
About Us
Toronto Boutique Apartments (TBA) is a high-growth property management and corporate housing company managing 200+ furnished rental units. We operate at the intersection of hospitality, real estate, and tech, with a growing focus on automation and AI.
We're seeking a Performance Marketing Manager to own and optimize our live paid ad campaigns, improve SEO across landing pages, and explore the strategic use of generative AI in marketing execution.
Role Overview
This is not a strategy-only role—we’re looking for someone who can manage our existing campaigns and continuously improve performance through data, experimentation, and automation. You’ll work alongside our leadership team to scale tenant acquisition, owner outreach, and corporate partnerships.
Responsibilities
Paid Ads (Google, Meta)
- Manage and optimize active Google Ads and Meta campaigns across multiple segments
- Monitor spend, bidding strategy, and audience targeting
- Run multivariate tests (copy, creative, landing pages)
- Improve cost-per-lead and drive qualified conversions
SEO
- Improve on-page SEO and internal linking across TBA websites
- Identify technical SEO issues and coordinate fixes
- Work with content writers to build targeted, rankable pages
- Track performance using SEMrush, Google Analytics, and GSC
AI-Enhanced Marketing Execution
- Use generative AI tools (e.g., ChatGPT, Claude) to:
- Generate and iterate on ad copy, landing page variations, and SEO meta content
- Speed up content production and testing
- Support dynamic content personalization and retargeting workflows
Reporting and Analytics
- Build concise weekly reports on ad performance, SEO health, and test results
- Propose and implement data-backed improvements
Qualifications
- 3+ years of experience managing paid ad accounts and SEO projects
- Strong command of Google Ads, Meta Ads, SEMrush, and GSC
- Proven ability to optimize CPL, ROAS, and organic traffic
- Comfortable using generative AI tools in marketing workflows
- Bonus: Experience with real estate, property tech, or hospitality verticals
Why Join Us
- Clear KPIs and real impact from day one
- Freedom to experiment, iterate, and scale what works
- Small, fast-moving team with ownership and visibility
- Opportunities to explore AI-based marketing automation in a live business setting

Similar jobs
Role: Content Writer
Exp: 2+ Years
CTC: up to 4 LPA
Working days: 6 Days
Job Description:
- Minimum of 1 years of relevant experience in content writing.
- Strong organizational and learning skills.
- Proficiency in Microsoft Word, Google Docs, and Grammarly.
- Experience using AI tools such as ChatGPT, Gemini, and Jasper.
- Experience with CMS like HubSpot or WordPress.
Skillset Summary: ReactJS, Codeigniter, YII or Laravel
Who are we?
Cartrabbit is a software-as-a-service (SaaS) product startup based in Coimbatore, building customer retention and lead generation tools for eCommerce businesses with over 50,000+ customers worldwide. An entirely modern platform that takes you to the world-class product development workflow that promisingly meets customer needs and success. Cartrabbit is committed to maintaining a safe and productive work environment, and you will be a part of an awesome SaaS product development team and incredible benefits that include:
Working on cutting-edge technologies and innovative products
Provide opportunities to work on exciting projects in a vertical B2B niche SaaS.
Opportunity to work in a Product Company
Flexible working hours
What we are looking for?
We are looking for PHP Developers with experience in Laravel to join our team. The ideal candidate should have experience in developing web applications from scratch and be able to work independently, as well as collaboratively with a team. The successful candidate will be responsible for designing, developing, and maintaining complex web applications.
What is the skill set required for this job profile?
- Candidates should have a strong knowledge of PHP.
- Write clean, well-designed code using the PHP framework, and other related technologies
- Candidates should have experience/ knowledge working with at least one PHP framework, such as Laravel, Symfony, CodeIgniter, Yii, or CakePHP. They should have a good understanding of the framework's architecture and be able to use it to develop complex web applications.
- Candidates should have experience with front-end web technologies such as HTML, CSS, and JavaScript. They should be able to create responsively and have experience with front-end frameworks such as React, Angular, or Vue.js.
- Candidates should be familiar with version control systems such as Git and be able to collaborate effectively with other developers using tools such as GitHub or Bitbucket.
- Candidates should be able to analyze complex problems and find solutions using logical reasoning and creative thinking. They should be able to troubleshoot and debug issues quickly and effectively.
- Candidates should be able to communicate effectively with team members, project managers, and stakeholders.
