
Job Title: SMO Executive
Job Summary:
The SMO Executive is responsible for developing and executing social media optimization strategies to enhance the brand’s online presence, increase audience engagement, and drive traffic to the company’s digital platforms. This role involves content creation, platform management, performance analysis, and continuous improvement of social media campaigns.
Key Responsibilities:
- Social Media Strategy Development:
- Design and implement effective SMO strategies tailored to various social platforms.
- Stay updated with the latest social media trends, algorithm updates, and best practices.
- Content Creation & Management:
- Create engaging content (text, images, video) that aligns with the brand’s voice and objectives.
- Plan and schedule posts using social media management tools to ensure timely and consistent communication.
- Community Engagement:
- Monitor social media channels, respond to comments, messages, and reviews in a timely manner.
- Foster and maintain active relationships with the online community and influencers.
- Campaign Management & Optimization:
- Launch, manage, and optimize social media campaigns to drive engagement and conversions.
- Collaborate with the digital marketing team to integrate SMO efforts with overall marketing strategies.
- Analytics & Reporting:
- Track and analyze key performance indicators (KPIs) such as reach, engagement, traffic, and conversion rates.
- Prepare regular reports with insights and actionable recommendations for continuous improvement.
- Brand Monitoring:
- Ensure all social media content maintains brand consistency and complies with industry guidelines.
- Monitor competitors and industry trends to identify new opportunities.
Skills & Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in social media management and optimization.
- Strong understanding of social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.) and their respective audiences.
- Excellent written and verbal communication skills.
- Proficiency in using social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
- Creative mindset with a keen eye for design and content quality.
- Ability to analyze data and derive actionable insights.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
Preferred Qualifications:
- Experience with paid social media advertising.
- Knowledge of SEO and its interplay with SMO.
- Basic graphic design skills and familiarity with design tools such as Adobe Creative Suite.

Similar jobs

Experience and Expertise
● 7– 10 years of experience in backend development with Python or Golang.
● Solid understanding of RESTful APIs, microservices, and distributed systems.
● Strong knowledge of data structures, algorithms, and OOPS principles.
● Hands-on experience with relational and/or NoSQL databases.
● Familiarity with Linux development, Docker, and basic cloud concepts
(AWS/GCP/Azure).
● Proficiency with Git and version control workflows.
● Familiarity with AI-powered development tools or exposure to projects involving large
language models (LLMs) is a plus.
Skills
● Strong analytical and debugging skills with the ability to solve complex problems.
● Good communication and collaboration skills across teams.
● Ability to work independently with minimal supervision while being a strong team
player.
● Growth mindset – eagerness to learn new technologies
Review Criteria
- Strong Product Manager Profiles
- 7+ years of product management experience, of which 2+ years in healthcare, pharmaceutical, life sciences, or AdTech domains
- Must have built or scaled products involving Data Science, Machine Learning, or AI
- Must have experience working end-to-end on product lifecycle — strategy, roadmap, development execution, stakeholder alignment, user research, product optimization, and adoption (0 to 1 product experience is preferred)
- Hands-on experience collaborating with engineering, data science, design, supply teams, and demand-side teams on parallel product initiatives
- Must have a strong understanding of demand-side and supply-side mechanisms, programmatic advertising, data intelligence products, or marketplace platforms
- Experience in companies serving Healthcare Professionals (HCPs), Pharma, Life Sciences, or HealthTech advertising is a must
- Top/Well known Product companies (preferably in HealthTech)
- CTC includes 20% variable
- HealthTech exposure is a must (current or past experience)
- Its an IC role
Preferred
- Experience working on AI-driven features such as predictive models, segmentation, personalization, or automated optimization
Job Specific Criteria
- CV Attachment is mandatory
- What is your preferred location — Noida or Mumbai?
- If you’re based in Mumbai, are you comfortable traveling to the Noida office for one week each month?
- Are you available for an in-person interview for one of the rounds?
- Which HealthTech company(ies) you have worked for?
