Smartz Minds

Job Description

We are hiring an experienced SEO Executive with 1–2 years of hands-on experience in managing on-page and off-page SEO activities. The ideal candidate should be able to develop and execute SEO strategies to improve search engine rankings and drive organic traffic.

Key Responsibilities

Conduct keyword research aligned with business goals.

Implement on-page SEO (meta tags, internal linking, URL structure, etc.).

Execute off-page SEO (link building, guest posting, outreach).

Monitor website performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs.

Perform regular SEO audits and resolve technical issues with developers.

Optimize content and coordinate with the content team for keyword alignment.

Analyze competitors to identify SEO opportunities.

Create monthly SEO performance reports with actionable insights.

Apply the latest SEO algorithms and AI-based SEO techniques (must).

Strong knowledge of Technical SEO, Google Search Console, and Core Web Vitals is essential.

Stay updated with SEO trends and collaborate with tech teams to ensure SEO-friendly site structure.

Required Skills & Qualifications

1–2 years of hands-on experience in SEO (both on-page and off-page).

Strong working knowledge of major SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.

Good understanding of search engine algorithms and ranking factors.

Familiarity with basic HTML/CSS and website structure for SEO troubleshooting.

Experience with WordPress or other CMS platforms is a plus.

Ability to manage multiple projects and meet deadlines.

Strong analytical skills and the ability to interpret data to drive decisions.

Excellent written and verbal communication skills.

Bachelor's degree in Marketing, Information Technology, Computer Science, or a related field is preferred.

Job Title: PPC Executive

Job Description:

We are looking for a dynamic PPC Executive with 1-3 years of hands-on experience in digital advertising to join our growing team. The ideal candidate will have expertise in managing various PPC platforms such as Amazon PPC, Google AdWords, Facebook Ads, and more. You will be responsible for optimizing paid campaigns, improving conversion rates, and driving measurable results for our clients.

Key Responsibilities:

• Manage and optimize paid campaigns across platforms like Amazon PPC, Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads.
• Develop, implement, and manage paid advertising strategies on various digital channels.
• Monitor and adjust bids, keywords, and ad placements to ensure campaigns are performing optimally.
• Create and optimize Amazon PPC campaigns to increase product visibility and sales, using Amazon Seller Central and related tools.
• Set up and manage Google Ads campaigns (Search, Display, Remarketing, and Shopping ads).
• Configure and manage Google Tag Manager to track website analytics and conversions.
• Work on strategies to improve website conversion rates via PPC, optimizing landing pages.
• Conduct A/B testing of ad creatives, landing pages, and strategies to increase ROI.
• Manage and optimize Facebook, Instagram, LinkedIn, and YouTube Ads campaigns to maximize results.
• Create engaging ad creatives and copy for social media platforms to boost engagement and conversions.
• Analyze campaign performance regularly and provide recommendations for optimization.
• Make adjustments to improve key metrics like CTR, CPC, and ROI.
• Identify and troubleshoot issues within ad campaigns, offering solutions for underperformance, such as low click-through rates or high ad spend.
• Optimize Google My Business listings to increase local visibility and engagement, ensuring business details are accurate and properly utilized to drive traffic.

Required Skills and Qualifications:

• 1-3 years of PPC experience, with a proven track record in campaign management and optimization.
• Strong knowledge of Amazon PPC, Google Ads, Google Tag Manager, and other major PPC platforms.
• Experience with Facebook, Instagram, LinkedIn, and YouTube Ads.
• Solid understanding of Conversion Rate Optimization (CRO).
• Strong analytical skills and ability to generate actionable insights.
• Proficiency with tools like Google Analytics, Google Tag Manager, and SEMrush.
• Excellent communication and teamwork skills.

Benefits:

• Competitive salary based on experience.
• Opportunities for professional growth and career advancement.
• Collaborative and supportive team environment.