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• Design | This is a hands-on leadership role. As the design lead, we expect you to take the lead design role on key projects as well as delegating and managing the entire design team.
• Mentor | Provide guidance and support for a team of 5-6+ designers. Direct and inspire teams to create consistent and cohesive design work across a diverse range of clients.
• Partner with Clients | You'll lead and earn the trust of clients at all levels by displaying credibility in your professional capacity, an unbiased perspective and unique take on their business challenges, a passion for their brand and their customers, and an uncompromising commitment to their success.
• Innovate | Demonstrate fearlessness in the face of the unknown and a desire to bring order to the world through design inquiry. While working on several projects, you’ll also conceptualize and collaborate with internal teams on marketing ideas and experiences.
• Collaborate | Your expertise in design will help lead clients, team members and peers to think about ways that solve business challenges while meeting brand and customer needs. You’ll work closely with our in-house team, as well as an external group of Strategists, Project Managers, and Consultants.
• Create | We take great pride in producing and delivering work that goes beyond the brief. You will report to our Creative Director and be regularly brought into the concept for a wide range of projects from brand campaigns to emerging brand experiences.
• Strategise | Design and implement brand strategies to build brand awareness and consideration and drive business goals. Deliver strategic briefs and also design our internal process to generate great brand work
• Research | Research is the backbone of all design. You’ll look into cultural trends and audience insights and imbue data-driven decision-making into the creative development process
• Manage | Team output rests on your shoulders. You’ll be responsible for delegation of tasks, managing output and ensuring delivery. You will be expected to hire when needed, fire when warranted and counsel if there lies a scope for improvement
at IndieFolio Network Pvt Ltd
Who You you are?
- A Detail-Oriented Design Expert | You are well-versed in all aspects of design and take great pride in the finer points of delivering truly exceptional design.
- Innately Curious | You’re excited about visual storytelling and delivering experiences that go beyond just solving a client’s problems, and are innately interested in human motivations, behaviors and desires. You like following the solution through all stages of the process so that the integrity, consistency, and essence of the experience is delivered with precision.
- Influencer & Communicator | You can educate, convince, and lead projects, inspiring both clients and junior members of the design team. You have a demonstrated ability to synthesize and present your work to clients and internal audiences of all backgrounds. You have excellent written, verbal, and interpersonal communications skills required to make the complex feel and sound easy yet captivating.
- Confident | You have confidence in your concept, in your work and thus in presenting ideas and designs to internal teams, external stakeholders and clients.
What you have:
- Experience | 3-7 years of experience in an agency or design studio,
- Body of Work | Portfolio featuring a wide range of creative work that displays mastery of your skills, ideas and execution. Expertise in the formal elements of visual design, including typography, color, layout, balance, proportion, rhythm, emphasis, and unity.
- Proficiency in Adobe Creative Cloud and MS Office. UI/UX experience is a bonus.
- Proven design-led conceptual and campaign experience; demonstrated success working on integrated campaigns that include digital, social, and/or emerging media.
- Experience working across multiple parallel work streams and within a flexible and agile environment.
- Ability to assess work, delegate tasks, hire resources and manage the team output effectively.
at IndieFolio Network Pvt Ltd
What you'll do?
- This is a hands-on leadership role. As the design lead, we expect you to take the lead design role on key projects as well as delegating and managing the entire design team.
- Provide guidance and support for a team of 5-6+ designers. Direct and inspire teams to create consistent and cohesive design work across a diverse range of clients.
- You'll lead and earn the trust of clients at all levels by displaying credibility in your professional capacity, an unbiased perspective and unique take on their business challenges, a passion for their brand and their customers, and an uncompromising commitment to their success.
- Demonstrate fearlessness in the face of the unknown and a desire to bring order to the world through design inquiry. While working on several projects, you’ll also conceptualize and collaborate with internal teams on marketing ideas and experiences.
- Your expertise in design will help lead clients, team members and peers to think about ways that solve business challenges while meeting brand and customer needs.
What you have:
- Experience | 5-10 years of experience in an agency or design studio,
- Body of Work | Portfolio featuring a wide range of creative work that displays mastery of your skills, ideas and execution. Expertise in the formal elements of visual design, including typography, colour, layout, balance, proportion, rhythm, emphasis, and unity.
- Proficiency in Adobe Creative Cloud and MS Office. UI/UX experience is a bonus.
