Innostax Software Labs

Job description

SEO & Generative AI Visibility Specialist

Experience: 57 Years

Location: Gurgaon/Work from office

We are looking for an experienced SEO & AI Search Visibility Specialist who understands how Generative AI platforms (ChatGPT, Gemini, Perplexity, Claude) surface companies when users ask for recommendations.

This role goes beyond traditional SEO.

The ideal candidate has hands-on experience in entity-based SEO, brand authority building, third-party citations, and AI-driven search ecosystems.

Key Responsibilities

1. Generative AI & LLM Visibility (Core Responsibility)

Ensure brand visibility across Generative AI platforms such as ChatGPT, Gemini, Perplexity, and Claude.

• Improve entity recognition for company name, services, and geography (India, Gurgaon, NCR).
• Track and test brand mentions for high-intent AI queries.
• Optimize content and external signals that influence AI-generated answers.

2. Authority & Third-Party Platform Optimization

• Build and optimize presence on AI-trusted platforms such as:

Clutch, G2, GoodFirms, DesignRush

Crunchbase, LinkedIn, industry directories

• Drive authoritative mentions through digital PR, guest content, and partnerships.

• Maintain consistency of brand, services, and positioning across all platforms.

3. SEO for AI-Enhanced Search

Develop SEO strategies aligned with AI Overviews, conversational search, and semantic search.

Optimize for featured snippets, FAQs, and long-form answers used by AI systems.

• Implement Schema.org / structured data to enhance AI readability.
• Build topic clusters around software consulting, delivery models, and industry expertise.

4. Technical & On-Page SEO

• Perform technical SEO audits (crawlability, indexing, Core Web Vitals).
• Improve site architecture and internal linking for topical authority.
• Collaborate with engineering and content teams to ensure SEO best practices.

5. Measurement & Experimentation

• Track performance across:

Google Search Console & Analytics

AI platforms (manual testing + tooling)

• Run experiments to understand how AI systems pick sources and citations.

• Document learnings and continuously refine strategies.

Required Skills & Qualifications

• 5–7 years of proven SEO experience with measurable growth.

• Strong understanding of:

Entity-based & semantic SEO

E-E-A-T and brand authority signals

AI Overviews and conversational search

• Experience optimizing for non-Google discovery channels.

• Ability to work cross-functionally with content, marketing, and engineering teams.

• Strong analytical, documentation, and communication skills.

Preferred Experience

• Experience with LLM optimization / Generative Engine Optimization (GEO / LLMO).
• Familiarity with how AI models source information.
• Background in Software consulting, or tech services.
• Experience with digital PR, programmatic SEO, or automation.