Content Strategist

Location: Remote

Experience: 1–3 Years

Job Type: Full-Time

We are looking for a Content Strategist & Social Media Coordinator to plan content strategies, manage social media calendars, and ensure timely publishing across platforms.

Key Responsibilities

• Develop monthly content strategies and social media calendars.
• Plan content pillars, campaigns, trends, and promotional content.
• Coordinate with content writers, graphic designers, and video editors.
• Schedule and publish posts, reels, stories, and Google Business Profile content.
• Ensure content is accurate, on-brand, and published on time.
• Monitor social media trends and content performance.
• Manage multiple brands and deadlines efficiently.

Requirements

• 1–3 years of experience in content strategy or social media management.
• Strong understanding of social media platforms and content planning.
• Good communication and organizational skills.
• Ability to manage multiple brands and projects.
• Experience with social media scheduling tools is a plus.
• Experience with F&B or agency clients is preferred.

Senior Content Strategist

Marketing · Organic Growth (SEO + GEO + AEO)

5 days WFO 🕐 Full-Time · Senior IC role Individual contributor role. Path to leadership after you've proved the impact.

Read This First

If you're a Content Leader at a mid-size SaaS company right now, you probably know the trap: mostly managing, rarely strategizing, and almost never doing the actual work.

You'll do the work. You'll run the audits yourself, pick the keywords that matter out of the pool, rewrite the pages that need rewriting, build the dashboards, and set the roadmap the team executes against. Deliver a strong early turnaround, and a team gets built around you. But we're hiring for the person who can produce the outcome not for the person who wants to skip straight to owning the org chart.

Most senior content people can't do this anymore. If you still can this is the seat.

The Mission

We aren't automating scripts we're deprecating the era of manual-heavy testing entirely. TestMu AI is building the world's first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle.

The name "TestMu" comes from our community conference — our users and our team are the heartbeat of what we build, not an audience.

As we rebrand from LambdaTest to TestMu AI, our organic footprint needs someone who can protect what's ranking, rebuild what isn't, and set us up to win in the world where developers ask ChatGPT and Perplexity before they open Google. That's the seat.

Why This Seat Matters Right Now

GEO (Generative Engine Optimization) is a young discipline. Nobody has a playbook. You get to write one for an AI-native product, at the exact moment developers are shifting how they search.

A large keyword pool. A rebrand mid-flight. Real ranking positions to defend and real gaps to close. This is not "come manage a stable content engine."

Full LLM tooling from day one Claude, ChatGPT, whatever else you need. Not for content generation (that's the boring use). For analysis, dashboarding, opportunity detection, and the operational SEO work that used to take a team of three.

A product that people actually search for. QA engineers, dev leads, and CTOs at companies like Wells Fargo, JPMorgan, Meta, Louis Vuitton, and Sephora are your audience. High-intent, high-value, high-leverage.

What You'll Own

This is real work. Not oversight.

• The AEO + SEO + GEO strategy for TestMu AI end to end. What we rank for today, what we should rank for, and how we win in AI answer engines as the search landscape shifts.
• Prioritisation across a sprawling keyword pool. You'll pick what matters first, defend the choice, and hold the line when other functions want to hijack the roadmap.
• Hands-on execution on the top-priority pages audit, rewrite, consolidate, or deprioritise. You don't just brief this work. You do the parts that need your judgment.
• The weekly and monthly cadence how the content team runs, what they work on, what gets shipped, and how it gets measured.
• The dashboards and reporting layer — Google Search Console data, page-level trends, alerts on ranking drops, and recurring performance updates the whole company reads.
• The early-innings outcome measurable movement in organic clicks and ranking on the priority set. Not a large unactioned backlog. Real improvement, defensible in a room.

How You'll Spend Your Week

So you know what you're walking into.

