Customer Retention Manager
at Indian multinational consumer goods company providing consu
Company Overview:
It is one of India’s leading consumer products companies in the global beauty and wellness space.
Has a turnover of Rs. 73.3 billion (USD 1.05 billion) through its products sold in India and chosen markets in Asia and Africa.
Its portfolio of brands include Parachute, Parachute Advansed, Saffola, Saffola FITTIFY Gourmet, Coco Soul, True Roots, Hair & Care, Nihar Naturals, Livon, Kaya Youth O2, Set Wet, Set Wet Studio X, Revive and Mediker
Role Description for Customer Retention Manager (DTC):
Role in a brief:
What will you do?
As Customer Retention Manager, you will own end to end planning & execution of various CRM channels (Email, Notification, SMS, etc.) along with the help of team members. You will drive initiatives to engage users of the brands.
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Responsible for strategizing and executing marketing automation, segmentation, and complex workflow builds to drive growth, engagement, and retention throughout the customer journey.
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Complete ownership of engagement, retention, and reactivation funnel and marketing activities and focus on improving product metrics (DAU, MAU, Retention, etc)
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Developing Strategies for Improving Direct Marketing Channels with Impactful Retention Strategies.
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Develop the CRM strategy for reactivation to drive and maintain a constant retention rate across all categories.
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Drive all marketing automation activities to develop and execute end-to-end user journeys from onboarding to reactivation.
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Work closely with product, UX/design engineering to enable Growth and Merchant marketing initiatives to drive bottom-line conversion.
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Responsible for creating monthly/quarterly plans for critical retention metrics (Repeat Rate, Activation Rate, Resurrection Rate) and ensuring the achievement of the same
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Help strengthen data-led thinking and lead the development of customer intelligence frameworks (Churn prediction, Most Valuable Customer, etc) across the retention charter
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Work on customer segmentation strategies to deliver personalized campaigns to reduce churn & reactivate churned users
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Lead the reporting, monitoring, tracking for all CLM initiatives
What will you bring to the table:
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Well-versed with one or more CRM and marketing automation tools such as Netcore Cloud, CleverTap, WebEngage, MoEngage, etc.
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Should have strong analytical skills and a data-driven problem-solving approach.
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Should be able to strategize and execute campaigns and link them to the organizational goals
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Familiarity with major digital marketing channels and tools
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Minimum 3 years of experience in Retention Marketing / Growth roles
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Prior Startup experience
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Prior demonstrated excellence in previous roles
Experience bracket – 3+yrs in customer retention marketing & growth marketing
Shubham Vishwakarma
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By submitting my documents for the recruitment process, I agree that my data will be processed for the purpose of the recruitment process and stored for an additional 6 months after the process is completed. Without your consent, we unfortunately cannot consider your documents for the recruitment process. You can revoke your consent at any time. Further information on how we process your data can be found in our privacy policy at the following link: https://tvarit.com/privacy-policy/
Durch das Abschicken meiner Unterlagen für den Rrecruitingprozess erkläre ich mich damit einverstanden, dass meine Daten zum Zweck des Recruitingprozesses verarbeitet und nach Abschluss des Recruitingprozesses für weitere 6 Monate gespeichert werden. Ohne dein Einverständnis können wir deine Unterlagen für den Rrecruitingprozess leider nicht berücksichtigen. Du kannst dein Einverständnis jederzeit widerrufen. Weitere Informationen, wie wir deine Daten verarbeiten findest du in unserer Datenschutzerklärung unter folgendem Link: https://tvarit.com/privacy-policy/
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Our client is an Indian D2C brand in Fashion & Accessories.
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• Developing the HR agenda.
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Annual job salary: The annual job salary mentioned in this posting is a default number taken by cutshort and is inaccurate. <Not mentioned/ disclosed by Rivos>
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Interested folks with 3+ years of experience to 20 years of experience into Silicon DFT, Please reach out to the Recruiter Deepa Savant to learn more about the job and discuss details.
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon