Performance Marketing Ninja

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze.
• Website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Perform ongoing paid keyword discovery, expansion and optimization.
• Research and analyze competitor advertising links.
• Google ads and Facebook ads experience is Mandatory.

• Good communication skills
• Team player.
• Good time-management skills.
• Great interpersonal and communication skills.
• Familiarity with web design.
• Proven SEM experience and success managing PPC campaigns across Google, Facebook, Taboola and others content marketing.
• Good knowledge of all different digital marketing channels

Job Brief

You will be responsible for planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Responsibilities:

1. Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
2. Developing and monitoring campaign budgets - Google AdWords. Preparing accurate reports on our marketing campaign’s overall performance.
3. In-depth understanding on SEO - Onpage, Offpage, Technical & Advanced SEO
4. Planning and managing our social media platforms.
5. Identifying the latest trends and technologies affecting our industry.
6. Evaluating important metrics that affect our website traffic, service quotas, and target audience.
7. Working with the team to brainstorm new and innovative growth strategies.

Requirements:

1. Bachelor’s degree in marketing or relevant field.
2. A minimum of 3-4 years of experience in a digital marketing or advertising position.
3. In-depth knowledge of various social media platforms, best practices, and website analytics.
4. A solid understanding of HTML and CSS is required.
5. Highly creative with excellent analytical abilities.
6. Outstanding communication and interpersonal skills.
7. Up-to-date on the latest trends and technologies in digital marketing.

Job Description :

- Manage, review & perform daily campaign responsibilities associated with Google Ads, Facebook Ads Manager, Bing Search etc. to meet business objectives.

- Plan, set up & manage all types of campaigns viz. Paid Search, Display, Performance Max, Discovery, App, etc. in Google Adwords.

- Optimise the campaigns on a daily basis, monitor & maintain key metrics like Impression Share, Quality Score, Campaign Budgets etc. in Google Search & Bing Search.

- Manage & optimize campaigns in Facebook Ads Manager, A/B test various audience targeting & creative optimization practices to come with the most suitable option to meet business objectives.

- Plan & execute direct performance campaigns with Publishers/Affiliates in alignment with business goals.

- Maintain & monitor, web & app analytics dashboards, reports & reporting tools. Generate & publish daily, weekly & monthly reports for all key metrics, goal & revenue tracking.

- Liaise with the Paid Digital agency to drive maximum output.

Key Qualifications :

- Bachelors/Masters in Media, Marketing, Technology, Engineering or related field.

- 3+ years of hands-on experience in Search Engine Marketing (SEM) & Pay-per-click (PPC) campaigns.

- Experience working on Google Adwords, Facebook Ads Manager & Google Analytics is a must.

- Understanding other Performance Marketing platforms like Google DV360, Amazon DSP, Bing Search, etc. will be an advantage.

- Knowledge & understanding of end to end online acquisition, lead generation, various campaign types, ad formats & channels that drive cost effective conversions is must.

Marketing Coordinator

Company description

Lightomated is a premium System Integration Company. We provide best in class solutions for system integration. We primarily work in two verticals.

Lightomated Residential - Premium Home Automation System Integration company, dedicated to easing your life by getting your entire residential space being controlled by one simple touch. Lightomated collaborates with reputed brands to provide the clients with perfect design, installation and integration with help of the expertise of our dedicated team.

Lightomated Commercial - Leading Audio-visuals consultancy as well as system Integration company delivering a wide scope of installations from high-end Audio / Visual Integrations, Lighting control, video collaborations and end-to-end automation systems.

 

Role overview:

1. Capture the sites or projects that we have completed or in progress
2. Feed the important points from the project engineer with regards to the site/projects completed or in -progress both
3. Help in case studies, Blogs, Research, etc
4. Conducting research to analyse competitive landscape, market trends and customer behaviour and preparing reports by collecting, summarizing and analysing data
5. Supporting the Marketing Head in establishing and evaluating a marketing strategy and plan by organizing and planning promotional presentations.
6. Understanding industry trends, latest events
7. Collect the customers reviews, testimonial, etc

 

Requirements:

1. Bachelor’s degree in any field is mandatory
2. Minimum 1 year experience in Marketing field is required
3. Good photography and video editing skills is required.
4. Willingness to travel
5. Solid computer skills, including MS Office
6. Knowledge of digital marketing ( SEO, SMO, Google adwords)

Job Location- New Delhi

 

 

 

 

 

We are looking for a Digital  Marketing Manager for our California US- based IT Company.

 

Job Profile- Senior Digital Marketer

Location - Lucknow (Work from office only)

Experience - 7 to 15 years

Salary - Hike on Last CTC

 

Roles & Responsibilities:

• End to end Ad campaign management (From creating, executing, monitoring, evaluating, and optimizing campaign performance to generate maximum leads).
• Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
• Conduct keyword research and optimize the campaigns.
• Optimize the ad copy, landing pages for conversions.
• Optimize the campaigns regularly for improving performance.
• Identify trends and insights and optimize spend and performance based on the insights.
• Measure and report performance of all marketing campaigns, and assess against goals.
• Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
• Track and update traffic patterns through PPC or cost per click, as well as Ads Management on Facebook Ad Manager.
• Promotion of company on different social media platforms, employer branding.
• Determine ROI on search marketing efforts.

