Customer Retention Manager
at Indian multinational consumer goods company providing consu
Company Overview:
It is one of India’s leading consumer products companies in the global beauty and wellness space.
Has a turnover of Rs. 73.3 billion (USD 1.05 billion) through its products sold in India and chosen markets in Asia and Africa.
Its portfolio of brands include Parachute, Parachute Advansed, Saffola, Saffola FITTIFY Gourmet, Coco Soul, True Roots, Hair & Care, Nihar Naturals, Livon, Kaya Youth O2, Set Wet, Set Wet Studio X, Revive and Mediker
Role Description for Customer Retention Manager (DTC):
Role in a brief:
What will you do?
As Customer Retention Manager, you will own end to end planning & execution of various CRM channels (Email, Notification, SMS, etc.) along with the help of team members. You will drive initiatives to engage users of the brands.
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Responsible for strategizing and executing marketing automation, segmentation, and complex workflow builds to drive growth, engagement, and retention throughout the customer journey.
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Complete ownership of engagement, retention, and reactivation funnel and marketing activities and focus on improving product metrics (DAU, MAU, Retention, etc)
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Developing Strategies for Improving Direct Marketing Channels with Impactful Retention Strategies.
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Develop the CRM strategy for reactivation to drive and maintain a constant retention rate across all categories.
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Drive all marketing automation activities to develop and execute end-to-end user journeys from onboarding to reactivation.
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Work closely with product, UX/design engineering to enable Growth and Merchant marketing initiatives to drive bottom-line conversion.
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Responsible for creating monthly/quarterly plans for critical retention metrics (Repeat Rate, Activation Rate, Resurrection Rate) and ensuring the achievement of the same
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Help strengthen data-led thinking and lead the development of customer intelligence frameworks (Churn prediction, Most Valuable Customer, etc) across the retention charter
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Work on customer segmentation strategies to deliver personalized campaigns to reduce churn & reactivate churned users
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Lead the reporting, monitoring, tracking for all CLM initiatives
What will you bring to the table:
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Well-versed with one or more CRM and marketing automation tools such as Netcore Cloud, CleverTap, WebEngage, MoEngage, etc.
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Should have strong analytical skills and a data-driven problem-solving approach.
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Should be able to strategize and execute campaigns and link them to the organizational goals
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Familiarity with major digital marketing channels and tools
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Minimum 3 years of experience in Retention Marketing / Growth roles
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Prior Startup experience
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Prior demonstrated excellence in previous roles
Experience bracket – 3+yrs in customer retention marketing & growth marketing
Shubham Vishwakarma
Full Stack Developer - Averlon
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Designation: Creative Designer
● Location: Bandra West, Mumbai, India
● Position Type: Full-time, Permanent
Company Description
Brown Living (www.brownliving.in) is a platform focused on making Sustainable Living Easy, Accessible, and Affordable. As India's first plastic-free marketplace, we promote a sustainable and earth-friendly lifestyle. Our team curates a wide range of everyday-use products that are
ethically sourced and promote minimal waste. We support artisan groups and sustainable brands dedicated to creating a positive environmental impact. Through our platform, we are building India's largest ecosystem for sustainable living and empowering artisans, women entrepreneurs, and innovators to combat plastic pollution.
Key Responsibilities:
1. Creative Design & Strategy:
a. Conceptualize, strategize, and execute end-to-end design solutions for all marketing campaigns, ensuring alignment with brand objectives.
b. Develop creative assets including 2D, 3D designs, and motion graphics
(gifs, video edits) across various platforms.
c. Design emailers, newsletters, brochures, social media creatives, ad
creatives, and all marketing collaterals ensuring consistency and
alignment with brand guidelines.
d. Collaborate closely with the marketing team to design visually compelling assets that effectively communicate the brand’s message across all digital channels.
2. Website & UI/UX Design:
a. Design and maintain website UI, ensuring an intuitive and seamless user experience.
b. Conduct periodic UX reviews and provide actionable insights for
improvements.
c. Work closely with the tech team to implement UI/UX changes and
enhancements that drive user engagement and conversions.