- Proven design-led conceptual and campaign experience; demonstrated success working on integrated campaigns that include digital, social, and/or emerging media.
- Experience working across multiple parallel work streams and within a flexible and agile environment.
- Ability to assess work, delegate tasks, hire resources and manage the team output effectively.
What you will do:
- Creating and updating the listing on all the platforms
- Coordinating with Marketplace teams to set up and manage promotions (deals and price offs) for Amazon, Flipkart, Nykaa, Myntra, etc
- Setting up deals, opting in to relevant deals (on FK)
- Following up on confirmation of promotions
- Checking execution and performance of promotion
- Checking Debit Notes received against promotions
- Working with Stock Manager to ensure healthy inventory metrics on B2C Marketplaces
- Working with team members to ensure timely delivery of shipments to B2B Marketplace warehouses
- Working with team members to ensure timely payment from B2B Marketplaces
- Reviewing of Influencer program
- Working with the content team to develop and update content for product listings
- Maintaining properties such as Brand Pages
- Coordinating with the Content team and Marketplace teams to develop creatives for promotions
- Investigating and resolving of content related issues
Desired Candidate Profile
What you need to have:- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
Our client works as a battery swapping network so that instead of purchasing, it allows electric auto rickshaw drivers to swap batteries and pay for it as they use it. Their focus is on advantages like earning a non-stop battery for 150 KM, no waiting to charge till 100 KM and pay-as-you-go option till 50 KM.
Our client works as an App that focuses on providing comfort to people in terms of ride sharing, ride hailing and cashless payments. Their prominent features include digital payments, trained drivers, doorstep pickup, daily affordable pricing etc.
Headquartered in Delhi, our client was co-founded by three veteran entrepreneurs who are BITS Pilani alumni.
As a Brand PR Manager, you will be responsible for enhancing the company’s brand awareness and corporate image.
What you will do:
- Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories
- Leveraging a variety of media channels to maximize the company’s brand exposure through interviews, editorials, etc.
- Building strong and positive relationships with media, influencers, and other related parties
- Developing and editing news releases, speeches, articles, and other editorial collateral
- Managing an external PR agency
- Analyzing and reporting on the results of PR campaigns & initiatives
- Checking and managing content produced for website and social media channels
- Developing and implementing PR policies and procedures
- Determining KPIs for PR department
- Deploying successful marketing campaigns and owning their implementation from ideation to execution
- Positioning and messaging the company to win based on an in-depth understanding of the market and the competition
- Working cross-functionally with Product, Marketing & Customer Experience teams
- Experimenting with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Coordinating and managing graphic designers and content team to target the market
- Producing valuable and engaging content for our website and blog that attracts and converts our target groups
- Building strategic relationships and partnering with key industry players, agencies and vendors
- Preparing and monitoring the marketing budget on a quarterly and annual basis and allocating funds wisely
- Overseeing and approving marketing material, from website banners to hard copy brochures and case studies
- Measuring and reporting on the performance of marketing campaigns, gaining insight and assessing against goals
Desired Candidate Profile
What you need to have:- Demonstrable experience in marketing together with the potential and attitude required to learn
- A passion for issues around Sustainability, Energy Transition, Climate Action, Distributed & Renewable Energy
- Startup experience desired
- Ability to work in a fast-paced environment
- Willingness to roll up your sleeves and execute
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literacy, comfort working with numbers
- Ability to make sense of metrics and processing figures with spreadsheets
- Up-to-date knowledge of the latest trends and best practices in online marketing and measurement
Operating content distribution tech platforms
The candidate must have at least 2 years of experience in managing ATL activities for renowned brands with thorough knowledge of all performance metrics. And would be required to craft and execute all the branding campaigns for our Apps.
The ideal candidate should have a strong analytical/business mindset, highly-focussed, self-motivated, and have prior experience in end-to-end managing brand campaigns. The candidate should be highly effective in cross-functional teams - working in collaboration with the agency, design team, business managers, and other stakeholders. We’re looking for someone with a “can-do” attitude who wants to work in a startup environment and always finds a way to make things work.
