Key Skills:#Marketing , #Brand Management, #BFSI Marketing, #Digital Marketing, #SEM / SEO, #Email Marketing, #Content Marketing, #Web Analytics, #PR Job Description: Sr Manager- Brand, PR, and Marketing Be responsible for all online and offline marketing and brand initiatives supporting business acquisition across channels : - Planning, Designing and running the marketing programs - Plan, Deploy and Manage the marketing budgets for various channels, taking complete responsibility for online growth, revenues and unit economics - Innovation - conceptualize and implement new cost-effective ways of lead generation and client acquisition. - Work with existing partner agencies for various deliverables. Identifying new partnering opportunities for adding additional brand/marketing capabilities. - Support and further the brand proposition - via innovative means - across various offline and online (eg social media) channels. - Work with the management and sales teams to plan and run strategic and tactical initiatives. - Work with strategic partners (eg Banks, NBFCs, Ecommerce) to support joint marketing plans. - Create and expand partnerships with strategic and non-strategic forums etc. - Grow lead quality and sources across SEO/SEM, email & content marketing, referral, and affiliate programs. - Innovate in ways of growing the online business while reducing acquisition costs. Optimize cost per lead across channels - while increasing ROI. Brand & Marketing rock star should have : - 6+ years in a similar role for a tech-venture/branding company/agency with some experience in a leadership role (preferably FinTech/Consumer Internet) - Handled the end-to-end sales cycle from campaign design, lead generation, execution up to referrals and loyalty programs.-Proven experience in strategic PR - Proficiency with Web Analytics tools (e.g. Google Analytics, Mix panel) including tracking/tagging, Digital marketing best practices, etc. - Demonstrated innovation and thought leadership in growing an online business - A keen understanding of growth hacking and ways to grow the business while keeping acquisition costs down - Represented the brand onto various platforms - Built and grown a high-performance team. - Some exposure to working in start-ups will be highly desirable.
• Establish marketing goals based on past performance and market forecasts • Communicate with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition • Research and analyse market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies • Liaising with events coordinators to maximise visibility at conferences, receptions and exhibitions, including compiling product and literature lists to display or demonstrate • Continually assess our marketing techniques and their efficacy in affecting sales • Provides marketing tracking and research information by collecting, analysing, and summarizing data and trends.
About the Company (Doodhwala, Banger Tech Pvt), want to know more! log on to: https://www.doodhwala.net Doodhwala is your one stop shop for daily essentials. Based out of Domlur, Bangalore, our Rock-star team is building a great product and providing our customers with a reliable daily service. We are currently serving 6000 happy customers right now. We're making Doodhwala a household name across India. If you're looking to learn, grow & want to be part of an ambitious team scaling new heights every day, Doodhwala is the place to be. Responsibilities Conceptualizing and driving BTL activations/registrations for the mobile aplications. Providing complete local BTL sales support to doodhwala. preparation of BTL Activity Calendar. Responsible for footfall enhancement through centre-specific activations, Competition analysis to understand the new trends in the market, Catchment study for upcoming events for participation. Coordination with agencies for designing promotional collaterals,