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About ANAROCK and myHQ

Founded in 2017 by industry veterans, ANAROCK is India's fastest-growing prop-tech company.

ANAROCK is now launching India's largest aggregation platform for Indian real estate brokers and developers to transform how real-estate transactions happen. By providing real-time inventory and accurate information for thousands of properties, - the platforms aim to assist real-estate brokers in the entire transaction journey and helping them increase productivity.

myHQ (by ANAROCK) is India’s largest flexible workspace platform – present across 20 cities. myHQ is changing the way commercial real-estate works by providing on demand / remote workspace solutions to individuals and enterprises.

About the role

We are looking for experienced, enthusiastic product manager to join our product team. You will be leading development of new prop-tech platforms within the ANAROCK Group – Broker Platform and myHQ. Here at ANAROCK, you’ll take on responsibility of building new products ground up as part of new initiatives charter

If you join us, you’ll be an early team member in helping shape:

• Our company culture & product practices
• People that we hire
• The direction & focus of our products

This is an exciting opportunity if you are looking to grow your career and working at a growth stage product company. You will be given complete autonomy and the right team to hit your metrics.

Key Responsibilities

• Identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
• Translate product strategy into product goals, its road-map and delivers goals in line with product strategy
• Creating elaborate mock-ups and wireframes with industry standard prototyping tools
• Defining success metrics and analysing product performance
• Managing the entire product life cycle from strategic planning to day-to-day operations in the product life-cycle.
• Working closely with the Engineering team to deliver on the agreed timelines and removing internal/external hurdles
• Groom and manage a team of product managers and analysts

Desired Skills/ Experience

• 4+ years of experience in product management
• First principle thinking and a strong execution mentality
• Data driven with strong analytical and quantitative skills - ability to use data and metrics to back up assumptions, recommendations.
• Familiarity with iterative development principles and practices - breaking complex problems into small, achievable slices for early and frequent delivery.
• Experience with usability studies and user research.
• Strong collaboration & effective communication skills.
• Comfortable with analytics tools like Firebase, MixPanel, CleverTap, etc. and knowledge of SQL

Nice to have

• Any previous experience with software development
• Built products from scratch or previous experience at working at a start-up

People & Culture

• Freedom to execute, an open culture with passionate and smart co-workers
• Performance oriented team driven by ownership and open to experimentation

Anarock in the news

• https://inc42.com/buzz/real-estate-consultant-anarock-buys-75-stake-in-flexible-workspace-platform-myhq/">Anarock acquires 75% stake in flexible workspace platform myHQ
• https://www.thehindu.com/business/anarock-acquires-tech-platform-apnacomplex/article33612285.ece">Anarock acquires tech platform ApnaComplex
• https://www.livemint.com/companies/news/anarock-to-launch-ai-led-proptech-tool-to-boost-housing-sales-11626763491487.html">Anarock to launch AI-led proptech tool

Key Team Members

• https://in.linkedin.com/in/sunil-mishra-74610915">Sunil Mishra – CSO, Anarock Group
• https://www.linkedin.com/in/utkarshkawatra/">Utkarsh Kawatra – CEO, myHQ
• https://www.linkedin.com/in/vinayak-agrawal-b2003958/">Vinayak Agarawal – CTO, myHQ

Other Perks / Benefits

• Comprehensive term and health insurance for you and your dependents
• Paid maternity / paternity leave to let you spend valuable time with your loved ones

Job description: 

• Create & optimize paid ads strategy to meet business goals & objectivesMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI, ROAS and KPIs)- Run Instals, In-App Action & Remarketing campaigns from ideation to media planning and optimization of spend across website and app 
• TOF, MOF, BOF- Create and manage SEM Campaigns to drive traffic through branded, competitor, industry and relevant keywords- Drive website/app acquisition and engagement efficiencies through campaigns using targeting techniques. Identify trends and insights, and optimize spend and performance based on the insights. Conceptualize creatives for the Ad Campaigns and brief the creative team 
• Managing budgets and financial for digital marketing initiatives for the organization 

Skills Required :- 

Experience in Google Adwords, Facebook & Instagram Ads, SEM & YouTube video campaigns- Hands-on experience with using Analytics tools

Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution- Customer centric and problem-solving mindset 

Successful applicant: 

• 7-10 years of performance/digital marketing experience, including expertise in Google, Facebook, Instagram and YouTube Marketing. Experience in Affiliate and Programmatic platforms is a plus. 
• Bachelor's or Master's degree in Engineering or Business Administration with a consistent track record in quantitative fields 
• Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies 
• A start-up mentality and ability to flex in a fast-paced and dynamic environment 
• Solid knowledge of app/website attribution, retention and analytics tools (e.g.: Appsflyer/Branch, Google Analytics, Clevertap/MoEngage) 
• Strong analytical skills and data-driven thinking What’s on offer: 
• Lead the performance marketing for a D2C brand in a never-before-done category 
• To be at the center of action in scaling the brand across the country successfully

