5+ Market Automation Tools Jobs in India

Experienced Senior Functional Consultant with 7+ years of experience in Microsoft Dynamics 365 Marketing Automation.

Key Requirements:

• 7+ years of experience in MS Dynamics 365 Marketing Automation
• Expertise in Customer Segmentation, Real-Time Marketing & Personalization
• Strong experience in Email & Campaign Automation
• Hands-on knowledge of Power Automate for Marketing Workflows
• Proficiency in Data Analytics, Reporting (Customer Insights AI), and Customer Journey Orchestration
• Experience with Dynamics 365 Sales, Power BI, and Integration
• Self-management and accountability for SLAs & deliverables

Position Overview:

We are seeking a dynamic and ambitious Management Trainee to join our team as a Business Development professional specializing in marketing automation products and software services. This role will provide you with a unique opportunity to gain hands-on experience and develop a deep understanding of marketing automation solutions, while contributing to the growth and success of our organization. As a Management Trainee, you will receive comprehensive training and mentorship to develop your skills and knowledge in the field of business development.

Responsibilities:

1. Gain a deep understanding of our marketing automation product and software services, including their features, benefits, and applications.

2. Collaborate with the Business Development team to identify and qualify potential leads, converting them into potential opportunities.

3. Conduct market research to identify industry trends, competitor analysis, and customer needs to inform sales and marketing strategies.

4. Assist in the development and execution of lead generation campaigns, utilizing email marketing, social media, and content creation.

5. Contribute to the creation and delivery of sales presentations, proposals, and product demonstrations to potential clients.

6. Participate in sales meetings, trade shows, and industry events to represent the company and generate leads.

7. Build and maintain strong relationships with existing and potential clients to maximize customer satisfaction and retention.

8. Monitor and report on sales activities, performance metrics, and progress towards goals on a regular basis.

9. Collaborate closely with the Product Development team to provide feedback on customer requirements and contribute to product enhancements.

10. Continuously update your knowledge of marketing automation trends, industry best practices, and competitor offerings.

11. Travel internationally as required to meet with clients, attend conferences, and explore new business opportunities.

Qualifications:

1. MBA in Marketing or similar field

2. Computers at Bachelors. Understanding of programming is a plus but not mandatory.

3. Strong passion for technology, software services, and marketing automation.

4. Excellent communication and presentation skills, with the ability to effectively convey complex concepts to both technical and non-technical audiences.

5. Self-motivated and goal-oriented mindset, with a demonstrated ability to take initiative and work independently.

6. Strong analytical and problem-solving skills, with the ability to think strategically and make data-driven decisions.

7. Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

8. Proficiency in Microsoft Office Suite and CRM software.

9. Prior experience in business development, sales, or marketing is a plus, but not required.

Benefits:

1. Comprehensive training and mentorship program to develop your skills in marketing automation and business development.

2. Opportunity to work with a highly talented and collaborative team in a fast-growing industry.

3. Exposure to cutting-edge marketing automation technologies and software services.

4. Competitive salary package with performance-based incentives.

5. Health insurance, retirement plans, and other benefits as per company policy.

6. Ongoing learning and professional development opportunities.

Note: This job description is a general outline of responsibilities and qualifications. It may be subject to revisions or additions based on the evolving needs of the company.

• Plan & execute user acquisition and engagementcampaigns through paid marketing channels
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Thorough understanding and experience on media platformslike Google, Facebook etc.

• Work efficiently with our Creativeand Content teams to build content strategies

• Work closely with Analytics/Data Science team to build right personalized campaigns for different consumer segments.  

• Align with Product team and sales team for funnel improvement and tech related issues.  

• Manage campaign reports with good presentation skills.

• Potential user research, identification and testing new ideas/channels.

• Set the vision, roadmap, and direction for the Customer Data Platform
• Collaborate with stakeholders and different teams from the organization to collect data, identify gaps, and create functional requirements.
• Champion customer data platform workshops and user adoption.
• Planning & execution ofonline campaigns on Marketing Automation tools (like Webengage,Clevertap) which includes email, SMS, Push Notifications, inApp notification, Onsite Promotions, Users Journeys etc.
• Responsible for Post-Install Conversion rates, User Engagements across primary Lines of Businesses & Other Health Metrics
• Use Segmentation, Personalization & Dynamic Content to drive the Multi-Channel & Multi-Device Communication strategy via Marketing Automation Tool to enable scale
• Implementation of the Marketing Automation Tools(Webengage/clevertap) - A Single Cross Channel Unified Platform to handle Data Aggregation (Search, Transaction & Analytics driven)
• Reactivation of inactive user base through various online marketing channels
• Work closely with Tech, Product, & Revenue Team to execute Engagement/ Retention Activities
• Using marketing automation on Webengage/clevertap to build hyper personalized dynamic content campaigns basis real time user triggers

• NLU, Text, Speech, Image Processing
• Excited about Machine Learning and AI
• Want to work on a highly saleable, performance-optimized infrastructure that elastically handles customer needs
• Innovate, Design, and prototype solutions for Digital Assistant and Bots platform to handle heavy loads
• Build and maintain our platform and automation frameworks to ensure maximum uptime and predictability while preventing outages and service interruptions or degradations
• Analyze system failures and develop rapid response solutions to ensure such failures do not reoccur
• Work cross-functionally with product development, Product Management, Program Management and Cloud Infra operations teams
• Partner with Engineering to provide the infrastructure and services required to enable innovation
• Predict and provide notice of potential system vulnerabilities for current and future solutions and implementations. Provide specific recommendations and guidance to address such vulnerabilities
• Analyze, build and maintain all automation tools and processes to ensure the highest standards of reliability and robustness
• Fully understand our customer's service needs and ensure we meet these needs

Preferred Qualifications

• NLU, Text, Speech, Image Processing
• Excited about Machine Learning and AI
• Want to work on a highly saleable, performance-optimized infrastructure that elastically handles customer needs
• Innovate, Design, and prototype solutions for Digital Assistant and Bots platform to handle heavy loads
• Build and maintain our platform and automation frameworks to ensure maximum uptime and predictability while preventing outages and service interruptions or degradations
• Analyze system failures and develop rapid response solutions to ensure such failures do not reoccur
• Work cross-functionally with product development, Product Management, Program Management and Cloud Infra operations teams
• Partner with Engineering to provide the infrastructure and services required to enable innovation
• Predict and provide notice of potential system vulnerabilities for current and future solutions and implementations. Provide specific recommendations and guidance to address such vulnerabilities
• Analyze, build and maintain all automation tools and processes to ensure the highest standards of reliability and robustness
• Fully understand our customer's service needs and ensure we meet these needs
• No matter your role in our team, you will find yourself in an exciting and challenging environment where every person is empowered to show initiative, be outspoken, and be proactive and not reactive. Oracle is dedicated to the continual growth and development of its staff, striving constantly to strengthen our expertise as well as develop new skills. Our team is spread all around the world in four continents - we provide a full range of opportunities and challenges to apply your kills and grow your career in this new and exciting arena.