Content Strategist at Optiminastic · Mumbai · 4 - 6 years · ₹4L - ₹10L / yr · Posted 3 Jul 2024
Job Role: Content Strategist
- Exp: 4+ Years
- CTC: open
- Notice Period – Immediate Joiners preferred
Responsibilities:
● Create creative strategy/new content for clients. Work closely with design, content team to build and audit marketing toolkits
● Collaborating with team members – writers, content creators/designers and account managers– to consistently deliver high performance work
● A content strategist needs to develop explicit and engaging content consistently
● Should also analyse content marketing data to trends and anticipate brand needs
● Should also perform various content audits to understand how existing content is performing
● Content strategist must also keep an eye on what is happening in and around the industry to develop the most mind-boggling and unique ideas for brands.

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At Shipthis, we work to build a better future and make meaningful changes in the freight forwarding industry. Our team members aren't just employees. We are comprised of bright, skilled professionals with a single straightforward goal – to Evolve Freight forwarders towards Digitalized operations, enhancing efficiency, and driving lasting change.
As a company, we're just the right size for every person to take initiative and make things happen. Join us in reshaping the future of logistics and be part of a journey where your contributions make a tangible difference.
Learn more at www.shipthis.co
Job Description
What you'll be doing?
- Utilize programming expertise to troubleshoot and diagnose software issues, offering clear and actionable solutions.
- Perform regular maintenance and updates to the applications
- Follow standard procedures for proper escalation of unresolved issues to the appropriate internal teams
- Reporting software bugs and supportability concerns along with customer suggestions to the product teams.
- Proven ability to analyze, diagnose, and resolve complex technical issues efficiently.
- Requirement gathering and analysis of customer requirements.
- Development and configuration of client instances during onboarding
- Document technical solutions, known issues, and best practices in a clear and concise manner.
- Follow the SLA for issues with respect to the severity.
Desired qualifications include
- Experience in debugging and interpreting code to identify and address software-related issues
- Ability to multi-task and work with minimal supervision
- Knowledge of JavaScript, HTML, JSON, and Angular
- Basic concepts of Python and REST APIs
- Strong problem-solving skills
- Excellent written and verbal communication skills
We welcome candidates
- Who is Immediate Joining
- Female candidates returning to work after a career break are strongly encouraged to apply
- Whether you're seasoned or just starting out if you have the skills and passion, we invite you to apply.
We are an equal opportunity employer and are committed to fostering diversity and inclusivity. We do not discriminate based on race, religion, color, gender, sexual orientation, age, marital status, or disability status.
Job Synopsis
- Location: Bangalore
- Job Type: Full-time
- Shift: Rotational Shift
- Role: Junior Software Engineer
- Industry Type: Software Product
- Employment Type: Full-time, Permanent
Experience in Backend
Experience in Java ,Spring boot
Experience in Microservices
Experience in Data structure ,Algorithm
Role & Responsibilities:
- Individuals are responsible for all traditional development activities analysis, design, coding, testing, and documentation.
- Add new features to existing Windows and Web-based applications in Visual Studio 2019. Interacting with internal team.
- Transform business and design needs into innovative products.
- Drive all projects to completion within deadlines.
- Perform thorough testing to find issues ahead of time.
- Engineering software needs more precise analysis & coding skillset
- Enhance skillset by working with fortune 500 clients
- Interacting with internal team.
Qualifications:
- B.E in computer science or related fields.
- Hand on development experience with web & database technologies (MS SQL).
- Excellent programming & communication skills Strong problem solving, judgmental, and decision-making skills.
- Ability to work at the tactical and strategic levels of IT initiatives.
- Impressive hands-on experience in .Net technologies. Impressive hands-on experience and knowledge with C#, SQL, JSON, XML, Win Forms & MVC, Angular, JavaScript, jQuery , HTML/CSS.
- Self-Motivated, flexible & Innovative.
Designation
- Digital Marketing Manager
- Performance Marketing Manager
- Paid Marketing Manager
- Digital Lead
- Lead- Digital Marketing
- Online Marketing Manager
- Digital Marketing Analyst/Senior Digital Marketing Analyst
- Digital Success Manager
About the Role:
We're looking for a growth-oriented leader to own and lead the Digital Marketing function at Impact Guru. You are the ideal candidate if you are comfortable with continuous experimenting and learning and are obsessed with data. You're not afraid to try new methodology and can deliver useful insights by effectively and quickly adapting to data.
Reports to: VP - Markeing
Responsibilities:
- Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign, and deliver platform GMV & ROAS
- Managing two verticals of Impact Guru business, one is online donation(E-commerce) & Lead Generation(Seekers).
- Lead a team of performance marketers & Data Analyst
- Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)
- On a day-to-day basis, you will be expected to optimize campaigns based on data breakdowns and insights.
- Understand ways to scale campaigns across platforms in an optimal manner.
- Perform interest research in Facebook using audience insights and ads manager.
- Create a digital media plan based on requirements across multiple platforms
- Understand how content works across different social media platforms
- Create insightful reports based on data from performance marketing campaigns
- Tag with your copy and art partners to achieve a digital-first creative output on campaigns.
