SEO & Generative AI Visibility Specialist

1. AI SEO 2. Google SEO (On page and Off Page) 3. Bing SEO (On page and Off Page) 4. Opera mini SEO (On page and Off Page) 5. DuckGo (On page and Off Page) 6. Yandex SEO (On page and Off Page) 7. Technical blog and article 8. Backlink generation 9. Schema markup generation 10. Website SEO optimization 11. Marketplace SEO work 

About Us :

At Kings Digital, we don’t just run SEO campaigns—we build growth systems. We work with brands that want more than rankings—they want real business impact.

Our approach blends SEO, content, and AI to stay ahead of how search is evolving. From local SEO to semantic strategies and AI-driven workflows, we treat SEO as an ecosystem, not a checklist.

What We’re Looking For :

We’re looking for someone who understands that modern SEO is deeply connected with content, user intent, AI, and Local SEO. Someone who can think strategically, execute independently, and use AI tools to work faster and smarter while maintaining quality and accuracy.

The ideal candidate should have experience with content-driven SEO, Local SEO, Google Business Profile (GBP) optimization, and multi-location SEO campaigns. They should understand how search behavior is evolving across traditional search engines and AI-powered platforms.

If you’re curious about how content ranks on Google, Google Maps, and AI platforms like ChatGPT, Gemini, and Perplexity, and you enjoy experimenting with new SEO and AI workflows, you’ll fit right in.

What You’ll Do:

• Build and execute SEO strategies aligned with business goals across different industries and geographies, including multi-location and international projects
• Conduct keyword research across short-tail, long-tail, semantic, and topical clusters, and turn those insights into structured content plans
• Create and optimize high-quality content including landing pages, service pages, and blogs that are not only SEO-friendly but also conversion-focused
• Write clear, compelling website copy that aligns with search intent and drives user action, not just traffic
• Continuously improve existing content by optimizing for rankings, engagement, and conversions
• Ensure strong on-page SEO implementation including titles, meta descriptions, schema, internal linking, and overall content structure
• Manage Local SEO and Google Business Profile (GBP) campaigns, including profile optimization, multi-location SEO, local keyword targeting, service area optimization, GBP content creation, geo-tagging, posting strategies, local citation management, review management, and local ranking growth initiatives
• Perform technical, content, and competitor audits and translate findings into actionable improvements
• Execute off-page SEO activities including high-quality backlink creation, web 2.0 submissions, business directory and citation listings, and outreach for guest posting and digital PR to build domain authority and brand visibility
• Use AI tools like ChatGPT, Perplexity, Claude, and Gemini to speed up research, content creation, SERP analysis, and idea generation while maintaining originality and quality
• Experiment with AI + SEO workflows to build semantically strong, entity-rich content that can rank both on search engines and AI-driven platforms
• Collaborate with designers, developers, and other team members to ensure proper implementation of SEO and content strategies
• Track performance using GA4, GSC, and Looker Studio, and convert data into meaningful insights and actions
• Stay updated with Google algorithm changes, AI in search, and evolving SEO trends

Tools You’ll Use :

• GA4, GSC, Ahrefs, SEMrush, Screaming Frog
• ChatGPT, Perplexity, Claude, Gemini
• SurferSEO or similar tools
• WordPress or other CMS platforms
• Google Docs, Sheets, Slides or similar tools

Who You Are :

• You have hands-on experience in SEO and understand how content plays a key role in rankings and conversions
• You can write or guide content that is clear, engaging, and aligned with both search intent and business goals
• You’re familiar with concepts like Semantic SEO, topical authority, and structured content strategies
• You have practical experience with Local SEO, Google Business Profile (GBP) optimization, multi-location SEO, local keyword research, citation management, review management, and service area targeting
• You understand how Google Maps rankings work and can implement strategies to improve local visibility and engagement
• You’re comfortable using AI tools in your daily workflow and curious to experiment further
• You can handle projects independently while also collaborating with a team
• You’re analytical, detail-oriented, and focused on results
• You stay updated with industry trends and are always looking to improve

