
● Develop a true-to-us visual language and tool kit to shape and etch brand
in the minds of customers
● Conceptualise and execute beautiful designs for brand touchpoints — organic
social, paid ads, emails, website banners, print ads and campaign-specific art
● Collaborate with cross-functional teams like Product and Tech, to support them in
the design-related parts of their projects
● Display an impeccable level of craft, attention to detail and consistency in your
use of brand elements, layouts and typography
● Co-create memorable brand IPs and one-of-a-kind campaigns
● Stay updated with best-in-class work to bring creative excellence to everything
you do
● Be a custodian of our brand guidelines and ensure the organisation fully imbibes
them as a way of life
Requirements :
● A bachelor’s degree in visual communication or a related course
● 1-3 years of experience in an ad agency or an e-commerce company/startup
● Strong understanding of Adobe Photoshop, Illustrator and In-design
● Exposure to animation, motion graphics and UX design (a plus)
● An ability to wear multiple hats — from a design thinker to creator
● An obsession with tiny details, clean design and alignment
● Knowledge of design rules, principles and frameworks (you know them well
enough to understand when to break them)
● An understanding of what ticks on social media
● The ability to give creative direction for design-related projects (photoshoots,
video content and customer design sketches) and other brand pieces (brand
films, social campaigns and customer delight projects)

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Senior Software Engineer I
Primary Responsibilities
- Designs, codes, debugs, optimizes, and releases both frontend and backend components as well as internal tools.
- Performs code reviews of pull requests.
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- Works closely with QA analysts for feature and regression testing.
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- Remains flexible and responsive to changing priorities and multiple, concurrent responsibilities.
- Keeps current with emerging technologies and technological developments within the industry.
Education & Experience
· Level of Formal Education:
o Bachelors or 5 years of professional experience
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o Computer Science or related field
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o 5+ years
· Type of Experience:
o Software Engineering
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o n/a
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o C#, .NET Framework, JavaScript, SQL Server
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o n/a
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o JavaScript / Node.js
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o Unit, integration, & acceptance testing
o Git (or similar version control system)
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o Accountable, analytical, methodical, strategic, situational awareness
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o Full Stack Development experience
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§ REST web services / microservice architecture
§ Continuous integration & continuous delivery
§ Behavior-driven development
§ GraphQL
§ Docker containers
§ Cloud technologies (e.g. serverless architecture / AWS Lambda)

About First Principles
We are a Tech Holding Company and our portfolio companies generate millions in revenue. What is unique about FirstPrinciples is that most of our companies remain controlled and majority owned by First Principles and its team members rather than by external investors. We are proud that our design team builds world class products from India. https://firstprinciples.io/">https://firstprinciples.io/Job Description:
We at First Principles are looking for a trustworthy and proactive WordPress Developer with minimum 3 years of Web Development experience.
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Location: Sargasan, Gandhinagar
Experience – 3 to 5 years
Education –ME, BE in computer science , BCA & MCA
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Compile and analyze data, processes, and codes to troubleshoot problems and identify areas for improvement.
Collaborating with the front-end developers and other team members to establish objectives and design more functional, cohesive codes to enhance the user experience.
Developing ideas for new programs, products, or features by monitoring industry developments and trends.
Recording data and reporting it to proper parties, such as clients or leadership.
Participating in continuing education and training to remain current on best practices, learn new programming languages, and better assist other team members.
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Implement complex business application using Java (Spring Boot)
Build REST APIs that serve our frontend apps as well as other clients
Create scalable and distributed microservices
Rearchitect existing applications to move to a future-proof architecture
Streamline automated deployment and DevOps flow
Deploy on AWS
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Bachelor’s degree in computer programming, computer science, or a related field.
Design & development of J2EE applications using Java EE, Spring, hibernate & Linux
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Extensive experience in application development using Java (Spring Boot and Spring REST)
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Experience in Hibernate or equivalent ORM Framework
Experience with CICD using Gitlab or AWS CodePipeline or AWS CodeDeploy
Familiarity with NoSQL Databases like MongoDB or Cassandra
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Exposure to Kubernetes is highly desirable
Strong understanding of the web development cycle and programming techniques and tools.
Focus on efficiency, user experience, and process improvement.
Excellent project and time management skills.
Strong problem solving and verbal and written communication skills.
Ability to work independently or with a group.
Willingness to sit at desk for extended periods.

