About Us
Heyo & MyOperator are India’s leading Conversational platforms, powering Call + WhatsApp engagement for over 40,000 businesses—including top brands like Lenskart, Astrotalk, and Caratlane. We’re a fast-growing SaaS company redefining how brands communicate at scale. With a hybrid work culture and a bias for action, we’re on the lookout for passionate creators ready to lead and own their craft.
Job Overview
We are looking for a Copy Lead—not just a great writer, but a strategic thinker who can shape, elevate, and unify our voice across all customer touchpoints. From ad copy that converts to landing pages that stick, you’ll own the words that move people. This role is part storyteller, part brand guardian, and all about impact.
Key Responsibilities
- Lead copy strategy across all growth and brand initiatives—performance campaigns, product launches, landing pages, ads, and more.
- Develop high-converting copy for Google, Meta, WhatsApp, and email campaigns—driven by user insights and performance data.
- Craft sharp, memorable messaging—taglines, product value props, one-liners, CTAs—that define and differentiate the brand.
- Collaborate cross-functionally with Product, Design, Performance Marketing, and Sales to align on messaging that drives real results.
- Review and guide the work of other writers/agencies to ensure tone, clarity, and consistency across the board.
- Leverage tools like Mixpanel and AI writers to optimize copy performance at scale and drive continuous experimentation.
- Own the brand voice and ensure it’s consistently reflected in every customer-facing asset—from website to drip campaigns.
Qualifications & Skills
- 4–6 years of experience in high-impact copywriting roles, preferably in SaaS, AI, or digital-first brands.
- A killer portfolio that shows your strength in performance + brand copywriting.
- Strong grasp of consumer psychology and the ability to translate insights into persuasive messaging.
- Experience running and interpreting A/B tests and optimizing for CTRs, signups, or conversions.
- Hands-on exposure to tools like Mixpanel, Google Analytics, or CRM/marketing automation platforms.
- Bonus: Familiarity with AI-assisted writing tools and prompt engineering.
Why Join Us?
- Own the voice of a leading SaaS brand—across India’s fastest-growing conversational platform.
- Work with a passionate and driven team across marketing, design, and product.
- Lead copy experiments that directly impact growth and business metrics.
- Shape how 40,000+ businesses hear, feel, and remember us.
Shubham Vishwakarma
Full Stack Developer - Averlon
About MyOperator - VoiceTree Technologies
About
MyOperator is India's cloud communications leader trusted by 10000+ businesses. MyOperator offers an omni-channel SAAS platform with:
- Cloud Call Center/ Contact Center Software
- WhatsApp API
- IVR and Toll-free Number
- Multi-store telephony
- Enterprise Mobility
MyOperator has been adopted by 10000+ businesses including IRCTC, Razorpay, Amazon, PwC, E&Y, Apollo and more.
MyOperator has been rated as a champion in India's cloud communications segment(Software Suggest), awarded for ease of use by Capterra and for exceptional customer service at UBS India BPO Conclave.
In 2022, MyOperator launched SMB focused conversation app Heyo Phone backed by super-angels Amit Chaudhary (Lenskart), Aakash Chaudhry(Aakash-Byjus)
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Web: http://www.theappideas.com/">www.http://www.theappideas.com/">theappideas.com
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