What is Must - ATL campaigns/ Offline Campaigns experience(especially Television) & media buying/planning experience
Joining: IMMEDIATELY
Responsibilities will include:
- Define the brand’s marketing strategy, deliver against app brand objectives
- Drive the development and execution of integrated marketing campaigns at national/regional levels
- Develop, manage, and analyzes branding campaigns across marketing channels - offline and online
- Coordinate with agency and internal design team to execute the campaign
- Analyze campaigns and provide strategic recommendations
Attributes we value:
- Strong analytical foundation with meticulous attention to detail
- Strong verbal and written communication skills
- Strong intellectual curiosity
- Extremely organized and detail-oriented
- Proficiency in Excel
Requirements:
- Graduation/Post-Graduation from a tier-1 institute
- Demonstrative experience in executing brand campaigns
- Work-ex: 4 - 8 years
As a PR manager,
you’ll be responsible for developing and maintaining a glowing company image, both offline and online. You will be tasked with developing and organizing marketing activities to increase awareness, cultivate interest, and improve the brand’s reputation. Your projects will be yours to own, as long as they stay in sync with brand guidelines.
Public Relations Industry
This field manages the brand image of individuals and organizations by building a reputation through the media. It does this through promotional activities, campaigns, and media relations.
What to expect from the role
- Hands-on experience in creating innovative campaigns to engage with the public and media.
- Exposure to marketing campaigns and media relations.
- Learning how to organize, multitask and manage time.
- Learn on the job regarding the best practices in public relations.
- Exposure to the field of public relations and its various responsibilities.
Responsibilities
- Develop a public relations strategy, complete with goals and budget.
- Craft and pitch brand stories, across a range of platforms, to promote company presence and improve engagement.
- Create, edit and update promotional material such as brochures, flyers, etc.
- Develop talking points for management and employees, as required.
- Build and maintain relationships with a wide array of media personnel.
- Seek opportunities for sponsorship and advertising.
- Assist with crisis communication as required.
- Prepare a periodic report with recommendations and trends for management.
Requirements
- [2] years of prior experience working in PR.
- Bachelor’s degree in a relevant field preferred.
- Consistent track record of developing and implementing successful campaigns.
- Tech-savvy with a strong online presence on one or more social networks.
- Excellent written and verbal communication skills.
- Experience in handling media relations.
Benefits
StarClinch offers the thrill of working with a young team, the ability to make an immediate impact, and the opportunity to work with a game-changing product that is disrupting the live entertainment business forever. In simple words, StarClinch is India's largest artist booking and discovery platform. We own and execute the entire process from artist shortlist, availability check, negotiation, booking, payment, and escrow.
Our extensive list of models, dance troupe, live bands, photographers, instrumentalists, singers, and performers, serves as a tool to find the best of talents, well suited for any gathering. Our aim is to bridge the gap between a host and an artist, through a secure, cost-effective, and transparent medium, for a successful collaboration. Our office is located in Okhla Phase II, Okhla Industrial Area.
Perks:
- Health + Accidental Insurance
- Free Doctor Consultations
- Exposure to how things work in a startup
- The extensive learning curve in the field
- Informal dress code
- Premium Office and workspace
We are looking for a designer with a strong sense of conceptual thinking and well acquainted with digital trends to translate our brand message into distinctive visuals and communicate with our consumers.
Responsibilities
- Design collaterals for our performance marketing team across multiple display networks, social media, and native platforms
- Execute our visual strategy and calendar to be deployed across all digital channels
- Work with our copywriter to conceptualize compelling designs that increase the brand’s overall reach, engagement, and conversions to sales
- Work on design collaterals like social media creatives, videos, infographics, blog & web banners, emails, landing pages, etc
- Optimize designs and visual language to match the relevant channel requirements but also maintain our overall brand tone
- Monitor and implement relevant digital design trends to keep our brand communication engaging and up-to-date with industry standards
Qualifications
- 5 - 6 years of experience designing digital content and marketing collaterals, with a good portfolio of work
- Has a clean visual design sense with good conceptual, typography, grid, and illustration skills
- Animation and video editing skills will be an added advantage, but not mandatory
- Can work independently and in a team to manage multiple projects and aggressive deadlines
- Ability to work in a fast-paced environment with high volumes
- Exceptional attention-to-detail
- Must be proficient in Adobe Creative Suite
- Understand competitive and best-in-class design practices for digital content
Creative Director - Extramarks
Job Description
Location – Noida
Exp Required – 8 – 12 yrs
We at Extramarks are looking are looking for a talented and motivated creative director to lead our company's creative department. The successful candidate should be extremely creative, dedicated, and possess excellent leadership qualities and communication skills.