3. Brand Management:
a. Manage and maintain Brown Living’s brand image and messaging across all platforms globally.
b. Ensure all creative outputs align with the brand’s ethos and guidelines,
maintaining a consistent and cohesive brand presence.
c. Create and maintain a brand asset library, ensuring all teams have access to up-to-date creative assets.
4. Campaign Planning & Execution:
a. Plan and execute multi-channel marketing campaigns, working in
tandem with internal teams and external agencies.
b. Develop comprehensive communication design strategies for various
digital platforms, ensuring that campaigns are creative, innovative, and
effective.
c. Track and analyze campaign performance, making data-driven
adjustments to strategies and creatives as needed.
d. Lead the creative process from concept to final execution, ensuring
deadlines and quality standards are met.
5. Market Research & Insights:
a. Conduct thorough market research to understand customer needs,
preferences, and trends.
b. Translate customer insights into compelling design strategies that
resonate with the target audience.
c. Stay updated with industry trends and best practices in design and digital marketing to continually refine and improve design strategies.
6. Collaboration & Communication:
a. Work collaboratively with the marketing, product, and tech teams to
ensure seamless execution of campaigns and projects.
b. Provide creative direction and guidance to junior designers, freelancers,
and external agencies, ensuring that all creative work aligns with brand
standards.
c. Communicate design concepts and strategies effectively to stakeholders, providing clear rationale and direction.
7. Continuous Improvement:
a. Regularly review and assess the effectiveness of creative strategies,
making necessary adjustments to improve outcomes.
b. Experiment with new design tools, techniques, and formats to keep
Brown Living’s creative output fresh and engaging.
c. Drive innovation in the design process, constantly seeking ways to
improve efficiency, creativity, and impact.
Key Result Areas (KRA):
1. Design Quality & Consistency:
a. Ensure all creative outputs are of high quality, align with brand guidelines, and are delivered on time.
b. Maintain a consistent brand image across all digital and offline platforms.
2. Campaign Effectiveness:
a. Measure the success of marketing campaigns through KPIs such as
engagement rates, click-through rates, and conversion rates.
b. Adjust design strategies based on performance data to optimize future
campaigns.
3. UI/UX Enhancement:
a. Improve website user engagement and experience through regular UX
reviews and design enhancements.
b. Increase conversion rates and reduce bounce rates by implementing
effective UI/UX strategies.
4. Brand Growth & Awareness:
a. Contribute to the growth of Brown Living’s brand awareness and
reputation through impactful design and communication strategies.
b. Ensure a positive and consistent global brand presence across all
marketing channels.
5. Innovation & Experimentation:
a. Continuously explore and implement new design trends, tools, and
technologies to keep the brand’s creative output innovative and ahead of
the curve.
b. Introduce at least two new creative approaches or tools each quarter to
improve campaign effectiveness.
6. Collaboration & Communication:
a. Foster effective collaboration between the design team and other
departments, ensuring clear communication and smooth workflow.
b. Provide timely and constructive feedback to junior designers and external agencies, ensuring high standards are maintained.
Qualifications:
1. Bachelor’s degree in Graphic Design, Visual Communication, or a related field.
2. 3-5 years of experience in creative design, with a strong portfolio showcasing work across various media including 2D, 3D, video, and digital platforms.
3. Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Figma, Sketch, etc.
4. Strong understanding of UI/UX principles and experience in website design and optimization.
5. Excellent communication and collaboration skills.
6. Ability to work in a fast-paced environment and manage multiple projects simultaneously.
7. A keen eye for detail and a passion for sustainability and mindful living.
Join us at Brown Living and be part of a mission-driven company that’s changing the way the world thinks about sustainable consumption.
How to Apply:
Interested candidates can apply online via the job application form available here - https://docs.google.com/forms/d/e/1FAIpQLSdgb8MMrZX0STJb1Nt63jizdYccAxTQWbAmFAt4YcoAJBJlmg/viewform
Read More:
1. Website - https://brownliving.in/
2. About Brown Living’s Mission & Vision - https://brownliving.in/pages/about-us
3. Meet the Brown Living Team - https://brownliving.in/pages/our-team
4. Work with Us - https://brownliving.in/pages/work-with-us
5. The Brown Lens Curation Method - https://brownliving.in/pages/the-brown-lens
6. Brown Living’s Impact - https://brownliving.in/pages/our-impact-plastic-free-carbon-neutral-shopping
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Experience – 2 to 10 Years.
