Marketing Manager

at TartanHQ Solutions Private Limited

DP
Posted by Prabhat Shobha
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Bengaluru (Bangalore)
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3 - 5 yrs
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₹15L - ₹21L / yr
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Full time
Skills
Social Media Marketing (SMM)
Social Media Optimization (SMO)
Social media management
Social media strategy
B2B Marketing
Growth Hacking
Content Marketing
Marketing Strategy
Product Marketing

Roles and responsibilities:

  • Create a brand and market positioning that maintains Tartan's leadership position in the industry.
  • Devise, own, and execute Tartan’s marketing strategy across all formats, both internally and externally.
  • Ensure sales and partner teams are enabled and up-to-date with the product, process, competitor, and market content.
  • Build Tartan's vocabulary and messaging to effectively tell the company’s story to the modern world.
  • Build, maintain, measure, and optimize Tartan’s marketing channel mix, with an eye toward growth initiatives and product adoption
  • Work closely with the sales, customer success, alliances, and product teams to identify market opportunities and define market-leading products.


You will be a good fit if you have the below:

  • Proven 3+ years of B2B2C marketing leadership experience providing strategic input to high-growth technology businesses with ownership of marketing strategies, goals, and tactics
  • Successful track record in building, getting buy-in, and executing marketing plans
  • History of building high performing, marketing teams and attracting top marketing talent
  • Relevant domain experience preferred in deeply technical products, preferably in API space
  • A thorough grasp of the key metrics needed to drive the business
  • Ability and desire to use data and metrics to make strategic growth decisions
  • Interest in development, training, and mentorship; hands-on in working with teams

Why Tartan?
  • Brand new MacBook
  • Stock Options
  • Health Insurance
  • Unlimited Sick Leaves
  • Passion Fund (Invest in yourself or your passion project)
  • Wind Down
Read more

About TartanHQ Solutions Private Limited

Tartan is a payroll connectivity API company enabling consent-driven employment and income verification in real-time 🎯


If you have ever applied for a home loan, car loan, or credit card, during the process, you were asked to share proof of your income through payslips or IT return, or a bank statement to assess your income. You probably had to manually find the necessary documents and upload them to a platform, or send them via e-mail. In some cases, you might even have needed to submit a request to your HR department for help.


Tartan helps precisely here – by offering a digitally embedded income verification solution to securely transmit your income data including the payslips without a pause in your application process.


Our technology allows businesses to access payroll data directly from the payroll systems to streamline income and employment verification, improve underwriting models, and help employees and independent freelancers avail custom benefits through their employers.✨


You can read about us here - bit.ly/3wkvO5V


Why should you work with us?

  • We are growing exponentially [Going from an on-paper idea-to-revenues in less than 12 weeks] - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
  • Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
  • Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail on our flexible benefits in the next section.👇
  • So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.


Flexible Benefits

  • Salary 💸 We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesn’t need to be tied to an annual review.
  • Stock Options 📈 We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
  • Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family. ****
  • Brand new MacBook 💻 You get a MacBook you can use for working anywhere, irrespective of your role at Tartan.
  • Unlimited Sick Leaves ❤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
  • Passion Fund 🏀 Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
  • Wind Down 🎥 Whether it’s Netflix, Prime, Hotstar with the family, or cozying up with an audio-book, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.


We are not rigid. If you are a hard worker and are willing to learn, we'd love to hear from you.


If there isn’t an open position for you, don’t worry!


You can e-mail us at [email protected] and let us know how you can help grow and build Tartan in your way, and why you would be a great addition to our team.

Read more
Founded
2021
Type
Product
Size
20-100 employees
Stage
Raised funding
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Your day-to-day tasks would involve:

  • Building marketing programs to support specific marketing objectives across different channels and segments in support of the overall strategic marketing plan.
  • Working with marketing agency partners to plan and execute digital app acquisition campaigns on channels like Google, Facebook and other digital platforms.
  • Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
  • Leading the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes and team players.
  • Making analytics and data-driven decisions to optimize acquisition & retention strategy (funnel improvement, In-app engagement, ROAS, LTV etc.).
  • Providing complete performance reporting and analysis on all mobile marketing campaigns and taking relevant action on insights gained.
  • Taking KRAs and brand objective ownership and commitment to meets goals and targets on a regular basis.
  • Collaborating with the BD/ Sales teams to plan and execute various marketing initiatives such as events, SMS campaigns, sales training, partner collaboration etc.
  • Working with cross-functional team (Product, Support, Sales) to establish growth strategies to support app growth and user acquisition targets.

What are we looking for in a Candidate?

  • Experience in App Marketing in B2B domain is preferred.
  • Minimum 4-7 years of professional experience in similar/relevant roles.
  • Prior experience in performance marketing / digital marketing / growth role is a plus.
  • Masters/MBA is preferred but not required.
  • Familiarity with - Google Playstore/Console, Firebase/Branch/MixPanel, Appsflyer/TUNE etc.
  • Proven track record of delivering user acquisition growth, retention, and optimization across key mobile metrics is a plus.
  • Strong analytical skills: bias toward decision making based on data, and good proficiency with Excel and using it to configure, analyze, and present data.
  • Ability to think and react in a high-energy, fast-paced environment.
  • Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
Read more
Job posted by
Swati Saxena
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