Marketing Associate — Content & Growth Ops

Digital Marketing & Content Creator

Company: Sisuni Technology Pvt Ltd

Department: Marketing & Creative

Role: Digital Marketing & Content Creator

Experience: 2–5 years preferred

Employment: Full-time / Remote

Role Overview

Sisuni Technology Pvt Ltd is looking for a creative and performance-focused Digital Marketing & Content Creator to build our online presence, generate leads, create engaging content, and support business growth.

The ideal candidate should be able to handle both digital marketing execution and content production, rather than focusing only on social media posting.

Key Responsibilities

1. Digital Marketing

• Develop and execute digital marketing campaigns.
• Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
• Plan and optimize Google Ads and Meta Ads campaigns.
• Conduct SEO and keyword research.
• Generate qualified leads through digital channels.
• Monitor campaign performance and improve ROI.
• Conduct competitor and market research.
• Prepare weekly and monthly marketing reports.

2. Content Creation

• Create social media posts, carousels and promotional creatives.
• Develop Reels, Shorts and other short-form video content.
• Write captions, advertising copy, blogs and website content.
• Create content calendars and campaign concepts.
• Edit videos and basic graphics.
• Maintain consistent company branding across platforms.
• Use Canva, Adobe or equivalent creative tools.

3. AI & Modern Marketing Tools

• Use AI tools responsibly for content ideas, copywriting and research.
• Use AI-assisted image/video creation where appropriate.
• Research emerging digital marketing trends and tools.
• Improve productivity through marketing automation.

4. Analytics & Growth

• Track reach, engagement, leads, conversions and campaign costs.
• Use Google Analytics and platform analytics.
• Identify high-performing content and campaigns.
• Recommend improvements based on data.
• Maintain a clear record of marketing activities and results.

Required Skills

Must-have:

• Digital marketing
• Social media marketing
• Content creation
• Copywriting
• Video editing
• Canva / Adobe
• SEO fundamentals
• Google Ads
• Meta Ads
• Lead generation
• Analytics and reporting
• Excellent creativity and communication

Good to have:

• WordPress/CMS
• Email marketing
• CRM knowledge
• Marketing automation
• YouTube growth
• LinkedIn B2B marketing
• Basic photography
• AI content tools

Key Performance Indicators (KPIs)

The employee will be evaluated based on measurable results, including:

• Qualified leads generated
• Social media growth
• Engagement rate
• Website traffic
• Content output and consistency
• Advertising performance
• Cost per lead
• Conversion rate
• SEO improvement
• Campaign ROI
• Quality and creativity of content
• Timely completion of marketing tasks

Candidate Practical Test

Candidates should complete a practical assignment before final selection.

Test: 7-Day Digital Marketing Campaign

Prepare a campaign for Sisuni Technology Pvt Ltd containing:

1. 3 social media posts
2. 2 Reel/Shorts concepts
3. 7-day content calendar
4. 3 advertising captions
5. Target audience definition
6. Basic Meta or Google Ads strategy
7. 10 relevant keywords/hashtags
8. One promotional creative
9. One short video/Reel
10. Expected KPIs and measurement method

Candidate Evaluation

Area

Weight

Digital marketing knowledge

20%

Content creativity

20%

Video/creative skills

15%

Advertising knowledge

15%

SEO knowledge

10%

Analytics & KPI understanding

10%

Communication & presentation

10%

Total

100%

Recommended Hiring Standard

Junior: 0–2 years

Focus on execution, content creation and social media.

Mid-Level: 2–5 years

Should independently manage campaigns, content, ads, SEO and reporting.

Senior: 5+ years

Should be capable of developing the overall marketing strategy, managing budgets, generating leads and mentoring junior team members.

Ideal Candidate

The strongest candidate for Sisuni Technology Pvt Ltd should be a hybrid digital marketer + content creator who can:

Plan → Create → Publish → Advertise → Analyze → Improve → Generate Leads

A candidate who only knows how to make social media posts should not be treated as a complete Digital Marketing & Content Creator.

Experience: 2–4 years

Location: Pune | WFO

Market: US / International clients

Industry: IT Services / Software / SaaS / Product Engineering

Key must-have requirements

• Excellent English Communication Fluent written and spoken English
• Comfortable directly communicating with US clients
• Able to participate in client calls and explain marketing/content ideas clearly
• Strong email and professional communication skills
• Content Writing – Strong Hands-on experience writing blogs, website content and landing pages
• B2B/technology content experience preferred
• Strong research and storytelling ability
• Can understand technical concepts and convert them into easy-to-understand business content
• Experience creating thought-leadership content
• SEO Keyword research
• On-page SEO
• Content/blog optimization
• Landing-page optimization
• Search performance analysis
• Identifying content gaps and opportunities
• Understanding of organic traffic growth
• Digital & Social Media LinkedIn — especially important for B2B IT marketing
• Facebook, Instagram and X
• Social media content creation
• Content calendar planning
• Campaign execution
• Email Marketing Email campaign creation and execution
• Newsletter management
• Brevo or similar platforms
• Basic understanding of email metrics and optimization
• Analytics Google Analytics
• Website traffic analysis
• Content performance
• Ability to interpret data and recommend improvements

1. Sales/Marketing Collateral
2. Candidate should be comfortable creating or coordinating:

• One-pagers
• Brochures
• White papers
• Sales decks
• Flyers
• Conference/event content
• Case studies

1. IT/Technology Understanding
2. Prior experience in IT Services, IT Consulting, SaaS, Software Development or Product Engineering should be strongly preferred.
3. They should have at least a basic understanding of:

• Web & Mobile Development
• Product Engineering
• UI/UX
• QA/Testing
• Cloud & DevOps
• AI & Automation

1. AI Tools
2. Practical experience with tools such as:

• ChatGPT
• Claude
• Gemini
• Gamma
• Genspark

1. Important: Candidate should know how to research, fact-check, edit and humanize AI-generated content rather than simply copy-pasting AI output.
2. Basic Design

• Basic Figma knowledge
• Understanding of visual communication
• Ability to create basic visual concepts/references
• Comfortable working with graphic/UI designers

Location: Remote | Immediate Joining

Duration: 2 months (with potential PPO)

Stipend: ₹10,000 – ₹15,000/month + LoR 

Important Note:

Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.

About Crea8

"Will this product work for me?" sounds like a simple question. The skincare industry has spent decades making sure it isn’t. Most skincare content online is confusing, biased, or brand-driven. We think that's broken.

Crea8 (www.crea8.co.in) is a skincare personalisation engine that helps D2C brands guide every shopper to the right products. It combines skin profiling, ingredient-level formulation analysis, and explainable AI to deliver transparent, personalised recommendations that build trust, improve conversion, and increase customer lifetime value.

We're early stage, moving fast, and building something that matters in a space that desperately needs more honesty and simplicity.

Why this role exists

To every content writer reading this: AI is not taking your job. I know; I build AI for a living, and I absolutely hate AI slop. I can spot it in seconds.

What AI can't do is think originally, write with personality, or convince a reader to care about a startup they've never heard of. That's what this role is about.

This is a content strategy and copywriting role. Not social media management. Not graphic design. You'll write things worth reading, and get them in front of people who should read them and take action. If you believe good content should provoke thought, offer real insight, and make people care about a startup they've never heard of, you might enjoy working here.

What you'll actually do

Content Strategy & Ideation: Work with Crea8's content pillars, pull ideas from our internal knowledge base, and pitch new ones we haven't covered yet. You'll also write opinionated, insight-led content for Crea8 and adapt it across platforms, with a significant part of what you write directly supporting outbound and inbound sales.

Content & Experimentation: Own the content pipeline from idea to publication and help us keep a consistent publishing rhythm. We won't keep doing what we're doing forever. You'll help us test new formats and new platforms as we grow.

You're a good fit if

• You write well and you know it
• You can research a topic you know nothing about and produce something sharp within a day
• You understand SEO basics, and how search engines identify good (relevant) content
• You're okay with ambiguity. You'll work directly with me, not inside a structured corporate program
• You actually want to learn how early-stage startups build credibility through content

Important Note:

Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.

Location: Gurgaon

Experience: 1–2 Years

Type: Full-time

Immediate joiners preferred

Assist in planning and executing digital marketing campaigns across various channels.

 Manage and optimize social media content and support Antino’s online presence.

 Conduct basic SEO and keyword research to improve website visibility.

 Assist with on-page SEO, content optimization, and website updates.  Support content creation for blogs, social media, email campaigns, and other digital platforms.

 Monitor website and social media performance using relevant analytics tools.

 Track campaign performance and prepare basic reports and insights.  Conduct competitors and market research to identify digital marketing trends and opportunities.

 Assist with lead generation and marketing campaigns through digital channels.

 Coordinate with internal teams such as Content, Design, Business Development, and Product.

 Stay updated with emerging digital marketing trends, tools, and best practices.

