Customer Retention Manager
at Indian multinational consumer goods company providing consu
Company Overview:
It is one of India’s leading consumer products companies in the global beauty and wellness space.
Has a turnover of Rs. 73.3 billion (USD 1.05 billion) through its products sold in India and chosen markets in Asia and Africa.
Its portfolio of brands include Parachute, Parachute Advansed, Saffola, Saffola FITTIFY Gourmet, Coco Soul, True Roots, Hair & Care, Nihar Naturals, Livon, Kaya Youth O2, Set Wet, Set Wet Studio X, Revive and Mediker
Role Description for Customer Retention Manager (DTC):
Role in a brief:
What will you do?
As Customer Retention Manager, you will own end to end planning & execution of various CRM channels (Email, Notification, SMS, etc.) along with the help of team members. You will drive initiatives to engage users of the brands.
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Responsible for strategizing and executing marketing automation, segmentation, and complex workflow builds to drive growth, engagement, and retention throughout the customer journey.
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Complete ownership of engagement, retention, and reactivation funnel and marketing activities and focus on improving product metrics (DAU, MAU, Retention, etc)
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Developing Strategies for Improving Direct Marketing Channels with Impactful Retention Strategies.
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Develop the CRM strategy for reactivation to drive and maintain a constant retention rate across all categories.
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Drive all marketing automation activities to develop and execute end-to-end user journeys from onboarding to reactivation.
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Work closely with product, UX/design engineering to enable Growth and Merchant marketing initiatives to drive bottom-line conversion.
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Responsible for creating monthly/quarterly plans for critical retention metrics (Repeat Rate, Activation Rate, Resurrection Rate) and ensuring the achievement of the same
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Help strengthen data-led thinking and lead the development of customer intelligence frameworks (Churn prediction, Most Valuable Customer, etc) across the retention charter
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Work on customer segmentation strategies to deliver personalized campaigns to reduce churn & reactivate churned users
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Lead the reporting, monitoring, tracking for all CLM initiatives
What will you bring to the table:
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Well-versed with one or more CRM and marketing automation tools such as Netcore Cloud, CleverTap, WebEngage, MoEngage, etc.
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Should have strong analytical skills and a data-driven problem-solving approach.
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Should be able to strategize and execute campaigns and link them to the organizational goals
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Familiarity with major digital marketing channels and tools
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Minimum 3 years of experience in Retention Marketing / Growth roles
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Prior Startup experience
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Prior demonstrated excellence in previous roles
Experience bracket – 3+yrs in customer retention marketing & growth marketing
Shubham Vishwakarma
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Must-Have:
• 5 years of experience in Salesforce
• 2+ years of experience in Salesforce Vlocity
• Experience working with Lightning org is a must.
• Should be able to perform with minimal guidance from Lead developers.
• Should be able to guide their offshore peers when needed.
Preferred:
• Preferably candidates who have Salesforce CPQ and CLM
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• Experience with other technologies such as .NET, MuleSoft, MS SQL Server, and Oracle is a plus.
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Job Overview
We are seeking a Renewal Specialist to join our team at BD Software Distribution Pvt. Ltd. This role involves managing the renewal process for our software solutions and ensuring customer satisfaction. The ideal candidate should have 1 to 3 years of experience in a similar role, strong communication skills, and a customer-centric approach. This is a full-time position based in Navi Mumbai, Maharashtra, India.
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1 to 3 years of experience in a Renewal Specialist or similar role
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Ability to build and maintain relationships with customers
Strong problem-solving and negotiation skills
Ability to work collaboratively in a cross-functional team environment
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C#* B.E. , B.Tech ,MCA or other equivalent engineering degree
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Experience in any one of the Integration tool, Dell Boomi, Mulesoft and Informatica.
Required at least one Certification on any Integration Tool
JavascriptHTML/CSS
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Full Stack Developer - Averlon