The creative director will work closely with various teams in marketing to deliver engaging content that meets the expectations of our customers.
Responsibilities
- Define the creative vision for all brand, advertising campaigns, and marketing messages
- Mentor and supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
- Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral
- Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
- Conduct regular brainstorming sessions with the team to develop innovative and actionable creative solutions to business challenges
- Ensure visuals, messaging, and interactive elements for a project are properly aligned with the creative vision and brand guidelines
- Establish schedules for short-term and long-term projects, plan tasks accordingly, and ensure goals and deadlines are met
Skills & Qualifications
- Bachelor’s degree in art, graphic design, marketing, communications, journalism and other relevant fields.
- 8-12 years of related experience with 5+ years of creative direction in agency or corporate setting
- Hands-on experience in creative process, marketing, graphic design and brand development
- Solid understanding of design, copy and web practices
- Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, offline and print
- Outstanding leadership and organization skills
- Excellent verbal and written communication skills
- Familiarity with a variety of software programs, such as Photoshop, Illustrator, InDesign, etc.
Visual Designer role demands creativity with good expertise in craft and keen attention to detail. You are the right fit if you enjoy creating interfaces, love challenges, and designing digital products with good communication and presentation skills.
Role & Responsibilities
Create visual interfaces for consumer/enterprise mobile apps (iOS, Android & Hybrid), responsive web apps, and responsive websites
Create scalable design systems & component libraries
Identify and create micro-interactions/transitions/gestures
Create visualizations and infographics as per the need
Collaborate with other designers and stakeholders to achieve the goals of the project
Create deliverables/visual assets that communicate the mood, tone, look/feel to help position the product or service
Create assets and style guides for smooth handover of files to development teams Must have Skills
Visual design craft & expertise
Very keen attention to detail
Knowledge of grid systems, typography, and color theory
Proficiency with modern design and prototyping tools like Figma
Ability to present and explain your work to others
Ability to plan & deliver projects on time.
Expected Outcomes
Excellent pixel-perfect visual designs for any application you're working on to meet th goals of the project
Continuous communication between internal teams, project managers, and stakeholders
Independent documentation of UI
Timely delivery for any task assigned
Special Notes
Freshers are not eligible
Education criteria is not strict
Detailed portfolio is must in which only individual projects / work must be showcased.
Ability to create illustrations is preferred.
1. Owning the brand face/voice
2. Own creation that goes to the customer or retailers or even to the non-user platforms.
3. Planning 360 degree campaigns and omni-channel adaptation strategy
4. Maintaining and evolving brand guidelines as per usage and trends.
5. Build teams and grow them.
6. Need a nack of understanding the User and building creative strategy around it.
7. Will lead all the branding Initiatives.
8. Orchestrating customer interviews and focus group studies
9. Work closely with the Marketing, Product and business leaders.
Perks
● Work with the Founding team to create one of the MOST Valued B2B companies in times to
come
● Be a pioneer in an emerging and futuristic business space
● Opportunity to create an impact as a C-Suite leader
● Massive learning and execution opportunities at a large scale
● Non-hierarchical, a flat and transparent culture where we also have lots of fun
● Pay at par with market salaries + stock options and a steep growth curve
Must haves
7-10 Years of experience in building, scaling and leading the Brand Function at a product/tech company.
Experience in working with VC backed start-ups, internet/tech companies, retail companies
Excellent communication and story-telling skills with in-depth knowledge of marketing & branding
Penchant to work hard to strengthen the brand in the initial few years to gain a better work-life balance in future
Are you looking to work in the ecommerce space? Read on to know more.
Our client is a 360-degree boutique firm that provides single-point branding and eCommerce growth consulting to its clients. They have best-in-class professionals with a combined experience of over 40 years in Retail, Textiles, FMCG, Fashion, Consumer Durables and more. They create online brands for their clients through strategies like marketplace management, marketing, social media channels, and analytics that help planning and forecasting.
Currently, they are helping businesses from Fashion, Lifestyle and Personal technology to create a unique space in leading marketplaces like Amazon, Flipkart, Myntra, TataCliq etc. With over Rs.100 crores revenue generated through their 10000+ listings, the team is led by passionate entrepreneurs with a mission to simplify the digital market and e-commerce presence for all businesses.