Job Title: SEO Content Writer

Job Overview:

We are looking for a skilled SEO Content Writer who can create high-quality, engaging, and search-optimized content for digital platforms. The candidate should have a strong understanding of SEO principles, keyword research, and search intent, with the ability to produce content that ranks well on search engines while providing value to readers.

Key Responsibilities:

● Write SEO-optimized content for blogs, website pages, landing pages, and articles.

● Conduct keyword research to identify relevant topics and search opportunities.

● Create content that aligns with user search intent and SEO best practices.

● Optimize content using proper keyword placement, meta titles, meta

descriptions, headings, and internal linking.

● Perform competitor content analysis to identify ranking opportunities.

● Edit and proofread content to ensure clarity, accuracy, and grammatical correctness.

● Work closely with the SEO team to improve organic rankings and traffic.

● Update and optimize existing content to improve search engine performance.

● Ensure content follows brand guidelines and maintains consistency in tone and style.

Requirements & Skills:

● Strong writing, editing, and research skills.

● Good understanding of SEO fundamentals and keyword optimization.

● Ability to write engaging, informative, and reader-friendly content.

● Familiarity with SEO tools (such as Google Keyword Planner, Ahrefs, SEMrush,

or similar tools) is a plus.

● Basic knowledge of on-page SEO techniques.

● Ability to manage multiple content projects and meet deadlines.

● Excellent English writing and communication skills.

About Monsoonfish

Monsoonfish is a premier design and brand strategy consultancy specializing in UX/UI design, product strategy, and corporate branding. We build impactful digital products and brand experiences for both internal initiatives and a diverse roster of forward-thinking clients. We value high integrity, extreme ownership, and a deep-seated passion for quality over rigid corporate structures.

Role Overview

We are seeking a highly driven, strategic, and deeply creative Senior Content Writer & Marketing Manager. This is a hybrid, multi-faceted role divided into three core pillars:

1. Brand Custodian & Marketing Lead for Monsoonfish: Driving the strategic growth, brand equity, and lead generation engines for Monsoonfish itself.
2. Client-Facing Content & Strategy Consultant: Spearheading copy, UX writing, and marketing content for our clients’ websites, branding projects, and digital products.
3. AI Transition & Infrastructure: Helping Monsoonfish evolve into an AI-enabled marketing organization by establishing scalable workflows, documentation systems, content repositories, and brand frameworks that improve efficiency, consistency, and quality.

This is a self-driven, high-ownership role where micromanagement does not exist. Working hand-in-hand with our internal Design Leader, you will lead from the front, safeguarding the Monsoonfish brand archetype while executing multi-channel marketing campaigns.

Location: In-Office (Pune, MH), with performance-based, flexible WFH exceptions.

Employment Type: Full-time

Experience Level: Mid-to-Senior level (5+ years preferred in marketing, copy/content writing, or agency environments)

Key Responsibilities

Pillar 1: Monsoonfish Brand Strategy & Marketing (Internal)

Brand Custodianship:

Act as the ultimate gatekeeper for the Monsoonfish brand. Ensure every internal and external touchpoint—from social media to HR appointment letters, exit documents, proposals, case studies, and pitch decks—aligns perfectly with our brand archetype, tone of voice, and visual standards.

Lead Generation & Growth:

Design and execute short-term marketing initiatives to generate high-quality inbound B2B leads and prospective clients.

Social Media & Content Management:

• Develop and execute comprehensive content calendars and thematic content buckets.
• Script, write, and conceptualize diverse content formats: text posts, long-form articles, carousels, and video/film scripts.
• Manage and distribute content across LinkedIn, X (Twitter), Medium, Dribbble, and the corporate website/blog.
• Collaborate directly with internal graphic designers and video editors to bring visual narratives to life.

Agency Management & SEO/AIO:

Partner with the internal Marketing Design Leader to co-manage external agency partners (such as our SEO/AIO agency). Act as the content anchor, ensuring everything the agency requires—headlines, meta tags, landing pages, and web collaterals—is perfectly written, aligned with our brand, and delivered efficiently.

"Cognilense" Publication Expansion:

Cognilense is Monsoonfish's knowledge and thought-leadership initiative focused on design psychology, UX principles, cognitive biases, and decision-making frameworks.

Take ownership of our proprietary publication house (Cognilense—covering UX laws, cognitive biases, mental models, etc.).

• Manage and scale distribution across Amazon and retail formats.
• Strategize, innovate, and market Cognilense Workshops to establish Monsoonfish as a thought leader in the design ecosystem.

Employer Branding:

Naturally attract elite design and engineering talent/interns through outstanding cultural and brand marketing.

Pillar 2: Client Content & Strategy (External)

Cross-Functional Collaboration:

Partner with our internal product strategists, brand designers, and UX/UI teams to deliver comprehensive design and marketing solutions to clients.

End-to-End Copywriting:

Take full ownership of the text-based deliverables for client projects, spanning website copywriting, UX copy, brand taglines, product messaging, and go-to-market collaterals.

Adaptability:

Swiftly adapt your writing style and tone to match various client industries, personas, and unique brand voices.

Pillar 3: AI Transition & Infrastructure

AI-Led Workflow Documentation:

Lead the marketing department's transition into an AI-augmented workflow.

Repository Management:

Build, organize, and maintain digital frameworks, rules, content repositories, tone-of-voice guidelines, and brand archetype style guides that will feed into and support future internal AI-based tools.

Key Performance Indicators (KPIs)

Your success in this role will be directly measured by:

1. Inbound Lead Velocity: Growth in prospective business queries and B2B leads generated via marketing channels.
2. Brand Equity & Visibility: Measurable increase in organic reach, engagement, and authority across key platforms (LinkedIn, Medium, etc.).
3. Delivery Quality & Integrity: Consistently delivering thoughtful, high-quality, strategically sound content for both internal brand initiatives and client projects on schedule.
4. Project Pipeline for Cognilense: Expansion of retail reach and successful corporate/educational sign-ups for Cognilense workshops.
5. Vendor Efficiency: Successful collaboration with external agencies alongside the Design Leader to meet SEO and growth targets.

What We Look For (Requirements)

Technical & Creative Skills

• Proven experience as a Content Writer, Copywriter, or Marketing Manager (agency or design studio experience is a massive plus).
• Exceptional command of the English language, with the ability to pivot seamlessly between business-focused B2B positioning and human-centric UX copy.
• Familiarity with modern SEO practices and a keen interest in AI Engine Optimization (AIO).
• Collaborative Vendor Management: Prior experience working with or managing external marketing/SEO agencies to deliver business results.
• Hands-on experience creating social media content calendars and managing cross-functional creative workflows (working with designers/video editors).
• Comfortable with leveraging AI tools ethically to scale and optimize internal processes.

Behavioral Traits & Culture Fit

• Extreme Ownership: You do not wait to be told what to do. You spot gaps, build strategies, and execute them independently.
• High Integrity: Honesty, direct communication, and commitment to top-tier delivery are non-negotiable.
• Collaborative Leadership: You are a team player who can share ownership with a Design Leader, put your hand up to help others, and comfortably ask for help when a project requires collective brainpower.
• Flexibility: While we don’t watch the clock, you are willing to occasionally jump on late evening calls or extend hours when critical client deliveries demand it.

Culture & Perks

• Output-Driven Freedom: We do not track hours or micromanage your day. If you deliver world-class work with total integrity, you enjoy immense autonomy.
• Hybrid Flexibility: This is primarily an in-office position to foster deep design collaboration, but hybrid/WFH exceptions are readily granted based on performance, trust, and rapport.
• Direct Impact: Your strategic footprint will be visible daily on both our corporate brand trajectory and the products we build for clients globally.

Key Responsibilities

• Plan and execute digital marketing activities across SEO, social media, and content marketing.
• Conduct keyword research, competitor analysis, and website content optimization.
• Manage and create content for Instagram, LinkedIn, Facebook, and other digital platforms.
• Monitor website and campaign performance using Google Analytics and Google Search Console.
• Assist in planning and optimizing Google Ads and Meta Ads campaigns.
• Track key metrics, prepare performance reports, and identify areas for improvement.
• Stay updated with the latest digital marketing trends, SEO updates, and social media algorithms.

Required Skills

• Good understanding of SEO, Social Media Marketing, and Content Marketing.
• Knowledge of keyword research, Google Analytics, and Search Console.
• Basic understanding of Google Ads and Meta Ads.
• Strong content writing, research, and analytical skills.
• Good communication and creative thinking.
• Knowledge of Canva and other content creation tools is an advantage.

Eligibility

• Intern: Students/recent graduates pursuing BMS, B.Com, BAMMC, or related courses with a strong interest in Digital Marketing.
• Associate: Graduate with relevant experience or strong practical knowledge in Digital Marketing.

Develop and execute marketing strategies aligned with business objectives.

Plan and manage digital marketing campaigns across multiple channels.

Manage SEO, SEM, social media, email marketing, and content marketing activities.

Develop strategies to increase website traffic, leads, and conversions.

Manage social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.

