
Lead - UX Research / Analytics (Customer Experience,App/Web)
at Technology Industry
Review Criteria
- Strong Lead – User Research & Analyst profile (behavioural/user/product/ux analytics)
- 10+ years of experience in Behavioral Data Analytics, User Research, or Product Insights, driving data-informed decision-making for B2C digital products (web and app).
- 6 months+ experience in analyzing user journeys, clickstream, and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, Firebase, or Amplitude.
- Experience in leading cross-functional user research and analytics initiatives in collaboration with Product, Design, Engineering, and Business teams to translate behavioral insights into actionable strategies.
- Strong expertise in A/B testing and experimentation, including hypothesis design, execution, statistical validation, and impact interpretation.
- Ability to identify behavioral patterns, funnel drop-offs, engagement trends, and user journey anomalies using large datasets and mixed-method analysis.
- Hands-on proficiency in SQL, Excel, and data visualization/storytelling tools such as Tableau, Power BI, or Looker for executive reporting and dashboard creation.
- Deep understanding of UX principles, customer journey mapping, and product experience design, with experience integrating qualitative and quantitative insights.
Preferred
- Ability to build insightful dashboards and executive reports highlighting user engagement, retention, and behavioral metrics; familiarity with mixed-method research, AI-assisted insight tools (Dovetail, EnjoyHQ, Qualtrics, UserZoom), and mentoring junior researchers
Job Specific Criteria
- CV Attachment is mandatory
- We have an alternate Saturday’s working. Are you comfortable to WFH on 1st and 4th Saturday?
Role & Responsibilities
Product Conceptualization & UX Strategy Development:
- Conceptualize customer experience strategies
- Collaborate with product managers to conceptualize new products & align UX with product roadmaps.
- Develop and implement UX strategies that align with business objectives.
- Stay up-to-date with industry trends and best practices in UX & UI for AI.
- Assist in defining product requirements and features.
- Use data analytics to inform product strategy and prioritize features.
- Ensure product alignment with customer needs and business goals.Develop platform blueprints that include a features and functionalities map, ecosystem map, and information architecture.
- Create wireframes, prototypes, and mock-ups using tools like Figma
- Conduct usability testing and iterate designs based on feedback
- Employ tools like X-Mind for brainstorming and mind mapping
Customer Journey Analysis:
- Understand and map out customer journeys and scenarios.
- Identify pain points and opportunities for improvement.
- Develop customer personas and empathy maps.
Cross-Functional Collaboration:
- Work closely with internal units such as UX Research, Design, UX Content, and UX QA to ensure seamless delivery of CX initiatives.
- Coordinate with development teams to ensure UX designs are implemented accurately.
Data Analytics and Tools:
- Utilize clickstream and analytics tools like Google Analytics, CleverTap, and Medallia to gather and analyse user data.
- Leverage data to drive decisions and optimize customer experiences.
- Strong background in data analytics, including proficiency in interpreting complex datasets to inform UX decisions.
Ideal Candidate
- Bachelor’s or Master’s degree in a relevant field (e.g., UX Design, Human-Computer Interaction, Computer Science, Marketing).
- 5+ years of experience in CX/UX roles, preferably in a B2C environment.
- Proficiency in analytics tools (Google Analytics, CleverTap, Medallia, Hotjar, etc).
- Strong understanding of wireframing and prototyping tools (Figma, XMind, etc).
- Excellent communication and collaboration skills.
- Proven experience in managing cross-functional teams and projects.
- Strong background in data analytics and data-driven decision-making.
- Expert understanding of user experience and user-centered design approaches
- Detail-orientation with experience and will to continuously learn, adapt and evolve
- Creating and measuring the success and impact of your CX designs
- Knowledge of testing tools like Maze, UsabiltyHub, UserZoom would be a plus
- Experienced in designing responsive websites as well as mobile apps
- Understanding of iOS and Android design guidelines
- Passion for great customer-focus design, purposeful aesthetic sense and generating simple solutions to complex problems.
- Excellent communication skills to be able to present their work and ideas to the leadership team.

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KPMG International Limited, commonly known as KPMG, is one of the largest professional services networks in the world, recognized as one of the "Big Four" accounting firms alongside Deloitte, PricewaterhouseCoopers (PwC), and Ernst & Young (EY). KPMG provides a comprehensive range of professional services primarily focused on three core areas: Audit and Assurance, Tax Services, and Advisory Services. Their Audit and Assurance services include financial statement audits, regulatory audits, and other assurance services. The Tax Services cover various aspects such as corporate tax, indirect tax, international tax, and transfer pricing. Meanwhile, their Advisory Services encompass management consulting, risk consulting, deal advisory, and other related services.
Form link for quicker response:https://forms.gle/HdQPqyWCirDUEgMv5
Job Description
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Education Qualification:
- Degree in finance, accounting, business administration, economics, law, or criminology
- Certified Anti-Money Laundering Specialist (CAMS), Certified Fraud Examiner (CFE), or Certified Compliance Officer (CCO)
Experience: 12-14 years
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- Liaison: Act as the main contact with QFCRA and other regulatory bodies.
- Incident Management: Investigate compliance breaches and take corrective actions.
- Provide support for cross border activities including jurisdictions where marketing materials and funds are being distributed
Money Laundering:
- AML Program: Implement and manage the firm’s Anti-Money Laundering and Anti-Terrorist Financing program.
- KYC & Monitoring: Oversee KYC and ongoing transaction monitoring, ensuring compliance with AML rules.
- Suspicious Activity Reporting: Identify and report suspicious transactions
- Staff Training: Ensure regular AML/CTF training for employees.
- Regulatory Liaison: Communicate with QFCRA on all AML/CTF-related matters.
- Audit & Testing: Conduct regular AML compliance audits and implement corrective measures where necessary.
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