B2B Marketer

Please connect with me here and my linkedin.

Job Title: Senior Performance Marketing Manager

Location: Bangalore

Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth

Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health

COMPANY OVERVIEW

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024

We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.

Learn more: www.miror.in

SUMMARY

Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

CORE COMPETENCIES

·       Senior Paid Media Strategy — Meta Ads & Google Ads

·       D2C & Marketplace Sales (Amazon, Website)

·       Revenue Scaling & Commercial Growth Ownership

·       Full-Funnel Campaign Architecture (Prospecting → Retention)

·       Budget Forecasting — CAC, ROAS, LTV, MER, AOV

·       A/B Testing & Structured Experimentation

·       Marketing Analytics, Attribution & Incrementality

·       Conversion Rate Optimisation (CRO)

·       App-Led Growth & Marketplace Revenue Expansion

·       Creative Strategy & Performance Briefing

·       GA4, Google Tag Manager, Pixel & Conversion API

·       Revenue Reporting & Actionable Insights

·       Team Leadership & Cross-Functional Collaboration

ROLE OVERVIEW

We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.

RESPONSIBILITIES

1. Revenue Strategy & Commercial Ownership

·       Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.

·       Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.

·       Forecast budgets and revenue projections in partnership with the business and product teams.

·       Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.

2. Campaign Execution & Optimisation

·       Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).

·       Continuously iterate on audiences, bidding strategies, placements, and creative formats.

·       Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.

·       Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.

3. Analytics, Attribution & Reporting

·       Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.

·       Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.

·       Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.

·       Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.

4. Creative & Messaging Strategy

·       Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.

·       Identify winning hooks, messaging frameworks, and creative formats based on performance signals.

·       Champion a test-and-learn culture for creative iterations tied to sales outcomes.

5. Growth, Scaling & Innovation

·       Identify and activate scalable audience pools and new revenue channels.

·       Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.

·       Lead CRO initiatives to improve landing page performance and purchase conversion rates.

·       Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.

6. Team & Stakeholder Leadership

·       Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.

·       Mentor junior performance marketers and contribute to building a high-performance growth team.

·       Present performance insights and growth strategies to senior leadership.

QUALIFICATIONS

·       5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.

·       Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.

·       Demonstrated track record of scaling revenue profitably at a D2C brand.

·       Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.

·       Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.

·       Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

·       Creative mindset balanced with a rigorous, data-driven approach to problem-solving.

PREFERRED SKILLS (GOOD TO HAVE)

·       Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.

·       Familiarity with marketing automation, deep linking, and experimentation platforms.

·       Prior experience leading or mentoring a performance marketing team.

·       Interest in skincare, wellness, beauty, or consumer-first health brands.

·       Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.

TOOLS & PLATFORMS

·       Meta Ads Manager & Google Ads

·       Shopify & D2C Website Platforms

·       SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)

·       Reporting Dashboards

·       Marketing Automation & Deep Linking Tools

WHAT WE OFFER

·       Competitive senior-level compensation + performance-based bonuses

·       Direct ownership of revenue outcomes with high visibility to leadership

·       Opportunity to build and scale a performance team as the company grows

·       Dynamic, data-driven, and purpose-led working environment

·       Career growth into a Head of Growth or Marketing Leadership role

WHY JOIN US?

·       Be part of a high-growth startup tackling a real and underserved need in women's healthcare.

·       Work with a passionate, purpose-driven team at the intersection of health and technology.

·       Own meaningful revenue goals with the autonomy to build and execute your strategy.

·       Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.

TO APPLY

Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

Key Responsibilities:

● Work closely with product managers, designers, frontend developers, and other

cross-functional teams to ensure the seamless integration and alignment of frontend and

backend technologies, driving cohesive and high-quality product delivery.

● Develop and implement coding standards and best practices for the backend team.

● Document technical specifications and procedures.

● Stay up-to-date with the latest backend technologies, trends, and best practices.

● Collaborate with other departments to identify and address backend-related issues.

● Conduct code reviews and ensure code quality and consistency across the backend team.

● Create technical documentation, ensuring clarity for future development and

maintenance.

Requirements;

● Experience: 4-6 years of hands-on experience in backend development, with a strong

background in product-based companies or startups.

● Education: Bachelor’s degree or above in Computer Science or a related field.

