CleverTap Jobs in Bangalore (Bengaluru)

Job description: 

• Create & optimize paid ads strategy to meet business goals & objectivesMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI, ROAS and KPIs)- Run Instals, In-App Action & Remarketing campaigns from ideation to media planning and optimization of spend across website and app 
• TOF, MOF, BOF- Create and manage SEM Campaigns to drive traffic through branded, competitor, industry and relevant keywords- Drive website/app acquisition and engagement efficiencies through campaigns using targeting techniques. Identify trends and insights, and optimize spend and performance based on the insights. Conceptualize creatives for the Ad Campaigns and brief the creative team 
• Managing budgets and financial for digital marketing initiatives for the organization 

Skills Required :- 

Experience in Google Adwords, Facebook & Instagram Ads, SEM & YouTube video campaigns- Hands-on experience with using Analytics tools

Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution- Customer centric and problem-solving mindset 

Successful applicant: 

• 7-10 years of performance/digital marketing experience, including expertise in Google, Facebook, Instagram and YouTube Marketing. Experience in Affiliate and Programmatic platforms is a plus. 
• Bachelor's or Master's degree in Engineering or Business Administration with a consistent track record in quantitative fields 
• Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies 
• A start-up mentality and ability to flex in a fast-paced and dynamic environment 
• Solid knowledge of app/website attribution, retention and analytics tools (e.g.: Appsflyer/Branch, Google Analytics, Clevertap/MoEngage) 
• Strong analytical skills and data-driven thinking What’s on offer: 
• Lead the performance marketing for a D2C brand in a never-before-done category 
• To be at the center of action in scaling the brand across the country successfully

• Should act as a technical resource for the Data Science team and be involved in creating and implementing current and future Analytics projects like data lake design, data warehouse design, etc.
• Analysis and design of ETL solutions to store/fetch data from multiple systems like Google Analytics, CleverTap, CRM systems etc.
• Developing and maintaining data pipelines for real time analytics as well as batch analytics use cases.
• Collaborate with data scientists and actively work in the feature engineering and data preparation phase of model building
• Collaborate with product development and dev ops teams in implementing the data collection and aggregation solutions
• Ensure quality and consistency of the data in Data warehouse and follow best data governance practices
• Analyse large amounts of information to discover trends and patterns
• Mine and analyse data from company databases to drive optimization and improvement of product development, marketing techniques and business strategies.\

• Bachelor’s or Masters in a highly numerate discipline such as Engineering, Science and Economics
• 2-6 years of proven experience working as a Data Engineer preferably in ecommerce/web based or consumer technologies company
• Hands on experience of working with different big data tools like Hadoop, Spark , Flink, Kafka and so on
• Good understanding of AWS ecosystem for big data analytics
• Hands on experience in creating data pipelines either using tools or by independently writing scripts
• Hands on experience in scripting languages like Python, Scala, Unix Shell scripting and so on
• Strong problem solving skills with an emphasis on product development.
• Experience using business intelligence tools e.g. Tableau, Power BI would be an added advantage (not mandatory)

At smallcase, our mission is to change how India invests. We develop delightful, simple & transparent investment products and experiences for individuals to invest in stocks & ETFs. Over 3 million investors use our apps and products on a monthly basis.

In the last 5 years, we have orchestrated a fast-growing ecosystem of 300+ large, fast-growing and ambitious brands in the capital markets ecosystem by building a unique technology platform & API layer. We are a young, innovative team of 250 headquartered in Bangalore, yet operate in a remote-first way.

Smallcase is backed by world-class investors including funds like Sequoia Capital, Blume Ventures, Faering Capital, Premji Invest, institutions like Amazon, HDFC Bank and notable individuals including Hemendra Kothari (DSP), Nithin Kamath (Zerodha), Kunal Shah (CRED), Tanmay Bhat.

About the role

As a Senior Product Analyst, you’ll be the analytics expert of the team, responsible for providing insights from data. Your recommendations would help engineering & product teams make data-driven decisions.