Coordinate the creation of marketing content, advertisements, landing pages, and promotional materials.

Conduct market and competitor research to identify trends and opportunities.

Plan and execute lead-generation campaigns.

Monitor campaign performance and optimize marketing activities based on data.

Track key metrics including website traffic, leads, conversion rates, engagement, CAC, and ROI.

Collaborate with sales, product, design, and other teams.

Manage marketing budgets and ensure effective allocation of resources.

Build and maintain brand consistency across marketing channels.

Prepare regular marketing performance reports for management.

About the Role

We are looking for a detail-oriented Content Editor to join our growing marketing team. You will be responsible for reviewing, editing, and optimizing content across blogs, landing pages, website copy, emails, social media, and marketing assets. The ideal candidate has a strong command of English, understands SEO best practices, and can transform good content into high-performing content.

If you have a passion for storytelling, exceptional editing skills, and experience working with AI-assisted content creation, we'd love to hear from you.

Key Responsibilities

• Edit and proofread blog articles, website content, landing pages, emails, ebooks, and other marketing collateral.
• Ensure all content is grammatically correct, factually accurate, and aligned with the company's brand voice.
• Optimize content for SEO, including keywords, headings, metadata, internal linking, and readability.
• Review AI-generated content and refine it to ensure originality, clarity, and a human-first writing style.
• Collaborate with content writers, SEO specialists, designers, and product marketers to deliver high-quality content.
• Maintain editorial guidelines, style guides, and publishing standards.
• Publish and format content in WordPress or other CMS platforms.
• Update and refresh existing content to improve rankings and relevance.
• Verify statistics, claims, and references before publication.
• Ensure content is delivered on schedule while maintaining high quality standards.
• Monitor content performance and recommend improvements based on analytics.
• 
  

Requirements

• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
• 2-5 years of experience in content editing, copy editing, or editorial roles.
• Exceptional written and spoken English.
• Strong understanding of SEO fundamentals and content optimization.
• Experience editing long-form and short-form digital content.
• Familiarity with WordPress or other Content Management Systems.
• Experience with tools such as Google Docs, Grammarly, Google Search Console, Google Analytics, Ahrefs, Semrush, or similar SEO platforms.
• Comfortable working with AI writing tools such as ChatGPT, Claude, or Gemini.
• Excellent attention to detail and time management skills.
• Ability to manage multiple projects in a fast-paced environment.
• 
  

Preferred Qualifications

• Experience editing content for B2B SaaS or technology companies.
• Understanding of lead generation, inbound marketing, and content marketing.
• Basic knowledge of HTML and on-page SEO.
• Experience with content performance analysis and optimization.

What You'll Bring

• Strong editorial judgment and attention to detail.
• Ability to simplify complex topics into engaging content.
• A collaborative mindset with excellent communication skills.
• A passion for producing high-quality content that drives business results.

Why Join Us?

• Opportunity to work with a fast-growing B2B SaaS company.
• Collaborative and learning-focused work environment.
• Ownership of impactful content initiatives.
• Exposure to SEO, AI-powered content workflows, and growth marketing.
• Career growth opportunities as the company scales.

Role Overview (Digital Marketing Manager (3–5 Years Experience)

We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.

This role is a mix of organic growth + paid campaigns + outbound outreach.

Key Responsibilities

1. Organic Growth (SEO + Content)

• Manage and improve website SEO (on-page + off-page)
• Plan and publish content (blogs, landing pages, case studies)
• Improve search rankings and organic traffic

2. Social Media Management

• Manage LinkedIn and other relevant platforms
• Create and schedule posts consistently
• Build brand presence and engagement

3. Outreach & Lead Generation

• Run outbound campaigns via LinkedIn and email
• Identify target prospects and generate leads
• Build and manage outreach pipelines

4. Email Marketing

• Create and execute email campaigns
• Handle newsletters, cold email sequences, and follow-ups
• Track performance and optimize campaigns

5. Paid Marketing (Ads)

• Run and manage ads on Google, LinkedIn, and Meta
• Optimize campaigns for lead generation and ROI
• Test creatives, audiences, and messaging

6. Analytics & Optimization

• Track performance across channels
• Improve conversion rates and campaign effectiveness
• Share simple, actionable reports

What We’re Looking For

• 3–5 years of experience in digital marketing (preferably IT/services)
• Strong understanding of SEO, social media, and lead generation
• Experience with LinkedIn outreach, email tools, and ad platforms
• Ability to execute independently (hands-on role)
• Data-driven mindset with focus on results

Nice to Have

• Experience in B2B or SaaS marketing
• Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.