SEO Specialist

Posted by Ankita G
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Bengaluru (Bangalore)
2 - 5 yrs
₹2L - ₹4L / yr
Skills
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Job description

About Samaaro 

Samaaro is an award-winning Virtual Event Platform that was recognised as one of the 30 best and most innovative startups in India. It provides a powerful software platform designed to help organizations host scalable, secure, and effective virtual events for a global audience. Samaaro's unique features & versatility allow it to host a variety of Virtual Events such as Virtual conferences, Virtual Summits, Virtual Fairs, Virtual Exhibitions & more. Samaaro recently raised Angel round of funding from leading investors from Top executives across Zivame, Google, Flipkart, Swiggy, ComScore among others. 



Job

We are looking for an experienced SEOSpecialist with a proven track record of growing organic traffic by increasing and improving the SERP ranking of pages across search engines such as Google, Bing, Yahoo and more.You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings and maximise ROI. An excellent command over SEO, content marketing, and its nuances is imperative to excel in this role.  You must be tech-savvy and intuitive with great ideas to reinforce our communication objectives. 

 
Skills

  • Proven SEO experience
  • Solid understanding of content marketing
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Working knowledge of CMS tools like WordPress
  • Knowledge of ranking factors and search engine algorithms
  • BS/MS degree in a quantitative, test-driven field
  • Excellent oral & written communication and interpersonal skills
  • Tech Savvy with updated knowledge on the latest industry developments
  • Highly creative with a focus on problem solving
  • High level of initiative and a good team player
  • Good data analysis skills
  • Excellent presentation skills
  • An outgoing and likeable personality
  • Highly self-motivated
  • Result orientated

 Responsibilities

  • On-Page & Off-Page SEO 
    • Manage and optimise all web content for organic search engine results  
    • Optimise existing webpages using best practices such as removing keyword cannibalisation & reducing load times, for high page ranking  
    • Identify key distribution channels for optimised content dissemination  
    • Improve DA and DR for website to establish high credibility  
    • Generate backlinks for SEO optimised content to establish content authority 
  • Content Marketing 
    • Curate keywords and guidelines for all content produced to ensure maximum keyword efficiency  
    • Ensure online content such as blogs, case studies and other content receives maximum organic reach 
  • Demand Generation 
    • Increase organic website traffic and improve visitor retention 
    • Optimize landing pages for maximum conversions 
  • Research & Reporting 
    • Be well verse with best SEO practices to stay fresh in market  
    • Perform regular competitor keyword research & analysis  
    • Implement best practices to ensure high page rank for landing pages among competitors 
    • Generate Reports and Analysis on our campaigns to improve lead generation tactics.  
  • Collaboration 
    • Work with sales, marketing and product team to understand the product vision and develop content strategies to improve demand
    •  

Job Location : Bangalore (Currently Work from Home)

About Samaaro

Samaaro is an award-winning virtual events platform which allows organisers to host the most impactful and immersive events effectively, while defying the geographical frontiers. Since its inception in 2020, Samaaro has been dedicated to transforming the events industry by ideating a safe, sustainable, smart and accessible-to-all platform. Organisations and brands host events on Samaaro that bring like-minded people together and form meaningful networks.

 

As a funded startup, Samaaro is focused on building a world-class product from India, for the world. The vision of the company is to build a platform for professionals where they learn and grow their network by attending events of their interests and connect with people of similar interests from around the world.

 

The journey ahead for Samaaro is very exciting and can provide their new employees an immense potential to learn and grow. Samaaro, as an employer, has always supported its team master their career journey and helped them realise their true potential to reach the zenith of success. From holistic development, to lifelong learning opportunities, Samaaro is all for creating a nurturing environment that helps you expand your skills and create a career mobility across different functionalities. All of this, whilst instilling a collaborative leadership style and a sense of ownership within each member.

Founded
2016
Type
Products & Services
Size
20-100 employees
Stage
Raised funding