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HTML/CSSPosition Overview
Oracle Apex Engineer with good experience building reports using the latest versions of Oracle Apex
and experience in Apex Upgrade. Should have a good working knowledge of Oracle
Applications(R12).
Skills
1-2 end to end implementation/development project
Strong detail, quality, and solution orientation
5+ years of experience designing and implementing technical solutions that are aligned with
business strategy
5 years of applications development experience with Oracle APEX, Oracle SQL, PL/SQL
5+ years of Oracle APEX experience
5+ years experience in Oracle Databases
5+ years experience using PL/SQL
5+ years of JavaScript, HTML, CSS, and REST services
Oracle APEX 4.2 experience is a must and ability to Upgrade to higher versions
Ability to work on SQL performance issues
Ability to think critically and solve complex issues
Ability to work independently, while engaging the customer and providing information to the team
Strong ability to communicate both verbally and in writing with internal and external teams
Ability to prioritize across multiple projects and meet deadlines
Experience adapting in a dynamic work environment
Experience working in a customer-focused environment
Ability to troubleshooting issue
Proficiency in analysis, design, development, testing, implementation, and maintenance of
applications in Oracle Application Express (APEX).
Excellent conceptual knowledge of Oracle 11g.
Rich experience in writing SQL queries, Views, Materialized views, PL/SQL procedures, functions,
packages, triggers, cursors, collections, Ref cursor, cursor variables, System reference cursor,
Dynamic SQL.
Good knowledge of using PL/SQL Wrappers to protect the PL/SQL procedures and packages.
Google AnalyticsAbout The Role:
Our dream Digital Marketer will be responsible for executing a variety of tasks, including keeping our paid channels up-to-date and running plenty of experiments. This role demands a lot of research and frequent troubleshooting. You will need strong problem solving skills in an area where answers are rarely obvious!
Typical Daily Duties:
- Manage active campaigns, test and optimise
- Conduct keyword research and create audiences for targeting
- Work on the copy and creatives for the ads independently or in conjunction with our designers (e.g. image ads, banners, videos, etc.)
- Track KPIs to assess performance and pinpoint potential issues
- Find new opportunities to improve results
- Stay up to date with PPC (Pay per click)
Requirements
- Keyword Analysis
- On-Page Optimization
- Off Page Optimization
- SEO Tools
- Site Analysis
- Google Search Console
- Local Business SEO
- Job Type: Full-time
- Experience: 3+ year (Preferred)
- Excellent client servicing skills
- Computer proficiency
- Ability to interact with varied cultures
- Energetic, Confident, and Motivated & Self- driven
- Working Days: Mon to Fri and 1st, 3rd and 5th Sat off
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Our Client an E-commerce leader is looking for Customer Service Associate-International Chat Process
Job involves assisting customers in expediting orders and correcting post-sales problems primarily through mail, chat and phone in a fun and fast-paced environment.
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Javascriptnurture.farm is looking for an web developer who is eager to have an impact on the future of sustainable agriculture
around the globe.
Our Company
At nurture.farm, we are putting the farmer at the center of everything we do. We are building a more resilient and sustainable farming ecosystem by reducing risks and improving the quality of life for the farmers and their families through digitization of the farming life cycle, financial inclusion of the farming community, and affordable timely access to products, technologies, advisory and services. We are a technology-led organization, focused on bringing scalable and sustainable solutions to the farming ecosystem. We are a young entrepreneurial startup that wants to learn, create and adapt every day. We aspire to create a happy and productive workplace for our employees, that embodies respect and transparency in every part of the organization.
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- To build next-generation web applications that are efficient and modular.
- Work closely with designers to implement versatile front-end solutions and new features while pushing the limits of what a browser can do.
- Actively look into UI performance of the features which he/she will be developing and consider them during designing of the feature.
What we’re looking for
- B.Tech Computer Science, or similar field of study, or equivalent practical experience.
- Deep expertise in JavaScript, UI design patterns, and developer tools.
- Minimum 1yr of experience with libraries and frameworks such as React, etc.