- Candidates should be committed to continuous learning and staying up-to-date with emerging trends and technologies in web development and PHP frameworks. They should be willing to take on new challenges and be able to adapt to changing technologies and requirements.
What you’ll be doing
- Designing and developing web applications using PHP frameworks such as Laravel, Symfony, CodeIgniter, Yii, or CakePHP
- Writing clean and efficient code that follows industry best practices and standards
- Should be able to read and understand the existing code base
- Collaborating with cross-functional teams to identify and prioritize features for new and existing applications
- Build integrations with multiple eCommerce platforms for our SaaS applications
- Implementing and maintaining third-party APIs to integrate with existing applications
- Troubleshooting and debugging applications to ensure optimal performance and usability
- Collaborating with other developers to maintain and improve existing code and applications
- Working with project managers to ensure projects are completed on time
- Testing and deploying code to production environments.
- Staying up-to-date with emerging trends and technologies in web development and PHP frameworks
Job Location: Coimbatore(work from office)
Educational Qualification:
Bachelor's degree in Computer Science or a related degree Program
Fresher candidates with good programming language are applicable for this position.
Tasks and Responsibilities:
• Detailed technical analysis and specifications;
• Technical artifacts for new releases and automated tests as appropriate;
• Participation in meetings with the project team;
• Inputs to team lead for monthly activity and status reports of the team;
Profile:
• Bachelor or Master degree;
• +5 years of professional experience in software development;
• +3 years of hands-on Java or Node.js/Typescript development experience;
• Knowledge of JSF, Angular or Wicket;
• Knowledge of Docker, Solr/Elastic and/or Amazon Web Services (lambda, dynamodb, IAC, cognito, SNS, SQS, step-functions, cloud watch, log group, https codes used in REST api) is an advantage;
• Fluent in English
About Job
HelloAR is actively seeking React JS developers with strong proficiency in Three.js to join our growing technical team.
Qualifications:
- Proficiency in modern JavaScript, including ES6 and promises.
- Previous experience with React.js in either a commercial setting or personal projects.
- Understanding of common browser APIs and recent HTTP protocol extensions relevant to frontend development.
- Familiarity with state management libraries such as Redux.
- Experience working with 3D libraries like Three.js.
- A problem solver who enjoys challenges and puzzles.
Responsibilities:
- Develop and maintain HelloAR's React applications.
- Create UI components based on provided designs.
- Produce reusable code and libraries for future use.
- Collaborate with team members and stakeholders.
- Contribute to team development and initiatives.
About HelloAR:
HelloAR is a Remote Presentation platform for physical products. Our platform empowers users to create immersive product catalogs, 3D product configurators, sales tools, e-commerce experiences, collaboration tools, and more. We offer well-designed APIs, a 3D design marketplace, a drag-and-drop admin tool, SDKs for various web and mobile platforms, SDKs for VR platforms, and out-of-the-box solutions that enable users to deliver exceptional product presentations to their customers.
Expectations for Our Engineers:
- Tackle challenging problems.
- Take pride in producing high-quality code.
- Display interest in Augmented Reality.
- Build simple yet powerful web applications.
- Embrace the unique challenges of working in a startup environment.
- Possess knowledge (or a willingness to learn) about 3D and computer graphics.
- Be open to experimentation, learning, and becoming experts in new languages and platforms.
- We are seeking developers who not only excel in programming but also have the ability to question specifications and propose better solutions for users.
Required Skill Set-
Project experience in any of the following - Data Management,
Database Development, Data Migration or Data Warehousing.
• Expertise in SQL, PL/SQL.
Role and Responsibilities -
• Work on a complex data management program for multi-billion dollar
customer
• Work on customer projects related to data migration, data
integration
•No Troubleshooting
• Execution of data pipelines, perform QA, project documentation for
project deliverables
• Perform data profiling, data cleansing, data analysis for migration
data
• Participate and contribute in project meeting
• Experience in data manipulation using Python preferred
• Proficient in using Excel, PowerPoint
-Perform other tasks as per project requirements.
Responsibilities
- Identify, analyze, and interpret trends or patterns in complex data sets to develop a thorough understanding of users, and acquisition channels.
- Run exploratory analysis uncover new areas of opportunity, generate hypotheses, and quickly assess the potential upside of a given opportunity.
- Help execute projects to drive insights that lead to growth.
- Work closely with marketing, design, product, support, and engineering to anticipate analytics needs and to quantify the impact of existing features, future product changes, and marketing campaigns.