As a Client Success Manager, you will be responsible for managing clients’ account end to end, including developing channel strategy, defining targeting, managing creative, setting up campaigns, measuring performance, and deriving insights.
What you will do:
- Taking complete ownership for a portfolio of accounts
- Understanding the client and their business from a holistic perspective
- Strategizing and creating a robust plan of action/ roadmap for clients
- Guiding a team of 2-3 people to work on client’s listings, reviews, account health and day to-day operations
- Tracking and driving the progress of various projects to ensure timely delivery
- Being responsible for all regular (and ad hoc) reporting and analysis
- Onboarding clients on multiple marketplaces by liaising with category managers at respective marketplaces
- Co-ordinating with various Marketplaces for solving queries and issues regarding the accounts
- Reviewing every account in the portfolio in complete detail to understand the current level of performance
- Being accountable for hitting goals and driving sustainable growth
- Preparing and presenting plans and results to the clients
What you need to have:
-
Minimum bachelors' degree in any field
-
Strong analytical skills including Microsoft Excel
- Proactive, Team Player, requires good co-ordination and networking capabilities
- Good written communication skills and typing speed in English
- Self-motivated with passion for e-commerce
- Outstanding client handling & communication skills both written & verbal
at DA Foodrik Private Limited
Foodrik is looking to launch a range of tasty, fun and nutritious products for children. Seed funded, we are currently in stealth mode and at pre-launch stage with imminent commercial launch.
We are looking for a motivated and passionate person to join the leadership team with equity ownership.
You will be responsible for driving the digital footprint, establishing the brand identity and growing and managing sales through various platforms such as ecommerce marketplaces and our own website.
Some of the key deliverables will include:
- Build e-commerce, ambassador network, retailers, and D2C arm of the brand to drive businessgrowth while developing newer channels
- Drive impact of Brand through Digital activations
- Must have experience in Amazon Marketing Services (AMS) and Key account management withecommerce channels
- Plan and execute all digital marketing, including google ads, social media marketing withexpertise in Facebook and Instagram marketing, email marketing and display advertisingcampaign
- Designing innovative engagement strategies for the target customer base (e.g. gamification),
- Measure and report performance of all digital marketing campaigns, and assess against goals(ROI and KPIs)
- Manage CRM, customer feedback and data analytics
- Work closely with operations to ensure supply metrics are achieved and maintaining inventorylevels
Key candidate requirements are:
- Relevant experience in the online food and beverage space is essential
- MBA is preferred
- Ability to multi task and willing to work across roles and functions
- Experience across online marketing channels, social media, affiliates, influencer marketing,display advertising, CRM & email marketing and gamification
You need to be entrepreneurial in mindset, outcome-oriented, and have a demonstrated track record of creating step-change growth for B2C business and driving online sales and digital engagement.
The founder has piloted the project till now and wants to strengthen the leadership team to build growth momentum and get a motivated individual to lead the front-end of the business. The role will have the thrills and challenges that go with working in a startup, driving value, dealing with limited resources.
If the role excites you and you are looking to work with a mix of fixed salary and equity ownership, get in touch with us
- Understanding the company’s requirements in terms of content/ creative inputs and timelines.
- Understanding of customer insights and data that translates into creative communication
- Developing content from the marketing brief along with studio team, visualising and brainstorming, breaking it down to easy paths which go as an input to design team to design the required creative communication
- Providing copy as required for the respective creative
- Ensuring that the design team is adequately resourced
- Being the single point of contact for the content/ copy communication
- Understanding Briefs and coming up with Ideas on the brief
- Ensuring all design communication goes out from the studio should be thoroughly checked and proofread.
What you need to have:
- Excellent overall writing skills in a number of different styles/ tones
- Impeccable spelling and grammar, Good at writing skills
- A deep understanding of consumers and what motivates
- Great research, organizational, and learning skills
- Should be comfortable working with team members in a highly interactive environment.
- You will be a problem solver and must demonstrate a solid background in managing and understanding creative development
- Should be able to define its content as per the vision, goals & strategy of the company as well as be able to work as part of a growing team to derive innovative content
Disruptive Digital Healthcare Platform
Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.
- Marketing for a chain of new model clinics
- Launching of new healthcare delivery models (at home/ mobile services)
- Launching of new products for Chronic & Geriatric segments
- For each initiative -Consulting / Transacting numbers, Revenues andCACs
- Creating brand advocates and running referral campaigns.
