SOCIAL MEDIA MARKETING

•  Experience with Web fundamentals like HTML5, JavaScript, CSS3, and JSP, java, angular etc
•  Good understanding of Object-Oriented JavaScript (OOJS), ES6,
•   Hands-on exp in Web app development using modern client-side MVC frameworks using ReactJS
•   Experience in Full stack development or Back end development
• Thorough understanding of ReactJs and its core principles
• Experience with common front-end development tools such as Babel, Webpack, NPM, etc.
• Experience developing custom reusable components in ReactJS
• Proficient understanding of unit testing using JavaScript test frameworks like JEST       Experience integrating REST APIs
• Ability to understand business requirements and translate them into technical requirements     

Responsibilities:

• Write and edit high-quality, SEO-friendly content for blogs, social media, and marketing materials.
• Proofread and refine content for clarity, accuracy, and engagement.
• Research industry trends to create relevant and insightful content.
• Collaborate with the marketing team to align content with business goals.
• Manage content schedules and ensure timely delivery.

Requirements:

• Bachelor’s degree in English, Journalism, Marketing, or related field.
• 1 year of content writing experience.
• Strong writing, editing, and research skills.
• Basic knowledge of SEO and digital marketing.
• Ability to adapt writing style for different audiences.

1.Proven experience as a PPC Ads Specialist or similar role with a successful track record of managing and optimizing PPC campaigns.

2.In-depth knowledge & work experience of PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms (Facebook, Instagram etc.)

3.Experience in Paid Search (PPC) / Create and manage Payper Click (PPC) campaigns.

4.Sound knowledge of keyword research tools, analytics platforms, and bid management systems.

5.Strong communication and collaboration skills.

6.Ability to work in a fast-paced, results-driven environment.

6.Certifications in Google Ads and other relevant platforms will be a plus.

Responsibilities:

·        Collaborate with cross-functional teams, including hardware engineers, system architects, and product managers, to define software requirements and specifications for embedded systems.

·        Design and develop efficient, reliable, and scalable embedded software solutions that meet the defined requirements.

·        Write, test, and debug code in programming languages commonly used for embedded systems, such as C, C++, and assembly language.

·        Interface with hardware components, such as sensors, actuators, microcontrollers, and communication interfaces (UART, SPI, I2C,CAN etc.).

·        Develop and implement device drivers, firmware, and low-level software to control hardware peripherals.

·        Participate in code reviews to ensure code quality, maintainability, and adherence to coding standards.

·        Perform unit testing, integration testing, and system testing of the embedded software.

·        Analyse and optimize system performance, memory usage, and power consumption.

·        Collaborate with the quality assurance team to identify and resolve software defects.

·        Stay up-to-date with industry trends, tools, and technologies related to embedded systems and software development.

·        Document software design, code, and test procedures for internal and external use.

·        Provide technical support to other teams during product integration, testing, and deployment.

Qualifications:

·        Bachelor's or Master's degree in Computer Engineering, Electrical Engineering, or a related field.

·        Proven experience in embedded software development, including designing, coding, testing, and debugging.

·        Proficiency in programming languages such as C and C++.

·        Familiarity with Embedded C, 32-bit microcontroller,16-bit microcontroller hardware interfaces.

·        Knowledge of real-time operating systems (RTOS) and multi-threaded programming.

·        Strong problem-solving skills and ability to troubleshoot complex hardware-software interactions.

·        Excellent communication skills and the ability to work effectively in a team.

·        Familiarity with communication protocols (UART, SPI, I2C, CAN, Ethernet) is desirable.

·        Knowledge of security considerations in embedded systems is an advantage.

Location: Chennai

Experience:

The candidate should have about 1+ years of experience with design and development in Java/Scala. Experience in algorithm, data-structure, database is mandatory.

Required Skills:

1. Java or Scala
2. Extensive experience in developing web applications. Should possess good Oops knowledge and be aware of enterprise application design patterns.
3. Should have the ability to analyze, design, develop and test complexity of spark job.
4. Basic working knowledge of Unix/Linux.

Good To have: -

1. Python
2. Distributed Computing

Key Skills Required :

1. Proficiency in Python 3.x based web and backend development
2. Solid understanding of Python concepts
3. Strong experience in building web applications using Django
4. Experience building REST APIs using DRF or Flask
5. Experience with some form of Machine Learning (ML)
6. Experience in using libraries such as Numpy and Pandas
7. Hands on experience with RDBMS such as Postgres or MySQL including querying
8. Comfort with Git repositories, branching and deployment using Git
9. Working experience with Docker
10. Basic working knowledge of ReactJs
11. Experience in deploying Django applications to AWS,Digital Ocean or Heroku

Responsibilities :

1. Understanding requirement and congributing to engineering solutions at a conceptual stage to provide the best possible solution to the task/challenge
2. Building high quality code using coding standards based on the SRS/Documentation
3. Building component based, maintainable, scalable and reusable backend libraries/modules.
4. Building & documenting scalable APIs on the Open Spec standard
5. Unit testing development modules and APIs
6. Conducting code reviews to ensure that the highest quality standard are maintained
7. Securing backend applications and APIs using industry best practices
8. Troubleshooting issues and fixing bugs raised by the QA team efficiently.
9. Optimizing code
10. Building and deploying the applications

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Strong understanding of all of any of the following SAP Modules - FICO, HCM, MM, SD, CAR & EWM 
• Should be aware of the business processes, integrations & implementations using above SAP modules
• Hands-on experience in Functional Testing, Integration testing & E2E testing of these SAP Applications  (3-5 years)
• Good understanding of Testing Processes and releases
• Strong Debugging skills
• Good communication skills, and Problem Solving skills
• Good at DB & SQL
• Good Programming Skills (Preferably)
• Any experience with SAP Test Automation using tools like Microfocus or Tricentis (Preferably)