Content Strategist at Optiminastic · Mumbai · 4 - 6 years · ₹4L - ₹10L / yr · Posted 3 Jul 2024
Job Role: Content Strategist
- Exp: 4+ Years
- CTC: open
- Notice Period – Immediate Joiners preferred
Responsibilities:
● Create creative strategy/new content for clients. Work closely with design, content team to build and audit marketing toolkits
● Collaborating with team members – writers, content creators/designers and account managers– to consistently deliver high performance work
● A content strategist needs to develop explicit and engaging content consistently
● Should also analyse content marketing data to trends and anticipate brand needs
● Should also perform various content audits to understand how existing content is performing
● Content strategist must also keep an eye on what is happening in and around the industry to develop the most mind-boggling and unique ideas for brands.

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Job description:Content Strategist
About the Role:
We are looking for a Content Strategist to connect our brand goals with creative content that performs. You will research audiences and trends, shape the big ideas behind campaigns, and guide design, copy, and video teams to produce effective content.
Key Responsibilities:
- Research target audiences, market trends, and competitors to uncover actionable insights.
- Define the core message, positioning, and “big idea” behind campaigns and content series.
- Write clear creative briefs for designers, copywriters, and video teams.
- Plan content direction and calendars across social media, paid ads, email, and the website.
- Analyze content and campaign performance, and use the data to refine ideas and test new angles.
- Collaborate with marketing, design, and performance teams to ensure consistent execution.
- Stay on top of social media trends and formats, and turn them into content opportunities.
- Maintain brand voice and tone consistency across all touchpoints.
Requirements and Experience:
- Proven experience in content, creative, or social media strategy.
- Hands-on experience with e-commerce and clothing/fashion brands; experience across multiple brands is preferred.
- Actively involved on social media, with a good grasp of trends and formats.
- Experience with brand research and content creation tools.
- Strong understanding of consumer behavior, storytelling, and content marketing.
- Analytical mindset with comfort reading performance data.
- Excellent written, verbal, and presentation skills.
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
Location: On site
Employment Type: Full-time
Experience: 2-4 Years
Ability to commute/relocate:Jhalana Doongri, Jaipur, Rajasthan
Education:Bachelor's (Required)
Experience:Content strategy: 1 year (Required)
- Content creation: 1 year (Required)
- Social media management: 1 year (Required)
Language: English (Required)
Location: Remote
Experience: 1–3 Years
Job Type: Full-Time
We are looking for a Content Strategist & Social Media Coordinator to plan content strategies, manage social media calendars, and ensure timely publishing across platforms.
Key Responsibilities
- Develop monthly content strategies and social media calendars.
- Plan content pillars, campaigns, trends, and promotional content.
- Coordinate with content writers, graphic designers, and video editors.
- Schedule and publish posts, reels, stories, and Google Business Profile content.
- Ensure content is accurate, on-brand, and published on time.
- Monitor social media trends and content performance.
- Manage multiple brands and deadlines efficiently.
Requirements
- 1–3 years of experience in content strategy or social media management.
- Strong understanding of social media platforms and content planning.
- Good communication and organizational skills.
- Ability to manage multiple brands and projects.
- Experience with social media scheduling tools is a plus.
- Experience with F&B or agency clients is preferred.
Senior Content Marketer
SERP Forge | Full-time | Remote | Reports to the Marketing & Growth Lead
About SERP Forge
SERP Forge is a B2B SaaS marketing agency helping software companies grow through search and performance-led marketing. We are hiring a senior, hands-on content marketer to make our content a reliable source of discovery, trust, and qualified demand.
The role
You will own content from the business brief through research, writing, publishing, distribution, measurement, and improvement. The work spans SEO articles, website and service pages, landing pages, Google and LinkedIn ad copy, and thought leadership for SERP Forge and its leaders. You will also steward one clear brand voice across these channels.
This is a senior individual-contributor role for someone who writes exceptionally well, understands how content contributes to growth, and can operate without a manager creating step-by-step SOPs or reviewing every draft. You will build practical AI-assisted workflows that increase useful output while keeping the work accurate, distinctive, and human.
What you will own
Content strategy and SEO performance
- Turn business priorities, customer needs, and SEO opportunities into a focused content plan. Prioritize work by audience intent, search potential, campaign timing, and contribution to pipeline.
- Research, write, edit, publish, and refresh SEO-friendly articles and website pages. Apply search intent, keyword research, on-page SEO, internal linking, and clear conversion paths.
