
Customer Retention Manager
at Indian multinational consumer goods company providing consu
Company Overview:
It is one of India’s leading consumer products companies in the global beauty and wellness space.
Has a turnover of Rs. 73.3 billion (USD 1.05 billion) through its products sold in India and chosen markets in Asia and Africa.
Its portfolio of brands include Parachute, Parachute Advansed, Saffola, Saffola FITTIFY Gourmet, Coco Soul, True Roots, Hair & Care, Nihar Naturals, Livon, Kaya Youth O2, Set Wet, Set Wet Studio X, Revive and Mediker
Role Description for Customer Retention Manager (DTC):
Role in a brief:
What will you do?
As Customer Retention Manager, you will own end to end planning & execution of various CRM channels (Email, Notification, SMS, etc.) along with the help of team members. You will drive initiatives to engage users of the brands.
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Responsible for strategizing and executing marketing automation, segmentation, and complex workflow builds to drive growth, engagement, and retention throughout the customer journey.
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Complete ownership of engagement, retention, and reactivation funnel and marketing activities and focus on improving product metrics (DAU, MAU, Retention, etc)
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Developing Strategies for Improving Direct Marketing Channels with Impactful Retention Strategies.
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Develop the CRM strategy for reactivation to drive and maintain a constant retention rate across all categories.
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Drive all marketing automation activities to develop and execute end-to-end user journeys from onboarding to reactivation.
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Work closely with product, UX/design engineering to enable Growth and Merchant marketing initiatives to drive bottom-line conversion.
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Responsible for creating monthly/quarterly plans for critical retention metrics (Repeat Rate, Activation Rate, Resurrection Rate) and ensuring the achievement of the same
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Help strengthen data-led thinking and lead the development of customer intelligence frameworks (Churn prediction, Most Valuable Customer, etc) across the retention charter
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Work on customer segmentation strategies to deliver personalized campaigns to reduce churn & reactivate churned users
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Lead the reporting, monitoring, tracking for all CLM initiatives
What will you bring to the table:
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Well-versed with one or more CRM and marketing automation tools such as Netcore Cloud, CleverTap, WebEngage, MoEngage, etc.
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Should have strong analytical skills and a data-driven problem-solving approach.
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Should be able to strategize and execute campaigns and link them to the organizational goals
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Familiarity with major digital marketing channels and tools
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Minimum 3 years of experience in Retention Marketing / Growth roles
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Prior Startup experience
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Prior demonstrated excellence in previous roles
Experience bracket – 3+yrs in customer retention marketing & growth marketing

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We are looking for a skilled professional with:
- 7+ years of overall experience, including minimum 5 years in Computer Vision, Machine Learning, Deep Learning, and algorithm development.
- Proficiency in Data Science and Data Analysis techniques.
- Hands-on programming experience with Python, R, MATLAB or Octave.
- Experience with AI frameworks like TensorFlow, PySpark, Theano, and libraries such as PyTorch, Pandas, NumPy, etc.
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- Fast learner with strong problem-solving abilities
- Innovative thinking and approach
- Excellent communication skills
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- Exposure to or experience with international work environments
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What does the role look like?
We are looking for a high-energy, detail-oriented, and technically-savvy Quality Assurance Engineer (QAE). Should be an excellent individual contributor capable of understanding and driving test execution with minimal help. Who can work towards understanding application performance, functionality, and features to great depth enabling them to report issues, take ownership and drive them to closure.
What will you be doing?
Develop and execute automated tests and test plans
Efficiently execute test cases across all functional areas of the products(API and App)
Review product user interface for conformity to design guidelines
Find, isolate, document, regress, and track bugs through resolution
Interpret and report testing results, and be a vocal proponent for quality in every phase of the development process
Work with Engineering and product to understand the overall product requirements and technical architecture and how each feature is implemented
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Evaluating and integrate open source and in house developed toolsets
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Bachelor/Master degree in CS or related field from a reputed college
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Strong knowledge of QA methodologies, testing frameworks and tools
Demonstrated experience in test planning, test design, test execution and reporting.
Excellence in technical communication with peers and non-technical partners.
Understanding & experience with software design pattern, restful APIs and microservice architecture
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What is the role?
Xoxoday is looking for an AVP of Empuls product. Empuls is an employee engagement SaaS platform focussed on USA & EMEA markets. The Empuls product is going through a 10X to 100X growth journey and we are looking for a seasoned product professional who has experience of taking products from 10X to 100X growth journeys. This role ll report to the CTO of the Empuls product.
As an AVP Product you will be responsible for the product roadmap, product metrics, feature details, designs and GTM, . This includes defining and prioritizing product roadmap, listening to customers, creating business requirements, driving functional requirements, driving this through development teams, and getting the go-to-market for various product features.
To read more about the kind of qualities we are looking for in this role, please check this link -https://a16z.com/2012/06/15/good-product-managerbad-product-manager/"> https://a16z.com/2012/06/15/good-product-managerbad-product-manager/
Key Responsibilities
- Develop business cases for each product feature to demonstrate feasibility including target pricing and margin, addressable and realizable market, SWOT analysis, RICE metrics and go to market.
- Solve customer problems and build functional, technical, and design specifications for the solution.
- Map the user journey for various customer profiles - simplify and bring more structure and clarity to problem statements which translate into product solutions.
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- Help define the value proposition of the product for the sales team and work closely with the sales-marketing team for GTM and SaaS revenues.
What are we looking for?
- An enthusiastic individual with 8+ years of product management function in a product or SaaS company.
- Have experience in leading product management of fast-growing products (or) major modules of fast large products (or) been an entrepreneur in the past.
- Strong desire to disrupt, re-invent, and optimize existing processes to build next-generation Enterprise solutions.
- We'll look forward to the technical skills required for a product role along with the soft skills required to manage multiple stakeholder roles.
- Candidates should have strong experience in problem solving, UI/UX, analytics, team management, customer success & sales enablement.
- Candidates from HR Tech, rewards, and employee benefits experience will be preferred.
- Candidates from IIM, IIT, NIT, BITS, NSIT, and other premier engineering colleges will be preferred.
- Experience in managing onboarding, customer success, and support functions preferred.
What can you look for?
Challenging opportunity, tough problems, and a very good growth path. An excellent opportunity to work with a team of highly talented young professionals. We also offer a competitive salary and a whole load of benefits to make your stay enjoyable with Xoxoday.
Whom will you work with?
You will closely work with technology, design, sales and customer care teams. You will report to the CTO of Empuls. You will provide constant updates to the stakeholders of the product.
About Xoxoday
Xoxoday is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund, Xoxoday offers a suite of three products - Plum, Empuls, and Compass. Xoxoday works with more than 3500 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Xoxoday is a 400+ strong team with four global offices in Bangalore, San Francisco, Dublin, Singapore, Dubai.
Way forward
We look forward to connecting with you. Once we review your resume, the next step will be a discovery call followed by detailed interview rounds. There will be three rounds of interviews. We will prefer candidates who are located in Bangalore and ready to work in hybrid work arrangements (partly in office, partly WFH).

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