Roles & Responsibilities

• Design, develop, and deploy production-grade AI/ML and Generative AI solutions.
• Work on GEO, AEO, and SGE initiatives to improve visibility and discoverability across AI-driven search and generative interfaces.
• Optimize content, data, and digital experiences for AI-powered search, conversational queries, and LLM-based experiences.
• Develop solutions using LLMs, NLP, semantic search, embeddings, RAG, and vector databases.
• Analyze search intent, AI-generated responses, retrieval patterns, citations, and content discoverability to identify optimization opportunities.
• Build experiments and frameworks to measure the effectiveness of GEO/AEO strategies and AI search performance.
• Collaborate with Product, Engineering, Content, SEO, Marketing, and Business teams to translate business requirements into scalable AI solutions.
• Monitor model and solution performance and continuously improve accuracy, relevance, latency, and overall user experience.

Ideal Candidate

1.Strong AI/ML Engineer profile with experience in GEO work

2.Mandatory (Experience 1): Must have 1+ years of experience in rank modelling for GEO

3.Mandatory (Experience 2): Must have 1+ year of experience in GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), or SGE (Search Generative Experience), including optimizing for AI-driven search interfaces, conversational queries, and generative search experiences.

4.Mandatory (Experience 3): Must have hands-on exposure to prompt engineering, embeddings, vector search, or RAG-based systems

5.Mandatory (Skills 1): Deep understanding of how modern search engines and AI-driven systems rank and generate responses, including semantic search and entity-based optimization

6.Mandatory (Skills 2): Exposure to AI/LLM ecosystems such as ChatGPT, Google Gemini, or similar platforms, including understanding of how responses are generated and ranked

7.Mandatory (Skills 3): Understanding of content structuring for AI consumption (schema, context building, knowledge representation)

8.Mandatory (Education) - B.Tech or Dual degree (Btech and Mtech or Integrated Msc/MS) from Tier 1 Engineering Institutes (IITs, NITs, VIT, BITS, DTU, NSUT)

9.Mandatory (Company) - Only Top product companies with high scale (Tier2 companies wont be considered)

10.Mandatory (Note) - Output of Candidate's work on AI Engineering for GEO should also be mentioned in resume

Strong AI/ML Engineer profile with experience in GEO work

2

Mandatory (Experience 1): Must have 5+ years of experience in rank modelling for GEO

3

Mandatory (Experience 2): Must have 5+ year of experience in GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), or SGE (Search Generative Experience), including optimizing for AI-driven search interfaces, conversational queries, and generative search experiences.

4

Mandatory (Experience 3): Must have hands-on exposure to prompt engineering, embeddings, vector search, or RAG-based systems

5

Mandatory (Skills 1): Deep understanding of how modern search engines and AI-driven systems rank and generate responses, including semantic search and entity-based optimization

6

Mandatory (Skills 2): Exposure to AI/LLM ecosystems such as ChatGPT, Google Gemini, or similar platforms, including understanding of how responses are generated and ranked

7

Mandatory (Skills 3): Understanding of content structuring for AI consumption (schema, context building, knowledge representation)

8

Mandatory (Education) - B.Tech or Dual degree (Btech and Mtech or Integrated Msc/MS) from Tier 1 Engineering Institutes (IITs, NITs, VIT, BITS, DTU, NSUT)

9

Mandatory (Company) - Only Top product companies with high scale (Tier2 companies wont be considered)

10

Mandatory (Note) - Output of Candidate's work on AI Engineering for GEO should also be mentioned in resume

🔹 Key Responsibilities

• Design, develop, and deploy production-grade AI/ML and Generative AI solutions

• Work on GEO, AEO, and SGE initiatives to improve visibility across AI-driven search platforms

• Optimize content and digital experiences for conversational queries and LLM-based search

• Develop solutions using LLMs, NLP, embeddings, semantic search, RAG, and vector databases

• Analyze search intent, AI-generated responses, citations, retrieval patterns, and content discoverability

• Build frameworks to measure GEO/AEO strategies and AI-search performance

• Collaborate with Product, Engineering, Content, SEO, Marketing, and Business teams

• Improve solution accuracy, relevance, latency, and user experience

🔹 Mandatory Requirements

✅ 1–4 years of professional experience

✅ Minimum 1 year of hands-on experience in GEO, AEO, or SGE

✅ Experience with prompt engineering, embeddings, vector search, or RAG systems

✅ Understanding of semantic search and entity-based optimization

✅ Exposure to ChatGPT, Google Gemini, or similar LLM platforms

✅ Knowledge of schema, context building, content structuring, and knowledge representation

🎓 Preferred Education

B.Tech, M.Tech, Integrated M.Sc., or MS from a Tier-1 engineering institute such as IIT, NIT, BITS, VIT, DTU, or NSUT.