Responsibilities

• Exploring data to find actionable insights and make product recommendations through funnels, cohort analysis, long-term trends, user segmentation, regression models, and more.
• Identify opportunities that directly impact and help in the betterment of user experience or business goals
• Establish correlation & causation of different events in the user journey
• Setting up, analyzing, and promoting good practices for A/B or multivariate experiments.
• Use statistical methods to analyze data and generate useful business reports.
• Manage integrations like Google Analytics, Mixpanel, CleverTap, and Intercom
• Working with engineering to implement, document, validate, and monitor our logging of metrics.

Requirements

• Understanding of different kinds of experiments- AB testing, multivariate, etc
• Understanding of popular analytics frameworks
• Experience working with tools like Mixpanel, Google Analytics, Clevertap, etc.
• You are a self-starter: You drive projects with minimal guidance and focus on high-impact work.
• Strong communicator: You effectively synthesize, visualize, and communicate your ideas to others.
• You are a critical thinker, self-aware, and use the available data to make decisions.
• You work effectively with teammates and win credibility quickly.

Good to have

• 2 to 4 yrs experience as a Product Analyst or Product Manager
• Experience working with MongoDB.
• Fluency in SQL/NoSQL.

Culture at Smallcase

We are not just building a business - we are making a long-lasting impact both in the wealth & assets landscape with our unique technology & expanding ecosystem. Over the last 5 years - our team, products, and platforms have grown - and so have our ambitions. Innovation remains at the heart of what we do. Our other core values are transparency, integrity & long term thinking.

Our key asset has always been our people, and we empower individuals to build and do some of their best work in their lifetimes at Smallcase. Flexibility, ownership and constant feedback loops are some of the ways we keep evolving the working environment and that reflects in one of the highest employee NPS scores in the industry.

What you need to have:

• 2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background
• 2+ years experience in maintenance & management of CRM platforms (customer.io/CleverTap experience is required)
• MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company
• Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud.
• Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc.
• Excellent written and verbal communication skills
• Prior startup experience is a plus    

As a Customer Retention & Market Automation Manager, you will play a key role in driving & growing our mobile app & website’s engagement and retention metrics. You will be collaborating with Product Managers, Designers, Growth Marketers, Engineers & Customer Success Managers. You will run various messaging experiments on multiple channels like notifications, SMS, Email, Whatsapp.

Our ideal candidate will have strong analytical and problem solving skills, led or managed teams, and have understanding of engagement tools like Moengage, Clevertap or Webengage. We love people who are humble and collaborative with hunger for excellence.

• Create omni-channel (push notifications, Whatsapp, In-app prompts, SMS, Email etc) marketing campaigns & journeys based on different user segments to drive user acquisition, activation, engagement & retention.
• Define AARRR KPIs and Optimize them with CleverTap multi-channel journeys by continuously performing A/B tests. Drive increased engagement & retention.
• Be responsible for and own execution, monitoring and measurement of marketing campaigns and their success. Collaborate with designers & Content creators to get graphic/text content.
• Compile regular reports of campaign performance and results, collaborate with analyst to monitor and review past campaigns and journeys.
• Improve new campaigns using data and feedback from existing and previous projects.
• Create detailed and diverse user-segments to identify high, medium & low activity cohorts. Create communication & content strategies to increase the size of high-activity cohorts.
• Analyze website & mobile traffic, create user journeys & campaigns to enable cross-channel product experience and marketing.

• Bachelor’s Degree in Computer Science, Engineering or any other related field.
• 2+ years of experience in creating mobile/web application journeys & campaigns on tools like moengage, clevertap etc.
• In-depth knowledge & hands on experience of digital analytics software like Zoho Page Sense, Google Analytics, CleverTap, Branch, Firebase, Facebook Analytics.
• Excellent copy writing skills to produce high quality copies for marketing campaigns and journeys.

Soft Skills:

• Ability to prioritize and manage multiple milestones and projects efficiently.
• Team spirit, good time-management skills, strong communication skills to collaborate with various stakeholders.
• Detail oriented, advanced problem solving skills with customer-centric approach.

