Digital corsel

Job Brief

• We are looking for a detail-oriented SEO Analyst to manage and optimize all search engine optimization initiatives. The role focuses on improving organic search visibility, driving qualified traffic, and enhancing website performance across major search engines.
• You will be responsible for executing SEO strategies including keyword research, content optimization, technical SEO, link building, and performance analysis. The ideal candidate will work closely with content, development, and marketing teams to ensure SEO best practices are consistently implemented.

Responsibilities : 

• Execute and optimize SEO strategies to improve organic rankings and search visibility
• Conduct SEO audits and analyze website performance to identify issues and opportunities
• Collect, track, and analyze organic search data, traffic trends, and keyword performance
• Optimize website content, metadata, internal linking, and landing pages for search engines
• Perform ongoing keyword research, discovery, expansion, and optimization
• Research and implement SEO recommendations based on search engine guidelines and algorithm updates
• Analyze competitor SEO strategies, content performance, and backlink profiles
• Develop and execute effective link-building and outreach strategies
• Collaborate with development teams to ensure SEO best practices are implemented in newly developed or updated code
• Work with content and editorial teams to drive SEO-focused content creation and optimization
• Recommend improvements to website architecture, URL structure, internal linking, and on-page elements
• Manage and optimize Google My Business (GMB) profiles, including local SEO optimization and regular posting
• Monitor and improve local search visibility and map listings
• Implement Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to enhance visibility in AI-powered and conversational search results
• Requirements & Skills
• Proven experience in SEO or as an SEO Analyst
• Strong understanding of organic search principles and search engine algorithms
• Hands-on experience with SEO tools such as Google Search Console, Google Analytics, and keyword research tools
• Experience conducting technical SEO audits and on-page optimizations
• Working knowledge of HTML, CSS, and JavaScript and their impact on SEO
• Familiarity with backlink analysis and link-building best practices
• Understanding of content optimization and SEO-driven content strategy
• Knowledge of local SEO, including Google My Business optimization
• Awareness of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
• Ability to analyze data, identify trends, and provide actionable insights
• Up-to-date knowledge of SEO trends, algorithm updates, and best practices
• Bachelor’s or Master’s degree in a quantitative, analytical, or test-driven field (preferred)

Job descriptions 

Company : https://digitalcorsel.com/

Location :  1st Floor, BTM 1st Stage,, 9th B, C Ma, Outer Ring Rd, KEB Colony, 1st Stage, BTM 1st Stage, Bengaluru, Karnataka 560029

Job Title: Performance Marketing Specialist (Google Ads, Meta Ads, Data Analytics, SEO)

Job Overview:

We are seeking a highly skilled and data-driven Performance Marketing Specialist with expertise in Google Ads, Meta Ads, and data analytics. This role will drive online marketing strategies to increase our brand’s reach, engagement, and conversion rates. The ideal candidate will have a strong analytical mindset, be proficient in optimizing ads for high ROI, and possess a deep understanding of SEO best practices to improve our organic visibility.

Responsibilities:

Paid Advertising Management:

Plan, execute, and optimize high-performing Google Ads and Meta Ads campaigns to drive targeted traffic and achieve business objectives.

Conduct ongoing keyword research, competitor analysis, and audience segmentation to maximize ad relevance and reduce cost per acquisition (CPA).

Perform A/B testing and experiment with ad creatives, formats, and bidding strategies to improve campaign performance.

SEO Optimization:

Collaborate with the content team to align SEO strategies with content marketing initiatives and ensure adherence to best practices.

Data Analytics and Reporting:

3+ Years of exp

Utilize Google Analytics, Google Tag Manager, and other analytics tools to track, measure, and analyze the performance of digital campaigns.

Prepare detailed reports and insights on campaign performance, website traffic, conversion rates, and other KPIs to inform decision-making and optimize ROI.

Identify trends, insights, and opportunities based on data analysis to guide future campaigns.

Cross-functional Collaboration:

Work closely with the marketing team to align campaigns with overall brand messaging and objectives.

Partner with content creators and designers to develop compelling ad copy, visuals, and landing pages that drive conversions.

Stay updated on industry trends, new ad formats, and emerging digital marketing strategies to keep campaigns innovative and competitive.

Requirements:

Bachelor’s degree in Marketing, Business, or a related field.

3+ years of experience in digital marketing with a focus on Google Ads, Meta Ads, and data analytics.

• Advanced proficiency in Google Analytics, Google Tag Manager, Google Ads, Facebook Business Manager, Meta ads and SEO tools (e.g., SEMrush, Ahrefs, Moz).