- Extremely detail oriented to strive for pixel perfection across all browsers.
- Passionate about implementing elegant User Interfaces.
- Knowledge of patterns like Flux, Redux is a plus.
- Understanding of agritech domain and application of technology in farming (Preferable)
- Promoting business on social media for improving brand awareness and generating traffic through social media engagement
- Create and manage link building strategies, content marketing strategies, and social media presences
- Developing content calendars on a weekly and monthly basis for the company
- Use Google Analytics, Google AdWords, and other relevant sites
- Drive traffic to company pages
- Creating engaging social media content
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Developing graphics, video, and collaterals
- Analyzing popular social media platforms and using emerging social media tools to develop relationships with clients
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- In-depth working knowledge of Facebook, Twitter, Instagram, and Google+
- Experience with social media analytics, including Google Analytics and Facebook Insights
- Basic knowledge of Photoshop
- Must have a reach of a minimum of 10K followers on various social media platforms
- Strong working knowledge of marketing terms
- Must be self-motivated and open to learning and sharing new ideas
- Practical experience with social media campaigns
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.
Responsibilities
- Write and post technical job descriptions
- Source potential candidates on niche platforms, like https://resources.workable.com/tutorial/post-a-job-on-stackoverflow">Stack Overflow and Github
- Parse specialized skills and qualifications to screen IT resumes
- Perform pre-screening calls to analyze applicants’ abilities
- Interview candidates combining various methods (e.g. structured interviews, technical assessments and behavioral questions)
- Coordinate with IT team leaders to forecast department goals and hiring needs
- Craft and send personalized recruiting emails with current job openings to passive candidates
- Participate in tech conferences and meetups to network with IT professionals
- Compose job offer letters
- Onboard new hires
- Promote company’s reputation as a great place to work
- Conduct job and task analyses to document job duties and requirements
- Keep up-to-date with new technological trends and products
Requirements
- Proven work experience as a Technical Recruiter or https://resources.workable.com/recruiter-job-description" target="_blank">Recruiter
- Hands-on experience with various interview formats (e.g. https://resources.workable.com/phone-screening-interview-questions" target="_blank">phone, https://resources.workable.com/skype-interview-questions" target="_blank">Skype and https://resources.workable.com/tutorial/structured-interview-questions-guide" target="_blank">structured)
- Technical expertise with an ability to understand and explain job requirements for IT roles
- Familiarity with Applicant Tracking Systems and resume databases
- Solid knowledge of sourcing techniques (e.g. social media recruiting and Boolean search)
- Excellent verbal and written communication skills
About us
Job Description
- Liaise with clients and other stakeholders involved to determine and document the Scope of the project.
- Create project plans from the scope.
- Define the objectives, goals, timelines, and milestones.
- Track project plans to ensure milestones are met on a consistent basis.
- Work closely with the client POC / Project Manager, clients and the internal project team ensuring effective exchange of information so that the project is delivered on time and within budget.
- Draft proposals for existing clients (addendum or additional scope) and new clients (RFP’s).
- Work closely with the management team to improve existing processes. Provide support to Business Development efforts and build long term relationships with both new and existing clients.
- Communicate project status with management, team members and other stakeholders on an ongoing basis. Manage changes to the scope, schedule, costs, and timelines for the project.
- Be responsible for reporting to the management of the health and profitability of the project.
Requirements
- Being able to comprehend project financials, profit and loss, and the ability to create and adhere to a project budget.
- Furthermore, learning to lead is essential. Communicating clearly (face-to-face and in writing) and resolving conflicts are just some of the particularly useful leadership skills.
- Finally, team-building skills are great to have, since a project manager qualifications doesn’t only guide a project—they’re responsible for their team. Motivating the team to communicate and collaborate, and boosting their morale, are tasks a project manager will likely find themselves doing.
Benefits
Data Science
Machine Learning (ML)
R ProgrammingPython- B.Tech/MTech from tier 1 institution
- 8+years of experience in machine learning techniques like logistic regression, random forest, boosting, trees, neural networks, etc.
- Showcased experience with Python, SQL and proficiency in Scikit Learn, Pandas, NumPy, Keras and TensorFlow/pytorch
- Experience of working with Qlik sense or Tableau is a plus
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon