SEO Manager

Job Title: Performance Marketing Associate

Location: Pune

We are looking for a Performance Marketing Associate to join our team at Propacity. In this role, you will help execute and optimize digital marketing campaigns tailored for the real estate sector, focusing on lead generation, customer acquisition, and revenue growth.

You will work closely with senior marketing professionals, gaining hands-on experience in paid media, performance tracking, and campaign optimization. If you have a data-driven mindset, strong analytical skills, and a passion for digital marketing, we’d love to hear from you!

Responsibilities:

• Assist in planning and executing digital advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other paid media platforms.
• Monitor campaign performance, analyze data, and provide insights to optimize ROI and lead quality.
• Conduct market research and competitor analysis to refine targeting and messaging strategies.
• Work closely with creative and content teams to develop engaging ad copies and visuals.
• Utilize web analytics tools to track, measure, and report on key performance indicators (KPIs).
• Support senior marketing managers in client calls, reporting, and campaign optimizations.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
• 1-3 years of experience in digital marketing, performance marketing, or a similar role.
• Experience in the real estate industry is preferred but not mandatory.
• Familiarity with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong analytical skills with the ability to interpret data and suggest improvements.
• Excellent communication and collaboration skills.
• A proactive, detail-oriented approach to campaign execution and optimization.

What We Offer:

• Learn & grow in one of India's fastest-growing real estate proptech companies.
• Work with industry experts and gain hands-on experience in performance marketing.
• Access the latest marketing automation & analytics tools for campaign execution.
• Collaborative, innovative, and fast-paced work environment with exciting career growth opportunities.

About Propacity:

Propacity is one of India's fastest-growing proptech companies. Since our founding in 2021, we have empowered 100+ top real estate developers by increasing their sales velocity, simplifying operations, and providing cutting-edge tech solutions. We are backed by leading investors, including Good Capital, Inuka Capital, and 30+ unicorn/soonicorn founders.

The Role

The Project Manager will be responsible for ensuring all projects are delivered using a ‘best-practice’ project delivery approach and are delivered within the agreed scope, time, cost and quality.

Deliver high-quality shippable products as per the scope of the program. He/She will understand the key requirements and scope of the project working with the Product Owner and Business stakeholders.

How You Will Make an Impact:

• Understand how the product works and how it is used by customers.
• Apply strong engineering principles to drive the development and delivery of the Hotfix and minor release. This role has the ultimate responsibility to manage customer satisfaction and team engagement.
• Technically hands-on and support and guide the team members in solutions to customers and driving the best engineering practices for developing software.
• Implement the Agile frameworks in its entirety in the capacity as a flow manager. Ensure the development teams are practicing the core agile principles
• Establish clear ownership for project tasks, ensure that team members have the tools needed and provide timely feedback.
• Report (or contribute in preparing the status report) to the Project Steering Committee as per the schedule and agreed-upon metrics. Track progress and review project tasks to meet project deadlines.
• Assess project issues and identify solutions to meet productivity, quality, and customer goals.
• Timely Interaction with customers on/ off-site to troubleshoot issues, suggests workarounds.
• Should be able to guide/work with the technical team for quicker resolutions and achieve productivity goals for the team.
• Should be able to drive initiatives for productivity and ticket resolution quality improvement.
• Work on providing innovative ideas to improve ticket closure quality.
• Should suggest functionality in the platform to provide ways to improve turn around time for tickets
• Should drive and provide efficient ways for resolution/fixes of common issues across the customers.
• Propose ways to reduce overall tickets, operational efficiencies, and features for product to reduce the support tickets
• Should suggest better implementation for product based on usage on Production
• Should be able to suggest/implement the optimum process for a ticket raised to fix on PROD cycle
• Propose optimum process across departments at interfacing points, do regular ticket analysis and fine-tune the process
• Work on increasing supportability to product, Lead on RED account working with various departments/stakeholders.
• Ensuring Ticket Hygiene with Goal of SLA adherence. Problem and backlog management
• Contribute to knowledge base articles for both customer and internal staff to reduce troubleshooting time and drive faster issue resolution.
• Own large customers for day to day interactions with customers as required. Ensure SLAs are adhered to the accounts
• Ensure successful transition from SE, have regular connection with customers team management and attrition management.

People Management & Recruitment:

• Recruit and manage the team - Coach and Mentor the team members on career growth including performance management discussions. Be the evangelist for a high-performance culture
• Responsible for Resource planning & Optimization driving with utilization to timely deliverables.
• Should engage the team with team building and motivational activities.

What You Bring to the Team:

• 5-7years of solid experience in software product development. Should be in a manager role for at least 4+ years.
• Bachelor’s Degree in IT or Computers Engineering or equivalent degree in Computer Science
• Demonstrated understanding of Project Management processes, strategies and methods
• Experience mentoring, coaching and developing rising talent in the technology department
• Excellent time management and organisational skills and experience establishing guidelines in these areas for others
• Strong sense of personal accountability regarding decision-making and supervising department teams
• Experience working in a high-level collaborative environment and promoting a teamwork mentality 
• Managerial experience applying analytical thinking and problem-solving skills
• Ability to predict challenges and seek to proactively head-off obstacles 
• SCRUM, APM and other agile certificates will be nice to have

Technical Ability:

• Should have experience in transitioning projects (Development and Maintenance).
• Past experience in Building and Managing high-performance teams.
• Exposure to the SAP Platform
• Strong Working Experience in JIRA
• Should have prior development background along with current support role.
• Strong and proven background with experience in Troubleshooting on the Mobile platform
• Knowledge and/or experience with widely successful Agile techniques: Scrum and Kanban.
• Strong orientation towards Technical and functional aspects of the product.
• Strong influencing skills and ability to prioritize the backlog.
• Understanding of customer support processes and tools.

• Should be a Backend Developer - Python only
• Should be MCA/B.Tech IT
• Should have Database Knowledge
• Should have DJango Knowledge
• Writing effective, scalable code
• Good Communication

We are looking for a Python Web Developer responsible for managing the interchange of data between the server and the users. Your primary focus will be the development of all server-side logic, ensuring high performance and responsiveness to requests from the front-end. You will also be responsible for integrating the front-end elements built by your co-workers into the application; therefore, a basic understanding of front-end technologies is necessary as well.

• Writing reusable, testable, and efficient code
• Design and implementation of low-latency, high-availability, and performant applications
• Integration of user-facing elements developed by front-end developers with server side logic
• Implementation of security and data protection
• Integration of data storage solutions