19+ Marketing Automation Jobs in India

A BIT ABOUT US

Appknox is one of the top Mobile Application security companies recognized by Gartner and G2. A profitable B2B SaaS startup headquartered in Singapore & working from Bengaluru.

The primary goal of Appknox is to help businesses and mobile developers secure their mobile applications with a focus on delivery speed and high-quality security audits.

Appknox has helped secure mobile apps at Fortune 500 companies with Major brands spread across regions like India, South-East Asia, Middle-East, US, and expanding rapidly. We have secured 300+ Enterprises globally.

We are a 30+ incredibly passionate team working to make an impact and helping some of the biggest companies globally. We work in a highly collaborative, very fast-paced work environment. If you have what it takes to be part of the team, we are excited and let’s speak further.

Position Overview:

We are looking for an innovative and driven Content & Growth Marketing Manager to lead the creation and execution of content strategies that drive brand awareness, customer engagement, and growth. In this role, you will take ownership of content marketing initiatives across multiple channels, focusing on increasing inbound leads, building a vibrant community, and driving product/brand awareness.

As a key player in the marketing team, you’ll be responsible for managing content campaigns, executing growth-driven strategies, and shaping brand messaging. Your work will directly contribute to growing the company's audience and expanding our digital footprint.

Key Responsibilities:

Content Strategy & Creation:

• Develop and implement content strategies to drive engagement, lead generation, and brand awareness.
• Create and manage content across multiple formats (blog posts, newsletters, video scripts, podcasts, social media posts, etc.) that resonate with our target audience.
• Write, edit, and optimize content to align with SEO best practices and improve organic visibility.
• Direct the creation of 10+ video scripts and other multimedia content aimed at increasing brand visibility and customer engagement.

Community Engagement & Growth:

• Spearhead efforts to build and nurture a strong, engaged online community across social platforms (LinkedIn, Twitter, YouTube, etc.).
• Plan and execute online events (webinars, product launches) and offline events, increasing organic leads by leveraging community and content initiatives.
• Manage and grow the company's presence on platforms such as Quora, LinkedIn, and Twitter, ensuring a consistent brand voice and engagement.

Growth Campaigns & Performance Metrics:

• Design and execute content-driven growth marketing campaigns, including organic content, social media ads, and product-specific campaigns.
• Analyze and report on content performance metrics, including open rates, click-through rates (CTR), impressions, and conversions, to optimize for better results.
• Use insights from performance metrics to continuously improve content strategy and campaigns, ensuring high engagement and lead generation.

Brand Messaging & Communications:

• Develop and refine brand messaging for product launches, marketing campaigns, and other content efforts to ensure consistent, impactful communication.
• Coordinate with the broader marketing team to ensure alignment in messaging and the customer journey across all touchpoints.

Leadership & Collaboration:

• Collaborate closely with leadership to create campaigns that drive thought leadership and visibility
• Manage content projects from concept to execution, ensuring deadlines are met and content quality is maintained.

Innovation & Experimentation:

• Experiment with new content formats, channels, and marketing tactics to discover new ways to engage audiences and drive growth.
• Stay on top of industry trends, emerging tools, and best practices in content marketing and growth hacking.

Required Skills and Experience:

• Proven Experience: 2-4 years of experience in content marketing, growth marketing, or a related field, with a demonstrated ability to create and execute successful content campaigns that drive engagement and growth.
• Content Creation Skills: Excellent writing and editing skills, with experience in creating content across different formats (e.g., blogs, social media, newsletters, videos, etc.).
• SEO & Analytics: Good understanding of SEO principles and hands-on experience optimizing content for search engines. Comfortable using analytics tools to track and report on campaign performance.
• Social Media Expertise: Experience managing and growing social media channels (LinkedIn, Twitter, Instagram, etc.), with a focus on content-driven engagement.
• Growth Marketing Mindset: Strong understanding of growth hacking techniques, performance marketing, and content-driven lead generation strategies.
• Project Management: Ability to manage multiple content initiatives simultaneously, working cross-functionally to meet deadlines and achieve objectives.
• Tech-Savvy: Comfortable with content management systems, marketing automation tools (e.g., HubSpot), and analytics platforms (e.g., Google Analytics, social media analytics).

