Senior Manager - Social Media Marketing

• Support a vibrant, enthusiastic community around blockchain applications (including NFTs) in gaming.
• Manage our product Discord and Telegram accounts, engaging directly with community members while being mindful of team expectations and priorities.
• Uphold quick response times during core hours, ensuring a high-quality experience for members of the community.
• Identify problems that may develop into issues with project revenue, including player unrest, exploits, technical issues, and other feedback.
• Work cross-functionally with our support team to address issues as they arise
• Maintain consistency with our current branding, positioning, voice, and messaging

• Proven work experience as a community manager or similar role. Previous experience in crypto is strongly preferred.
• Experience working with gamer communities, in particular on Discord and Telegram
• Experienced in online marketing, growth hacking, and viral marketing.
• Experience planning and leading community initiatives.
• Excellent verbal communication skills, writing skills, interpersonal skills and presentation skills.
• Knowledge of the NFT community, crypto-specific language, and a proficient understanding of blockchain and NFTs as they relate to games

What day-to-day RESPONSIBILITIES OF someone in THIS ROLE involve!

• Oversee day-to-day management of all social channels
• Drive campaign extensions on our channels  and ensure brand consistency
• Design and deploy monthly calendar of content by channels
• Design & deploy growth strategies to boost follower growth and engagement growth
• Manage social boost budgets
• Track metrics and maintain KPI dashboards 
• Facilitate scaling brand and company awareness through various social media channels
•  Work with brand to create and implement social media strategies
•  Supervise all aspects of social media interaction between students and the brand, and ensure a positive student service experience
• Create actionable plans to both grow and maintain followers through popular social media  platforms such as Twitter, Facebook, Instagram, YouTube and LinkedIn
•  Ensure progress on all platforms by using social analytics tools such as Google Analytics and others social analytics tools
• Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiative

What ATTRIBUTES will it take to perform this role!

Functional

• At least 4-5 years of experience working in online marketing or growth hacking
  
  
• Excellent program management skills
  
  
• Creativity in thought and a helpful, collaborative bent of mind
  
  
• Demonstrate editing and writing skills with an eye for detail
  
  
• Ability to work on deadline on multiple projects
• Strong understanding of all social platforms and its features.
• Hands-on experience in media promotions to drive strong social reach.
• Strong hold on platform insights and analytics and accordingly using it to tweak digital strategy.

 

Behavioral

             

•  Creative and Insight-driven approach.

•  Strong thinking and creative ideation capabilities.

•   Planner at large who can think and stitch wholesome 360degree campaigns across platforms.

•  Very good at content creation across formats.

•  Good command of the language and brand understanding.

•  An observant who has their pulse on the internet and is always at speed at knowing what is happening/trending on the internet.

•  Pop culture aware.

• Urge to do different and create different is important.
  
  

   

  
  About Sunstone

  
  

  Sunstone is a leading higher education service provider that works with academic institutions in up-skilling students for employability. Sunstone offers career oriented training interventions for undergraduate and postgraduate students at 30+ institutions across 25 cities.

  
  

  Sunstone’s training programs are industry endorsed to enhance employability. These programs are designed for hybrid delivery with unparalleled focus on soft skills and personality development. Sunstone’s focus is to provide students with holistic educational experience.

  
  

We are looking for someone to lead our Content Marketing and Community Engagement efforts. We are looking to scale our freelancer community to more skill areas and in newer geographies and are looking
for a smart marketing professional to build this community leveraging a range of digital channels. In parallel, Flexing It is also focused on providing a community to its consultants and this role would involve
driving our engagement initiatives as well. This individual would work closely with the founder and senior team to set up a strong growth acquisition channel via content and building strong narratives via
the community.

The key responsibilities for this role include:
 Crafting and driving campaigns to scale Flexing It’s community of consultants

o Identifying the target skills (e.g., new technology areas, analytics)and geographies (e.g., Singapore, Vietnam)
o Thinking through channels and planning campaigns - both paid and non paid Overseeing implementation of the campaigns and tweaking as needed

o Coordinating with the Tech and product team to ensure SEO and organic search is
optimised

 Developing and driving a content marketing strategy with our community at the centre

o Working with the senior team to develop the focus content themes for the year and planning out formats (e.g., blogs, case studies, stories)/channels (social media, others)
o Developing a strategy for engaging with our consultant community on a regular basis to – help them build their brands better and exhibit thought leadership, get a pipeline of user generated content that will be helpful for other members of the community
 Coordinating the marketing and amplification for Flexing It’s branded research and data-backed publications
o Building relationships and managing the interaction with press and media
 Tracking overall marketing performance on a regular basis and working with the senior team to refine the strategies from time to time

Skills needed
Given that we expect Content Marketing - to both consultants and clients/enterprises – to be an integral strategy, the candidate must have excellent writing and communication skills.
We are also looking for a team member who is creative and identifies new ideas using basic principle thinking. Given that we are targeting accelerated growth especially over the next couple of years, urgency, ownership for results, and collaboration are must haves.
This role will own several key business goals for Flexing It and hence the thinking, implementation of campaigns/strategies and analysis and results will be critical. You will be required to work with a variety of internal and external stakeholders and strong communication and interpersonal skills is a must.

WHY JOIN QRATA

• Work with the best: Learn from leaders who have built Qrata from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues.
• As the business grows, you grow: We want Qrata to be built from within. We look at you as a business leader with the potential to make an impact in the talent space for the Indian startup.
• Great Culture and Work life Balance: Wins are celebrated: We have clear and frequent processes in place for recognizing the achievements of their employees. Leadership and management style that encourages teamwork, frequent engagement, fun activities and transparent communication which is vital to creating a positive feeling in the workplace.