• Mornings in Google Search Console what moved, what dropped, what deserves attention today.
• Deep audit blocks pulling data with Ahrefs / SEMrush, running Apify workflows, digging into why a specific set of pages isn't converting search intent.
• Actually writing and rewriting the pages where your judgment is the difference between a page that ranks and one that doesn't. This is not delegated.
• Team enablement briefing the existing content team on priorities, reviewing their work, teaching the SEO/GEO lens as you go.
• Building dashboards and alerts the reporting layer that makes organic performance visible to marketing, product, and leadership without meetings.
• Weekly leadership sync showing the numbers, defending the priorities, and shifting the plan when the data says so.

How We'll Know You're Great

Signals we're looking for.

• You think in queries and intent, not in "topics." You can look at a keyword and see the buyer journey, the SERP composition, and the fastest path to ranking without being told.
• You use LLMs as a second brain, not a content mill. You've built at least one workflow that automates something in your SEO stack analysis, clustering, opportunity detection, brief generation from SERP data.
• You know what changed in search this year. Google's AI Overviews, the shift to answer engines, the way core updates hit topical authority. You have opinions, and they're informed.
• You've been the person who made the numbers move — not the person who managed the person who made the numbers move. You can point to specific pages, specific quarters, specific traffic curves.
• Extreme ownership: you take full accountability for outcomes, not just tasks.

Your Early Runway

Precision expectations. Not vibes.

Diagnose first.

• Audit current content and organic performance across the domain.
• Identify priority pages, keyword clusters, and the immediate fixes worth shipping early.
• Set up dashboards, alerts, reporting cadence, and the SEO/GEO roadmap the team will execute against.

Then ship and prove.

• Drive execution on the highest-priority pages and optimisations. Your hands on the ones that need it.
• Show measurable movement in organic clicks and priority-page rankings not a backlog, an actual curve.
• Prove a repeatable prioritisation model the team can run without you in the room for every decision.
• Earn the case for expanded scope team leadership is discussed only after hands-on impact is on the table.

Your Toolkit

What you'll be fluent in or become fluent in fast.

• Google Search Console this is where you live. Daily. Non-negotiable fluency.
• Ahrefs, SEMrush, or equivalent for keyword and backlink intelligence.
• Apify for scraping, competitive tracking, and SERP data at scale.
• Claude and other LLMs as operational tools for audits, clustering, brief generation, dashboard building, and any analysis that used to take days.
• Dashboard, alerting, and reporting whatever tool makes the numbers visible.

Who This Is For (And Who It Isn't)

This role is for you if:

• You've spent years deep in SEO / content strategy, primarily in B2B SaaS, tech, or IT (EdTech, FinTech, and post-COVID high-growth companies are also relevant).
• You still love the craft. You'd rather run an audit yourself than send it to someone junior and hope.
• You want to move fast, work in ambiguity, and be trusted with real ownership.
• You're excited about GEO as the next frontier not defensive about it.

This role is not for you if:

• You haven't done hands-on SEO work in a long while.
• You want a purely managerial seat with a large team and predictable rhythms.
• You need a highly structured corporate environment.
• You'd rather set direction than execute against it.

Your Path

Your growth at TestMu AI is mapped to what you ship. Deliver a strong early turnaround and you earn the case for building a team around you. Prove that team can compound the outcome, and Lead - Content is the next seat. This is the ladder, and it's earned not inherited.

About Rimigo

Rimigo is a travel platform built to put the traveller first - helping people plan and book perfect vacations. We're building a brand people genuinely love, and organic growth is core to how we get there.

The Role

You'll own all content across Rimigo's website, product pages, and UI copy - and be held accountable for what that content does, not just what it says. Success is measured in conversion rates and customer activation, not content volume.

What You'll Do

• Own all content across Rimigo's website, product pages, and UI copy
• Continuously improve copy and content to drive better activation, conversion, and retention
• Identify drop-off points in the customer journey and fix them through content and messaging
• Run iterative experiments on landing pages, CTAs, and product copy
• Brief and manage interns, freelancers, or writers for larger content needs

What We're Looking For

1. Strong Written English - Clear, concise, and persuasive. You can write well yourself.
2. Ability to Brief and Give Feedback - Comfortable directing other writers, not just producing yourself.
3. Understanding of Conversion & Funnel Metrics - You've owned a funnel metric before, not just produced content.
4. Comfort with Analytics Tools - PostHog, Google Analytics, or similar.
5. Experimental Thinking - Hypothesise, test, learn, repeat. You think in iterations, not campaigns.