Preferred Skills:

• Experience with organic and paid social campaigns (LinkedIn Ads, Facebook Ads) and understanding of their role in growth marketing.
• Familiarity with community-building tactics and growing engaged audiences.
• Knowledge of SaaS, product marketing, or tech-related industries.
• Basic video production or editing skills, or an interest in learning are a big plus

Interview Process 

• Round 1 Interview - Profile Evaluation; HR
• Round 2 Interview - Product Marketing Manager
• Round 3 Interview - Take Home Assignment
• Round 4 Interview - Chief Revenue Officer/ Marketing Head
• Round 4 Interview - Culture Fitment HR Round

Compensation

• As per industry standards

Why You’ll Love Working at Appknox

• Impactful Work: You’ll play a critical role in driving growth and building our brand through creative, data-driven content and strategic marketing initiatives. Whether it’s content creation, growth marketing, or community building, your contributions will directly influence our success.
• Freedom & Ownership: At Appknox, we value challenging work, fresh ideas, and ownership. You’ll have the flexibility to push boundaries, take initiative, and work in a way that drives results.
• Collaborative Culture: Join a passionate, innovative team that thrives on collaboration, creativity, and shared success. Open communication and transparency are integral to our work environment, offering you a firsthand experience of a start-up’s dynamic culture.
• Competitive Compensation & Benefits: We offer competitive salaries in line with market standards and equity options for top performers. As Appknox continues to grow, so will your opportunities to earn, develop, and thrive with us.
• Holistic Growth: We’re committed to fostering a culture of continuous learning and professional development. You’ll have access to training and mentorship to help you excel and reach your goals.
• Health and Well-being: We care about you and your family’s health. Appknox offers health insurance coverage of up to 5 Lacs, including coverage for your parents, ensuring peace of mind.

If you are looking to solve real-world revenue process problems using HubSpot, Niswey is the place to be. We have been helping HubSpot customers grow better since 2016. 

Here are our HubSpot credentials:

🏆2023 Custom Integrations Accredited

🏆2023 Onboarding Accredited

🏆2023 Platform Enablement Accredited

🏆2022 Elite Solutions Partner (We were the first Elite partner from Asia) 

🏆2022 Technical Expertise Impact Award

🏆2021 Customer First Impact Award

Join us, as we exploit the potential of the 26 billion HubSpot partner ecosystem opportunity. 

Experience: At least 5 years of work experience, at least 2 years in HubSpot solutioning and business analysis. 

Responsibilities

• Participate in and over time, lead discovery calls. Understand the business of Niswey clients and ask relevant questions to uncover challenges and opportunities
• Do comprehensive research to understand the business, automation and tech problems at hand
• Come up with the optimal HubSpot solution and how it will be implemented
• Document solutions for all stakeholders to have clarity
• Work with the delivery teams to ensure the project is implemented in a timely and efficient manner while conforming to the standards specified 
• Ensure the delivery team is keeping up with the right business and technical understanding, and certifications needed to do the implementations successfully
• Maintain relationships with customers and support with their HubSpot related challenges

Qualifications and skills

• A deep understanding of how CRMs work
• A solid foundational understanding of at least one CRM - 2+ years of experience with HubSpot CRM or 5+ years of experience with any CRM
• Experience translating business processes into HubSpot workflows. A fundamental understanding of CRM systems is a must.
• Understand APIs and integrations, from the tech as well as the business sides.
• Have a good understanding of marketing and sales
• Work and brainstorm with technical experts to arrive at optimal solutions 
• Attention to detail is a must.
• Ability to work on multiple projects at once, great at prioritization
• Excellent written and oral communication skills
• Critical thinking and troubleshooting

Job Title: Email Outreach & Marketing Specialist

• Location: Gurgaon
• Experience: 0-1 year
• Employment: Full-time (5 days)
• Salary: 4-5 LPA

Immediate availability to join is required.

