Associate Retention Manager
Location: Bangalore (HSR Office)
Department: Retention
About AppsForBharat
About AppsForBharat (Sri Mandir App)
AppsForBharat is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. We’re backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, and are one of India’s fastest-growing Series C consumer-tech companies.
Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, personalized recommendations, and a thriving devotional community.
India’s $44B devotion economy is still largely offline, and we’re bringing structure, accessibility, and meaning to this massive market, where design plays a central role in shaping user behavior at scale.
Role Overview
We are looking for an Associate Retention Manager to help drive app retention, DAU growth, and long-term user engagement. This is a hands-on, execution-focused role working closely with Product, Data, and CRM teams to analyze user behavior, support feature-led retention initiatives, and improve key engagement metrics.
The role is ideal for someone early in their retention/growth career who has worked in a B2C / D2C app environment and wants to deepen their impact on product-led retention.
Key Responsibilities
App Retention & DAU
- Track and analyze DAU, MAU, stickiness (DAU/MAU) and retention cohorts
- Monitor trends and proactively flag drops or spikes in DAU
- Identify which features, cohorts, or journeys are driving sustained engagement
Product & Feature-Led Retention
- Work closely with Product Managers on features impacting retention (e.g., login, onboarding, reminders, personalization)
- Support experimentation on features aimed at long-term habit formation
- Measure post-launch feature impact on retention metrics
Data Analysis & Insights
- Analyze user behavior across paid vs organic cohorts
- Use dashboards, funnels, and cohort analysis to answer “why” behind metric movement
- Convert data insights into clear recommendations
CRM & Channel Support
- Execute and optimize CRM journeys across push, WhatsApp, email, and in-app
- Support revenue and engagement use cases via CRM tools
- Collaborate with senior team members on lifecycle experiments
Ideal Candidate Profile
Must-Have
- 4–7 years of experience in B2C / D2C product companies
- Exposure to app retention, growth, CRM, or product analytics
- Hands-on experience working with DAU, MAU, retention metrics
- Comfortable with data analysis using Excel, dashboards, or basic SQL
- Has worked on or supported at least one product or feature impacting retention
Good to Have
- Experience with tools like Clevertap, MoEngage
- Worked on onboarding, login, reminders, subscriptions, or engagement features
- Prior collaboration with Product or Growth teams
Why This Role Matters
- Direct ownership of core app engagement metrics
- Exposure to product-led retention strategy
- Opportunity to work on habit-forming products at scale
- Clear growth path into Retention Manager / Senior Retention roles
Apply Now
Join us to reimagine how Bharat connects with faith, culture, and meaning through the power of design and technology.
One Team. One Goal. Assisting millions on their digital devotional journeys.
Shubham Vishwakarma
Full Stack Developer - Averlon
About FirstPrinciple AppsForBharat Pvt Ltd
About
We are on a mission to assist a billion Indians in their spiritual journey and help them feel happier, peaceful & more content.
Our flagship product, Sri Mandir is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Through our app, users can seamlessly participate in online pujas, make chadhava (offerings), and connect with various temples across the country, bringing divine blessings to their lives.
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Follow CutshortShubham Vishwakarma
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