• Create & Manage dashboards on various Mobile & web tools like Clevertap, Branch, Google Analytics, Zoho Page Sense, Firebase, and other data tools that marketing and product teams use on a daily basis.
• Create richer & holistic (collating multiple data sources/platforms) dashboards and reports on Tableau & Metabase for Product, Marketing & Business teams.
• Improve dashboards & set up alert systems on Sentry, Firebase, GA for product & technology teams to timely catch fatal crashes, errors.

Deliver data-backed insights & periodic analysis reports

• Perform deep data analysis to identify issues, trends, opportunities, and improvements possible in Acquisition, Activation, Transactions, Conversion Ratios & other driving product metrics. Present findings to product, marketing, and business stakeholders.
• Perform analysis to assess the success of ongoing product initiatives, provide insights to product managers & designers to iterate product features and flows.
• Create & Track product and marketing funnels to identify growth opportunities and problem areas. Collaborate with PMs and Designers to discover underlying reasons for drop points. Analyze Funnel, Cohort, Trends, LTV, DAU, MAU, Retention & user behavior using data & help teams make data-driven decisions.

Define measurement & success criteria for experiments, new features, and A/B tests.

• Collaborate with Product Manager to design, execute and analyze A/B tests, define target KPIs & control segments.
• Help Product Managers define success criteria and measurement standards for new features and product offerings.
• Ensure technical setup is there to MONITOR important KPIs and collect custom events data. Define custom events & properties to be tracked on Clevertap, GA, Zoho Page Sense.

Drive increased engagement & retention using Clevertap

• Define AARRR KPIs and Optimize them with CT multi-channel journeys by continuously performing A/B tests.
• Create detailed and diverse user segments to identify high, medium & low activity cohorts. Create strategies to increase the size of high-activity cohorts.
• Analyze website & mobile traffic, create user journeys & campaigns to enable cross-channel product experience and marketing.

Manage, Mentor & lead Product Analytics

• Act as an Analytics Subject Matter Expert in the team. Train, hire, and manage a team of analysts. Setup collaborative processes & management practices to help teams achieve important analytics goals.
• Assist the Product stakeholders to make data-driven decisions to achieve short and long-term goals relating to product growth.
• Collaborate & hire analysts to improve the overall product analysis capabilities.
• Research and be updated with upcoming technologies and trends in digital product analytics.
  
  

Experience

• Bachelor’s Degree in Computer Science, Engineering or any other related field.
• 4+ years of experience in mobile/web application analytics, business analytics, must have led or managed a team before.

Technical Skills

• In-depth knowledge & hands-on experience of digital analytics software like Zoho Page Sense, Google Analytics, CleverTap, Branch, Firebase, Facebook Analytics.
• Expertise in dash-boarding tools like Tableau, Metabase, and Excel.
• Experience with data warehousing concepts and ETL development and tools
• Fetching and manipulating large data sets using SQL / Hive.
• Analyzing and visualizing large data sets: R / python.

Soft Skills

• Ability to prioritize and manage multiple milestones and projects efficiently.
• Team spirit, good time-management skills, strong communication skills to collaborate with various stakeholders.
• Detail-oriented, advanced problem-solving skills with customer-centric approach.

About MX Player:

MX Player is the world’s #1 entertainment app offering viewers high-quality, digital-first content. With an install base of more than 2 billion – it is the largest entertainment platform in the world, present on 1 out of every 2 smartphones in the world. MX Player provides over 100,000 hours of premium video, best-in-class hyper-casual games, music streaming, and more - across 10 Indian languages along with acclaimed & award-winning MX Original Series.

Key Responsibilities:

1. Communicating the key findings to the stakeholders and inculcating the growth inferences and the content strategies
2. Applying expertise in data to see beyond the numbers and understand how users interact with core product and content exploitation in OTT/short videos
3. Designing experiments and evaluating them through relevant KPIs
4. Building dashboards to monitor KPIs of different verticals (content, marketing, sales, revenue, management, etc)
5. Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in product & across different verticals
6. Defining key metrics of content strategy and growth and identifying ways to improve them