Responsibilities:

• Develop targeted email campaigns and draft personalized outreach emails for prospects and partners.
• Analyze campaign data to optimize for better results, including email subject lines.
• Maintain and organize data effectively, multitask, and execute experiments with creativity.
• Monitor and analyze email performance metrics, including open rates, click-through rates, and conversions.
• Implement A/B testing to refine email content, subject lines, and calls-to-action.
• Segment email lists based on user behavior and demographics to personalize content.
• Conduct cold calls as required to drive engagement and book meetings.
• Occasionally conduct face-to-face client meetings.
• Create email databases for lead generation and stay updated with industry trends and best practices in email marketing.

Must-Haves:

• Excellent writing and communication skills.
• Familiarity with AI language models and prompting.
• Analytical mindset and data interpretation abilities.
• Passion for startups and entrepreneurship.
• Immediate availability to join.
• Ability to multitask in a fast-paced environment.

Business Development Executive Requirements:

• BE/ELECTRICAL/INSTRUMENTATION/OR EQUAVELENT DEGREE
• Extensive sales experience 3-4 years
• Intuitive and insightful, particularly regarding human behaviour.
• Ability to generate revenue by identifying pain points and suggesting suitable products or services.
• Professional yet affable disposition.
• Neat, well-groomed appearance.
• Great networking skills.

Engineering Services Marketing Manager – NA Region (http://www.techwave.net">www.techwave.net)

Shift Timing: 04:00 PM to 01:00 AM IST

Work Location: Hyderabad

Reports to: Sr. Manager Global Marketing

Are you an experienced marketing professional with demonstrated experience in designing, producing and executing actionable client-focused marketing programs? Do you feel the urge to take ownership of your work and deliver at highest standards? Are you built for a marathon rather than a sprint? Then this is the opportunity for you.

As a Marketing Manager, you will plan, develop and execute various marketing campaigns that supports Techwave’s regional business. You will serve as a trusted marketing advisor to the region head and key stakeholders. Be responsible for developing strategic marketing plans for best-in-class marketing operations as well as oversight for marketing campaign execution.

In addition, as a Marketing Manager, you will build specific programs, utilizing innovative, go-to-market tools and approaches, to bring the full capabilities of the firm to bear with maximize reach and impact to the market.

Responsibilities include:

* Planning:

• Develop actionable outcome-oriented marketing plans for each quarter
• Marketing plan should include tactical marketing calendar with details on all planned activities
• Focus should be on creating Techwave brand awareness, lead generation and sales enablement

* Stakeholder Management:

• Hold frequent meetings with the region head and other stakeholders to be in line with their vision for the region
• Create a communication plan to keep the stakeholders informed about various marketing activities for the region

* Research:

1. Events:

Find relevant expos, conferences, tradeshows, other events for participation o Find speaking opportunities, award nomination opportunities and do the needful

1. Marketing Database:

Building the marketing contact database by research and by working with vendors.

* Digital Marketing:

• Work with internal team members to develop and execute SEO strategy for the region
• Plan and execute PPC/Display/Re-Marketing campaigns

* Content Marketing:

• Get all required marketing collaterals prepared for various services in the region
• Plan and create innovative content like infographics, videos, etc.
• Create and share one newsletter per month to keep region heads and stakeholders informed

* Event Management:

Plan and project manage events, end-to-end right from identifying event opportunities, budgeting, approvals, getting the booth designs, collaterals, promoting the event participation, etc.