Role & Responsibilities
We are seeking a visionary and technically savvy Principal Product Manager to lead the strategy, development, and growth of our Identity Resolution products, including the HCP Graph, probabilistic and deterministic identity solutions, and data partner integrations. This role sits at the intersection of data, product, and healthcare advertising, giving you the opportunity to shape how company identifies, unifies, and activates HCP audiences across the ecosystem. You will define the future of identity in healthcare marketing and play a pivotal role in building products that maximize both privacy compliance and advertiser ROI.
Key Responsibilities-
Product Strategy & Vision:
- Define and evangelize the vision for company's identity resolution products and HCP data graph.
- Build a product roadmap that balances technical innovation, market differentiation, and business impact.
- Conduct competitive research and explore emerging identity technologies to ensure company remains at the cutting edge of HCP data solutions.
Product Development & Execution:
- Lead end-to-end product lifecycle: ideation, requirement definition, development, launch, and iteration.
- Collaborate with engineering and data science teams to design scalable identity solutions leveraging first-party, third-party, and probabilistic signals.
- Author high-quality PRDs, user stories, and acceptance criteria, ensuring clarity for cross-functional teams.
- Drive integration strategy with data partners, DSPs, and other activation channels to expand company's reach and addressability.
Data & Privacy Expertise:
- Develop solutions that unify HCP identities across platforms while maintaining strict compliance with privacy regulations like HIPAA, GDPR, CCPA, and industry-specific rules.
- Ensure high identity match rates, data quality, and robust governance frameworks.
- Explore advanced techniques such as probabilistic linking, email-based resolution, and graph modeling to continuously improve audience unification.
User Experience & Enablement:
- Collaborate with UX designers to simplify complex workflows for internal teams and clients managing HCP audiences.
- Provide clear product documentation, training, and enablement materials to maximize adoption.
Performance & Optimization:
- Define metrics for success (match rate, segment addressability, HCP coverage, platform adoption) and continuously optimize solutions.
- Use data-driven insights to iterate on products, identify gaps, and enhance identity resolution accuracy and reliability.
Ideal Candidate
- Bachelor’s or Master’s in Computer Science, Engineering, Data Science, or related field.
Experience:
- 7+ years in product management, with significant experience owning data-centric products, preferably identity resolution, CDPs, DMPs, or large-scale data systems in AdTech/MarTech.
- Proven track record in data integration, audience unification, or identity resolution products.
Skills & Expertise:
- Strong knowledge of identity systems: deterministic and probabilistic matching, identity graphs, email-based resolution, hashed identifiers, device IDs, and consent management.
- Deep understanding of healthcare and HCP data ecosystems is a plus.
- Ability to translate complex technical solutions into clear product strategy and business impact.
- Exceptional stakeholder management, communication, and leadership skills.
- Strong analytical mindset with experience in SQL, data modeling, or analytics.
- Comfort operating in a fast-paced, high-growth environment and leading cross-functional initiatives.
Nice-to-Haves:
- Hands-on experience with machine learning for audience modeling or lookalike targeting.
- Familiarity with privacy-enhancing technologies, clean rooms, and data encryption.
- Experience building and scaling HCP identity graphs or multi-source data unification platforms.
Technical Skills Required:
- Frontend: Proficiency in HTML, CSS, JavaScript, and frameworks like React.js or Vue js.
- Backend: Hands-on experience with Node.js, PHP, or along with frameworks like Express.
- Database: Experience with relational databases like MySQL, PostgreSQL,
- Version Control: Familiarity with Git and Git-based workflows.
- Understanding of RESTful APIs and integration with third-party services.
- Basic knowledge of DevOps practices, CI/CD pipelines, and cloud platforms is a plus.
Qualifications:
- Bachelor’s degree in Computer Science, IT, or a related field.
- Proven experience working on full-stack development projects.
- Strong problem-solving and analytical skills.
