Smartz Minds

Job Title: PPC Executive

Job Description:

We are looking for a dynamic PPC Executive with 1-3 years of hands-on experience in digital advertising to join our growing team. The ideal candidate will have expertise in managing various PPC platforms such as Amazon PPC, Google AdWords, Facebook Ads, and more. You will be responsible for optimizing paid campaigns, improving conversion rates, and driving measurable results for our clients.

Key Responsibilities:

• Manage and optimize paid campaigns across platforms like Amazon PPC, Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads.
• Develop, implement, and manage paid advertising strategies on various digital channels.
• Monitor and adjust bids, keywords, and ad placements to ensure campaigns are performing optimally.
• Create and optimize Amazon PPC campaigns to increase product visibility and sales, using Amazon Seller Central and related tools.
• Set up and manage Google Ads campaigns (Search, Display, Remarketing, and Shopping ads).
• Configure and manage Google Tag Manager to track website analytics and conversions.
• Work on strategies to improve website conversion rates via PPC, optimizing landing pages.
• Conduct A/B testing of ad creatives, landing pages, and strategies to increase ROI.
• Manage and optimize Facebook, Instagram, LinkedIn, and YouTube Ads campaigns to maximize results.
• Create engaging ad creatives and copy for social media platforms to boost engagement and conversions.
• Analyze campaign performance regularly and provide recommendations for optimization.
• Make adjustments to improve key metrics like CTR, CPC, and ROI.
• Identify and troubleshoot issues within ad campaigns, offering solutions for underperformance, such as low click-through rates or high ad spend.
• Optimize Google My Business listings to increase local visibility and engagement, ensuring business details are accurate and properly utilized to drive traffic.

Required Skills and Qualifications:

• 1-3 years of PPC experience, with a proven track record in campaign management and optimization.
• Strong knowledge of Amazon PPC, Google Ads, Google Tag Manager, and other major PPC platforms.
• Experience with Facebook, Instagram, LinkedIn, and YouTube Ads.
• Solid understanding of Conversion Rate Optimization (CRO).
• Strong analytical skills and ability to generate actionable insights.
• Proficiency with tools like Google Analytics, Google Tag Manager, and SEMrush.
• Excellent communication and teamwork skills.

Benefits:

• Competitive salary based on experience.
• Opportunities for professional growth and career advancement.
• Collaborative and supportive team environment.