- Work with data engineering to develop and implement new analytical tools and improve our underlying data infrastructure. Build tracking plans for new and existing products and work with engineering to ensure proper
- Analyze, forecast, and build custom reports to make key performance indicators and insights available to the entire company.
- Monitor, optimize, and report on marketing and growth metrics and split-test results. Make recommendations based on analytics and test findings.
- Drive optimization and data minded culture inside the company.
- Develop frameworks, models, tools, and processes to ensure that analytical insights can be incorporated into all key decision making.
- Effectively present and communicate analysis to the company to drive business decisions.
- Create a management dashboard including all important KPIs to be tracked on a company and department level
- Establish end to end campaign ROI tracking mechanism to attribute sales to specific google and Facebook campaigns
Skills and Experience
- Minimum 1-2 years of proven work experience in a data analyst role.
- Excellent analytical skills and problem-solving ability; the ability to answer unstructured business questions and work independently to drive projects to conclusion.
- Strong analytical skills with the capacity to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
- Experience extracting insights using advanced SQL or similar tool to work efficiently at scale. Advanced expertise with commonly used analytics tools including Google Analytics, studio and Excel.
- Strong knowledge of statistics, this includes experimental design for optimization, statistical significance, confidence intervals and predictive analytics techniques.
- Must be self-directed, organized and detail oriented as well as have the ability to multitask and work effectively in a fast-paced environment.
- Active team player, excellent communication skills, positive attitude and good work ethic.

Backend skills,java development,HTML,MVC,JAVA SCRIPT,SPRINGBOOT
- Liaise with fellow developers.
- Designing and implementing microservices which use the spring boot framework.
- Working in compliance with the full Software Development Life Cycle.
- Connecting microservices to interact with databases.
- Understanding of how streaming technologies work such as Kafka.
- Identifying and finding solutions to bugs.
- Ensure you've written adequate test cases to verify design requirements are being met.
- Create well written documentation for the individual microservices.
Mentor and guide a team of 7-10 top notch full stack engineers across various levels.
Responsible for the product engineering road map, quality assurance and stability of the products.
Responsible for right tech solutioning, architecture being deployed maintaining right balance in short term and
long term outcomes.
Collaborate with Product managers and Business teams to develop long-term product roadmap and own the
release planning cycles.
Defining career trajectory path for the engineers in the team. Performing regular performance evaluation and
sharing feedback.
Operating with scale and speed amidst flux, there is just a LOT happening.
Working with Head of Engineering to define best practices for development and champion their adoption and at
the same time Architect & design technically robust, flexible and scalable solutions.
Perform well in uncertainties; collaborate and work with unclear interfaces to other teams in our fast paced
environment.
Responsible for hiring and skills management within the team.
Desired Skills and Experience:
BS/ MS in Computer Science from NIT, REC, BIT’s or other top tier colleges.
7-8 years of total work experience in high scale web based products with reputed companies and 1-2 years of
work experience in managing engineering teams and project delivery, preferably in a start up environment.
Strong hands on experience in at least one object oriented language (C++/Java) and one dynamic scripting
language (e.g. Ruby, Python, GoLang) is a must.
Sound understanding of web technologies (e.g. Javascript, HTML5, CSS) and strong command over databases
(MySQL, PostgreSQL, Redis, ElasticSearch).
Knowledge of MVC frameworks like Rails, Django, Symphony, Yii is desired.
Prior experience with Google Cloud Platform would be preferred.
Excellent written and oral communication skills.
Excellent personal. People & communication skills
Experience in organisation wide initiatives and change management.
Ability to make quick decisions in high pressure environments with limited information.

- Minimum 7 years of Manual and automation experience.
- Experience of testing Application hosted over Cloud for various platform and OS.
- Web and Mobile testing expertise
- Experience on Agile and Scrum methodology
Job Description:
- To be responsible for effectively converting US into manual/Automation test cases for WEB and Mobile apps as per the coding standards.
- Expert in Database
- Help other team members on writing and reviewing test cases and provide sufficient help for any blocker.
- Certified as ready for release to Production follow all necessary test phases and meet the pre-agreed quality standards.
- Creates traceability records, from test cases back to requirements
- Work closely with Automation team members to understand automation progress and take ownership of analyzing any failures are there
- Provides regular quality reports on test progress, anomalies, risks and issues associated with project testing