We're looking for an SEO Executive to join our team in Panchkula. If you enjoy hands-on SEO work and like using AI tools to work faster, this is for you.

What you'll do:

• On-page SEO (meta tags, content optimization, internal linking)
• Technical SEO (site audits, fixing crawl and indexing issues)
• Off-page SEO and link building
• Use AI tools like ChatGPT and Claude in your day-to-day work
• What we're looking for:6 months to 2 years of SEO experience
• Comfortable with basic SEO tools
• Familiar with using ChatGPT, Claude, or similar AI tools
• Willing to work from our Panchkula office

Company: EFY Group / Electronics For You

Salary: Rs. 35,000–50,000 per month

Experience: 1–2 years

Location: Okhla, Delhi

Mode: WFO & WFH

About the Role

We are looking for a Search & Content Performance professional who can improve organic traffic and content performance across our digital platforms.

The ideal candidate should have experience working with a digital publisher, education content site, or similar content-driven platform.

Key Responsibilities

• Manage organic search traffic and AEO performance.
• Analyze Google Search Console and Google Analytics data.
• Work on content clean-up and consolidation across large numbers of web pages.
• Improve on-page content standards and internal linking.
• Maintain index hygiene and identify technical content issues.
• Work on structured data and improve search visibility.
• Edit technical English content written by engineers and make it easy for general readers to understand.
• Support AI-assistant and search visibility initiatives.
• Use basic Python or Google Sheets scripting for working with Search Console and GA4 data.

Requirements

• 1–2 years of relevant experience, preferably with a digital publisher or education content platform.
• Strong hands-on experience with Google Search Console.
• Experience handling content clean-up or consolidation projects involving 1,000+ web pages.
• Ability to understand traffic changes after content optimization.
• Good English editing skills.
• Basic knowledge of Python or scripting in Google Sheets.
• Good understanding of organic search, content optimization, internal linking, indexing, and structured data.

Preferred Background

Candidates from digital publishers, ed-tech/study-content platforms, or developer/engineering content platforms would be preferred.

Not a Fit

Profiles primarily focused on link building, local business search, or e-commerce listings may not be suitable for this role.

Company: EFY Group / Electronics For You

Salary: Rs. 35,000–50,000 per month

Experience: 1–2 years

Location: Okhla, Delhi

Mode: WFO & WFH

About the Role

We are looking for a Search & Content Performance professional who can improve organic traffic and content performance across our digital platforms.

The ideal candidate should have experience working with a digital publisher, education content site, or similar content-driven platform.

Key Responsibilities

• Manage organic search traffic and AEO performance.
• Analyze Google Search Console and Google Analytics data.
• Work on content clean-up and consolidation across large numbers of web pages.
• Improve on-page content standards and internal linking.
• Maintain index hygiene and identify technical content issues.
• Work on structured data and improve search visibility.
• Edit technical English content written by engineers and make it easy for general readers to understand.
• Support AI-assistant and search visibility initiatives.
• Use basic Python or Google Sheets scripting for working with Search Console and GA4 data.

Requirements

• 1–2 years of relevant experience, preferably with a digital publisher or education content platform.
• Strong hands-on experience with Google Search Console.
• Experience handling content clean-up or consolidation projects involving 1,000+ web pages.
• Ability to understand traffic changes after content optimization.
• Good English editing skills.
• Basic knowledge of Python or scripting in Google Sheets.
• Good understanding of organic search, content optimization, internal linking, indexing, and structured data.

Preferred Background

Candidates from digital publishers, ed-tech/study-content platforms, or developer/engineering content platforms would be preferred.

Not a Fit

Profiles primarily focused on link building, local business search, or e-commerce listings may not be suitable for this role.