Analytics:

Measure all marketing activities against key performance indicators

Analyse historical campaign data to improve future campaigns

Requirements:

• At least 3 years experience in running marketing campaigns for Engineering Services at a mid-sized IT services/engineering company
• Should have worked for the NA regional marketing efforts
• Experience in digital marketing – Google Ads, LinkedIn Ads, Email Campaigns, SEO, etc.
• Ability to co-create content in association with content writers internally and externally
• Experience working on any Marketing Automation tool
• Experience working with cross functional teams
• Ability to organize and manage multiple tasks with a sense of calm
• Attitude to get things done as planned no matter the challenges faced

For a person to be successful in this role:

• Hands-on in all aspects of digital marketing
• Good project management skills
• Should be a people’s person
• Takes complete ownership

Roles and responsibilities:

• Managing organizational sales by developing a business plan that covers sales, revenue, and expense controls.
• Meeting planned sales goals.
• Setting individual sales targets with the sales team.
• Tracking sales goals and reporting results as necessary.
• Overseeing the activities and performance of the sales team.
• Coordinating with marketing on lead generation.
• The ongoing training of your salespeople.
• Develop your sales team through motivation, counseling, and product knowledge education.
• Develop a partner Go-to-Market strategy that complements the individual practice plans. Create new promotions, events, and programs to increase positive awareness and ultimately, increase sales for Frugal Testing.
• To build solutions, demos, and POCs, which can be taken to market.
• Identifying potential leads, developing and executing strategic alliances to generate revenue.
• Manage end-to-end partner relations including pitching and negotiation.
• Brainstorm and ideate creative marketing ideas to increase product adoption & awareness.
• Promoting the organization and products.
• Understand our ideal customers and how they relate to our services.
• Overseeing promotions and campaigns
• Planning and directing the hiring and training of new Sales Representatives.

Requirements:

• Bachelor’s degree in business or related field.
• Experience in planning and implementing sales strategies.
• Experience in customer relationship management.
• Experience managing and directing a sales team.
• Excellent written and verbal communication skills.
• Dedication to providing great customer service.
• Ability to lead a sales team.
• Experience in digital marketing – Google Ads, LinkedIn Ads, FB Ads, Email Campaigns, SEO, etc.
• Experience of handling an event is desirable but not mandatory.
• Experience working on any Marketing Automation tool.
• Experience working with cross-functional teams.

What you need to have:

• 2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background
• 2+ years experience in maintenance & management of CRM platforms (customer.io/CleverTap experience is required)
• MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company
• Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud.
• Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc.
• Excellent written and verbal communication skills
• Prior startup experience is a plus    

About Paytail: 

We are a young Fintech Company providing BNPL Solutions and enabling instant digital finance and easy EMI's across millions of merchants across the country. We are on the mission of simplifying affordable buying for the consumer across segments. Paytail is backed by Cholamandlam Investments, and few large Angel Investors.

Why Paytail:

Complete Ownership: Take responsibility for whatever work you do with little or no interference, get awarded on the successes for whatever work you do with little or no interference, and be accountable for the slip-ups.

Feedback driven Culture: - Feedback is the breakfast for the champions- and thus we believe feedback helps people & organization improve.

Work with top talent: Get doors open for new learning, our team is being led by the best minds in the industry.

Open Work Culture: Everyone from the CEO is easily accessible. Have any new ideas you think can revolutionize the workplace? Or do you have some concerns about your work? Feel free to talk to the leadership.

Skills, Responsibilities & Requirements:

- Identify qualified prospects and navigate company structures to identify decision- makers. 

- Use a combination of outreach mechanisms to nurture leads (Call, Email, Marketing automation tools like Outreach, LinkedIn InMail, Lusha etc.) 

- Tie up leads that will turn into the business through persistence. 

- Learn, leverage, and help evolve our demand generation process. 

- Generate appointments/meetings by means of proactive outbound prospecting 

- Work directly with sales and marketing to discover opportunities from leads. 

- Previous experience working with SAAS/Software Product/Fintech Companies is plus.

