Performance Marketing Ninja

Role - Social Media Executive

About Company :-

Our client is a Tech Based Platform for freelance Photographer, Videographers, Food stylist and Cinematographer. Founded by alumni of IIM Bangalore. They are operational in about 100 Cities and 28 Countries. Leader in Food and Real Estate Photography. Done about 7000+ projects across the Globe.

Job description :-

1. Plan, monitor & execute social media activities on channels like Facebook, Instagram, Linkedin, Twitter, etc.

2. Run ads on Facebook, Instagram, Google, and other similar channels.

3. Be actively involved in SEO efforts (keyword, image optimisation etc.)

4. Website content management

5. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc.)

6. Coordinate and work with any external stakeholders like marketing agency, content writers, etc.

7. Provide creative ideas for content marketing.

Minimum experience - 2 years 

Role - Sr. Executive - Paid Social, India (Gurgaon, Bangalore,

Mumbai)

Overview of job -

Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Sr. Executive – Performance Marketing for its Services Hub . In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. 

What you’ll bring:

● You are proficient in English

● You have 2+ year experience of planning and managing Social campaigns

● You have a high-level knowledge of Paid social platforms

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft Excel and Google Sheets 

Backed by Sequoia Capital,  http://www.lambdatest.com/">LambdaTest is the fastest growing cross-browser cloud platform and an online selenium grid that helps users to perform both manual and automated browser compatibility testing.  LambdaTest is powering web testing teams for some of the world’s biggest brands, enterprises, and startups in over 130+ countries. We are looking for the brightest minds to join our team!

Requirement:

• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partner
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.

Qualification:

• Proven working experience in digital marketing along with lead generation.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Working knowledge of ad serving tools.
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate 

You should have a strong grasp of current marketing tools and strategies and be able to help integrate digital marketing campaigns from concept to execution. The Digital Marketing Executive will work with the marketing team, coordinating with other teams (such as design, HR, etc) to launch campaigns on time.

• Coordinate with other support functions to develop marketing material
• Define schedules, handle posting on social media
• Keep an eye on the trends, suggest and execute campaigns around them
• Perform audits, plan and execute all digital marketing activities, including SEO/SEM, email, social media, and display advertising campaigns
• Design, build and maintain social media presence, increase the availability of multiple platforms
• Measure and report the performance of integrated marketing efforts, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• BS/MS, BMM degree in marketing or a related field
• Proven working experience of more than 2 years in digital marketing & contribution to B2B sales if any.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website advertising and analytics tools (e.g., Google Adwords, Google Analytics, Facebook Advertising)
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

GrowthAssist is one of the globally recognized outsourcing agencies in the industry based out in India, founded in 2020 with a current strength of 25+ team members, and growing rapidly.

Currently, we are hiring passionate Paid Marketing Specialists to join our team. Please refer to the job description for more insights about the organization and the role:

• Job Location: Jaipur/Pune/Mumbai/Ahmedabad/Remote OK
• Job Title: SEM Consultant
• Job Timings: 5 PM to 1 AM (IST) | US Client
• Job Type: Contractual & Full-time (Both)
• Required Experience: 2+ years
• Salary: 30-50k INR (Month)

Roles and Responsibilities

• Managing and keeping track of ROI.
• Compiling regular spend reports for campaigns.
• Ability to communicate effectively and confidently.
• Understand the client’s business and work towards achieving their KPIs.
• Weekly/fortnightly and monthly reporting of the accounts with data insights.
• Be up to date with industry updates and experiments.
• Drawing the strategies, executing, and analyzing profitability.
• Coordination with the other teams to get the right assets and execution done.

Skills Required

• Ability to work independently and as part of a team.
• Knowledge/experience in working in-house or agency working methodology and culture.
• Ability to work flexibly and towards tight deadlines.
• Highly proficient in MS word, Excel, and PowerPoint.
• Experience with coding and conversion tracking will be an add-on.
• Knowledge of PPC campaign management tools but not limited to: Google AdWords Editor, Yahoo advertising platform, MSN Adcenter, Facebook ads manager & LinkedIn campaign manager.
• Proven track record of management of paid search campaigns (Google, Yahoo, MSN), mobile paid search campaigns, GDN & shopping ads, and Retargeting campaigns.
• In-depth understanding of paid social campaigns (Facebook, LinkedIn) creation, drawing the strategies and analyzing the performance.
• Working knowledge of tracking and analytics tools (GTM & GA).
• Google Ads certifications with in-depth knowledge.
• Expertise in Advance level Excel operation (Pivot Table, VLOOKUP Experience).
• Self-motivated and confident.
• Problem-solving and decision-making skills.

Additionally, we at Growth Assist review communication skills and English fluency to ensure effortless collaboration.

What We Offer

• Quarterly Rewards and Recognition Programs: We foster learning and encourage people to take moonshots. When you achieve your goals, we recognize and reward your hard work.
• Health Benefits: We cover health insurance for you and your loved ones.
• Sabbatical Policy: We encourage people to take time off and rejuvenate, upskill and pursue their interests so that they can generate new ideas.
• Pet-friendly office and open floor plan. No mundane cubicles.

• Initiate New campaigns across various channels.
• Launch and optimization of PPC Campaigns.
• Overseeing Accounts related to Search platforms as well as inspecting Budgets.
• Providing necessary reports and monitoring KPIs.
• Have the highest possible Return of Investments towards Online Marketing Efforts.  

• Managing Large Keyword list creation.
• Formation of Effective and optimum paid strategies.
• Launching of numerous PPC campaigns Monitoring accounts related to Search engine Platforms (Google AdWords, Bing etc) Rightful Targeting of the required Audiences.
• Timely working on Budgets and Bids towards gaining better Return of Investments (ROIs) Generate attractive and concise advert copies.
• Maintain and Coordinate Partnerships with Vendors and PPC Ad Platforms. Enhance and adapt Modern trends related to SEM and PPC

1 to 3 years of experience in digital marketing - Highly conversant with Google Analytics and other similar tools - Basic programming ability(preferably R or Python)