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Content Strategist
Oneistox India Pvt Ltd's logo

Content Strategist

Neelu Singh's profile picture
Posted by Neelu Singh
3 - 4 yrs
₹3L - ₹10L / yr
Gurugram
Skills
Content Strategy
Market Research
Enterprise content management
Editorial management
Copy Writing
Presentation Skills
content audit
ROI
Content monetization

We are looking for an experienced and creative Content Strategist to join our team. As a Content Strategist, you will be responsible for developing and implementing our content strategy to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.

 

Job responsibilities:

 

  • Performing exhaustive research to gain in-depth knowledge of all customer personas
  • Performing extensive research and analysis on consumer thoughts and trends
  • Creating specifications and content appropriate for the brand's customer personas
  • Strategizing content pillars and sub pillars
  • Planning the editorial calendar and content proposition
  • Collaborating with content management teams, creative teams, and writers to implement the strategy
  • Overseeing writing style and tone for all content
  • Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
  • Developing editorial strategy, so content is consistent across all delivery platforms
  • Conducting periodic content audits
  • Tracking and calculating content ROI
  • Ensuring that content strategy meets business objectives
  • Strategizing and improving content delivery and promotion
  • Analyzing content marketing strategy to evaluate whether it's working or not.

Qualifications and skills:

 

  • 4 years of experience as a Content Strategist or a similar role
  • Excellent copywriting skills & editorial competency
  • Content presentation skills – you should be able to determine how content should be packaged for new and existing consumers to induce them to take business actions.
  • Content delivery skills – you determine the best distribution channel to deliver content to your audience.
  • You should have experience in handling and strategizing marketing campaigns.
  • Content monetization skills – as a content strategist, you must be able to plan how your content can get customers to buy your product or service and thereby earn revenue.
  • Good analytical abilities to spot patterns and trends in content marketing data
  • Having a keen interest in organizational goals and targets
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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About Oneistox India Pvt Ltd

Founded :
2019
Type
Size :
20-100
Stage :
Profitable
About
N/A
Company social profiles
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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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