● Programming skills: Proficient in Python and software development principles, with a

focus on clean, maintainable code, and industry best practices. Experienced in unit

testing, AI-driven code reviews, version control with Git, CI/CD pipelines using GitHub

Actions, and integrating New Relic for logging and APM into backend systems.

● Database Development: Proficiency in developing and optimizing backend systems in

both relational and non-relational database environments, such as MySQL and NoSQL

databases.

● GraphQL: Proven experience in developing and managing robust GraphQL APIs,

preferably using Apollo Server. Ability to design type-safe GraphQL schemas and

resolvers, ensuring seamless integration and high performance.

● Cloud Platforms: Familiar with AWS and experienced in Docker containerization and

orchestrating containerized systems.

● System Architecture: Proficient in system design and architecture with experience in

developing multi-tenant platforms, including security implementation, user onboarding,

payment integration, and scalable architecture.

● Linux Systems: Familiarity with Linux systems is mandatory, including deployment and

management.

● Continuous Learning: Stay current with industry trends and emerging technologies to

influence architectural decisions and drive continuous improvement.

Benefits:

● Competitive salary.

● Health insurance.

● Casual dress code.

● Dynamic & Collaboration friendly office.

● Hybrid work schedule.

Industry

• IT Services and IT Consulting

Employment Type

Full-time

Key Responsibilities:

• Build and Automation: Utilize Gradle for building and automating software projects. Ensure efficient and reliable build processes.
• Scripting: Develop and maintain scripts using Python and Shell scripting to automate tasks and improve workflow efficiency.
• CI/CD Tools: Implement and manage Continuous Integration and Continuous Deployment (CI/CD) pipelines using tools such as Harness, Github Actions, Jenkins, and other relevant technologies. Ensure seamless integration and delivery of code changes.
• Cloud Platforms: Demonstrate proficiency in working with cloud platforms including OpenShift, Azure, and Google Cloud Platform (GCP). Deploy, manage, and monitor applications in cloud environments.

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Thirega@ vysystems dot com - WhatsApp - 91Five0033Five2Three

 Hiring: ServiceNow Event Management Specialist | (Immediate joiners )

Experience : 5–10 Years |

Location : Bangalore

Mode: Hybrid ( Weekly 3 days office ) US Shift ( 4 PM – 1 AM )

🧩 Key Responsibilities

Hands-on configuration and integration of ServiceNow Event Management module

Design and maintain Workflows, Sub-flows, and Flow Designer automations

Integrate with monitoring tools such as SolarWinds, Dynatrace, Splunk, or similar

Work with Regex, JavaScript, PowerShell, Python, or Linux scripting

Build and optimize REST API integrations

Configure event correlation, alerting workflows, and incident generation

Support production implementations and upgrades as part of a US Eastern Time support model

🧠 Must Have Skills

✅ ServiceNow Event Management (hands-on)

✅ Workflows / Flow Designer / Sub-flows

✅ Integration with SolarWinds, Splunk, Dynatrace (or similar)

✅ JavaScript, API integration, scripting (Python / PowerShell)

✅ Strong understanding of ITIL and Incident Management processes

✅ Willingness to work 4 PM – 1 AM IST

We are building a core technology team at our new startup. If you are interested in working with a startup and growing along with a startup, this is the opportunity for you.

Backend: PHP Laravel (must), NodeJS (knowhow)

Frontend: Any Javascript, ReactJS (preferred)

Others: MySQL or any SQL database, Knowhow of Microservices architecture

• Involvement in the overall application lifecycle
• Design and develop software applications in Scala and Spark
• Understand business requirements and convert them to technical solutions
• Rest API design, implementation, and integration
• Collaborate with Frontend developers and provide mentorship for Junior engineers in the team
• An interest and preferably working experience in agile development methodologies
• A team player, eager to invest in personal and team growth
• Staying up to date with cutting edge technologies and best practices
• Advocate for improvements to product quality, security, and performance

Desired Skills and Experience

• Minimum 1.5+ years of development experience in Scala / Java language
• Strong understanding of the development cycle, programming techniques, and tools.
• Strong problem solving and verbal and written communication skills.
• Experience in working with web development using J2EE or similar frameworks
• Experience in developing REST API’s
• BE in Computer Science
• Experience with Akka or Micro services is a plus
• Experience with Big data technologies like Spark/Hadoop is a plus company offers very competitive compensation packages commensurate with your experience. We offer full benefits, continual career & compensation growth, and many other perks.