- Driving cross-sell/ up-sell campaigns for better customer LTV.
What you need to have:
- MBA from Tier 1 & 2 college
- Min 3 years post MBA experience in marketing
- Expertise in running hyper local / BTL led marketing campaigns.
- Ability to drive footfalls and drive adoption.
- Good know how of the Digital Eco-system, managing geo-targeted or pan national campaigns as and when required.
- Exposure in retail marketing an added advantage.
- A go-getter with ownership and commitment
- Excellent communication skills
Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.
- Ideating and executing an overall brand strategy and tone of voice to drive engagement.
- Developing brand awareness and generating inbound traffic.
- Defining the brand pillars and narrative for the brand, working closely with the leadership of the company.
- Coordinating with external agencies & internal teams to prepare creative briefs and media plans for campaigns while ensuring that brand guidelines are effectively followed.
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and is also optimized for search and social promotions.
- Using a brand publisher mindset to create content our customer base is looking for and then to optimizing the path to conversion.
- Leading a team, setting goals and tuning them to give their best performance.
- Being accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
- Devising an effective content strategy and identify various marketing avenues to leverage said content to meet business objectives.
- Identifying customers' needs and gaps in our narrative/ content strategy and recommend new ideas.
- Collaborating across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
- Managing Editorial requirements includng basic SEO understanding, content categorization and structure, content development, distribution and measurement.
- Developing and managing editorial calendar and organization workflows.
- Leveraging all supporting social channels including Facebook, Instagram, LinkedIn, Twitter, Youtube etc. for content distribution. The person must understand the best practices of the main social media channels, which content and approaches work on each, and why.
- Managing Social Media Execution: End to end social media execution, optimisation and reporting.
- Managing day-to-day operations including conceptualising the social media calendar, coordinating with the designers, tweets, status updates, comments, issue resolution of customers, planning promotions & contests, etc.
- Partnering with Influencers/ KOL's and other Production houses for brand collaborations.
- Running facebook ads such as campaigns, web conversion ads etc . Planning offline marketing campaigns & Influencer activities
- Hands on experience, working on new age brands/ social channels preferably in digital-first app-based businesses.
- Passionate about people, culture, brands and storying telling
- Excellent verbal and written English communication skills
- Excellent understanding of social media platforms
- Ability to analyze data related to traffic, conversions
- Delivering high quality work while meeting deadlines
- Desire to work in a fast-paced start-up environment
- Comfortable with all forms of content - videos, photoshoots, editing softwares etc.
- A keen internist in psychology would be a great plus.
- Adept at handling people and external agencies.
- Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus
- Professional Degree in a relevant field will be a plus
- Minimum 10 years of experience preferably in a B2C product based company
Our client is the most sought after traditional Indian outfit manufacturing and exporting company. Their contemporary and stylishly designed clothes are full of unique patterns, matchless embroidery, gorgeous mirror-work and beautiful block prints.
Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.
What you will do:
- Conceptualizing and design the website banners, icons, elements.
- Creating strategy and implementing across all areas of digital and print design such as web banners, e-mailers, website pages, look books and more.
- Playing a critical role in weaving the company's narrative.
- Enriching the brand and customer experience through all touch points.
- Ideating and executing on Facebook, Instagram and other social media posts.
- Campaigning in line with the brand philosophy and marketing objectives.
- Coordinating with the website technical team to implement designs.
- Posting on face-book, Instagram and other social media.
- Designing digital and physical ads , e-mailers, digital and print banners, look-books, editorials, stationary, packaging and other brand collateral.
- Designing, creating and engaging visuals and concepts for communicating the narrative behind each collection.
- Coordinating with the website technical team to implement your designs.
- Working very closely with the marketing and designing teams to ensure cohesion in the design language between the website, products and marketing initiatives.
What you need to have:
- Any graduate with at least 2 to 5 years of work experience as graphic designer.
- In depth knowledge in Adobe Photoshop, After Effects, Illustrator, In-design and Coreldraw.
- Strong portfolio with a variety of samples that demonstrates creativity, attention to detail and knowledge of the market and consumer trends.
- Strong knowledge of creative tools.
- Organized and able to meet tight deadlines.
- Must have strong problem-solving skills to quickly identify and rectify mistakes.
- Strong interpersonal abilities and project management skills