Roles and responsibilities:
- Create a brand and market positioning that maintains Tartan's leadership position in the industry.
- Devise, own, and execute Tartan’s marketing strategy across all formats, both internally and externally.
- Ensure sales and partner teams are enabled and up-to-date with the product, process, competitor, and market content.
- Build Tartan's vocabulary and messaging to effectively tell the company’s story to the modern world.
- Build, maintain, measure, and optimize Tartan’s marketing channel mix, with an eye toward growth initiatives and product adoption
- Work closely with the sales, customer success, alliances, and product teams to identify market opportunities and define market-leading products.
You will be a good fit if you have the below:
- Proven 3+ years of B2B2C marketing leadership experience providing strategic input to high-growth technology businesses with ownership of marketing strategies, goals, and tactics
- Successful track record in building, getting buy-in, and executing marketing plans
- History of building high performing, marketing teams and attracting top marketing talent
- Relevant domain experience preferred in deeply technical products, preferably in API space
- A thorough grasp of the key metrics needed to drive the business
- Ability and desire to use data and metrics to make strategic growth decisions
- Interest in development, training, and mentorship; hands-on in working with teams
Why Tartan?
- Brand new MacBook
- Stock Options
- Health Insurance
- Unlimited Sick Leaves
- Passion Fund (Invest in yourself or your passion project)
- Wind Down
Subodh Popalwar
Software Engineer, Memorres
About TartanHQ
About
Founding: Established in 2021 by Pramey Jain and Meet Semlani, Tartan emerged with a vision to revolutionize financial services.
Core Operations: Tartan collaborates closely with prominent financial service providers and leveraging its advanced APIs to access consumer data in a consent-based manner. This access facilitates various crucial functions, including identity, income and employment verification, monitoring of monthly net pay and deductions, and assessment of user credibility for financial products.
Team and Presence: With a dedicated team of over 50+ employees, Tartan operates primarily from its headquarters in Gurgaon. However, it also maintains strategic bases in Mumbai and Jaipur to facilitate its operations and expand its reach.
Mission: Tartan is committed to providing innovative solutions that enhance financial transparency, empower consumers, and streamline processes for businesses in the ever-evolving digital landscape.
Flexible Benefits
- Salary 💸 We offer competitive salaries with performance-based bonuses and raises at will.
- Stock Options 📈 We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
- Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 3 lakh is provided and other benefits to you and your family.
- MacBook 💻 You get a MacBook you can use for working anywhere, irrespective of your role at Tartan.
We are not rigid. If you are a hard worker and are willing to learn, we'd love to hear from you.
If there isn’t an open position for you, don’t worry!
You can e-mail us at [email protected] and let us know how you can help grow and build Tartan in your way, and why you would be a great addition to our team.
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Software Engineer, Memorres