Senior SEO & Website Growth Manager

Role Overview

We are seeking an experienced SEO & Website Growth Manager to drive organic growth, manage website performance, build high-converting landing pages, and improve qualified lead generation.

This is a hands-on role combining SEO strategy, WordPress management, landing-page development, technical SEO, conversion-rate optimization, analytics, local SEO, and AI-assisted search optimization.

Key Responsibilities

1.SEO and organic growth

 Own the SEO strategy across technical, on-page, content, local, off-page, and digital PR

activities.

 Conduct keyword research, search-intent analysis, competitor research, keyword clustering, and

content-gap analysis.

 Create and execute SEO roadmaps aligned with traffic, lead, conversion, and revenue goals.

 Improve organic sessions, keyword rankings, qualified leads, conversion rates, and referring

domains.

 Monitor performance using Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog,

and Looker Studio.

2.Landing pages and CRO

 Build and optimize landing pages for organic search, Google Ads, Meta Ads, remarketing, local campaigns, services, and locations.

 Create pages using WordPress, Elementor, Gutenberg, HTML, and CSS.

 Develop conversion elements such as forms, click-to-call buttons, WhatsApp CTAs, FAQs, testimonials, trust signals, and clear calls to action.

 Optimize landing pages for search intent, mobile responsiveness, page speed, usability, accessibility, and conversion rate.

 Conduct A/B tests on page copy, headlines, layouts, forms, CTAs, images, and offers.

 Implement and validate tracking for forms, calls, WhatsApp clicks, downloads, bookings, and other key actions.

3.WordPress and website management

 Manage WordPress themes, plugins, custom post types, taxonomies, menus, templates, and page builders.

 Build and maintain SEO-friendly service pages, location pages, blog templates, campaign pages, and reusable website components.

 Troubleshoot plugin conflicts, responsive-layout issues, broken forms, security concerns, and functionality problems.

 Improve performance through image optimization, caching, lazy loading, CDN configuration, and code optimization.

 Manage staging environments, backups, redirects, migrations, URL changes, and safe staging-to-live deployments.

 Coordinate with developers, designers, content teams, and external vendors.

4.Technical SEO

 Conduct technical audits and prepare prioritized action plans.

 Manage crawlability, indexation, website architecture, internal linking, XML sitemaps, robots.txt, and Core Web Vitals.

 Resolve broken links, redirect chains, duplicate content, orphan pages, crawl errors, soft 404s, and JavaScript-rendering issues.

 Implement canonical tags, redirects, pagination, breadcrumbs, hreflang, Open Graph metadata, and relevant schema markup.

 Review server response codes, staging changes, migrations, and technical releases for SEO impact.

 Ensure website updates do not create performance, security, indexation, or usability issues.

5.Portals and local SEO

 Build scalable service, location, lead-generation, and content portals.

 Create reusable templates, taxonomies, filters, search functions, forms, and category structures.

 Develop city, suburb, neighbourhood, and pincode-level landing pages without creating thin or duplicate content.

 Manage Google Business Profile listings, local citations, NAP consistency, local schema, service-area targeting, reviews, FAQs, and location-specific content.

 Monitor local-pack, Google Maps, “near me”, and local lead performance.

6.Content, AI search and digital PR

 Create SEO content briefs and optimize website content based on search intent and business priorities.

 Use ChatGPT, Claude, Gemini, Surfer, Frase, Jasper, or similar tools for keyword clustering, content briefs, competitor research, internal linking, and optimization.

 Review AI-generated content for accuracy, originality, expertise, brand alignment, and human quality.

 Optimize content for Google AI Overviews, ChatGPT Search, Perplexity, Gemini, and other generative search platforms.

 Build white-hat backlinks through digital PR, expert commentary, data-led campaigns, relevant guest posts, broken-link building, partnerships, and unlinked brand mentions.

 Avoid PBNs, link farms, spam networks, and manipulative link-building practices.

Key Requirements

 4–7 years of hands-on experience in SEO, website growth, digital marketing, landing pages, CRO.

 Proven experience improving organic traffic, qualified leads, conversions, or revenue.

 Strong WordPress experience, including Elementor or Gutenberg.

