We are growing our team and are seeking mature, experienced growth marketer to support our various Marketing initiatives in our Pune office. Instead of including a list of requirements we want you to understand how we work. We are polyglots… We believe in using the best resources and processes for the job depending on the business need while maintaining a slight bias toward the tools the team knows the best. What is more important is getting the job done and well! We are innovators… We believe that to be in front of the game you cannot walk the trodden path. We have developed an innovative technology and processes that can ingest billion interaction on a daily basis, do predictive analytics and data mining to suggest our customer what prospects they should focus on! Yes - we are a Machine Learning and Artificial Intelligence company. We are agile… Agile methodologies mean different things to different people. For us, the most important part of Agile is doing what works best for the team, focusing on quick ROI and alignment to the business need. We are truly a global company. We have people in California, Australia, Mumbai, and Pune. We’re pragmatic, not dogmatic. We’re never afraid to try to new things to see if they work and reconsider our positions if the situation warrants it. We value our people… We spend time regularly working on whatever we’re interested in. You will have ready access to Executive Management. Salaries are generous and ample vacation time. We work hard, We play hard! What you need to be good at Brand activation: in collaboration with the Founders, you’ll be devising the playbook for making DemandMatrix a household name among B2B marketers in the USA. And you’ll be responsible for executing that playbook. You will be responsible for building inbound lead generation engine. Social media marketing (mainly FB, TW, LI, and IG - but what are we missing?) Social media advertising (again, all the usual suspects) Content marketing. We’re invested in HubSpot and want to get the most out of it. If you’re not a natural at creating novel content, you’ve got ideas about how to fill that gap. On that note, you’ll use HubSpot to drive our marketing strategies across a variety of personas. All things website. Wordpress is at the core of our customer-facing web presence and we want to do more with it. SEO, SEM, AdWords, YouTube. They’re all a part of your canvas. And other creative growth strategies...your main function would be to build inbound lead generation machine! Qualifications A bit more about the ideal candidate: You're proven as a growth hacker/marketer You’re very metrics driven and you understand that throwing stuff against the wall, not knowing if it really sticks, just doesn’t cut it anymore. You aren’t just looking to be told what to do. You are prepared to bring ideas, strategies, and clear execution proposals to the table. You’re hungry to learn new things and be at the top of your game. You’re an extremely hard worker and you get what it takes to turn early traction into enduring success. You can work alone, or with others. You figure out what needs to be done and you do it. You’re a problem solver, full stop. And you want to help us build and be part of an awesome culture along the way. If this sounds exciting and you’ve got the growth hacking chops we’re looking for, we want to hear from you. And we want to understand a bit more about how you think. Tell us 5 strategies we should implement for inbound lead generation and why. We look forward to know you! Additional information The extra stuff that also matters A salary and bonus as good as you’d get in any similar opportunity. Sorry, there’s no ping-pong table or massages. If that’s important to you, we’re not a fit.
Job Description: 1. Responsible for software product marketing. 2. Key responsibilities focuses around executing strategic marketing programs for aspirational accounts using multiple channels like Events, Campaigns, Digital, Market Research and Account Based Marketing. 3. Achieving targets and helping the team achieve larger goals 4. Perform project Demos and educate the project benefits to customers. 5. Engage influencers and communicate various benefits which our software resolves. 6. Conduct a formal market analysis (digital, mobile, social and local) to identify key market and customer needs. 7. Conduct a competitive a customer analysis and report findings to key stakeholders. 8. Develop a mobile marketing strategy for Tapright. 9. Provide best practices research to channel owners (email, display , paid search etc) and facilitate cross functional sharing. 10. Stay current on latest technology and identify new marketing opportunities. 11. Identify the right marketing metrics to track and put the right tools in place to measure ROI of mobile marketing spend. 12. Collaborate with cross functional teams to plan, deliver and execute successful mobile marketing campaigns (SMS, QR, coupons, Ads, etc). 13.. Strong Experience in B2B Product Marketing. 14. Should have managed a marketing team and planned and executed successful campaigns. 15. Should know about web & mobile development process and sales. 16. Creative thinker and excellent communicator. 17. Be an expert with respect to the competition. Company Profile: TapRight is a product based company, our company is headquartered in silicon valley, USA with focus on cutting edge technology. Tapright is started in the year of 2015 and we have end users of 400+. We commit to our work by our innovative and dynamic strategies to give customers a better Service and add a benchmark in the Marketplace. Please follow us at www.tapright.com.