Google Analytics- Create & Manage dashboards on various Mobile & web tools like Clevertap, Branch, Google Analytics, Zoho Page Sense, Firebase, and other data tools that marketing and product teams use on a daily basis.
- Create richer & holistic (collating multiple data sources/platforms) dashboards and reports on Tableau & Metabase for Product, Marketing & Business teams.
- Improve dashboards & set up alert systems on Sentry, Firebase, GA for product & technology teams to timely catch fatal crashes, errors.
Deliver data-backed insights & periodic analysis reports
- Perform deep data analysis to identify issues, trends, opportunities, and improvements possible in Acquisition, Activation, Transactions, Conversion Ratios & other driving product metrics. Present findings to product, marketing, and business stakeholders.
- Perform analysis to assess the success of ongoing product initiatives, provide insights to product managers & designers to iterate product features and flows.
- Create & Track product and marketing funnels to identify growth opportunities and problem areas. Collaborate with PMs and Designers to discover underlying reasons for drop points. Analyze Funnel, Cohort, Trends, LTV, DAU, MAU, Retention & user behavior using data & help teams make data-driven decisions.
Define measurement & success criteria for experiments, new features, and A/B tests.
- Collaborate with Product Manager to design, execute and analyze A/B tests, define target KPIs & control segments.
- Help Product Managers define success criteria and measurement standards for new features and product offerings.
- Ensure technical setup is there to MONITOR important KPIs and collect custom events data. Define custom events & properties to be tracked on Clevertap, GA, Zoho Page Sense.
Drive increased engagement & retention using Clevertap
- Define AARRR KPIs and Optimize them with CT multi-channel journeys by continuously performing A/B tests.
- Create detailed and diverse user segments to identify high, medium & low activity cohorts. Create strategies to increase the size of high-activity cohorts.
- Analyze website & mobile traffic, create user journeys & campaigns to enable cross-channel product experience and marketing.
Manage, Mentor & lead Product Analytics
- Act as an Analytics Subject Matter Expert in the team. Train, hire, and manage a team of analysts. Setup collaborative processes & management practices to help teams achieve important analytics goals.
- Assist the Product stakeholders to make data-driven decisions to achieve short and long-term goals relating to product growth.
- Collaborate & hire analysts to improve the overall product analysis capabilities.
- Research and be updated with upcoming technologies and trends in digital product analytics.
Experience
- Bachelor’s Degree in Computer Science, Engineering or any other related field.
- 4+ years of experience in mobile/web application analytics, business analytics, must have led or managed a team before.
Technical Skills
- In-depth knowledge & hands-on experience of digital analytics software like Zoho Page Sense, Google Analytics, CleverTap, Branch, Firebase, Facebook Analytics.
- Expertise in dash-boarding tools like Tableau, Metabase, and Excel.
- Experience with data warehousing concepts and ETL development and tools
- Fetching and manipulating large data sets using SQL / Hive.
- Analyzing and visualizing large data sets: R / python.
Soft Skills
- Ability to prioritize and manage multiple milestones and projects efficiently.
- Team spirit, good time-management skills, strong communication skills to collaborate with various stakeholders.
- Detail-oriented, advanced problem-solving skills with customer-centric approach.
Subodh Popalwar
Software Engineer, Memorres
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Position Overview:
At F22 Labs, we are on the lookout for a Video Editor & Motion Graphic Designer to bring creative ideas to life through high-quality video content and motion graphics. You will play a key role in producing engaging visuals for our digital platforms, working closely with our design, marketing, and development teams to elevate our brand's digital presence across social media, performance ads, and other marketing channels.
Key Responsibilities:
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2. Collaborate with our design and marketing teams to brainstorm and bring creative ideas to life.
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Requirements:
1. Proven experience as a Video Editor & Motion Graphic Designer with an impressive portfolio.
2. Expertise in industry-standard tools such as Adobe After Effects, Premiere Pro, and similar editing/animation software.
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1. 3+ years of experience in motion graphics and video content creation, particularly for social media (Instagram, Facebook, YouTube, etc.).
2. Understanding of performance marketing and how to create content that drives results.
3. Experience with 3D animation is a plus.
4. Familiarity with sound design and video editing techniques.
Plus Points:
Knowledge or understanding of UI/UX design will be highly advantageous. Understanding user flow, user interaction, and how video content can enhance the overall user experience will set you apart.
A background in Graphic Design, with skills in creating layouts, visual assets, and cohesive branding, is a plus.
Why Join F22 Labs
At F22 Labs, we're shaping the future of digital innovation. Join us to work in a fast-paced, collaborative environment where your creativity will directly impact our brand's growth. Be part of a dynamic team, with opportunities for personal growth and development.
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Follow CutshortSubodh Popalwar
Software Engineer, Memorres