The client is currently interviewing candidates who are based in Gujarat
Roles and Responsibilities
- Develop, test, implement and maintain application software
- Take part in software and architectural development activities
- Conduct software analysis, programming, testing and debugging
- Identifying production and non-production application issues
- Ensure designs are in compliance with specifications.
- Recommend changes to improve established java application processes
- Develop modular and testable unit of code
- Collaborates with other members of the software development team
- Works well independently and has solid time management, prioritization, and organization skills.
Key Skills and Experience
- Knows core Java skills and is familiar with Java build tools like Mavan etc, EE components, testing tools, JAVA Object Oriented Programming
- Experience in the Spring, Spring Boot, and Hibernate, Maven build tool
- Excellent knowledge of Relational Databases, SQL, MySQL and ORM technologies (JPA2, Hibernate).
- Knowledge of developing REST API.
- Experience with test-driven development.
- Identifying risk and conducting mitigation action planning.
- Results oriented and focused on meeting deliverable timelines.
- Good communication skills, Problem-solving attitude
- Ability to establish priorities
- Teamwork and willingness to listen to others
- Eagerness to learn new ideas, concepts, and technologies.
Job Title: Accounts Executive
Job Summary:
The Accounts Executive will provide essential support to the Financial Controller in managing and maintaining the financial accounting system and records. The role involves preparing financial statements, offering financial advice and support, and collaborating with internal and external auditors. The position requires flexible working hours aligned with the Kuala Lumpur time zone (7.30 a.m - 4 p.m).
Responsibilities:
- Collaborate with the Financial Controller to manage and maintain the financial accounting system and records.
- Prepare monthly management accounts.
- Adhere to flexible working hours according to the Kuala Lumpur time zone (7.30 a.m - 4 p.m).
- Liaise with both internal and external auditors.
- Provide other financial advice and support as needed .
Qualifications:
- M.com Graduate.
- Preference for candidates pursuing CA/CMA/ICW certification.
- Must have at least 3 years of accounting experience, preferably in auditing.
- Possess extensive knowledge of financial nuances.
-Immediate joiners are preferred.
Compensation:
The Annual salary for this position is in the range of 3 to 3.5 LPA (Indian Rupees).
About Rippling
Rippling is the first way for businesses to manage all of their HR & IT—payroll, benefits, computers, apps, and more—in one unified workforce platform.
By connecting every business system to one source of truth for employee data, businesses can automate all of the manual work they normally need to do to make employee changes. Take onboarding, for example. With Rippling, you can just click a button and set up a new employees’ payroll, health insurance, work computer, and third-party apps—like Slack, Zoom, and Office 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.2B from the world's top investors—including Kleiner Perkins, Founders Fund, Sequoia, Bedrock, and Greenoaks—and was named one of America's best startup employers by Forbes (#12 out of 500).
About the role
We are building a world-class Support team - committed to helping customers realize the full potential of Rippling. Team members focus on getting our customers back on course when challenges arise and contribute to internal discussions around product enhancements.
If you are the type of person to look at a flight of 10,000 stairs, pause, get a bit excited, and then seize the moment - you have what it takes!
What you will do
- Take charge of payroll issues for customers from start to finish - while working in a dynamic and fast-paced environment
- Leverage chat, email, and video conferencing functionality to help our customers optimize Rippling to administer payroll processing, quarterly/yearly taxation & filings, and banking & payments inquiries
- De-escalate and resolve issues by leveraging platform and industry expertise
- Work well under time constraints and meet schedules; at times with unexpected deadlines, to ensure client’s payroll needs are met
- Build mental muscle and become a product expert - you'll be a go-to resource for both customers and coworkers
- Interact with cross-functional teams to identify areas where we can better serve our customer base through automation or added features
What you will need
- Bachelor's degree or equivalent work experience
- Ability to work 6:30 PM IST, 5:30 AM IST
- Demonstrated experience problem-solving with attention to detail
- Organizational skills and experience improving processes
- Written and verbal communication skills
- Flexibility with changing job duties and responsibilities
- Time management skills and ability to prioritize
- Nice to have (not required): Bilingual in French-English
RESPONSIBILITIES
- BA Workstream: Ability to understand the objectives and goals of the project, and to contribute to the development of the project plan through identifying BA scope of work, advocating approach, and methodologies.