 Working knowledge of semantic HTML5, CSS, responsive design, and basic JavaScript troubleshooting.

 Strong understanding of technical SEO, on-page SEO, local SEO, search intent, keyword research, and conversion optimization.

 Experience building landing pages for both paid advertising and organic search.

 Experience with GA4, Google Search Console, Google Tag Manager, Looker Studio, Ahrefs, SEMrush, and Screaming Frog or equivalent tools.

 Knowledge of Core Web Vitals, page-speed optimization, schema markup, canonical tags, redirects, hreflang, XML sitemaps, robots.txt, and JavaScript SEO.

 Experience with conversion tracking, form tracking, call tracking, UTM parameters, and A/B testing.

 Ability to manage website migrations, backups, staging environments, plugin updates, and safe deployments.

 Strong analytical, copywriting, communication, project-management, and problem-solving skills.

 Ability to work independently and collaborate with marketing, sales, design, development, and external agencies.

Preferred Qualifications

 Experience with Google Ads, Meta Ads, remarketing, and lead-generation funnels.

 Experience with local-service, logistics, transport, removals, home-service, or multi-location businesses.

 Knowledge of hosting, DNS, CDN configuration, PHP, APIs, Git, or basic deployment workflows.

 Experience with Google Business Profile, local citations, online reputation, and review-generation strategies.

 Familiarity with Microsoft Clarity, Hotjar, call-tracking platforms, CRM systems, or marketing automation.

 Relevant SEO, Google Analytics, Google Ads, or digital-marketing certifications.

Key Performance Indicators

 Growth in organic traffic and priority keyword rankings.

 Increase in qualified organic leads and conversion rate.

 Landing-page conversion rate and cost per qualified lead.

 Form submissions, calls, WhatsApp enquiries, bookings, and other tracked conversions.

 Website speed, mobile usability, Core Web Vitals, and technical health.

 Local-pack, Google Maps, and Google Business Profile visibility.

 Growth in relevant, high-quality referring domains.

 Organic revenue contribution and return on SEO investment.

Recommended seniority: This scope is appropriate for a senior individual contributor or manager who can independently own SEO, landing-page production, website optimization, and growth

reporting.

Senior Content Strategist

Marketing · Organic Growth (SEO + GEO + AEO)

5 days WFO 🕐 Full-Time · Senior IC role Individual contributor role. Path to leadership after you've proved the impact.

Read This First

If you're a Content Leader at a mid-size SaaS company right now, you probably know the trap: mostly managing, rarely strategizing, and almost never doing the actual work.

You'll do the work. You'll run the audits yourself, pick the keywords that matter out of the pool, rewrite the pages that need rewriting, build the dashboards, and set the roadmap the team executes against. Deliver a strong early turnaround, and a team gets built around you. But we're hiring for the person who can produce the outcome not for the person who wants to skip straight to owning the org chart.

Most senior content people can't do this anymore. If you still can this is the seat.

The Mission

We aren't automating scripts we're deprecating the era of manual-heavy testing entirely. TestMu AI is building the world's first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle.

The name "TestMu" comes from our community conference — our users and our team are the heartbeat of what we build, not an audience.

As we rebrand from LambdaTest to TestMu AI, our organic footprint needs someone who can protect what's ranking, rebuild what isn't, and set us up to win in the world where developers ask ChatGPT and Perplexity before they open Google. That's the seat.

Why This Seat Matters Right Now

GEO (Generative Engine Optimization) is a young discipline. Nobody has a playbook. You get to write one for an AI-native product, at the exact moment developers are shifting how they search.

A large keyword pool. A rebrand mid-flight. Real ranking positions to defend and real gaps to close. This is not "come manage a stable content engine."

Full LLM tooling from day one Claude, ChatGPT, whatever else you need. Not for content generation (that's the boring use). For analysis, dashboarding, opportunity detection, and the operational SEO work that used to take a team of three.

A product that people actually search for. QA engineers, dev leads, and CTOs at companies like Wells Fargo, JPMorgan, Meta, Louis Vuitton, and Sephora are your audience. High-intent, high-value, high-leverage.

What You'll Own

This is real work. Not oversight.