Ideal Profile

• 1-3 years in a growth, content, or marketing role at a consumer startup
• Has owned a funnel metric before - not just produced content
• Curious about why users behave the way they do, not just what to write

Click "Apply Now" in https://gosuperedtech.com/career/content-marketer to apply

Role Overview

• We are looking for a Content Marketer with strong copywriting and content-marketing skills who can turn ideas, strategies, research, product features, and campaign goals into clear and effective content.
• You will work closely with a Senior Marketing Consultant and contribute across content marketing, social media, SEO, product marketing, growth, CRM, website communication, and sales enablement.
• You will be involved end to end — from understanding the audience and objective to researching, writing, refining, publishing, repurposing, and improving content based on performance.

This role is ideal if you:

• Enjoy writing across different formats and audiences
• Can turn complex information into simple, engaging content
• Want to understand the strategy and objective behind content
• Can work quickly without compromising research or quality
• Take ownership while knowing when to seek clarity

Responsible Use of AI

• Use AI tools for research support, brainstorming, outlining, variations, and editing — not as a replacement for final writing
• Review and rewrite AI-assisted content before publishing
• Verify factual claims using reliable or approved sources
• Never invent school information, rankings, fees, admissions details, statistics, or testimonials
• Protect confidential company, parent, and school information
• Ensure final content is original, accurate, useful, and aligned with the Superschools brand

Portfolio Requirements

• Share 5–10 relevant writing samples
• Samples may include blogs, social posts, carousel copy, scripts, website copy, landing pages, email campaigns, WhatsApp content, product copy, campaign copy, or sales collateral
• Google Drive, Notion, PDFs, published links, and portfolio websites are accepted
• We value clarity, originality, research quality, audience understanding, and writing ability over the number of samples

What You’ll Do

• Write blogs, guides, articles, comparison pages, locality pages, FAQs, and other long-form content
• Create social media captions, hooks, headlines, carousel copy, campaign messaging, stories, and CTAs
• Write scripts for Reels, Shorts, school tours, interviews, testimonials, explainers, and other video formats
• Develop website and landing-page copy for discovery, registration, enquiry, conversion, and other user journeys
• Create email, WhatsApp, CRM, newsletter, notification, and parent or school communication
• Write product messaging, feature descriptions, onboarding content, microcopy, banners, and form instructions
• Support product launches, growth experiments, campaigns, and sales enablement content
• Create and optimise content for SEO, AEO, GEO, search intent, FAQs, metadata, internal linking, and AI-powered search
• Repurpose approved blogs, videos, interviews, research, and product information across multiple channels
• Work with marketing, SEO, design, video, product, CRM, research, and school partnership teams
• Manage drafts, feedback, revisions, approvals, and deadlines while maintaining quality and consistency

What We’re Looking For

• 1–4 years of experience in content marketing, copywriting, content marketing, digital marketing, editorial, or a related role
• Strong written English with excellent grammar, structure, clarity, and attention to detail
• Ability to write both short-form and long-form content across different audiences and channels
• Good understanding of hooks, headlines, storytelling, CTAs, audience intent, and conversion-focused writing
• Strong research, editing, proofreading, and fact-checking skills
• Ability to understand a brief and translate business or marketing objectives into effective content
• Comfort working across multiple assignments, stakeholders, feedback cycles, and changing priorities
• Ability to take ownership of execution and progressively work more independently

Compensation

• Competitive + Bonus + ESOPs
• Based on experience, skillset, and contribution. Includes performance-based bonuses and equity participation.

We’re looking for a Content Marketing Associate eager to kickstart their career in digital storytelling. This role offers a fantastic opportunity to grow by collaborating with experienced marketers on campaigns and content that engage thousands of learners.