- Create BA Work Packages: Ability to breakdown the BA Scope of Work into manageable work packages to support the overall delivery of the plan.
- Scope and document requirements: Ability to understand, capture, and model functional, non-functional (operational), and interface requirements for users of a system.
- Designing and enhancing Business Processes: Ability to create maps (or models) of workflows, services design, and customer journeys for the business, organization, system, or software. Process maps are created by eliciting new requirements as well as identifying existing functionalities and processes in an organization. Documenting behavior models using use cases, user experience design, storyboards, user profiles, and user stories.
- Analysis & estimation of solution options: Ability to undertake quality initiatives and measure them with the right metrics. Be able to develop meaningful key performance indicators (KPIs).
- Training &Communications: Work with learning and comms team to provide inputs on new functionality, enhancements, process changes, etc. to drive adoption
- Digital Capability: Having had experience in, or capability to, enable customer experiences through the use of digital technologies through placing the customer at the center of everything we do.
WHAT WE'RE LOOKING FOR
- Holds a Bachelor’s Degree in Computer Science, Information Systems, Business Administration, or other related fields
- Minimum 4+ years of work experience as a BA required in Software development projects
- Industry certification in Business Analysis like CBAP, Agile business analysis, etc.
- Prior experience or a background in software development.
- High attention to detail and work ethics which encourages accuracy
- Involvement in digital transformation or multi-system integration project
- Strong written and oral communication skills with IELTS ( or any other equivalent English proficiency score of 7 or above)
- High level of computer user ability, including Ms Word, Ms Visio, Ms Excel, Ms Power Point, Outlook
- Agile qualification and experience
- Must have strong interpersonal skills and desire to work in a dynamic and fast-paced environment
- Must have the ability to work autonomously, be self-motivated, and a strong team player
- Great can-do flexible attitude that thrives in a collaborative makes it happen environment. Attitude is everything!
Job description
Job Title
Performance Marketing Specialist
Department
Digital Marketing
Reports To
Designation: Performance Specialist
Job Overview
The Performance Marketing Specialist will work to help scale social advertising efforts geared towards growing profitable e-commerce revenue. This role is for someone who is able to find efficient growth via Ad Platform, and who will explore opportunities in International channels.
You thrive in building, maintaining, and optimising digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.
Responsibilities and Duties
- Manage and create the Performance Marketing Budget and ensure that User Acquisition and Retention performance reach the business objectives.
- Create affiliate and manage social media paid ad campaigns.
- Have executed lead generation proficiently through ad campaigns for an Ecommerce Website.
- Leverage data insights to identify root causes (i.e in daily channels operation) & build solutions, develop new ideas to improve and support branding department initiatives.
- Understand the markets in which we are performing and suggest new strategies on top of the competition.
- Work with other departments (e.g. product development, creative, merchandising, and sales) to ensure goal and strategy alignment, as well as to maintain brand identity
- Don’t limit your impact - you can further help us to grow by expanding into new channels, new markets, and new categories.
- Measurable improvements to perform.
- Keep a track of weekly targets and reports.
Qualifications & Criteria:
- Fluent in written English
- 3+ years of hands-on e-commerce marketing experience, including some form of social advertising
- A self-starter mentality, a strong sense of ownership, and an appetite for learning
- Moderate to advanced Excel experience (pivot tables, graphs, etc.)
- Demonstrable success in improving account performance in direct response Facebook advertising, and a desire to champion. A similar online ad experience will be considered as well.
- Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimisation
- An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required)
- A passion for marketing, social advertising, and a positive attitude in all regards
- A desire to remain up-to-date with trends, new features, and functionalities in social advertising
- A team-oriented mindset and the ability to work with a wide range of individuals
- Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
- Proficient in Word, Excel, Outlook, and PowerPoint.








