Digital Marketing executive

Job Title: Sr. Purchase Engineer (From Pharmaceutical Industry)

Location: Ghatkopar

Department: Purchase

Experience: 1-7 yrs

Qualifications:

 Diploma / Bachelor's Degree in Mechanical, Electrical, or related field

Skills:

 Experience in pharmaceutical, automation, or equipment manufacturing industries.

 Familiarity with import/export documentation and procurement policies.

 Strategic thinker with a proactive and results-oriented mind-set.

 Excellent communication and interpersonal skills.

 Computer knowledge like Excel, Word, Power point.

 Detail-oriented with strong organizational and multitasking abilities.

Key Responsibilities:

 Handle purchase requisitions and procurement of raw materials, components, and services as per company requirements.

 Work with an ERP system to manage purchase orders, track inventory, and generate reports.

 Conduct market research and vendor analysis to identify cost-effective and reliable suppliers.

 Oversee the sourcing of materials, goods, and services to meet company requirements.

 Monitor market trends and conduct cost analysis to identify cossaving opportunities.

 Establish and maintain strong relationships with key suppliers and vendors.

 Ensure compliance with relevant laws, regulations, and ethical standards in procurement activities.

 Implement and optimize procurement processes for maximum efficiency.

 Prepare and maintain purchase records, price lists, and vendor agreements.

 Analyze and report on procurement metrics, performance, and budget adherence.

 Implement risk management strategies to address potential disruptions in the supply chain.

 Continuously evaluate and improve vendor performance and product quality.

 Participate in budget planning and contribute to cost management initiatives.

 Stay informed about industry trends, emerging technologies, and best practices.

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills:

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
• software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS, WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

Lantern Pharma is looking for talented and highly motivated R Shiny based front end web application developers to visualize the data analyzed / reports generated using bioinformatics pipelines. Leveraging your background and applying software engineering principles, to develop applications and tools in support of data visualization and reporting using R / R Shiny. You will be involved in generating complex graphs used for statistical analysis and interpretation using interactive libraries such as Plotly. In addition to development of new code, you will support and maintain standard R programs, which will comprise a library of code to be used for future development. This is a 6 months contract position (40 hrs / week) with possibilities of full time employment based on performance.

RESPONSIBILITIES:

• Design and develop interactive web applications using R / R Shiny to visualize ML outputs, multi-omics data and reports generated by bioinformatics pipelines
• Use the open-source or proprietary R libraries to build useful applications and packages
• Write efficient, clean and well tested code that adheres to best practices
• Organize data, analysis, reports, and applications into reproducible pipelines
• Test and debug applications to ensure they are working correctly, using both manual and automated testing techniques
• Stay up-to-date with the latest R packages and developments in the pharma industry
• Publish R packages to internal company repository
• Deploy and maintain the R Shiny web-application on the AWS server

BASIC QUALIFICATIONS:

• Bachelor's degree required (Master’s degree preferred) in a scientific discipline such as Statistics, Computer Science, Bioinformatics etc.
• Minimum 2 years of R / R Shiny, R Markdown experience with standard packages for data visualization and analysis
• Proven ability of building interactive R-shiny application (demo of the R-shiny application)
• Proficient in libraries such as ggplot2, plotly, dplyr, Highcharter and DT
• Must have experience in generating and working with R markdown reports
• Experience of AWS to host R shiny application is a plus
• Knowledge of cancer biology, genomics and drug development is a plus
• Familiarity with JavaScript, HTML, CSS, Python a plus
• Experience in building a database using Relational / Non relational Database (SQL / NoSQL)
• Must be capable of developing collaborative relationships with colleagues
• Must be self-motivated and have strong analytical, interpersonal, and project management skills
• Must demonstrate the ability to present ideas, issues, and observations in a clear manner

Lantern provides multiple growth opportunities and as an early team member, your work will have a direct impact on precision oncology that can transform drug development. In addition to attractive compensation, we offer employees the opportunity for competitive health, dental & vision insurance, stock options in a public company, an opportunity to take leadership on new and meaningful projects, & involvement with leading conferences & industry trade shows.

1)Working on Product content.

2)Basic editing skills with creative ideas.

3)Engaging in editing the technical videos and other product related ads

4)Working on adding basic graphics and highlights.

5)Working closely with the brand marketing team to ideate on content and story telling.

6)Working on developing product content outlines and story boards

7)Creating unique, original and quality content.

8)Flexible and open to make changes

9)Professional Approach to details, time and deadlines.

Job Description

Responsibilities: -

• To understand the specifications and programmed it.
• To articulate unit test case and unit test the programmer
• Producing clean, efficient code based on specifications.
• Verify and deploy programs and systems.
• Gather and evaluate user feedback.
• Recommend and execute improvements.

Job Requirement: -

• Experience in Microsoft ASP, C#, SQL server, and github.
• Experience with software design and development in a test-driven environment.
• Experience with databases.
• Ability to learn new languages and technologies.
• Good communication skills.

Who can Apply: -

Education: -No bar

Experience: -Good to have:- BFSI domain and professional certification