We are looking for self-motivated and result-driven individuals for the role of Sr. SEO Executive. This person will define long-term goals and identify opportunities.
Designation: – Sr. SEO Executive
Location: – Gandhinagar, Gujarat.
Qualification: – B.tech, M.tech, BCA, MCA, BSC, MSC (IT, CE), MBA.
Experience:– 5+ Years
Working Days:– 5 Days (Mon- Fri)
Roles & Responsibilities:-
- A strong understanding of all aspects of on-page and off-page optimization techniques of SEO
- Must know how to use Google Analytics and Google Search Console tools to create a report
- Must be able to identify SEO-related issues on the website and fix them
- Must be able to proofread articles to ensure that they are SEO friendly
- Must know how to do a competitor analysis and derive insights from it to improve the website performance
- Must perform keyword research on a regular basis
- Must perform link building for critical pages to increase website traffic.
Roles and responsibilities:-
- Implement best practices of SEO on websites to increase organic traffic from different sources such as Google.
- Ensure we are generating a targeted number of qualified leads from the website monthly.
- Optimize existing websites to improve their performance in search engines.
- Coordinate with web developers to get the new content updated on the website.
- Coordinate with content developers to get the content at the scheduled time.
- Perform keyword research for targeted services and countries and suggested topics that need to be written and published in the scheduled time.
- Use marketing tools such as SEMrush to do a competitor analysis and create quality backlinks from different sources.
- Keep track of all the latest updates from Google and ensure that website abides by those updates.
- Perform market research on a regular basis to implement new and productive things on the website.
Subodh Popalwar
Software Engineer, Memorres
About Bosc Tech Labs Pvt Ltd
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Responsibilities
1. Develop detailed knowledge and understanding of business strategy,
objectives, and goals.
2. Work closely with cross-functional teams such as marketing, product, sales, and customer success to execute campaigns.
3. Lead all digital marketing efforts (paid, social & organic). The role entails 3 broad functions:
. Performance Marketing
1. SEO
2. Email marketing
4. Performance Marketing:
0. Establish, implement and measure the effectiveness across SEM/ UAC /Social, etc to drive awareness and adoption for the app and website. Manage the strategy and setup of all paid campaigns.
1. Optimize ads to achieve the lowest cost per lead on the website and
app, without compromising user quality. Closely monitor & optimize
CAC & ROAS.
2. Analyze traffic data, flows, funnels on a detailed city and category level
to identify potential leakages and opportunities to grow.
3. Stay abreast of new tools, trends, and best practices in digital
advertising; test and evaluate their efficacy.
4. Lead efforts to utilize a data and experiments-driven methodology to
improve performance marketing effectiveness.
o Innovate and implement test-and-learn strategies and drive scalable
results.
5. SEO
0. Manage both on-page SEO and off-page SEO for the company.
1. Manage and improve organic search engine performance and goal setting based on click through rates ,traffic ,and conversions.
2. Identify keyword gap for SEO improvement and map new content to be
produced for our blog, YT channel and Pinterest and optimize the same
for SEO.
6. Email marketing:
0. Optimize our marketing automation and lead nurturing processes
through email, content, and social channels.
1. Measure results and optimize the lead nurturing workflow for these
segments to convert leads into customers.
2. Implement Retention & Reactivation based campaigns to improve
lower funnel conversions.
Candidate Requirements
1. A high degree of ownership in taking things to completion. Can thrive in an
unstructured environment.
2. Exceptional communication skills. Enthusiasm to write things down for
posterity, build playbooks, and create training manuals. Loves one pagers.
3. The ability to collaborate effectively across teams such as growth, marketing &
design.
4. Knowledge of UAC, Search and Social advertising preferably for consumer
apps. Experience in a performance marketing role across a range of channels;
search, social, affiliate, display, video.
5. Strong experience in website analytics tools highly proficient with google
analytics, tag manager, search console. Knowledge of using data tools such as
marketing automation CRMs like Cleve tap, attribution reporting, and paid
campaign reports.
6. Strong knowledge of performance optimization and have a strong
quantitative analysis. An understanding of cohorts, segmentation of user base,
calculations of ROl and funnels is a must.