- Work on Launching & Optimising other marketing channels like Taboola, Criteo, Outbrain, Adroll etc.
- Work on retentiton marketing through Mo engage or internal communication.
- Coordination with SEO Team for Organic ranking updates & suggestions
- Assist Social media team in scaling the organic GMV from social pages, also assist them in increasing the followers on each social media pages
- Work on launching influencer marketing campaigns & influencer network for the brand.
Skills Required:
- 3-4 years of industry experience (agency or editorial) is a plus.
- Bachelor’s degree in Engineering, Media Communications, Business Administration, Journalism, English, or related Fields from Tier 1/Tier 2 colleges.
- In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.
- Excellent problem solving & analytical skills.
- Strong quantitative skills with a knack for translating numbers into actionable insights and creatives.
- Ability to multitask in a fast-paced work environment.
- Punctual and dedicated to meeting goals & deadlines.
- Able to effectively work independently, and as part of a team.
Min. 3-4 year experience is required in this role.
THIS JOB IS NOT FOR FRESHERS! SEPARATE POSTINGS SHALL BE MADE FOR THE SAME
Questionnaire forhttps://docs.google.com/document/d/1_DrazG6jU-PYRRIbBJ7VhKXUrx-Qr8nLLtBRrxjwRM8/edit" target="_blank"> DM Hiring
Lead QA: more than 5 years experience , led the team of more than 5 people in big data platform, should have experience in Test Automation framework, should have experience of Test process documentation
1. Research and identify institutional, healthcare, and/or hospitality projects that have a requirement of architectural design/redesign
2. Create a database of such project leads and clients
3. Coordinate and schedule meetings with prospective clients
4. Follow up with the leads
Additional information -
1. Prior experience in conducting market research and sourcing projects will be preferable
2. Prior knowledge of the Software Development field is a plus
As an experienced engineer we know that you have built software to solve various business problems at your previous workplaces. You may have also explored technologies on your own for your learning or hobby projects.
- You will be building APIs for the Synup platform and also UI to make our platform capabilities available to our customers.
- You and the team that you are a part of will be collectively responsible building performant software and customer experiences that scale to our next million customers.
- You will be responsible for writing technical specs and contributing to it's implementation. We expect that you would have done the same in your previous workplaces.
- Other folks on our team are looking forward to learn from your experiences.
For engineers that join our team
- We expect you to be good with Ruby or Python to build APIs.
- You will be contributing to our UI that is built with React and GraphQL.
- We hope our team members have a strong grasp of software design patterns and know when to put them to good use.
- Experience with an SQL datastore would help a lot. PostgreSQL is our primary datastore.
- We optimize our search functionality and rollup reports by using ElasticSearch
- We expect that you have used Redis. Redis is our swiss army knife to solve a lot of problems apart from just caching.
Ideal Candidate Profile (Essential Attributes)
- Expertise and Prior experience in JavaScript environment [Node JS/ PHP/ React JS/ React Native]
- Prior work experience in B2C start-ups (unicorn scale)
- Excellent coding skills with experience in building system architecture, databases
- Exposure to version control, documentation tools, progress management tools
- Must have built application from scratch and scaled to a sizable user base.
Desirable Attributes
- Experienced to work in agile environment
- Prior experience to host applications on cloud
- Able to work in fast paced evolving environment
- Ability to learn and adopt new tools/ technology
Target Industry/Sector
- Consumer Internet Companies – B2C
Key Responsibility Areas:
This will include but not limited to
- Development and building of large-scale applications which is scalable, high performing and resilient
- Understand product requirement and develop/deploy end-to-end scalable technology systems for our ed-tech business
- Setting up the technology infrastructure to host website and apps for our customers
- Integrate third party tools as per the product requirements
- Own the development and operations of our website, apps and database
- Regularly manage, test and fix issues related to security and performance
- Continuously strive to meet the development timelines with minimum bugs
- Maintain good coding practices to ensure quality, documentation, low maintenance
- Work closely with product owner, business owner and testing team to ensure timely and satisfactory product release
- Regularly stay in touch with technological changes in the industry and implement necessary changes to keep our technology ecosystem updated
- Any other items as deemed necessary for effective functioning and growth of the function
To know more about Centum Learning Ltd. please use the below links.
Brochure: http://centumlearning.com/documents/Centum_Brochure.pdf">http://centumlearning.com/documents/Centum_Brochure.pdf
Website: http://www.centumlearning.com/">http://www.centumlearning.com/
- Experience working on Linux based infrastructure
- Strong hands-on knowledge of setting up production, staging, and dev environments on AWS/GCP/Azure
- Strong hands-on knowledge of technologies like Terraform, Docker, Kubernetes
- Strong understanding of continuous testing environments such as Travis-CI, CircleCI, Jenkins, etc.
- Configuration and managing databases such as MySQL, Mongo
- Excellent troubleshooting
- Working knowledge of various tools, open-source technologies, and cloud services
- Awareness of critical concepts in DevOps and Agile principles









