Company Description
Appiness Interactive Pvt. Ltd. is a Bangalore-based product development and UX firm that specializes in digital services for startups to fortune-500s. We work closely with our clients to create a comprehensive soul for their brand in the online world, engaged through multiple platforms of digital media. Our team is young, passionate, and aggressive, not afraid to think out of the box or tread the un-trodden path in order to deliver the best results for our clients. We pride ourselves on Practical Creativity where the idea is only as good as the returns it fetches for our clients.
Duties and responsibilities
● Improve organic search results for desktop and mobile sites on all major search engines.
● Provide SEO analysis and recommendations in coordination with the elements and structure of websites and web
● Provide recommendations and execute strategies for content development in
coordination with SEO goals – general and keyword specific
● Administer search engine programs (XML sitemaps, Google Analytics, and webmaster tools) for purposes of diagnostic reporting on client projects
● Promote both off-page and on-page activities, and also the interactions that build ranking, profile, and traffic
● Analyse and understand web analytics dashboards and draw inferences whic helps to attain the business goals
● Monitor and evaluate search results and search performance across the major search channels, and need to have good knowledge of current search trends
● Communication to the team and management on project development, timelines, and results
● Work closely with the other team members to meet client goals
Key Requirements
● 2+ years of experience in Search Engine Optimization (SEO)
● Proficiency in MS Excel, PowerPoint, and Word
● Experience with website analysis using a variety of analytics tools, including
● Google Analytics, as well as an internal reporting tool
● Experience working with popular Digital Marketing Tools
● Knowledge of HTML
● Planning and strategizing Digital Marketing Campaigns
● Measure and report performance of all digital marketing campaigns, and assess against
goals (ROI and KPIs)
● Identify trends and insights, and optimize spend and performance based on the insights
Shubham Vishwakarma
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About Appiness Interactive Pvt. Ltd.
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Full Stack Developer - Averlon