytics
• Hands on experience in creating data pipelines either using tools or by independently writing scripts
• Hands on experience in scripting languages like Python, Scala, Unix Shell scripting and so on
• Strong problem solving skills with an emphasis on product development.
• Experience using business intelligence tools e.g. Tableau, Power BI would be an added advantage (not mandatory)