Google Analytics- Create & Manage dashboards on various Mobile & web tools like Clevertap, Branch, Google Analytics, Zoho Page Sense, Firebase, and other data tools that marketing and product teams use on a daily basis.
- Create richer & holistic (collating multiple data sources/platforms) dashboards and reports on Tableau & Metabase for Product, Marketing & Business teams.
- Improve dashboards & set up alert systems on Sentry, Firebase, GA for product & technology teams to timely catch fatal crashes, errors.
Deliver data-backed insights & periodic analysis reports
- Perform deep data analysis to identify issues, trends, opportunities, and improvements possible in Acquisition, Activation, Transactions, Conversion Ratios & other driving product metrics. Present findings to product, marketing, and business stakeholders.
- Perform analysis to assess the success of ongoing product initiatives, provide insights to product managers & designers to iterate product features and flows.
- Create & Track product and marketing funnels to identify growth opportunities and problem areas. Collaborate with PMs and Designers to discover underlying reasons for drop points. Analyze Funnel, Cohort, Trends, LTV, DAU, MAU, Retention & user behavior using data & help teams make data-driven decisions.
Define measurement & success criteria for experiments, new features, and A/B tests.
- Collaborate with Product Manager to design, execute and analyze A/B tests, define target KPIs & control segments.
- Help Product Managers define success criteria and measurement standards for new features and product offerings.
- Ensure technical setup is there to MONITOR important KPIs and collect custom events data. Define custom events & properties to be tracked on Clevertap, GA, Zoho Page Sense.
Drive increased engagement & retention using Clevertap
- Define AARRR KPIs and Optimize them with CT multi-channel journeys by continuously performing A/B tests.
- Create detailed and diverse user segments to identify high, medium & low activity cohorts. Create strategies to increase the size of high-activity cohorts.
- Analyze website & mobile traffic, create user journeys & campaigns to enable cross-channel product experience and marketing.
Manage, Mentor & lead Product Analytics
- Act as an Analytics Subject Matter Expert in the team. Train, hire, and manage a team of analysts. Setup collaborative processes & management practices to help teams achieve important analytics goals.
- Assist the Product stakeholders to make data-driven decisions to achieve short and long-term goals relating to product growth.
- Collaborate & hire analysts to improve the overall product analysis capabilities.
- Research and be updated with upcoming technologies and trends in digital product analytics.
Experience
- Bachelor’s Degree in Computer Science, Engineering or any other related field.
- 4+ years of experience in mobile/web application analytics, business analytics, must have led or managed a team before.
Technical Skills
- In-depth knowledge & hands-on experience of digital analytics software like Zoho Page Sense, Google Analytics, CleverTap, Branch, Firebase, Facebook Analytics.
- Expertise in dash-boarding tools like Tableau, Metabase, and Excel.
- Experience with data warehousing concepts and ETL development and tools
- Fetching and manipulating large data sets using SQL / Hive.
- Analyzing and visualizing large data sets: R / python.
Soft Skills
- Ability to prioritize and manage multiple milestones and projects efficiently.
- Team spirit, good time-management skills, strong communication skills to collaborate with various stakeholders.
- Detail-oriented, advanced problem-solving skills with customer-centric approach.
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