Location: Gurgaon/Gurugram

Responsibilities: 

• Collaborate with internal stakeholders to set communications calendar, creative strategy, and content promotions
• Build customers segments and communication campaigns along customer journeys
• Set, track, and improve key metrics within SMS, email, in-app message and push notification channels
• Identify opportunities to increase retention and lifetime value; plan, direct, and execute marketing programs that achieve those goals
• Plan, implement and track A/B and multivariate tests for transactional, triggered, and marketing mailings Code, test, and implement marketing promotions and campaigns
• Lead efforts for cross-promotion and marketing of new Zolve products across applicable audiences
• Stay current with industry innovations, trends, and best practices across functional areas
• Ensure customer data policies and Zolve's privacy policy are enforced

Requirements: 

• 2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background
• 2+ years experience in maintenance & management of CRM platforms (customer.io //CleverTap experience is a bonus)
• MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company 
• Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud. 
• Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc. 
• Excellent written and verbal communication skills 
• Prior startup experience is a plus

The location is Bangalore

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

B2B Marketing Generalist

Description:

This role will be a mix of client management and project management. You’ll be expected to understand the client’s goals, weekly and monthly SLAs, and lead a team to delivery. Have you worked with marketing and sales teams in an integrated manner and targeted enterprise clients in different geographies across the globe? Do you understand enterprise sales cycles, buying processes, different roles? Do you have exposure to different domains, industries, marketing, and sales technologies? Do you understand the big picture better than the details? This job might be for you! 

Competencies:

• Able to multitask independently with minimal supervision
• Naturally able to think critically and take independent decisions
• Meticulous with project documentation

Skills:

• Experience with social media, digital marketing, marketing automation, CRM, and marketing analytics tools
• Highly proficient with Microsoft Office (Excel, PowerPoint)
• Experience with agile project planning and management will be a plus

Experience:

• Demonstrable B2B GTM experience that includes SEO/SEM, email marketing, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
• Ability to write/execute creative and project briefs and communicate technical info with ease.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolio will be checked for expertise on handling marketing communication and campaigns in the B2B domain. Please share only samples of work done by yourself end-to-end. Shortlisting will be followed by a video interview.

We’re on the lookout for a data-savvy Growth Marketing Manager to develop and execute marketing strategies to increase awareness and adoption of the product.

Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies in online media and/or SaaS companies.

1. The key performance metric for the role will be growth in pages views & Inc42 plus subscriptions
2. It is essential the person understands funnel based marketing centred around content & engagement
3. It is of utmost importance to have an experience of marketing automation at scale
4. Devise B2B, B2C integrated marketing campaigns with the aim of acquiring and retaining customers
5. Find and target audiences & accordingly onboard/execute paid social media marketing, content aggregations and influencer marketing plans
6. To sustain India’s largest tech media platform it takes qualitative content marketing & automation at scale along with data-backed decisions, heavy testing, the feedback loop to drive product and editorial. 

Give your career a lunar slingshot, we are an equal opportunity employer.

Product marketers play a crucial role in positioning products/services the right way to the right people because they have a deep understanding of your target customers and how our products and services fulfil their needs. As a product marketing specialist, you will be on the team responsible for telling the world (and enterprises) the story of our product. You will be expected to be an avid advocate for our product feature set and its benefits. We’re looking for a passionate, go-getter who will have the opportunity to make a big impact on a tightly knit team that is building enterprise software. 

This could be an excellent opportunity to take your career to the next level and learn a lot more along the way, hopefully you’ll teach us a few things too!

• You will be required to create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
• Work on thetactical campaign execution. Daily hands-on work will include email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management.
• You will also set up, test, maintain, and report on recurring and triggered campaigns. Improve initiatives around lead targeting, A/B testing, and deliverability.
• You may be required to manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• You will be expected to build product page content, optimize the conversion paths on those pages, and use dynamic call-to-action to create and test buyer stage-specific calls-to-action.
• Manage both on-page SEO and off-page SEO for the company.
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Track lead generation activities.