CodeWraps
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Job Title: SMO Executive
Job Summary:
The SMO Executive is responsible for developing and executing social media optimization strategies to enhance the brand’s online presence, increase audience engagement, and drive traffic to the company’s digital platforms. This role involves content creation, platform management, performance analysis, and continuous improvement of social media campaigns.
Key Responsibilities:
- Social Media Strategy Development:
- Design and implement effective SMO strategies tailored to various social platforms.
- Stay updated with the latest social media trends, algorithm updates, and best practices.
- Content Creation & Management:
- Create engaging content (text, images, video) that aligns with the brand’s voice and objectives.
- Plan and schedule posts using social media management tools to ensure timely and consistent communication.
- Community Engagement:
- Monitor social media channels, respond to comments, messages, and reviews in a timely manner.
- Foster and maintain active relationships with the online community and influencers.
- Campaign Management & Optimization:
- Launch, manage, and optimize social media campaigns to drive engagement and conversions.
- Collaborate with the digital marketing team to integrate SMO efforts with overall marketing strategies.
- Analytics & Reporting:
- Track and analyze key performance indicators (KPIs) such as reach, engagement, traffic, and conversion rates.
- Prepare regular reports with insights and actionable recommendations for continuous improvement.
- Brand Monitoring:
- Ensure all social media content maintains brand consistency and complies with industry guidelines.
- Monitor competitors and industry trends to identify new opportunities.
Skills & Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in social media management and optimization.
- Strong understanding of social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.) and their respective audiences.
- Excellent written and verbal communication skills.
- Proficiency in using social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
- Creative mindset with a keen eye for design and content quality.
- Ability to analyze data and derive actionable insights.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
Preferred Qualifications:
- Experience with paid social media advertising.
- Knowledge of SEO and its interplay with SMO.
- Basic graphic design skills and familiarity with design tools such as Adobe Creative Suite.
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About the company
Branch delivers world-class financial services to the mobile generation. With offices in San Francisco, Lagos, Nairobi, Mumbai and Mexico City, Branch is a for-profit socially conscious company that uses the power of data science to reduce the cost of delivering financial services in emerging markets. We believe that everyone, everywhere deserves fair financial access. The rapid spread of smartphones presents an opportunity for the world's emerging middle class to access banking options and achieve financial flexibility.
Branch's mission-driven team is led by founder and former CEO of Kiva.org. The company presents a rich opportunity for our team members to drive meaningful growth in rapidly evolving and changing markets. Most recently, Branch announced its Series C and has garnered more than $100M in funding with investments from leading Silicon Valley firms.
Our mission is to deliver world-class financial services to the mobile generation.
We're interested in the rising stars with a worldly perspective, a deep interest in financial technology, and an appetite for growth.
Why Branch?
The future looks bright:
We've built a profitable business model, secured multiple rounds of funding, and already disbursed millions of loans. Now it's time to scale exponentially.
Passion is rewarded:
We're not just building a new gadget or solving for far-out futures – we're designing financial services that impact real people, communities and economies.
Your work matters:
Our teams are lean and agile which means every person not only contributes but can leave a lasting mark on the product, the business, and the lives of our global customers.
Challenges await:
The work we do at Branch isn't superficial or easily tackled – it's a real utility for people and with that comes tough challenges. That's why we need the best minds on the forefront of our mission.
More than just a paycheck
While we believe interesting work is the best reward, we also like to incentivize our employees with unlimited time off, discretionary travel to global offices, equity, and more.
Get out of your bubble
We don't solve problems for people, we solve problems with people. As part of Branch, you'll get to work in exciting places and meet people from all over the globe. And yes, you'll want to have a passport handy.
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EquityList is a pioneering equity management platform founded in 2020 . As a full-stack equity and shareholder management solution, we help companies across India, Singapore, and the US manage their cap tables, ESOPs/SAR, data rooms, and related compliances. Our platform currently serves over 400+ companies, managing equity for more than 30,000 stakeholders and $3B in securities.
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About the Culture
At EquityList, we foster a culture built on these core principles:
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- Strong emphasis on team support and knowledge sharing
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