11+ Branding Jobs in Hyderabad | Branding Job openings in Hyderabad

Position Overview:

We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.

Key Responsibilities:

Branding:

Brand Strategy Development:

·      Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

·      Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

·      Oversee the creation and maintenance of brand guidelines for software products.

·      Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

·      Collaborate with designers and content creators to produce high-quality visual and written content.

·      Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

·      Develop a robust social media strategy to increase brand awareness and engagement for software products.

·      Create and manage a social media content calendar focused on software-related content.

Content Management:

·      Produce, curate, and manage published content across all social media platforms.

·      Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

·      Track and analyze social media metrics to measure campaign effectiveness.

·      Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

·      Develop and implement lead generation strategies to drive qualified leads to the sales team.

·      Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

·      Plan, execute, and optimize lead generation campaigns.

·      A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

·      Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

·      Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

·      Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

·      Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

·      Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

·      Engage with the audience through comments and community posts.

Analytics and Optimization:

·      Monitor YouTube analytics to track performance and identify areas for improvement.

·      Optimize video content for SEO and viewer retention.

Qualifications:

·      Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

·      Strong understanding of digital marketing principles and best practices in the software industry.

·      Excellent written and verbal communication skills.

·      Proficient in using social media management and analytics tools.

·      Creative thinker with strong problem-solving skills.

·      Ability to work independently and as part of a team.

Preferred Qualifications:

·      Familiarity with SEO and PPC advertising.

·      Previous experience in a similar role within the software or technology industry.

JOB Description

Job Title:         Marketing Manager  

Industry:         Services like Hospitality/Entertainment/ Events / Facilities Etc. 

 Roles and Responsibilities 

• Understanding of general Business and Marketing concepts.
• Prepare Marketing Plan and Budgets.
• Familiarity with social media, social networking, email marketing and other digital marketing platforms.
• Strong written and verbal communication skills.
• Prepare and deliver promotional presentations.

• Coordinate with Digital marketing agency for generating Analytics Report.
• Lead Generation.
• Perform necessary market research for the business units. 

• Understanding and execution of branding, branding guidelines and Corporate Communication.

Skills             

• Awareness of Digital Marketing Platforms and Distribution Channels.
• Verbal and Written Communication.
• SEO & SEM, Email campaigns, Google Ads.
• Exposure towards Branding and Market Campaigns is a must.

Position - Assistant Marketing Manager

Qualifications - MBA - Marketing from a reputed institute

Experience - 5 to 8 years

Skills -

• Strong written and verbal communication skills
• Understanding essential business and marketing concepts
• Should possess good interpersonal skills to work effectively in a team.
• Comfort with multi-tasking in a deadline-driven environment
• Proficiency with Microsoft Office (Microsoft Excel, Microsoft Word)
• Demonstrated experience with social media platforms (Facebook, Twitter, LinkedIn, Pinterest)

Job Responsibilities -

• Acting as marketing support to all the SBUs
• Perform necessary market research for the business units
• Prepare Marketing Plan and Budgets
• Organize and manage marketing collateral.
• Prepare and deliver promotional presentations  
• Develop and execute marketing campaigns.
• Compose and post online content on the company’s website and social media accounts 
• Lead Generation
• Maintaining and updating Key Account Databases
• Manage brand and marketing initiatives.
• Create reports on marketing performance.

Budget - 50,000/- to 60,000/- per month

Role: Associate - Employer Branding

Experience: 1-3 years

Location: Hyderabad

Technovert is not a typical IT services firm. We have to credit two of our successful products generating $2M+ in licensing/SaaS revenues which is rare in the industry.

We are Obsessed with our love for technology and the infinite possibilities it can create for making this world a better place. Our clients find us at our best when we are challenged with their toughest of the problems and we love chasing the problems. It thrills us and motivates us to deliver more. Our global delivery model has earned the trust and reputation of being a partner of choice.

We have a strong heritage built on great people who put customers first and deliver exceptional results with no surprises - every time. We partner with you to understand the interconnection of user experience, business goals, and information technology. It's the optimal fusing of these three drivers that delivers

Responsibilities:

• Drive Technovert’s Employee Value Proposition and talent attraction strategy externally and internally.
• Infuse human element into all communications to personify the brand and demonstrate an emotional connect with employees.
• Drive brand evangelists network internally by working in collaboration with Marketing, HR & Talent Acquisition leaders on employee branding, campaigns, programs, and events to boost pride amongst associates.
• Promote employee referral programs to foster referrals.
• Plan and execute campaigns to maintain the company's positioning on social media platforms like LinkedIn, Instagram, YouTube, and Facebook.
• Design email marketing campaigns to promote positive referrals on job portals like Glassdoor, Naukri and Ambition Box.
• Expand the company's online presence on different employment sites, developing creative ways to draw prospective employees to the company's website and identifying new recruitment opportunities through social media.
• Developing employer branding event concepts - online and in person.
• Organizing employer branding material.

Must have:

• Sound understanding of brand management strategies.
• Great interpersonal communication to influence and prepare speakers.
• Hands-on experience with social media management.
• Strategic thinking and problem-solving skills.
• Strong communications and organizational skills.
• Meticulous attention to detail.
• Multi-tasker with a strong work ethic.
• Creativity.