- Partner with the SEO and development teams to confirm page requirements, publishing details, technical dependencies, and performance fixes. Track visibility and traffic for the pages you own, then act on the findings.
Website, campaign, and social copy
- Write and improve service pages, campaign landing pages, comparison or solution pages, and other website copy that explains our offer clearly and moves the right buyer toward action.
- Develop Google Ads and LinkedIn Ads copy with the paid media owner. Create message variations, align ads with their landing pages, and use test results to improve click-through, conversion, and lead quality.
- Create thought leadership posts and campaign content for SERP Forge and company leaders. Interview subject-matter experts and turn their experience into useful, specific points of view.
- Adapt the format and tone to each channel while keeping our positioning, terminology, and brand voice consistent.
AI-enabled content workflows
- Design and operate a repeatable content workflow using AI tools and automation. The workflow should support research, briefs, drafting, editing, repurposing, quality checks, publishing, and performance feedback.
- Build meaningful systems beyond one-off prompts. Use tools such as LLMs, automation platforms, CMS integrations, and analytics where they improve speed or consistency.
- Keep human editorial judgment in the process. Verify claims and sources, protect confidential information, check originality and brand voice, and prevent generic or inaccurate content from being published.
- Document the workflow clearly enough to maintain and improve it, and report what the system changes in quality, cycle time, and output.
Independent ownership and collaboration
- Gather requirements directly from management, SEO, paid media, sales, and development. Clarify the audience, business goal, evidence, CTA, dependencies, and success measure before work begins.
- Own research, writing, editing, fact-checking, SEO checks, and final quality assurance. Deliver work that is publish-ready without line-by-line supervision.
- Plan and communicate independently, raise blockers early, manage deadlines, and recommend the next action when results are below target. Seek expert review when a claim or technical detail needs validation.
Performance reporting
- Set a baseline and agree quarterly targets for priority content and campaigns with the Marketing & Growth Lead.
- Report monthly on organic visibility and clicks, rankings for priority topics, traffic to owned pages, and conversions such as qualified leads, demo or contact requests, SQLs, and content-influenced pipeline where tracking supports it.
- For paid and campaign content, review the agreed measures with the channel owner, such as ad engagement, landing-page conversion rate, cost per qualified lead, and lead quality. Recommend and run copy or page experiments.
- Separate what the content changed from dependencies such as technical implementation, media budget, audience targeting, offer, or sales follow-up. Make the dependencies visible and keep ownership of the analysis, learning, and content improvements.
How success will be measured
The role is evaluated on business performance and the quality of the operating system, not on a content-count quota alone. Targets will be agreed from current baselines and business priorities. Core measures include:
- Growth in search visibility, rankings, and qualified organic traffic for priority pages and topics.
- Conversions from owned content and landing pages, including qualified leads and SQLs; content-influenced pipeline where attribution is available.
- Improvement in paid and campaign copy performance through structured testing with the channel owner.
- Reliable, accurate content delivery and a consistent brand voice across the website, advertising, and social channels.
- A repeatable AI-assisted workflow that improves production efficiency without lowering editorial quality.
What you bring
- At least five years of experience in content marketing, SEO content, editorial, or content-led growth, ideally in B2B SaaS or technology.
- A strong portfolio across SEO articles, website or landing pages, ad copy, and thought leadership. Your samples should show that you can change format and tone without losing clarity or voice.
- Evidence that your content improved rankings, organic traffic, conversions, or pipeline. You can explain your contribution, starting point, measurement window, outcome, and what you changed next.
- Strong command of written English and the ability to simplify complex services and technical ideas without making unsupported claims.
- Working knowledge of search intent, keyword research, on-page SEO, Google Search Console, Google Analytics 4, and an SEO research platform such as Ahrefs or Semrush.
- Demonstrated ability to build and run an AI-enabled content workflow with automation, quality controls, and human editorial review. You can show the stages, tools, checks, and practical result.
- The judgment and discipline to plan, write, edit, QA, publish, and report independently in a fast-moving environment.
Useful additional experience
- Experience in a SaaS agency or in-house SaaS marketing team, particularly with SEO, link building, or demand generation.
- Experience improving conversion paths, running landing-page tests, or working with Google Ads and LinkedIn Ads teams.
- Experience ghostwriting for executives, using CMS platforms such as WordPress, or developing content for AI answer engines as well as traditional search.
