SEO Internship

We have opening for Paid Marketing Executive for Ahmedabad ( Ambavadi ) Location

Paid Marketing Executive

Job Description:

• Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.
• Drive lead generation and user acquisition by optimizing for lower CPA and higher ROAS.
• Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.
• Leverage AI tools and automation techniques to streamline campaign processes, enhance efficiency, and improve overall campaign performance.
• Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.
• Track, analyze, and report performance using tools like Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.

Requirements

2 + years of experience in performance marketing / digital marketing,

preferably in B2B or in Finance sector.

Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads for B2b Marketing.

Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.

Proficiency in campaign tracking and analytics tools (Google Analytics, GTM, Ads Managers, etc.).

Ability to manage budgets effectively and deliver measurable business

outcomes.

Bachelor’s degree in Marketing, Business, or a related field

Certifications in Google Ads or Facebook Blueprint are a plus

Responsibilities:

• Develop and execute comprehensive sourcing strategies to identify and qualify potential leads for our sales team.
• Utilize various research techniques, including online databases, social media, and industry publications, to generate leads.
• Qualify leads by conducting thorough research and analysis, ensuring they meet our target market criteria.
• Maintain and update lead databases, ensuring accurate and up-to-date information.
• Collaborate with the sales team to understand their needs and provide them with qualified leads.
• Analyze lead generation data to identify trends and areas for improvement.
• Stay abreast of industry best practices and emerging technologies in lead generation.
• Contribute to the development and implementation of new lead generation initiatives.
• Manage and mentor a team of sourcing specialists.

Requirements:

• Bachelor's degree in marketing, business administration, or a related field.
• 5+ years of experience in lead generation, preferably in a B2B environment.
• Proven track record of success in generating high-quality leads.
• Strong research and analytical skills.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office Suite and CRM software.
• Experience with lead generation tools and technologies.
• Ability to work independently and as part of a team.
• Strong work ethic and a results-oriented mindset.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work with a growing and successful company.
• Dynamic and fast-paced work environment.
• Remote work options available.

Required Capabilities:-

Primary Skills: .Net Core, ReactJS, Azure (Azure, Key Vault , Azure Function, Azure service bus, Azure Blob storage, Cosmos, App insights, App services)

• Significant software development experience in front-end, back-end, and cloud automation.
• Agile team experience, following best practices for architecture, design, and testing with high code quality.
• Proficient in .Net/C# programming and React.
• Strong SQL Server skills.
• Familiar with Redis.
• Knowledge of CI/CD pipelines.
• Understanding of Azure Storage accounts and service bus.
• Experience with Azure or other cloud hosting.
• Familiarity with Entity Framework.
• Expertise in .Net API

Proven work experience as a Database Programmer, Database Developer, or similar role.

Strong proficiency in SQL and hands-on experience with PostgreSQL.

Solid understanding of relational database concepts and principles.

Experience in database design, schema modeling, and optimization.

Familiarity with database administration tasks, such as user management, backup and recovery, and performance tuning.

Ability to write efficient SQL queries, stored procedures, and functions.

Detail-oriented with a focus on data accuracy and integrity.

Familiarity with software development methodologies and programming languages is a plus.

1. SEO-Friendly Blog Writing;
2. Caption Writing; 
3. Content Writing for Social Media Posts;
4. Content Writing for Reels and Videos
5. Other Allied Works

We are looking for a Senior Performance Marketing manager (PPC/SEM) who will be responsible for paid advertising for this company across Google Ads, Social ads and other demand-gen channels.

Our ideal candidate has a blend of analytical and creative mindset, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. This role partners closely with our Sales, product, design, and broader marketing teams.

• Strategise, execute, monitor, and manage campaigns across multiple platforms such as Google Ads (incl. Search, Display & Youtube),, Facebook Ads & Linkedin Ads.
• Oversee growth in performance campaigns to meet the brand's business goals and strategies.
• Should have hands-on experience on managing landing pages, keyword plans, ad copies, display ads etc.
• Should have extremely good analytical skills to figure out the signals in the campaigns and optimize the campaigns using these insights. 
• Implement ongoing A/B and user experience testing for ads, quality score, placements, dynamic landing pages and measure their effectiveness.
• Monitor campaign performance & budget pacing on a day-to-day basis. 
• Measure the Campaign performance parameters methodically, analyze campaign performance, compile and present detailed reports with proactive insights.
• Be informed on the latest trends, best practices, and standards in online advertising across demand-gen channels.
• Perform Media Mix modeling. Design, develop, and monitor other digital media buying campaigns.

• 5-10 years of pure PPC experience, preferably in a SaaS company managing annual budgets of more than 2 mn USD.
• Highly comfortable with Google Ads Editor, Linkedin Ads, Facebook Business Manager & such.
• Strong working knowledge of PPC Automations/Rules/Scripts and best practices with the ability to analyze Campaign metrics on Excel/Data Studio and optimize campaigns with insights.
• Experience working with Ad channel APIs and other data APIs to deep-dive into metrics & make data-informed optimisations.
• [Good to have] Working knowledge of SQL, Data Warehouses (Bigquery), Data connectors/pipelines, blends/joints (for blending multiple data sources) etc.
• In-depth experience with GA4. Clear understanding of Web Analytics.
• Comfortable writing and editing content for ad copies, landing page snippets, descriptions, etc.
• Experience with running Campaigns for US, European, and the global markets.

A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact, and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at this company

It  is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund II, Company offers a suite of three products - Plum, Empuls, and Compass. The company works with more than 2000 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Company is a 300+ strong team with four global offices in Dubai, San Francisco, Dublin, Singapore, New Delhi.

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.

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