7. Worked at a fast growing start up for at least 3+ years
8. Past experience in B2C traffic generation, managing digital/mobile advertising.
9. Be able to bridge data analysis, research, competitive intelligence to build
efficient and scalable customer acquisition programs.
10. Able to effectively organize, prioritize & manage their time
11. Experience with automations & SQL is a big plus
We are looking for a Performance Marketer to join our team at TheWhitePole. As a Performance Marketer, you will be responsible for developing and implementing paid marketing strategies to drive customer acquisition and revenue growth.
Benefits: Official Travelling along with Attractive Incentives(Performance Based)
Responsibilities
- Develop and execute performance marketing campaigns across various channels, including Google Ads, Facebook Ads, Instagram Ads, and other paid media platforms.
- Conduct keyword research, create ad copy, and develop landing pages
- Analyse campaign performance data and optimize campaigns to achieve KPIs, including ROAS, CPA, and conversion rates.
- Stay up-to-date with emerging digital tools, platforms, and marketing trends
- Use remarketing tools like Web engage, Wigzo, Mooengage, and Clever Tap for effective campaigns
- Manage budgets and bidding strategies to ensure maximum ROI for each campaign.
- Provide stakeholders with insights and recommendations based on data analysis
- Proactively identify and solve digital marketing-related problems and opportunities
- Knowledge of SMS marketing tools like Gupshup
Qualifications
- Bachelor's degree in marketing, business or a related field
- 1+ years of proven performance marketing experience
- Expertise in Google Ads, Facebook Ads, and LinkedIn Ads
- Strong analytical skills for data analysis and campaign optimization
- Excellent communication and organizational skills
- Creative and strategic thinking for innovative campaigns
- Familiarity with HTML/CSS and A/B testing is a plus
Join our dynamic team at TheWhitePole for growth opportunities and a supportive work environment.
- Manage, review & perform daily campaign responsibilities associated with Google Ads, Facebook Ads Manager, Bing Search etc. to meet business objectives.
- Plan, set up & manage all types of campaigns viz. Paid Search, Display, Performance Max, Discovery, App, etc. in Google Adwords.
- Optimise the campaigns on a daily basis, monitor & maintain key metrics like Impression Share, Quality Score, Campaign Budgets etc. in Google Search & Bing Search.
- Manage & optimize campaigns in Facebook Ads Manager, A/B test various audience targeting & creative optimization practices to come with the most suitable option to meet business objectives.
- Plan & execute direct performance campaigns with Publishers/Affiliates in alignment with business goals.
- Maintain & monitor, web & app analytics dashboards, reports & reporting tools. Generate & publish daily, weekly & monthly reports for all key metrics, goal & revenue tracking.
- Liaise with the Paid Digital agency to drive maximum output.
Key Qualifications :
- Bachelors/Masters in Media, Marketing, Technology, Engineering or related field.
- 3+ years of hands-on experience in Search Engine Marketing (SEM) & Pay-per-click (PPC) campaigns.
- Experience working on Google Adwords, Facebook Ads Manager & Google Analytics is a must.
- Understanding other Performance Marketing platforms like Google DV360, Amazon DSP, Bing Search, etc. will be an advantage.
- Knowledge & understanding of end to end online acquisition, lead generation, various campaign types, ad formats & channels that drive cost effective conversions is must.
ROLES & RESPONSIBILITIES:
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create 360° digital campaigns and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners as and when needed.
• Evaluates emerging technologies and trends of social media and other digital platforms.
• Provides thought leadership and perspective for adoption where appropriate.
Qualifications & Skills:
• Bachelor’s or master’s degree in marketing or a related field
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Managing processes
• Self-motivated yet customer focused
• Able to develop budgets
We are looking for an ideal candidate who will lead our marketing activities. The mission of an Assistant SEO (Search Engine Optimization) Manager is to maximize the volume of inbound organic traffic from search engines to our business websites. This will be accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.
As Assistant Manager, you are responsible to lead the marketing team and suggest them the best marketing techniques for social media and other digital media campaigns. You should grab the attention of customers and market the products and services.
If you have the ability to utilize the organizational resources optimally for the business promotion activities, we would like to meet you.