What you should be able to show
Please include a portfolio with at least three relevant samples and one short case study showing the goal, your role, timeframe, result, and how you measured it. Also include an example or simple diagram of an AI-assisted content workflow you built or operated, including its human quality checks. You may anonymize confidential company or client details.
First 90 days
- Establish a baseline for current priority pages and content performance, then agree the first set of outcome targets with the Marketing & Growth Lead.
- Deliver and improve priority website, SEO, campaign, and thought leadership content in collaboration with the relevant teams.
- Put a documented AI-assisted content workflow into regular use, with clear quality checks and performance feedback.
- Present a concise monthly view of results, learnings, dependencies, and the next content priorities.
SEO Content Writer – EAX Media
Location: Hiranandani Estate, Thane, Maharashtra
Shift: 11:00 AM – 7:30 PM IST
Employment Type: Full-time | Onsite
About the Role
EAX Media is looking for a Senior SEO Content Writer who can create high-quality, engaging, and SEO-friendly content for websites and digital marketing campaigns. The ideal candidate should have strong SEO knowledge along with good copywriting and storytelling skills.
Key Responsibilities
- Write SEO blogs, website content, landing pages, and service pages.
- Research keywords, topics, competitors, and search intent.
- Create original, engaging, and conversion-focused content.
- Apply SEO and copywriting best practices naturally.
- Edit and proofread content for grammar, accuracy, readability, and quality.
- Maintain a consistent brand voice across different content formats.
- Work closely with the SEO and marketing team to meet content requirements and deadlines.
Requirements
- 2+ years of experience in SEO content writing.
- Strong written and spoken English.
- Good understanding of SEO, keyword research, and search intent.
- Experience writing long-form and website content.
- Strong research, editing, and proofreading skills.
- Understanding of copywriting and conversion-focused content.
- Copywriting certification or a similar recognized certification is preferred, but not mandatory.
- Portfolio of published work is preferred.
- Ability to work independently and meet deadlines.
Benefits:
- Paid sick time
- Provident Fund
Click "Apply Now" in https://gosuperedtech.com/career/content-marketer to apply
Role Overview
- We are looking for a Content Marketer with strong copywriting and content-marketing skills who can turn ideas, strategies, research, product features, and campaign goals into clear and effective content.
- You will work closely with a Senior Marketing Consultant and contribute across content marketing, social media, SEO, product marketing, growth, CRM, website communication, and sales enablement.
- You will be involved end to end — from understanding the audience and objective to researching, writing, refining, publishing, repurposing, and improving content based on performance.
This role is ideal if you:
- Enjoy writing across different formats and audiences
- Can turn complex information into simple, engaging content
- Want to understand the strategy and objective behind content
- Can work quickly without compromising research or quality
- Take ownership while knowing when to seek clarity
Responsible Use of AI
- Use AI tools for research support, brainstorming, outlining, variations, and editing — not as a replacement for final writing
- Review and rewrite AI-assisted content before publishing
- Verify factual claims using reliable or approved sources
- Never invent school information, rankings, fees, admissions details, statistics, or testimonials
- Protect confidential company, parent, and school information
- Ensure final content is original, accurate, useful, and aligned with the Superschools brand
Portfolio Requirements
- Share 5–10 relevant writing samples
- Samples may include blogs, social posts, carousel copy, scripts, website copy, landing pages, email campaigns, WhatsApp content, product copy, campaign copy, or sales collateral
- Google Drive, Notion, PDFs, published links, and portfolio websites are accepted
- We value clarity, originality, research quality, audience understanding, and writing ability over the number of samples
What You’ll Do
- Write blogs, guides, articles, comparison pages, locality pages, FAQs, and other long-form content
- Create social media captions, hooks, headlines, carousel copy, campaign messaging, stories, and CTAs
- Write scripts for Reels, Shorts, school tours, interviews, testimonials, explainers, and other video formats
- Develop website and landing-page copy for discovery, registration, enquiry, conversion, and other user journeys
- Create email, WhatsApp, CRM, newsletter, notification, and parent or school communication
- Write product messaging, feature descriptions, onboarding content, microcopy, banners, and form instructions
- Support product launches, growth experiments, campaigns, and sales enablement content
- Create and optimise content for SEO, AEO, GEO, search intent, FAQs, metadata, internal linking, and AI-powered search
- Repurpose approved blogs, videos, interviews, research, and product information across multiple channels
- Work with marketing, SEO, design, video, product, CRM, research, and school partnership teams
- Manage drafts, feedback, revisions, approvals, and deadlines while maintaining quality and consistency
What We’re Looking For
- 1–4 years of experience in content marketing, copywriting, content marketing, digital marketing, editorial, or a related role
- Strong written English with excellent grammar, structure, clarity, and attention to detail
- Ability to write both short-form and long-form content across different audiences and channels
- Good understanding of hooks, headlines, storytelling, CTAs, audience intent, and conversion-focused writing
- Strong research, editing, proofreading, and fact-checking skills
- Ability to understand a brief and translate business or marketing objectives into effective content
- Comfort working across multiple assignments, stakeholders, feedback cycles, and changing priorities
- Ability to take ownership of execution and progressively work more independently
Compensation
- Competitive + Bonus + ESOPs
- Based on experience, skillset, and contribution. Includes performance-based bonuses and equity participation.
