
Job Title: SMO Executive
Job Summary:
The SMO Executive is responsible for developing and executing social media optimization strategies to enhance the brand’s online presence, increase audience engagement, and drive traffic to the company’s digital platforms. This role involves content creation, platform management, performance analysis, and continuous improvement of social media campaigns.
Key Responsibilities:
- Social Media Strategy Development:
- Design and implement effective SMO strategies tailored to various social platforms.
- Stay updated with the latest social media trends, algorithm updates, and best practices.
- Content Creation & Management:
- Create engaging content (text, images, video) that aligns with the brand’s voice and objectives.
- Plan and schedule posts using social media management tools to ensure timely and consistent communication.
- Community Engagement:
- Monitor social media channels, respond to comments, messages, and reviews in a timely manner.
- Foster and maintain active relationships with the online community and influencers.
- Campaign Management & Optimization:
- Launch, manage, and optimize social media campaigns to drive engagement and conversions.
- Collaborate with the digital marketing team to integrate SMO efforts with overall marketing strategies.
- Analytics & Reporting:
- Track and analyze key performance indicators (KPIs) such as reach, engagement, traffic, and conversion rates.
- Prepare regular reports with insights and actionable recommendations for continuous improvement.
- Brand Monitoring:
- Ensure all social media content maintains brand consistency and complies with industry guidelines.
- Monitor competitors and industry trends to identify new opportunities.
Skills & Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in social media management and optimization.
- Strong understanding of social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.) and their respective audiences.
- Excellent written and verbal communication skills.
- Proficiency in using social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
- Creative mindset with a keen eye for design and content quality.
- Ability to analyze data and derive actionable insights.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
Preferred Qualifications:
- Experience with paid social media advertising.
- Knowledge of SEO and its interplay with SMO.
- Basic graphic design skills and familiarity with design tools such as Adobe Creative Suite.

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About jhana
jhana is an early-stage, seed-funded startup that builds intelligent practice tools for the law across research, drafting, and document management. At jhana.ai, we are transforming the legal industry with India’s first AI-driven Paralegal. Our product delivers critical legal insights through advanced AI, producing outputs like redlines, memos, and risk assessments to streamline workflows for legal teams. Recognized as the Best Legal Tech Startup in Asia and Oceania by ALITA, we are on a mission to empower professionals with technology that drives efficiency and excellence.
Job Description:
jhana is looking for an Sr. Account Manager with background in law to drive growth, optimize business & sales processes, and manage high-value client relationships. This role is ideal for legal professionals with business acumen who seek opportunities in a high-growth, client-focused environment. The candidate must be comfortable working in a dynamic, tech-driven space and be willing to travel for client meetings and industry events.
Responsibilities
Here’s a more refined, sharper version that further streamlines the language and elevates the impact of each point:
- Sales & Business Development: Define and refine scalable sales processes, drive lead generation, and manage the entire sales cycle to closure.
- Client Relationship & Strategic Engagement – Manage key client relationships as a trusted advisor, ensuring high retention and satisfaction, and representing the company at client meetings, industry events, and conferences.
- Pipeline Management & Conversion Optimization – Build and manage a structured sales pipeline, enhancing lead-to-deal conversion and ensuring predictable, sustained revenue growth.
- Proactive Sales Strategy & Execution – Drive business development by proactively sourcing and closing new opportunities, setting the standard as a top-performing salesperson with a hunter mentality.
- Consultative Selling & Client Partnership – Leverage a consultative approach to tailor solutions to client needs, fostering strong relationships through impactful presentations, demos, and negotiations.
- Market & Competitive Intelligence – Stay ahead of industry trends, competitor activities, and client needs to refine sales strategies, shape product positioning, and drive a competitive edge.
- Cross-functional Collaboration & Data-Driven Reporting – Partner with Marketing, Product, and Customer Success teams to align efforts with company goals, while leveraging CRM systems to track sales performance, forecast accurately, and adjust strategies based on data insights.
- Leadership in Team Development - Mentoring junior team members, spearhead cross-functional projects with product, marketing, and customer success teams to ensure unified client engagement and retention strategies, and actively participate in strategic discussions by offering insights on process enhancements, client feedback, and sales tactics to drive company growth.
- Client Engagement & Travel: Represent jhana at client meetings, conferences, and industry events, involving regular travel as well as virtual interactions.
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- Education: Bachelor’s degree in Law, Business, or a related field. Advanced degrees (JD, MBA) preferred.
- Legal Industry Experience: 5+ years (Senior Account Manager) in a top-tier law firm or legal chamber with a strong grasp of legal processes and industry challenges is mandatory.
- Leadership & Collaboration : Demonstrated ability to mentor and coach junior colleagues, share best practices, and drive collaborative initiatives across departments. Comfort taking ownership of new projects, providing strategic input, and setting a high bar for performance.
- Consultative Sales & Relationship Building: Adept at identifying client needs and crafting tailored solutions. Track record of consistently meeting or exceeding sales goals, maintaining client satisfaction, and establishing long-term partnerships.
- Strategic and Data-Driven Mindset: Experience developing or optimizing sales strategies based on market trends and client feedback.
- Sales & Business Development Expertise: Proven background in Law, sales, account management, or business development, ideally in the legal tech or SaaS sector (preferred).
- Process Development & Leadership: Experience in designing and implementing scalable sales strategies. Ability to mentor and lead teams effectively.
- Tech & Data Proficiency: Proficiency in CRM platforms (e.g., Salesforce, HubSpot), data analytics, and sales tracking tools (preferred).
- Communication & Negotiation: Exceptional verbal and written communication skills with the ability to articulate complex concepts clearly.
Additional Requirements
- Willingness to travel frequently for client meetings and events.
- Strong adaptability to a fast-paced, evolving startup environment.
- Tech-savvy with a keen interest in legal innovation and AI-driven solutions.
What We Offer
- Best-in class salary, benefits and performance-based incentives.
- High-impact role with growth opportunities to build and scale the sales function.
- A dynamic, inclusive, and mission-driven work environment.


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