Nice to Have:

•   Presence on Social Media platforms.
•   Understanding of E-mail Marketing.

Qualification: 

MBA/PGDM with majors/minors in Marketing.

Role: Senior Campus Recruiter

Experience: 5 – 8 Years

Location: Hyderabad

Technovert is new-generation services/product technology firm that’s built on a people foundation. We have a strong heritage built on great people who put customers first and deliver exceptional results with no surprises - every time. We deliver technology solutions that are interconnection of user experience, business goals, and information technology.

Technovert is well known for innovative intern and fresher talent acquisition strategies. We nurture our talent in an open environment that allows for individual growth of a person. Some of our key leaders have grown the ranks all the way from freshers to managing some of the key business divisions. This role is thus very crucial for us.

Senior Campus Recruiter is a role providing an end-to-end graduate recruitment experience from collating the demand, strategizing the plan and executing it to make sure right hires are in place rightly. Senior Campus Recruiter in this role brings out passion of connecting Technovert to the potential talent enabling a great career start for undergraduates.

We would love you to:

• Create, strategize and execute campus recruitment plans to meet the demand
• Assess fresh talent across technical and competency-based assessments in high volume
• Explore and develop new channels to connect students with Technovert
• Advocate the great talent experience and maintain Technovert’s repute
• Carry out continuous research, create and maintain data points for analysis and reporting
• Seek the delta and continuously evolve campus hiring process at Technovert

You bring:

• Knowledge and strategy in competing and hiring best talent (Tech and Non-Tech)
• Strong relationships with good Universities / Colleges PAN India
• Broad exposure to branding fundamentals via social media
• Excellent Stakeholder Management and relationship building experience
• Proven knowledge in assessment methodologies / tools required for hiring fresh talent

Our client is a leading nature-based personal care products company backed by a Private Equity firm. It manufactures and markets Ayurveda/nature-based hair and skincare products under a well-known brand known for its commitment to marry the principles of Ayurveda with the best of natural ingredients to deliver outstanding products to customers across the globe.

Role: Senior Communication Designer 

Experience: 5 - 7 years 

Location: Hyderabad 

Technovert is not a typical IT services firm. We have to credit two of our successful products generating $2M+ in licensing/SaaS revenues which is rare in the industry. 

We are Obsessed with our love for technology and the infinite possibilities it can create for making this world a better place. Our clients find us at our best when we are challenged with their toughest of the problems and we love chasing the problems. It thrills us and motivates us to deliver more. Our global delivery model has earned the trust and reputation of being a partner of choice. 

We have a strong heritage built on great people who put customers first and deliver exceptional results with no surprises - every time. We partner with you to understand the interconnection of user experience, business goals, and information technology. It's the optimal fusing of these three drivers that delivers 

Responsibilities: 

• Designing graphic content, illustrations, and infographics. 
• Managing graphic designs from conception to delivery. 
• Ensuring brand consistency throughout various marketing projects. 
• Liaising between the marketing and design teams to ensure deadlines are met. 
• Keeping up-to-date with industry developments. 

Duties and Responsibilities: 

• Reviewing junior designer drafts to ensure quality. 
• Generating fresh concepts. 
• Ensuring adherence to the brand guidelines and maintaining consistency throughout all designs from the team. 
• Reviewing each and every design for all the practices. 

Must have: 

• A graphic design qualification or similar 
• Portfolio with design projects 
• Proven work experience as a graphic designer 
• Working experience with image design tools (e.g. Photoshop and Adobe Illustrator) 
• A keen eye for visual details 
• Aesthetic skills 
• Ability to meet deadlines and collaborate with team members 
• Communication skills to explain all the concepts 

Nice to have: 

• Experienced in leading a team 
• Closely worked with the marketing team to devise strategies 
• Understanding of digital marketing campaigns 
• Comfortable with MS Office Suite 

Qualification: 

• A graphic design qualification or similar 

We are looking for a Marketing Head for a leading beauty care brand based in Hyderabad.  

Job Description: 

• Must be a self-starter with a strong orientation to build a high growth brand. 

• Managing brand marketing strategy by strategically and effectively using various marketing media. 
• Control and optimally utilize large marketing budgets. 
• Build and lead a strong next level team of product managers, marketing executives etc. 
• Effectively deal with media agencies, creative agencies and brand research organizations. 
• Build brand position and frameworks for communication across products/ range  

• Creating and executing an effective digital & social media marketing strategy 
• Develop the product portfolio for long term and immediate term.  
• Work with R&D to develop products to fill portfolio gaps.  
• Developing he right marketing mix for both current and new products- product, packaging, pricing, promotion  
• Develop strategies to increase off-takes for products and execute them in conjunction with sales team.  

• Monitor brand health parameters like awareness, trial, and satisfaction through tracks / research.  
• Respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. 

Requirement: 

• Minimum 10 years of experience in marketing of a personal care / non food / FMCG brand 

• Proven experience of leading marketing team of a high growth brand. 
• The candidate needs to have orientation to work in a fast-growing company with quick thinking and decision-making capabilities. 
• Good Interpersonal & Communication Skills. 
• Strong problem solving, influence and negotiation skills