• Should act as a technical resource for the Data Science team and be involved in creating and implementing current and future Analytics projects like data lake design, data warehouse design, etc.
• Analysis and design of ETL solutions to store/fetch data from multiple systems like Google Analytics, CleverTap, CRM systems etc.
• Developing and maintaining data pipelines for real time analytics as well as batch analytics use cases.
• Collaborate with data scientists and actively work in the feature engineering and data preparation phase of model building
• Collaborate with product development and dev ops teams in implementing the data collection and aggregation solutions
• Ensure quality and consistency of the data in Data warehouse and follow best data governance practices
• Analyse large amounts of information to discover trends and patterns
• Mine and analyse data from company databases to drive optimization and improvement of product development, marketing techniques and business strategies.\

• Bachelor’s or Masters in a highly numerate discipline such as Engineering, Science and Economics
• 2-6 years of proven experience working as a Data Engineer preferably in ecommerce/web based or consumer technologies company
• Hands on experience of working with different big data tools like Hadoop, Spark , Flink, Kafka and so on
• Good understanding of AWS ecosystem for big data analytics
• Hands on experience in creating data pipelines either using tools or by independently writing scripts
• Hands on experience in scripting languages like Python, Scala, Unix Shell scripting and so on
• Strong problem solving skills with an emphasis on product development.
• Experience using business intelligence tools e.g. Tableau, Power BI would be an added advantage (not mandatory)

What you need to have:

• 2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background
• 2+ years experience in maintenance & management of CRM platforms (customer.io/CleverTap experience is required)
• MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company
• Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud.
• Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc.
• Excellent written and verbal communication skills
• Prior startup experience is a plus    

• Create & Manage dashboards on various Mobile & web tools like Clevertap, Branch, Google Analytics, Zoho Page Sense, Firebase, and other data tools that marketing and product teams use on a daily basis.
• Create richer & holistic (collating multiple data sources/platforms) dashboards and reports on Tableau & Metabase for Product, Marketing & Business teams.
• Improve dashboards & set up alert systems on Sentry, Firebase, GA for product & technology teams to timely catch fatal crashes, errors.

Deliver data-backed insights & periodic analysis reports

• Perform deep data analysis to identify issues, trends, opportunities, and improvements possible in Acquisition, Activation, Transactions, Conversion Ratios & other driving product metrics. Present findings to product, marketing, and business stakeholders.
• Perform analysis to assess the success of ongoing product initiatives, provide insights to product managers & designers to iterate product features and flows.
• Create & Track product and marketing funnels to identify growth opportunities and problem areas. Collaborate with PMs and Designers to discover underlying reasons for drop points. Analyze Funnel, Cohort, Trends, LTV, DAU, MAU, Retention & user behavior using data & help teams make data-driven decisions.

Define measurement & success criteria for experiments, new features, and A/B tests.

• Collaborate with Product Manager to design, execute and analyze A/B tests, define target KPIs & control segments.
• Help Product Managers define success criteria and measurement standards for new features and product offerings.
• Ensure technical setup is there to MONITOR important KPIs and collect custom events data. Define custom events & properties to be tracked on Clevertap, GA, Zoho Page Sense.

Drive increased engagement & retention using Clevertap

• Define AARRR KPIs and Optimize them with CT multi-channel journeys by continuously performing A/B tests.
• Create detailed and diverse user segments to identify high, medium & low activity cohorts. Create strategies to increase the size of high-activity cohorts.
• Analyze website & mobile traffic, create user journeys & campaigns to enable cross-channel product experience and marketing.

Manage, Mentor & lead Product Analytics

• Act as an Analytics Subject Matter Expert in the team. Train, hire, and manage a team of analysts. Setup collaborative processes & management practices to help teams achieve important analytics goals.
• Assist the Product stakeholders to make data-driven decisions to achieve short and long-term goals relating to product growth.
• Collaborate & hire analysts to improve the overall product analysis capabilities.
• Research and be updated with upcoming technologies and trends in digital product analytics.
  
  

Experience

• Bachelor’s Degree in Computer Science, Engineering or any other related field.
• 4+ years of experience in mobile/web application analytics, business analytics, must have led or managed a team before.

Technical Skills

• In-depth knowledge & hands-on experience of digital analytics software like Zoho Page Sense, Google Analytics, CleverTap, Branch, Firebase, Facebook Analytics.
• Expertise in dash-boarding tools like Tableau, Metabase, and Excel.
• Experience with data warehousing concepts and ETL development and tools
• Fetching and manipulating large data sets using SQL / Hive.
• Analyzing and visualizing large data sets: R / python.

Soft Skills

• Ability to prioritize and manage multiple milestones and projects efficiently.
• Team spirit, good time-management skills, strong communication skills to collaborate with various stakeholders.
• Detail-oriented, advanced problem-solving skills with customer-centric approach.