 

Requirements

- PPC specialist/Ads Manager/ Promotional marketing with relevant experience of 4-6 years in advertising agency

- Comfortable with Instagram, Google & Facebook Ads

- An understanding of web analytics

- Ability to write ad copy and optimize through A/B testing

- Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of search campaigns.

 

Qualification & Skills

• Self-starter, fast-learner, and hard-worker with strong attention to detail.
• Strong work ethic, high integrity, and a team-player with positive attitude
• Bachelors degree and relevant certifications; MBA strongly preferred.

 

Perks and Benefits

• A chance to work in an MNC company (IT) and career growth.
• Recognition and Appreciation.
• A chance to work in a fun cross-functional global environment Competitive compensation.

 

• An outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
• Planning, implementing and monitoring our digital marketing campaigns across all digital networks
• Optimize content for the social media platforms
• Ensure that the brand message is consistent
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.
• With Good Communication Skills
• Candidates from Marketing Agency can apply.
• Immediate with 15 days joinees preferred.
• An ideal candidate would be someone who handles end to end digital marketing

 

 

Start date: As soon as possible / Location: Tardeo Mumbai

 

About the Company:

STAC Fine Jewellery is a young ecommerce startup launched in April 2018 with the vision of creating fine jewellery in 18 kt gold that can be worn everyday. You can learn more at www.stacfinejewellery.com .  We are looking at adopting a digital first strategy and taking advantage of the fast changing tech environment. If you are someone who is not afraid to try new things, someone with strong analytical and problem solving skills along with an entrepreneurial positive attitude then read forward!

 

Job profile:

We are looking for an ambitious Ecommerce Manager with hands-on technical and e-commerce business expertise. The person should have a solid foundation in Shopify and should be able to contribute to marketing and design projects with a tech perspective. He/She will work closely with the Co-founders to optimize the user experience while implementing tech related strategies to increase online revenue and brand awareness.

 

Responsibilities:

 

Web Development 

 

• Front-End Development:  Conceptualizing, creating, and updating major parts of the customer facing website
• Back-End Web Development:  Creating and maintaining external web-based tools & software by adding functionality and ensuring communication with 3rd party services and apps

 

Marketing

• Oversee and execute digital marketing for the company including Social Media Ads & google ads
• Execute e-commerce campaigns like price markdowns, promo and referral codes, coupons, affiliate marketing  etc.
• Lead technical implementation for SEO and SEM 
• Oversee and execute data driven email and SMS marketing including tracking and analysis

 

Data Analytics and Optimizations

• Perform analysis that answer questions about our customers, their particulars and preferences
• Identify and use efficient tools to segment the customer data in order to support and drive business decisions
• Analyze e-commerce KPIs to identify opportunities and use tools like A/B test to optimize the outcomes
• Optimize the customer journey through quantitative and qualitative customer feedback, and improve the on-site experience by troubleshooting site-related incidents like bugs, broken images, load speed etc.
• Track industry and competitive best practices, examine performance and develop creative action plans within the e-commerce business.

 

 Requirements:

• Must have experience with the Shopify ecommerce website platform, with web analytics tools and associated apps that can be used with Shopify
• Basic knowledge of HTML , CSS & Javascript is a bonus
• Understanding of digitals ad tactics (Instagram + Facebook), Google ad words, SEO and SEM is a must
• Experience with digital analytics specifically Google Analytics is a must
• Strong proficiency in Microsoft Excel / Google sheets 
• Equipped with creative thinking and analytical skills 
• Up to date with the latest technology trends and innovations 
• Written and oral English proficiency
• Bachelor’s degree in Computer Science
• Experience in web development
• Highly motivated and a self starter with an ability to meet deadlines and work independently

 

Responsibilities:- Drive acquisition, awareness & engagement across all channels (largely Google, Facebook, Mobile affiliates) with a focus on Conversions, LTV & Repeat.- Track, measure, and revise campaigns based on performance to further optimise ROI. - Work closely with Product, Business Development & Marketing teams to plan, execute and report marketing campaigns.- Research, assess & implement best & emerging industry practices- Run experiments with clear success/failure metrics- Gather market insights & do competition bench-marking - Manage multiple agencies to produce high quality outputs on time and on budgetRequirement:- Must have hands on experience in running ads across Google, Facebook & mobile affiliates.- In-depth understanding in App Marketing, Online Display, Remarketing, SEM, Affiliates, Social and Video advertising.- Strong understanding of A/B testing, audience targeting, ad copy, creative & bidding strategies for various ad platforms.- Experience on tools like Google Adwords, Facebook Ad Manager, Google Analytics, Keyword Planner, Appsflyer, Mixpanel, AWS etc.- Understand business goals & align them to the channels.- Ability to adapt & thrive in a fast-changing environment.