WHAT WE DO AND WHO WE ARE

• We started Qrata in 2016. We are a 40+ person team based out of Mumbai and Bangalore.
• We have our own platform and framework that includes pre vetting talent for accelerated hiring as well as building a composite talent profile including community references to create predictable hiring outcomes/structured learning for our talent community.
• We are building an ecosystem that connects untapped talent in India irrespective of location to realize their full potential through careers in the fastest growing start-ups around the globe from India.

 

WHAT WILL BE YOUR MISSION AT QRATA?

 

This staff member will join our diverse and passionate team, whose primary role is to ensure the digital traction needed to fuel our organization, build fierce momentum around our product through creative and effective branding, and build win-win partnerships with multiple aligned organizations. Within this team, the Content and Marketing Partner will primarily own the Communications and Digital Marketing work, while also collaborating actively on other team projects. We are looking for a passionate storyteller who can identify, curate, and amplify our impact, through stories and statistics, across various mediums.

WHAT ARE YOU GOING TO DO AT QRATA?

• Design approaches to establish and amplify Qrata’s brand presence on social channels
• Develop metrics to measure the Content and Marketing team’s reach and depth of impact
• Collaborate with design and writing teams to produce high quality content
• Provide engaging text, image and video content for social media accounts
• Be the voice between Qrata & the community, able to relay Qrata’s POV forward as well as collect actionable information from the community (+ social listening) for the organization
• Establish meaningful relationships across our communities; leverage selected influencers within the community or community leaders to trigger conversations
• Edit, proofread, and improve the content.
• Optimize content considering SEO and Google Analytics.
• Analyze web traffic metrics.
• Ensure a strong web presence on various channels.
• Generate ideas to increase customer engagement from 0 - 100. 
• Drive growth in our talent community via our product.
• Respond to comments and client queries in a timely manner

 

MUST HAVE’S

• Bachelor's degree in Media or Communications or Journalism or Humanities, or a related field.
• Project management skills and attention to detail
• Excellent communication and writing skills in English
• Proficiency in LinkedIn,Instagram, and other social media platforms.

GOOD TO HAVE’S

• 1-2 years of relevant experience in startups or Media Houses(Digital)
• Previous experience working in early stage start-ups.

 

LOCATION

402 Pharma Search House, -, BG Kher Rd, Vasi Naka, Siddharth Nagar, Worli, Mumbai, Maharashtra 400018

• As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company.
• Develop and oversee implementation of strategy for paid social media channels(ie. Facebook, YouTube, Instagram, Google, etc.)
• Accountable for managing and optimizing budgets, trafficking ad campaigns, as well as achieving target KPIs across channels
• Explore opportunities within additional channels like Quora, Reddit, and others
• Perform daily analysis and optimization on campaign performance; prepare and deliver performance reports identifying successes and opportunities for improvement
• Actively test and analyze audiences, advertising creative, multimedia, site pages, landing pages, and placement to drive results in line with business goals and objectives
• Plan, develop and implement comprehensive paid media strategies that speak to users where they are in their journey on social channels; ranging from new customer acquisition to retention
• Lead and assist in coaching, managing, and educating dedicated team members, helping to support campaign management and optimization
• Collaborate with creative and marketing teams to generate advertising assets including video, graphics, ad copy, and landing page
• Maintain active relationships with Facebook + Google account representatives
• Stay current with industry trends and best practices, focusing on how these changes can be leveraged to drive material account improvements

• As a member of the growth team, the ideal candidate will be highly data-driven, process-driven, and have strong expertise in growth through performance marketing.
• The core objective of the role is to grow users and partners through meticulous management of the paid search marketing budget.
• The candidate must be able to thrive in a fast-paced, ever-evolving environment.
• The usual work includes running performance ad campaigns, optimizing the campaign's conversions, email automation, drip campaigns, monitoring improving SEO, increasing social media followers, user persona building, driving activations, and acquisitions.

• We make sure are you are growing professionally with quarterly goals and appraisals.
• Health is wealth, so we provide health insurance
• Stand on Top - Employee professional development program
• Gold benefits and Internet allowance
• Welcoming a new member in the family is a great please so we provide maternity and paternity leave

And much more...

Capable enough to prove managerial skill for digital marketing and good communication skill sets, respective and hardworking

• Manage and build an overall email marketing strategy.
• Create various email lists and campaigns.
• Test every campaign's success.
• Determine email marketing KPIs.
• Develop and present reports on a weekly basis.
• Develop a lead generation strategy.
• Create smart email lists.
• Increase email subscriptions.
• Analyze data to get smart insights.
• Ensure marketing message is conveyed clearly and delivered properly to prospects.
• Ensure messages are mobile-friendly.
  Follow up on interested respondents.
• Distributing emails through the use of automation software.

Job Purpose 1.Manages all social media channels, campaigns, and team members to sustain an engaging audience experience and to increase audience satisfaction. 2.Researches and analyses social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy. Works with various company departments to promote overall brand through social media channels. Social Media Executive Job Duties: Oversees all company social media accounts management. Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages. Audits and analyses social media presences, including digital advertising costs and returns. Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement. Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages. Monitors and develops reports on competitor activity within social media spaces. Social Media Executive Skills and Qualifications: Degree in Marketing or Social Media, Extensive Knowledge of Social Media Platforms, Web Proficiency Computer Software Proficiency, Proofreading and Editing Skills, Interpersonal Skills. Strong Verbal and Written Communication Skills. Snapivite is a new startup which provides web solution for Wedding Invitations, Guest Management, Guest Engagement, order matching stationery and physical invites. Its one of a kind platform which will revolutionise the wedding invitation industry. so lets gear up to build a dream .... and work in an friendly and fun loving environment. See you on board ......