Toronto boutique apartments

About Us

Toronto Boutique Apartments (TBA) is a high-growth property management and corporate housing company managing 200+ furnished rental units. We operate at the intersection of hospitality, real estate, and tech, with a growing focus on automation and AI.

We're seeking a Performance Marketing Manager to own and optimize our live paid ad campaigns, improve SEO across landing pages, and explore the strategic use of generative AI in marketing execution.

Role Overview

This is not a strategy-only role—we’re looking for someone who can manage our existing campaigns and continuously improve performance through data, experimentation, and automation. You’ll work alongside our leadership team to scale tenant acquisition, owner outreach, and corporate partnerships.

Responsibilities

Paid Ads (Google, Meta)

• Manage and optimize active Google Ads and Meta campaigns across multiple segments
• Monitor spend, bidding strategy, and audience targeting
• Run multivariate tests (copy, creative, landing pages)
• Improve cost-per-lead and drive qualified conversions

SEO

• Improve on-page SEO and internal linking across TBA websites
• Identify technical SEO issues and coordinate fixes
• Work with content writers to build targeted, rankable pages
• Track performance using SEMrush, Google Analytics, and GSC

AI-Enhanced Marketing Execution

• Use generative AI tools (e.g., ChatGPT, Claude) to:
• Generate and iterate on ad copy, landing page variations, and SEO meta content
• Speed up content production and testing
• Support dynamic content personalization and retargeting workflows

Reporting and Analytics

• Build concise weekly reports on ad performance, SEO health, and test results
• Propose and implement data-backed improvements

Qualifications

• 3+ years of experience managing paid ad accounts and SEO projects
• Strong command of Google Ads, Meta Ads, SEMrush, and GSC
• Proven ability to optimize CPL, ROAS, and organic traffic
• Comfortable using generative AI tools in marketing workflows
• Bonus: Experience with real estate, property tech, or hospitality verticals

Why Join Us

• Clear KPIs and real impact from day one
• Freedom to experiment, iterate, and scale what works
• Small, fast-moving team with ownership and visibility
• Opportunities to explore AI-based marketing automation in a live business setting

We’re hiring a hands-on Full-Stack Developer to join as our first technical hire and help turn our operational edge into scalable software. You’ll work directly with the founding team to:

* Build internal and guest-facing tools in React

* Develop a Node.js backend to power core workflows

* Integrate with property management software APIs (e.g., Guesty, Hostaway, Airbnb)

* Implement and extend functionality using AI APIs like OpenAI (required)

Our Stack

* Frontend: React

* Backend: Node.js (Express or similar)

* Database: MongoDB or Postgres

* APIs: REST/GraphQL, PMS integrations

* AI: OpenAI API and related services

Must-Have Skills

* 2+ years of full-stack development experience

* Strong proficiency in React and Node.js

* Demonstrated experience integrating external APIs (especially SaaS or PMS platforms)

* Familiarity working with OpenAI or other AI APIs

* Ability to work independently and ship quickly

Nice to Have

* Background in hospitality, rentals, or operational software

* Experience building dashboards or guest lifecycle tools

* Bonus: Prior experience with Guesty, Hostaway, or PMS APIs