We’re looking for a Content Marketing Associate eager to kickstart their career in digital storytelling. This role offers a fantastic opportunity to grow by collaborating with experienced marketers on campaigns and content that engage thousands of learners.
Social Media Strategist
About the Role
We are looking for a creative and data-driven Social Media Strategist to plan and grow our presence across social platforms. You will build content strategies, coordinate with the content team, and use audience insights and performance data to strengthen brand awareness, drive engagement, and generate conversions.
Key Responsibilities:
- Develop and implement the social media strategy aligned with brand goals across Instagram, Facebook, LinkedIn, X (Twitter), and YouTube.
- Plan and manage the monthly content calendar, including content themes, formats, and campaigns.
- Conduct audience research, competitor analysis, and trend tracking to identify growth opportunities and fresh content ideas.
- Coordinate with copywriters, designers, and video editors to produce on-brand creatives, reels, and short-form videos.
- Review content for quality, brand guidelines, and tone of voice before publishing.
- Support paid social campaigns and influencer collaborations to expand reach and conversions.
- Monitor community engagement and ensure timely, professional responses to comments, messages, and mentions.
- Analyse performance metrics (reach, engagement, followers, conversions) and prepare weekly and monthly reports with actionable insights.
- Test new formats and content approaches, and refine the strategy based on results.
Requirements & Qualifications:
- Bachelor’s degree in Marketing, Mass Communication, Journalism, Business, or a related field.
- 1 to 2 years of experience in social media marketing or strategy, preferably in a digital marketing agency or brand team.
- Hands-on experience in planning and executing social media content that delivers measurable results.
- Strong written and verbal communication skills in English; knowledge of Hindi is a plus.
- Good understanding of social media platforms, algorithms, and best practices.
- Working knowledge of social media analytics and reporting.
- Hands-on experience with tools such as Canva and AI Tools(Chatgpt, Claude) and Meta Business Suite.
- Ability to present ideas, strategies, and reports to clients or team members.
- Creativity, strategic thinking, attention to detail, and the ability to meet deadlines.
Good to Have:
- Basic understanding of paid advertising on Meta or LinkedIn.
- Basic photo or video editing skills (CapCut, Adobe Premiere, Photoshop).
Location: Jaipur
Experience: 1 to 3 years
About Us: We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.
Job Role: Content Writer
Experience Level: 1+ Year
Location: Bangalore, Karnataka (On-site).
Job Overview: As a Content Writer at Moshi Moshi, you will be responsible for developing high-quality, engaging, and persuasive written content that aligns with our clients' marketing objectives. You will collaborate closely with our creative and marketing teams to create content that captures the essence of our clients' brands and effectively communicates their messages to their target audiences.
Key Responsibilities:
● Content Creation: Produce a wide range of written content, including blog posts, website copy, social media content, email campaigns, press releases, and more.
● Research: Conduct thorough research to gather insights and data relevant to client projects, ensuring the accuracy and credibility of content.
● Client Collaboration: Work closely with clients and account managers to understand their goals, brand voice, and messaging requirements.
● Editing and Proofreading: Review and edit content for clarity, grammar, and style, ensuring it meets our quality standards.
● Creative Ideation: Contribute to brainstorming sessions and content strategy development to generate fresh and innovative ideas.
● Deadline Management: Manage multiple projects simultaneously, adhere to deadlines, and prioritize tasks effectively.
Qualiffications :
● Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience).
● 1 - 3 years of proven experience as a Content Writer in an agency or similar setting.
● Exceptional writing, editing, and proofreading skills.
● Creative thinker with the ability to generate innovative ideas.
● Excellent communication and collaboration skills.
● Attention to detail and commitment to meeting deadlines.