• The AEO + SEO + GEO strategy for TestMu AI end to end. What we rank for today, what we should rank for, and how we win in AI answer engines as the search landscape shifts.
• Prioritisation across a sprawling keyword pool. You'll pick what matters first, defend the choice, and hold the line when other functions want to hijack the roadmap.
• Hands-on execution on the top-priority pages audit, rewrite, consolidate, or deprioritise. You don't just brief this work. You do the parts that need your judgment.
• The weekly and monthly cadence how the content team runs, what they work on, what gets shipped, and how it gets measured.
• The dashboards and reporting layer — Google Search Console data, page-level trends, alerts on ranking drops, and recurring performance updates the whole company reads.
• The early-innings outcome measurable movement in organic clicks and ranking on the priority set. Not a large unactioned backlog. Real improvement, defensible in a room.

How You'll Spend Your Week

So you know what you're walking into.

• Mornings in Google Search Console what moved, what dropped, what deserves attention today.
• Deep audit blocks pulling data with Ahrefs / SEMrush, running Apify workflows, digging into why a specific set of pages isn't converting search intent.
• Actually writing and rewriting the pages where your judgment is the difference between a page that ranks and one that doesn't. This is not delegated.
• Team enablement briefing the existing content team on priorities, reviewing their work, teaching the SEO/GEO lens as you go.
• Building dashboards and alerts the reporting layer that makes organic performance visible to marketing, product, and leadership without meetings.
• Weekly leadership sync showing the numbers, defending the priorities, and shifting the plan when the data says so.

How We'll Know You're Great

Signals we're looking for.

• You think in queries and intent, not in "topics." You can look at a keyword and see the buyer journey, the SERP composition, and the fastest path to ranking without being told.
• You use LLMs as a second brain, not a content mill. You've built at least one workflow that automates something in your SEO stack analysis, clustering, opportunity detection, brief generation from SERP data.
• You know what changed in search this year. Google's AI Overviews, the shift to answer engines, the way core updates hit topical authority. You have opinions, and they're informed.
• You've been the person who made the numbers move — not the person who managed the person who made the numbers move. You can point to specific pages, specific quarters, specific traffic curves.
• Extreme ownership: you take full accountability for outcomes, not just tasks.

Your Early Runway

Precision expectations. Not vibes.

Diagnose first.

• Audit current content and organic performance across the domain.
• Identify priority pages, keyword clusters, and the immediate fixes worth shipping early.
• Set up dashboards, alerts, reporting cadence, and the SEO/GEO roadmap the team will execute against.

Then ship and prove.

• Drive execution on the highest-priority pages and optimisations. Your hands on the ones that need it.
• Show measurable movement in organic clicks and priority-page rankings not a backlog, an actual curve.
• Prove a repeatable prioritisation model the team can run without you in the room for every decision.
• Earn the case for expanded scope team leadership is discussed only after hands-on impact is on the table.

Your Toolkit

What you'll be fluent in or become fluent in fast.

• Google Search Console this is where you live. Daily. Non-negotiable fluency.
• Ahrefs, SEMrush, or equivalent for keyword and backlink intelligence.
• Apify for scraping, competitive tracking, and SERP data at scale.
• Claude and other LLMs as operational tools for audits, clustering, brief generation, dashboard building, and any analysis that used to take days.
• Dashboard, alerting, and reporting whatever tool makes the numbers visible.

Who This Is For (And Who It Isn't)

This role is for you if:

• You've spent years deep in SEO / content strategy, primarily in B2B SaaS, tech, or IT (EdTech, FinTech, and post-COVID high-growth companies are also relevant).
• You still love the craft. You'd rather run an audit yourself than send it to someone junior and hope.
• You want to move fast, work in ambiguity, and be trusted with real ownership.
• You're excited about GEO as the next frontier not defensive about it.

This role is not for you if:

• You haven't done hands-on SEO work in a long while.
• You want a purely managerial seat with a large team and predictable rhythms.
• You need a highly structured corporate environment.
• You'd rather set direction than execute against it.

Your Path

Your growth at TestMu AI is mapped to what you ship. Deliver a strong early turnaround and you earn the case for building a team around you. Prove that team can compound the outcome, and Lead - Content is the next seat. This is the ladder, and it's earned not inherited.