Roles and Responsibilities:
- Reviewing and analyzing websites for areas that can be improved and optimized
- Preparing detailed strategy reports and Marketing Plans
- Identifying powerful keywords to drive the most valuable traffic
- Writing powerful calls to action to convert visitors
- Filling websites and other content with effective keywords
- Developing link-building strategies;
- Ensure that the website, promotional material, and marketing campaign strategy are updated regularly.
- Analyzing keywords and SEO techniques used by competitors
- Keeping updated on both white hat and black hat SEO strategies to avoid staying within search engine guidelines
- Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification
- Develop, implement and manage the marketing strategy
- Designing and measuring the success of every marketing campaign.
- Stay up to date with the latest marketing practices and technologies.
- Collaborate with the Marketing, Sales and Product Development team Communicate with industry professionals and influencers via social media to create a strong network.
- Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
- Keyword research for the Addition of service based webpages on the website
- Ensure uploading of webpages on the Website through the SEO team.
- Perform Lead analysis daily to closely work for the end user needs from the website and to create campaigns accordingly.
- Experience in Email Marketing tools like Mailchimp
- Ability to plan Email calendars and schedule emails as per the plan.
- Guide the designing and content team for Email design and content along with other design and content-based changes needed on the website.
- Manage the ORM of the brand and work on creating a positive image of the Brand online along with mitigating the negative reviews.
- Closely coordinate with cross-functional teams to keep the website updated.
Job requirements and qualifications:
- Demonstrated SEO experience of at least 8-10 years.
- Strategic Understanding of Social Media and its usage in Marketing
- Experience with Google's Keyword Tool
- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
- Proven success in link-building and viral strategies
- The ability to deploy an effective local and long-tail search strategy
- Experience in building inbound organic search traffic and improving SERPs
- Expertise in Google Analytics, Google Search Console, SEMRush, Ahref’s
- Ability to make SEO proposals
- Ability to perform SEO Audit
Guide sales teams on how to market digital products
Contributing to global marketing strategies for products
Assist in drafting marketing copy for websites and maintaining activity on these websites
Liaising with software developers to enable search engine optimization
Analyzing web traffic to company websites and providing monthly reports
Liaising with web and graphic designers to create visually effective software
Creating and maintaining social networking channels
Assist in drafting internet friendly write-ups for email marketing campaigns
Assist in Creating brochures and other printed materials to supplement online products
Communicating key information relating to digital products to non-digital marketing colleagues
Creating strategies to increase online traffic to the organization’s website
Tracking the conversions and improving the percentages and numbers
Taking care of everything from Wordpress, SEO, SEM to Social Media Marketing
Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
Attending conferences, product launches and networking events
About:
Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life.
Role:
B2B Social Media Expert
Description:
Are you intimately familiar with the LinkedIn algorithm? Do you specialize in growing brand following on Twitter? Are you proficient in defining and executing social media strategies for Quora, Reddit, Instagram, and Facebook? We’re looking for an expert with a solid understanding of how each social media channel works and how to optimize content so that it is engaging. As the B2B Digital Marketing Specialist, you will also be responsible for organizing and producing content that follows our clients’ brand guidelines.
Competencies:
- Consistent and self-driven to learn about social media platforms and trends.
- Strong creative storytelling skills with a focus on visual and content aesthetics.
Skills:
- Working knowledge of SMM tools like Hootsuite, Moz, Loomly, etc.
- Working knowledge of design applications like Adobe Suite, Canva, etc., and other video editing tools.
- Adept at digital tools like Facebook Insights, Twitter Analytics, Google Analytics/Google Ad Manager.
- Adept at communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform.
Experience:
- Demonstrable B2B social networking experience and social analytics tools.
- Experience in managing multiple digital marketing campaigns with the ability to analyze and make recommendations on performance.
- Strong understanding of social media KPIs, keyword optimization tools, and social media algorithms.
Location and Type:
Remote, Full-time
Evaluation:
Portfolios will be checked for expertise in the B2B domain. Please share only case studies of growth where the strategy and execution were owned end-to-end by you. Shortlisting will be followed by a video interview.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres